Mastering marketing in today’s digital age means staying ahead of shifting consumer behaviours, evolving platforms, and increasingly savvy audiences. The Marketing Executive Strategies Course is crafted for those seeking to build confident, informed marketing decisions grounded in insight and strategy. This course walks through the essentials—from foundational marketing principles to advanced strategic planning techniques—designed to strengthen your command of modern marketing approaches. With 36 detailed modules, the course explores everything from branding and market segmentation to digital communications and competitor analysis. Whether you're refining your marketing approach or developing strategies from the ground up, this course offers a structured path through the full marketing landscape. Each module builds logically on the last, giving you a coherent understanding of how the various parts of a marketing strategy come together. This is a flexible, online learning experience built for professionals who prefer to study at their own pace, with content designed to keep you engaged and thinking strategically. Key Benefits Accredited by CPD Instant e-certificate Fully online, interactive course Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Curriculum Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Module 18: What is Marketing? Module 19: Common Marketing Types (I) Module 20: Common Marketing Types (II) Module 21: The Marketing Mix Module 22: Communicating the Right Way Module 23: Customer Communications Module 24: Marketing Goals Module 25: The Marketing Funnel Module 26: Marketing Mistakes (I) Module 27: Marketing Mistakes (II) Module 28: An Introduction to Strategic Planning Module 29: Development of a Strategic Plan Module 30: Strategic Planning for Marketing Module 31: Strategic and Marketing Analysis Module 32: Internal Analysis Module 33: External Analysis Module 34: Market Segmentation, Targeting and Positioning Module 35: Approaches to Customer Analysis Module 36: Approaches to Competitor Analysis Course Assessment You will immediately be given access to a specifically crafted MCQ test upon completing an online module. For each test, the pass mark will be set to 60%. Certificate Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months. CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Marketing Executive Strategies training is ideal for highly motivated individuals or teams who want to enhance their skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Learn the essential skills and knowledge you need to excel in your professional life with the help & guidance from our Marketing Executive Strategies training. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included
Course Overview: Instagram is a powerful platform with over one billion active monthly users. This Instagram Marketing course offers a comprehensive exploration of strategies and techniques essential for success in digital marketing. It delves into the ever-evolving landscape of social media marketing, emphasising Instagram's unique role in shaping brand narratives and engaging with diverse audiences. You will acquire skills in profile optimisation, content creation, story crafting, analytical tools, follower engagement, and influencer marketing strategies. This course does not just teach; it empowers learners to transform their digital presence into a compelling, influential power in Instagram.Enrol in the Instagram Marketing course to revolutionise your digital marketing skills and elevate your professional journey! Key Features of the Course: By enrolling in this course, you gain access to a multitude of benefits. Upon completion, you'll receive a CPD certificate demonstrating your Instagram marketing expertise, which can significantly enhance your professional profile. Moreover, our dedicated 24/7 learning assistance ensures that you receive the support you need throughout your learning journey, allowing you to progress at your own pace. Who is This Course For? This course is perfect for aspiring marketers, entrepreneurs, small business owners, and anyone looking to elevate their social media marketing skills. Whether you're a beginner or have some experience in marketing, this course will provide you with the knowledge and tools necessary to make a meaningful impact on Instagram. What You Will Learn: Throughout this comprehensive course, you'll dive into various modules covering every Instagram marketing aspect. In Episode 1, "Profile Presence," you'll discover how to create a captivating and professional Instagram profile that grabs attention. Episode 2 delves into the art of creating engaging and shareable content, while Episode 3 focuses on leveraging the power of Instagram Stories to engage your audience. You'll also explore essential topics such as analytics in Episode 4, where you'll learn how to measure your success and make data-driven decisions. In Episode 5, you'll discover effective strategies to grow your followers and build a loyal community. Episode 6 will unveil the secrets of influencer marketing, and Episode 7 will teach you how to leverage giveaways to increase engagement and brand awareness. Why Enrol in This Course: Enrolling in our Instagram Marketing course is a decision you won't regret. As a top-reviewed course, we pride ourselves on delivering exceptional value and up-to-date content that