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In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group
Level 4 QLS Endorsed Course | Endorsed Certificate Included | Plus 5 Career Guided Courses | CPD Accredited
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Course Overview Learn how to plan and coordinate tactics to make your company thrive in any competitive market when you take this course on Business Strategy for Managers. The foundation of business manager's success comes from their reasoning and organisational competencies. Prepare yourself for profit and success with this insightful training for critical skills in evaluation, leadership, and design work, gifting you with the qualities vital for a leading position in the marketplace. This Business Management tutorial provides a masterclass in all the sensibilities and understanding that are required to plan ahead in commerce and look to a lucrative future. A corporate leader can never just think of the here, and now, so you will be taught all aspects of strategic management and company planning whilst building skills and resources for the future. Don't be left in the past; train now for the future. This best selling Business Strategy for Managers has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Business Strategy for Managers is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Business Strategy for Managers is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Business Strategy for Managers is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Business Strategy for Managers, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Business Strategy for Managers will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Business Strategy for Managers to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.