18578 Courses

This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. Course Overview The CAIA Association is a global professional body dedicated to creating greater alignment, transparency, and knowledge for all investors, with a specific emphasis on alternative investments. A Member-driven organization representing professionals in more than 100 countries, CAIA Association advocates for the highest ethical standards. Whether you need a deep, practical understanding of the world of alternative investments, a solid introduction, or data science skills for the future in finance, the CAIA Association offers a program for you. Why CAIA? Distinguish yourself with knowledge, expertise, and a clear career advantage – become a CAIA Charterholder. CAIA® is the globally recognized credential for professionals allocating, managing, analyzing, distributing, or regulating alternative investments. The Level II curriculum takes a top-down approach and provides Candidates with the skills and tools to conduct due diligence, monitor investments, and appropriately construct an investment portfolio. In addition, the Level II curriculum contains Emerging Topic readings; articles written by academics and practitioners designed to further inform and provoke the Candidate’s investment management process. After passing the Level II exam you are eligible, with relevant professional experience, to join the CAIA Association as a Member and receive the CAIA Charter. You will be part of an elite group of more than 13,000 professionals worldwide. Only after joining the Association, you are eligible to add the CAIA designation to your professional profiles. Who will benefit from enrolling in the CAIA program? Professionals who want to develop a deep level of knowledge and demonstrated expertise in alternative investments and their contribution to the diversified portfolio should pursue the CAIA Charter including: • Asset Allocators • Risk managers • Analysts • Portfolio managers • Traders • Consultants • Business development/marketing • Operations • Advisors Curriculum Topics: Topic 1: Emerging Topics • Decentralized Finance: On Blockchain- and Smart Contract-Based Financial Markets • Technical Guide for Limited Partners: Responsible Investing in Private Equity • Channels for Exposure to Bitcoin • Assessing Long-Term Investor Performance: Principles, Policies and Metrics • Demystifying Illiquid Assets: Expected Returns for Private Equity • An Introduction to Portfolio Rebalancing Strategies • Longevity and Liabilities: Bridging the Gap • A Short Introduction to the World of Cryptocurrencies Topic 2: Ethics, Regulation and ESG • Asset Manager Code • Recommendations and Guidance • Global Regulation • ESG and Alternative Investments • ESG Analysis and Application Topic 3: Models • Modeling Overview and Interest Rate Models • Credit Risk Models • Multi-Factor Equity Pricing Models • Asset Allocation Processes and the Mean-Variance Model • Other Asset Allocation Approaches Topic 4: Institutional Asset Owners and Investment Policies • Types of Asset Owners and the Investment Policy Statement • Foundations and the Endowment Model • Pension Fund Portfolio Management • Sovereign Wealth Funds • Family Offices and the family office Model Topic 5: Risk and Risk Management • Cases in Tail Risk • Benchmarking and Performance Attribution • Liquidity and Funding Risks • Hedging, Rebalancing, and Monitoring • Risk Measurement, Risk Management, and Risk Systems Topic 6: Methods for Alternative Investing • Valuation and Hedging Using Binomial Trees • Directional Strategies and Methods • Multivariate Empirical Methods and Performance Persistence • Relative Value Methods • Valuation Methods for Private Assets: The Case of Real Estate Topic 7: Accessing Alternative Investments • Hedge Fund Replication • Diversified Access to Hedge Funds • Access to Real Estate and Commodities • Access through Private Structures • The Risk and Performance of Private and Listed Assets Topic 8: Due Diligence and Selecting Managers • Active Management and New Investments • Selection of a Fund Manager • Investment Process Due Diligence • Operational Due Diligence • Due Diligence of Terms and Business Activities Topic 9: Volatility and Complex Strategies • Volatility as a Factor Exposure • Volatility, Correlation, and Dispersion Products and Strategies • Complexity and Structured Products • Insurance-Linked and Hybrid Securities • Complexity and the Case of Cross-Border Real Estate Investing DURATION 200 Hours WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Need a day or two to brush up on some skills? We can offer you help and tutoring for any barbering skills you need.

What did it mean to be a Russian in the time of the Tsars and Soviets? This one-day event examines the building blocks of Russian identity, asking how people expressed themselves through culture, gender, and sexuality. These topics are some of the ‘intangibles’ of Russian and Soviet history. Hard to conceptualise and tricky to teach, they are nevertheless important components of major A-level and GCSE history specifications. Join the Historical Association and world-leading academics for talks to reboot your knowledge of Orthodox Christianity, gender and sexuality, and visual art. Trial new pedagogies for teaching Russian and Soviet culture and religion. Explore primary sources to immerse your students in the world of Russian and Soviet sex, symbols, demons, and death.

