874 Courses

Highlights of the Course Course Type: Online Learning Duration: 1 hour 20 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital marketing Understand the core competencies and principles of digital marketing Explore the various areas of digital marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Facebook for Business This facebook for business course is accredited by the CPD UK. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Facebook is the world's largest social network. With over a billion users it's very likely that a proportion of your target customer audience will have a Facebook account. In the 'Social Media for Business' course you'll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you. Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it's being recommended by a friend. So if you know that a trusted friend likes a particular brand, you're much more likely to engage with that brand. Facebook is essentially a platform designed to facilitate social interaction between people with whom you've already established some mutual recognition. Who is this Course for? This comprehensive Facebook for Business course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This Facebook for Business course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This Facebook for Business course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This Facebook for Business course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Module 1: An Introduction to Facebook Module 2: Setting up a Facebook Brand Page Module 3: Administrating your Facebook Brand Page Module 4: Adding Content to your Brand Page Module 5: Custom Applications Module 6: Getting People to your Brand Page Module 7: Facebook Advertising Module 8: Getting Website Traffic from Facebook Obtain Your Certificate Order Your Certificate of Achievement 00:00:00

Description: Marketing skills can be acquired through training and experience where we will provide you with the skills you will need in marketing without the hassle of going through the process of traditional education. We will not only provide you with the basics in Marketing, but we will also provide you with the different types of marketing that are popular nowadays. These types are (1) Digital Marketing; (2) Social Media Marketing; and (3) Viral Marketing. You will also learn how to create marketing goals and strategies suited for your business. You will not regret if you avail this marketing bundle course. Who is the course for? Marketing professionals or business owners who want to learn more about marketing. Anyone who needs to become an expert in the marketing area. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Marketing (4 Course Bundle) would be beneficial for the following careers: Business Development Specialist Entrepreneur Marketing Manager Promotions Staff Sales Specialist Top Executive. Marketing Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Keywords in SEO(Search Engine Optimization) 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Viral Marketing INTRODUCTION 00:15:00 ELEMENTS OF VIRAL MARKETING 00:30:00 VIRAL MARKETING CASE STUDY: HOTMAIL 00:30:00 FORMS OF VIRAL ADVERTISING 00:30:00 ADVANTAGES OF VIRAL MARKETING 00:30:00 THE FUTURE OF VIRAL MARKETING 01:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Marketing (4 Course Bundle) 00:30:00 Final Exam Final Exam- Marketing (4 Course Bundle) 00:30:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Immerse yourself in the captivating realm of digital product management and marketing through our comprehensive Digital Product Management and Marketing with CRM course, where your acquired skills can unlock doors to compelling career opportunities. As per the UK's labour market, the yearly earnings for professionals in this domain range from £45K to £80K, reflecting its high demand and the value these skills add to businesses across industries. This uniquely tailored bundle includes three integral courses - Digital Product Management, Marketing, and Diploma in Customer Relationship Management (CRM). Delve into the depths of each subject, exploring the theoretical framework and conceptual insights necessary to navigate this digital world. This knowledge will set the foundation for becoming an effective product manager, a strategic marketer, or a CRM specialist. Each course in this Digital Product Management and Marketing with CRM bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: Digital Product Management Marketing Diploma in Customer Relationship Management (CRM) Learning outcomes from this bundle: Gain a comprehensive understanding of digital product management, including product lifecycle and strategy. Develop a deep understanding of marketing principles and strategies. Understand the significance and implementation of Customer Relationship Management (CRM). Understand how to leverage CRM for customer retention and profitability. Learn the processes and stages involved in developing, launching and managing digital products. Acquire knowledge on how to formulate and execute marketing strategies effectively. The Digital Product Management course will provide you with a strong theoretical foundation, delving into the principles and methodologies of managing digital products. You will learn about product lifecycles, strategy formation, and product portfolio management, giving you a robust understanding of the role and responsibilities of a digital product manager. The Marketing course dives into the core concepts and strategies integral to marketing in the digital age. It examines marketing theories, strategic planning, consumer behaviour, and marketing mix. The course is designed to impart knowledge to successfully navigate the increasingly competitive digital marketing landscape. Lastly, the Diploma in Customer Relationship Management (CRM) aims to provide learners with a comprehensive understanding of CRM's role in maintaining customer relationships and driving business profitability. The course delves into customer acquisition, retention strategies, and understanding customer lifetime value. CPD 20 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Professionals aspiring to step into roles such as Digital Product Manager, Marketing Specialist, or CRM Specialist. Entrepreneurs looking to gain an edge in managing and marketing their digital products. Marketing graduates seeking advanced theoretical knowledge in the domain. Individuals aiming for a career shift into the digital marketing and product management space. Anyone with a keen interest in understanding the dynamics of digital product management, marketing, and CRM. Career path A career path with this bundle: Digital Product Manager - £45K to £60K/year Marketing Specialist - £35K to £50K/year CRM Specialist - £40K to £55K/year Product Marketing Manager - £50K to £70K/year Digital Marketing Consultant - £40K to £60K/year CRM Consultant - £45K to £65K/year Director of Product Management - £70K to £90K/year Certificates Certificate Of Completion Digital certificate - Included Certificate Of Completion Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon successful completion of the course, learners can obtain a CPD Quality Standards PDF certificate for Digital Product Management absolutely free! Upon finishing Marketing and Diploma in Customer Relationship Management (CRM), you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!

Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital advertising and marketing Understand the core competencies and principles of digital advertising and marketing Explore the various areas of digital advertising and marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Digital Advertising and Marketing 301: Professional Course Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing  course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction to Digital Advertising & Marketing 301 - I'm Your Host! 00:02:00 Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1 - How it Works, IP, Wifi, & Cell Tower Targeting 00:08:00 Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google 00:06:00 Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention 00:06:00 Beacons - Beacon Target in Digital Marketing. Super Targeted location Data Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data 00:05:00 Retargeting - Retargeting In Digital Marketing & Live Examples Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns 00:06:00 Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained 00:11:00 Cost Break Down - How is a Final CPM Calculated 00:08:00 Research - Publisher, Competitor Spend, Trends, and Social Media listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more 00:14:00 Research: Competitor & Spend Information, Find Where Competitors are Spending 00:10:00 Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday 00:14:00 Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to Use for Facebook Ad Campaign 00:07:00 Social Media Marketing: Creating a Paid Facebook Advertising Campaign 00:00:00 DSP Demo Part 1 - Setting Up a Campaign in a Demand Side Platform 00:20:00 DSP Demo Part 2 - Uploading Creative & Custom Audiences 00:07:00 SSP Demo Part 1 - How to work with an SSP and Getting Setup 00:10:00 SSP Demo Part 2 - Setting Up a Mediation Group in Google's AdMob 00:05:00 Mobile Banner Ad Best Practices - A Quick Guide from AdMob 00:03:00 Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO 00:14:00 AdBlocking - This History of AdBlocking ,Trends, and Industry Response AdBlocking - This history of AdBlocking, Trends, and Industry Response 00:15:00 Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand 00:16:00 Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms 00:06:00 Interviews With Industry Experts Interview Setup - What to Expect From Our Industry Experts 00:01:00 Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF 00:36:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Digital Marketing and Advertising & Email Marketing - CPD Certified Are you prepared to implement a Harness Strong Ideas for Sales Acceleration? If yes, you should join as quickly as possible in our specialised course in digital marketing and advertising. Our online course in digital marketing and advertising teaches you how to plan, carry out, and evaluate successful digital marketing initiatives. Through this digital marketing and advertising your strategies will be continuously improved to yield the best outcomes. The main focus of the digital marketing and advertising course is understanding the principles of digital marketing. This digital marketing and advertising describes how to analyse the online market, online consumer behaviour, and implications for marketing. Also, the digital marketing and advertising will teach you how to efficiently sell your goods and services online. So don't wait – enrol in our Digital Marketing and Advertising: Digital Marketing and Advertising course today and start building the foundation for a successful career in this exciting and in-demand field. Learning outcome of Digital Marketing and Advertising: Digital Marketing and Advertising After completing this Digital Marketing and Advertising: Digital Marketing and Advertising course, learners will acquire knowledge such as: A quick overview of digital marketing and its exploring strategies. This Digital Marketing and Advertising: Digital Marketing and Advertising Course teaches online marketplace analysis, online customer behaviour and implications for marketing. How to start website, SEO and manage platform for digital advertising are all describes in Digital Marketing and Advertising: Digital Marketing and Advertising Course. This Digital Marketing and Advertising: Digital Marketing and Advertising Course enhance your understanding of social media marketing. How to develop a social media plan, building social media team and internal communication building are elaborated in Digital Marketing and Advertising: Digital Marketing and Advertising Course course. Through this Digital Marketing and Advertising: Digital Marketing and Advertising training Course , you can keep on top of the trends. Facebook, Linkedin, Twitter and how to manage social media tools are explains in the Digital Marketing and Advertising course. With the help of Digital Marketing and Advertising: Digital Marketing and Advertising Course, you can build blogs. Email marketing, mobile marketing, content marketing and video marketing are partb of this Digital Marketing and Advertising modules. Digital Marketing and Advertising & Email Marketing - CPD Certified Course This Digital Marketing and Advertising: Digital Marketing and Advertising Course includes a FREE PDF Certificate. Lifetime access to this Digital Marketing and Advertising: Digital Marketing and Advertising Course Instant access to this Digital Marketing and Advertising: Digital Marketing and Advertising Course Get FREE Tutor Support to this Digital Marketing and Advertising: Digital Marketing and Advertising Course Digital Marketing and Advertising & Email Marketing - CPD Certified Unlock the potential of Digital Marketing and Advertising with our specialized course, designed to drive sales and create impactful results. This Digital Marketing and Advertising course will guide you in planning, executing, and analyzing powerful digital campaigns that accelerate business growth. By mastering the foundations of Digital Marketing and Advertising, you’ll learn to understand the online market, interpret consumer behavior, and develop strategies that adapt for optimal performance. Gain insights on efficiently promoting products and services through Digital Marketing and Advertising for real-world results. Don’t miss out—enroll today and set yourself up for success in the dynamic field of Digital Marketing and Advertising! Who is this course for? Digital Marketing and Advertising & Email Marketing - CPD Certified This digital marketing and advertising course is suitable for anyone who wants to boost up their skills to succeed in promoting, advertising, or selling the product or service via online. Requirements Digital Marketing and Advertising & Email Marketing - CPD Certified To enrol in this Digital Marketing and Advertising: Digital Marketing and Advertising Course Course, students must fulfil the following requirements: Good Command over English language is mandatory to enrol in our Digital Marketing and Advertising Course. Be energetic and self-motivated to complete our Digital Marketing and Advertising Course. Basic computer Skill is required to complete our Digital Marketing and Advertising Course. If you want to enrol in our Digital Marketing and Advertising Course, you must be at least 15 years old. Career path Digital Marketing and Advertising & Email Marketing - CPD Certified After completing the digital marketing and advertising, various opportunities will be open for you such as marketing executive, advertisers, market researcher, brand manager and many more!

Digital Marketing: Digital Marketing and Advertising Improve sales with proactive action! — Sign up right away in our Digital Marketing and Advertising if you're interested in using technology to increase your company's revenue. You will learn how to plan, carry out, and evaluate successful digital marketing initiatives by taking our course in digital marketing and advertising. Your strategies will be continuously improved as part of the Digital Marketing and Advertising course to yield the best outcomes. The main focus of the Digital Marketing and Advertising course is understanding the principles of digital marketing. You will understand how to analyse the online market, online consumer behaviour, and implications for marketing by the time you have finished the course on digital marketing and advertising. Also, this course on digital marketing and advertising will teach you how to efficiently sell your goods and services online. So don't wait – enrol in our Digital Marketing and Advertising course today and start building the foundation for a successful career in this exciting and in-demand field. Main Course: Digital Marketing and Advertising Free Courses are including with this Digital Marketing: Digital Marketing and Advertising Course Along with The Digital Marketing: Digital Marketing and Advertising Course, We Offer a free Social Media Marketing Course Along with The Digital Marketing: Digital Marketing and Advertising Course, We Offer a free Email Marketing Course Special Offers of this Digital Marketing: Digital Marketing and Advertising Course This Digital Marketing: Digital Marketing and Advertising Course includes a FREE PDF Certificate. Lifetime access to this Digital Marketing: Digital Marketing and Advertising Course Instant access to this Digital Marketing: Digital Marketing and Advertising Course Get FREE Tutor Support to this Digital Marketing: Digital Marketing and Advertising Course Digital Marketing: Digital Marketing and Advertising Social media marketing, making an efficient Digital Marketing: Digital Marketing plan, utilizing PPC engines like Google AdWords, an introduction to email marketing, the principles of SEO, developing a brand through innovative online marketing, and much more are covered in this course on Digital Marketing: Digital Marketing and Advertising. Enroll in our exclusive course, Digital Marketing: Digital Marketing and Advertising, to take the first crucial step towards a fulfilling career in the field of digital marketing! Who is this course for? Digital Marketing: Digital Marketing and Advertising This Digital Marketing and Advertising Course will give you the best tools and skills to succeed if you have any product or service that you want to promote, advertise, or sell online. Requirements Digital Marketing: Digital Marketing and Advertising To enrol in this Digital Marketing and Advertising Course, students need- To join in our Digital Marketing: Digital Marketing and Advertising Course, you must have a strong command of the English language. To successfully complete our Digital Marketing: Digital Marketing and Advertising Course, you must be vivacious and self driven. To complete our Digital Marketing: Digital Marketing and Advertising Course, you must have a basic understanding of computers. A minimum age limit of 15 is required to enrol in this Digital Marketing: Digital Marketing and Advertising Course. Career path Digital Marketing: Digital Marketing and Advertising You will be eligible for a high range occupational wage, which would be between £20000 and £65000 per year after completing this course in digital marketing and advertising.