Course Overview Direct messenger communication is more effective than Facebook posts. The faster you can answer the questions of your customers, the better response you'll get. And messenger chatbot makes you available for your customers 24/7. Learn how you can use messenger communication effectively and create your own chatbot from this Facebook Marketing and Building Messenger Chatbots course and boost your Facebook marketing skill today. In this Facebook Marketing and Building Messenger Chatbots course, you will learn how you can create a Facebook Messenger chatbot and turn your messenger inbox into a marketing platform. This course will teach you how you can create your chatbot with personalized text message conversation. You will also understand the settings of able to get an automatic notification for any emergency queries. This will also help you with messenger promotions, ad campaigns and increase sales through the chat platform. Learning Outcomes Understand how Facebook marketing works Be able to create an effective messenger chatbot Learn the functions of messenger chatbot Connect chatbot with webinars, Google sheets and other files Be able to create a highly successful or messenger ad campaign Learn how to set up SMS notifications from Facebook Messenger Develop chatbot drip campaign and attract new customers through Messenger Who is this course for? This course is for anyone who wants to learn about Facebook marketing and promote their business through Facebook. You will learn to build a messenger chatbot and be able to communicate with your customers more effectively. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Facebook Marketing and Building Messenger Chatbots is a useful qualification to possess and would be beneficial for any related profession or industry such as: Social Media Marketers Digital Marketers Social Media Influencers Small Business Owners Marketing Professionals Module 01: Introduction to Facebook Messenger Marketing Course Slides 01:40:00 MobileMonkey Support 00:05:00 Welcome to Facebook Messenger Chatbot Masterclass 00:08:00 What is messenger marketing? 00:10:00 Advantages of using Facebook messenger marketing 00:15:00 How is chatbot marketing different than other marketing channels? 00:07:00 Who can use messenger bots to their advantage? 00:05:00 Module 02: Example Use Cases For Facebook Messenger Chatbots Ecommerce chatbot strategies 00:10:00 Webinar/event registrations using chatbots 00:04:00 Lea-gen chatbot strategies 00:09:00 Using chatbots to promote educational resources 00:10:00 Using chatbots to stay in touch with your customers 00:08:00 Calculating LTV and CAC to formulate incentive plans 00:11:00 Ideas for incentive structures to promote through Facebook chatbots 00:09:00 Module 03: Psychological Principles of Persuasion in Effective Bot Design Commitment and Consistency in chatbot design 00:15:00 Increasing customer value with reciprocity 00:14:00 Using social proof to build trust and identity 00:12:00 Likability - your secret weapon to successful bot marketing 00:11:00 Using scarcity to drive your customers to convert faster 00:09:00 Understanding the Fogg Behavior Model and how to use it to your advantage 00:16:00 Module 04: Building Killer Chatbots With MobileMonkey What is MobileMonkey? 00:05:00 Creating a MobileMonkey account and connecting your Facebook page 00:06:00 Viewing active bots and adding users 00:03:00 Create your first chatbot! 00:03:00 Module 05: Learning All About The MobileMonkey Chatbot Builder Widgets, Page Flow and Organisation 00:08:00 Effective Ways of Media relation & Public Relation 01:00:00 Adding Q&A items in MobileMonkey 00:06:00 Understanding unanswered questions 00:04:00 Configuring and editing bot builder settings 00:04:00 All about the text widget 00:07:00 All about the image widget 00:01:00 All about the form widget 00:10:00 All about the quick question widget 00:07:00 All about the gif widget 00:03:00 All about the attachment widget 00:02:00 All about the attribute widget 00:02:00 All about the connection widget 00:03:00 All about the email widget 00:03:00 All about the gallery widget 00:06:00 All about the list widget 00:03:00 All about the navigate widget 00:03:00 All about the typing widget 00:03:00 All about the video widget 00:03:00 Module 06: How to wield the Mobile Monkey Chat Blaster like a Jedi Master What's a chat blast anyway? 