Have you noticed that marketing is increasingly shifting to digital marketing through social networking websites? One of the effective and used marketing today is the digital marketing through social media: Facebook. In this course you will learn the skills needed for this type of marketing and how to maximise your online exposure and make more money with a powerful fan gate. Description: This course will teach you how online promotions on Facebook works.This course will cover Facebook Fan Page Creation, White Label Reports, How to do Post Status Updates, How to Setup your List Building Machine, Integrating Images and other aspects. This will also teach you how to utilise this online platform as a major aspect of your business's promotional efforts. You will be taught about various distinctive methodologies that you can take which all have diverse territories that should be considered before choosing the best approach for you. You will also be acquainted with the procedures of site design improvement (SEO), how to utilise site design improvement to amplify the applicable guests to your site. You will likewise be taught about numerous pitfalls and obstructions that are included with site improvement. You will also know adequately how to test how viable site design improvement has been in advancing your site. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through Social Media Marketing focusing on Facebook. People who have an interest in Social Marketing and how to effectively communicate with their potential clients through this platform. Entry Requirement: This course is available to all learners, of all academic backgrounds. However, an educational background and experience related to marketing, communication and technology will be of great advantage. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Crash Course in Facebook Page Marketing will be very beneficial and helpful, especially to the following careers: Marketing and Promotions Specialists Marketing Managers Online Content Creator Product Creators Sales Managers Sales and Promotions Specialists Social Media Specialist Top Executives And Much More! A Crash Course in Facebook Page Marketing Creating Your Facebook Fan Page 01:00:00 Setting Up Your List Building Machine 00:30:00 Integrate images 01:00:00 Final Tips 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

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Are you ready to dive into the dynamic world of marketing? Equip yourself with the essential skills and knowledge to thrive in today's competitive market with our comprehensive Diploma in Marketing (Level 3) program. Designed to provide you with a solid foundation in marketing principles, this course will empower you to excel in various marketing roles and unleash your creativity in driving business success. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Diploma in Marketing (Level 3), learners gain a comprehensive understanding of marketing principles and strategies. They start by exploring the fundamental concept of marketing and its importance in business. Next, they delve into setting effective marketing goals and identifying various types of marketing approaches. Through studying the marketing mix and funnel, learners discover how to develop and implement successful marketing campaigns. They also learn from common marketing mistakes, equipping them with the knowledge to avoid pitfalls. Effective communication skills are emphasized, focusing on conveying messages to the right audience in the right way. Additionally, learners explore techniques for engaging with customers and building strong relationships through effective customer communications. This curriculum provides a solid foundation for individuals looking to pursue careers in marketing or enhance their existing skills in the field. Course Curriculum Module 01: What is Marketing Module 02: Marketing Goals Module 03: Common Marketing Types (I) Module 04: Common Marketing Types (II) Module 05: The Marketing Mix Module 06: The Marketing Funnel Module 07: Marketing Mistakes (I) Module 08: Marketing Mistakes (II) Module 09: Communicating the Right Way Module 10: Customer Communications Learning Outcomes: Define marketing principles and strategies for effective business promotion. Set measurable goals aligning with organisational objectives for marketing campaigns. Identify various types of marketing strategies and their applications. Analyse components of the marketing mix for optimal business outcomes. Implement marketing funnel techniques to drive customer acquisition and retention. Evaluate common marketing mistakes and develop strategies for mitigation. CPD 10 CPD hours / points Accredited by CPD Quality Standards Diploma in Marketing (Level 3) 42:07 1: Module 01: What is Marketing 05:43 2: Module 02: Marketing Goals 03:50 3: Module 03: Common Marketing Types (I) 04:57 4: Module 04: Common Marketing Types (II) 05:14 5: Module 05: The Marketing Mix 03:44 6: Module 06: The Marketing Funnel 03:06 7: Module 07: Marketing Mistakes (I) 04:02 8: Module 08: Marketing Mistakes (II) 03:27 9: Module 09: Communicating the Right Way 03:32 10: Module 10: Customer Communications 03:32 11: CPD Certificate - Free 01:00 Who is this course for? Aspiring marketers seeking foundational knowledge in marketing strategies. Small business owners aiming to enhance their marketing capabilities. Marketing assistants looking to advance their understanding of marketing principles. Professionals transitioning into marketing roles for career growth opportunities. Students interested in pursuing further studies in marketing or related fields. Career path Marketing Coordinator Social Media Manager Digital Marketing Assistant Sales Representative Market Research Analyst Brand Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.