00:03:00 A few useful chat blaster use cases 00:06:00 Chat blasting vs. drip campaigns 00:06:00 Planning four chat blast ideas (Part 1) 00:10:00 Planning four chat blast ideas (Part 2) 00:12:00 Organising our chat blast pages in the Mobile Monkey page builder 00:05:00 Building our coupon chat blast 00:11:00 Testing our chat blast before blasting 00:05:00 Launching our first chat blast: Naming, audience, page and purpose 00:09:00 Building a chat blast to drive phone calls 00:14:00 Building our new product line chat blast 00:16:00 Building our competitive advantage/awareness chat blast 00:19:00 Analysing chat blast results 00:02:00 Module 07: Understanding Lead Magnets and Using Lead Magnets To Build Your Contact List Why are lead magnets important? 00:05:00 Installing your chat widget on a WordPress site 00:06:00 Installing your chat widget on a Shopify site 00:01:00 Installing your chat widget through Google Tag Manager 00:05:00 Link to the messenger and adding it to emails and blogs 00:10:00 Adding the checkbox plugin to your web forms 00:03:00 How to use Facebook Comment Guards 00:17:00 Creating Facebook messenger landing pages 00:13:00 Module 08: Facebook Messenger Ad Campaigns Using Your MobileMonkey Chatbots! What are Facebook Messenger Ads? 00:06:00 Messenger ads best practices and sample strategies 00:12:00 Creating a new messenger ad campaign on Facebook 00:09:00 Designing a messenger ad 00:14:00 Completing messenger campaign creation in Facebook ads manager 00:07:00 Drafting our mobile monkey messaging campaign blueprint 00:07:00 Creating and naming all our pages in MobileMonkey 00:04:00 Building our messenger landing page in Mobile Monkey 00:04:00 Finishing all the other Facebook messenger bot pages 00:14:00 Duplicating your ad groups to try different targeting settings 00:08:00 Setting up MobileMonkey Q&A and other loose ends 00:07:00 Module 09: Understanding Audiences in MobileMonkey and Using Them to Your Advantage What are audiences in MobileMonkey 00:08:00 Creating an all contacts and gender-based audience 00:04:00 Timezone and last active based audiences in mobile monkey 00:07:00 Creating an audience based on a custom variable 00:07:00 Module 10: Building Our First MobileMonkey Drip Campaign! What are the drip campaigns and drip campaign best practices? 00:07:00 Practical and useful drip campaign ideas 00:07:00 Building and reviewing our drip pages in MobileMonkey 00:08:00 Creating and launching our first MobileMonkey drip campaign 00:09:00 Module 11: Using the RSS Blaster in MobileMonkey RSS feed step by step and best practices 00:10:00 Module 12: Becoming a MobileMonkey Power User With Advanced Integrations and Connections SECTION 13 Becoming a Mobile Monkey power user with connections Chapter 01 What are connections and when would you use them_1 00:03:00 Creating a connection to Google Sheets 00:14:00 Creating a connection to GoToWebinar 00:10:00 Send new leads to your CRM (Hubspot) 00:08:00 Send an SMS to your sales team when a contact requests a callback 00:10:00 Module 13: Understanding Your MobileMonkey Audience Insights Contacts - searching, exporting and deleting 00:03:00 Audiences in MobileMonkey 00:02:00 Forms - what they are and how to use them 00:02:00 Bot analytics - how to find useful information using Mobile Monkey analytics 00:03:00 Module 14: Staying on Facebook's Good Side: Chatbot Compliance What you need to know about staying compliant with Facebook 00:04:00 Getting approved for subscription messaging 00:09:00 Module 15: Conclusion ... Goodbye for now but stay in touch! Thank you, getting help, final thoughts 00:05:00

We are very pleased to announce that Stephen Goldsmith aka the Gold polishing Guru is coming to our workshop 925 to teach his Masterclass June 2023 . If you’re in the industry, he needs no introduction but for anyone who hasn’t heard of him, he is a master of the polishing craft with over 50 years experience, his client list past and present includes, Asprey, Garrard, Theo Fennell, Hamilton and Inches Crown Jewellers of Scotland, The Royal Mint, The Royal Society. He has polished and restored many famous silverware pieces including the Americas Cup; Davis Cup; Wimbledon Cup and the Premier League Cup and he has also advised the Tower of London Jewel House on the upkeep of their silver collections. He also judged the polishing section of Goldsmiths craft and design awards. WHEN: Thursday 20th and Friday 21st February 2025 WHERE:  Workshop 925 based at The Mayford Centre, just outside of Woking and very close to Guildford. Unit F9 The Mayford Centre, Mayford Green Woking, Surrey  GU22 0PP TUTOR: Stephen M Goldsmith ABOUT STEPHEN: Stephen M Goldsmith started out at Rochester Art college, now known as University for the Creative Arts and was apprenticed at C.J Vander’s in 1971 and indentured with The Worshipful Company of Goldsmiths’. Now a Master Polisher of over 50 years’ experience, originally working for the Crown Jewellers Asprey & Garrards and well-known society jeweller Theo Fennell. Many of the pieces polished are now seen in Palaces, Museums and the rich and famous across the world. Stephen is one the most respected jewellery & silver polishers and is currently is teaching polishing across Europe and is known affectionately as “The Gold polishing Guru”. He has polished and restored many famous silverware pieces including the Americas Cup; Cricket World cup, Wimbledon Cup, Dubai Gold Cup, Premier League Cup. He has also been privileged to work in the jewel house at the Tower of London restoring The Grand Punch bowl made in 1830 and used by the Royal family on many occasions. Also known for polishing the largest pure gold coins made by the Royal Mint the largest being the James Bond 7kg pure gold coin. He is a fellow of the Institute of Professional Goldsmiths (IPG) and their official ambassador and a Master of The Dutch Guild of Goldsmiths. He shares his trade skills by teaching nationally and internationally including at Goldsmiths Centre, School of Master Jeweller’s Birmingham and VanTol & Breet Academy (Netherlands), The School of Jewellery Dublin & The Design & Craft Irish Craft Council in Kilkenny, Vannilla Ink, Aka_bespoke Manchester, Sheila Fleet in Orkney, Patrick Mavros in Zimbabwe and Mauritius. Stephen is a Freeman of The Worshipful Company of Goldsmiths’ and was granted the Freedom of the City of London in 1975. He has also had the very rare honour of winning The Goldsmith’s Company Award twice, plus many other prestigious awards and served as a council member for The Goldsmiths’ Craft and Design Council and a published authority on polishing precious metals “Polishing and Finishing for Jewellers and Silversmiths by the Crowood Press. WHAT DOES THE DAY INVOLVE? We are very pleased to announce that Stephen Goldsmith aka the Gold polishing Guru is coming to our workshop 925 to teach his Masterclass June 2023 . If you’re in the industry, he needs no introduction but for anyone who hasn’t heard of him, he is a master of the polishing craft with over 50 years experience, his client list past and present includes, Asprey, Garrard, Theo Fennell, Hamilton and Inches Crown Jewellers of Scotland, The Royal Mint, The Royal Society. He has polished and restored many famous silverware pieces including the Americas Cup; Davis Cup; Wimbledon Cup and the Premier League Cup and he has also advised the Tower of London Jewel House on the upkeep of their silver collections. He also judged the polishing section of Goldsmiths craft and design awards.You can get a glimpse of what he does on his instagramWHAT HAPPENS DURING THE MASTERCLASS?First, Stephen will talk about his career giving you an insight into the makings of a master craftsman. Then he will demonstrate just why he is known as master polisher. After this demonstration you will be guided by Stephen to try and replicate what you have been shown in the demonstration.After working through a few more exercises you will set to work on your own jewellery, receiving guidance on not just how to achieve the finish you would like for your jewellery but to reach a standard of finish you didn’t know you could.These Masterclasses are a great opportunity to learn from someone who is:a) A true master in our tradeb) Not a grump or condescending because you don’t know somethingc) Happy to chat and share his knowledge!All you need to bring is some of your own jewellery (around 6 items) at the point where it’s ready for polishing.You will have a spindle that is yours for the duration of the masterclass, mops, materials etc will be provided. It can be a messy business so make sure your clothing is workshop friendly!You will also have full access to our workshop, benches, tools and equipment if needed.This Masterclass will leave you with the knowledge and skills to take your polishing to a highly professional standard. EXPERIENCE REQUIRED: This class will benefit jewellers with some experience who are looking to learn to polish their work to a professional level. Our small classes mean we are able to provide each student with the support they require. CLASS SIZE: 6 WHAT TO BRING: For safety reasons, during each class, you are required to wear appropriate footwear, we request that no open toed shoes are worn within Workshop 925. Long hair should also be tied back when working with the equipment. You may also wish to bring a notebook. We have handouts for many demonstrations, but there are always many tips and tricks given verbally by the tutor, which some might like to keep note of. We have a microwave, kettle and fridge to store or cook your lunch choices. PAYMENT OPTIONS: You can pay via our website or in our workshop in person using our card machine. If you prefer to pay directly, you can email us on hello@workshop925.com and we can invoice you manually to arrange a bank transfer. For classes over £80, instalment options are also available. Please email us on hello@workshop925.com to arrange. Gift Voucher – if you have a voucher to redeem, please email us before booking on hello@workshop925.com Please check your dates carefully before booking a class as we are unable to offer refunds. See our Terms & Conditions for full details.

A quilting class suitable for beginners or those wanting to build on the skills they already have. This is a skill building sampler quilt which will also give an opportunity to build on quilting skills.

A quilting class suitable for beginners or those wanting to build on the skills they already have. This is a skill building sampler quilt which will also give an opportunity to build on quilting skills

a full induction into the Speciality of Trauma & Orthopaedics. Suitable to GPS , doctors , students , physiotherapoists , Advanced Nure Practitioners , Osteopaths , Chiropractors and all healthcare professional interesed in musculoskeletal medicine

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step