reflects the latest trends and industry best practices. Our course provides you with the necessary skills to stay ahead of the competition and thrive in the rapidly evolving digital landscape. Requirements: To embark on this exciting learning journey, you only need a basic understanding of Instagram and a passion for digital marketing. Our course is designed to cater to learners of all levels, ensuring you can grasp the concepts and techniques at your own pace. Career Path: Upon completing this course, you'll unlock various career opportunities in the field of digital marketing. Some of the professions you can pursue include Social Media Manager Digital Marketing Specialist Content Strategist Brand Consultant Community Manager Social Media Analyst These roles offer excellent earning potential, with salaries ranging from £25,000 to £45,000+ per year in the UK. Certification: Upon completing the course, you'll be awarded a CPD certificate, which holds immense value in today's competitive job market. This certificate will validate your skills and knowledge, opening doors to exciting career prospects and providing you with a competitive edge. Course Curriculum 1 sections • 8 lectures • 01:11:00 total length •Episode 0: Intro: 00:03:00 •Episode 1: Profile Presence: 00:09:00 •Episode 2: Content: 00:12:00 •Episode 3: Stories: 00:08:00 •Episode 4: Analytics: 00:09:00 •Episode 5: Followers: 00:08:00 •Episode 6: Influencer Marketing: 00:11:00 •Episode 7: Giveaways: 00:11:00
Learn to Drive Traffic into Sales through Digital Marketing Course Overview This course on "Learn to Drive Traffic into Sales through Digital Marketing" provides learners with the essential skills to effectively use digital marketing strategies to attract, engage, and convert online traffic into sales. Covering key areas such as SEO, social media marketing, content creation, and email marketing, the course equips learners with the knowledge to optimise digital campaigns and enhance business visibility. The course is designed for individuals seeking to master digital marketing techniques to increase online sales and drive business growth. By the end of the course, learners will have a comprehensive understanding of traffic generation strategies and how to convert them into tangible business results. Course Description In this course, learners will explore various digital marketing techniques aimed at driving traffic to websites and converting that traffic into sales. Topics include SEO fundamentals, social media marketing strategies, email marketing campaigns, and creating compelling content. The course provides a structured approach to understanding how to leverage these strategies effectively, using data analytics to track and improve performance. Learners will gain the ability to create digital marketing plans, monitor campaign success, and optimise strategies to enhance online sales. The course is designed for those who want to advance their digital marketing skills and improve conversion rates, whether for personal projects or within their professional roles. Learn to Drive Traffic into Sales through Digital Marketing Curriculum Module 01: Introduction to Digital Marketing Module 02: SEO Strategies for Traffic Growth Module 03: Social Media Marketing for Engagement Module 04: Email Marketing to Convert Leads Module 05: Creating Content that Converts Module 06: Analytics and Campaign Optimisation (See full curriculum) Who is this course for? Individuals seeking to increase their online sales through digital marketing. Professionals aiming to enhance their digital marketing knowledge and career prospects. Beginners with an interest in driving business growth via online channels. Entrepreneurs wanting to optimise their digital marketing efforts. Career Path Digital Marketing Specialist SEO Manager Social Media Manager Content Marketing Strategist Email Marketing Coordinator E-commerce Manager
Explore the dynamic world of Fast-Moving Consumer Goods (FMCG) with our comprehensive course. Learn about marketing strategies, sales tactics, retailing, e-commerce, international markets, and industry trends. Dive into case studies, including Coca-Cola's marketing strategy, and gain insights to excel in the FMCG sector. Enroll now to stay ahead in this rapidly evolving industry.
The Property Marketing Fundamentals Course is tailored for anyone eager to delve into the intricacies of property promotion in a dynamic, digital world. Whether you are a beginner looking to understand the basics or an experienced professional wanting to enhance your marketing techniques, this course provides a solid foundation. It covers essential aspects of property marketing, from crafting compelling property listings to mastering online marketing tools that will make your properties shine in the crowded marketplace. Throughout the course, learners will gain insight into the importance of targeted marketing strategies, the effective use of digital platforms, and the nuances of customer engagement. With a keen focus on building a strong online presence, you’ll discover the best methods to boost property visibility and convert leads into loyal clients. In addition, this course highlights how to utilise social media, SEO, and email marketing to amplify your efforts and reach a broader audience, ensuring you stay ahead in a competitive market. Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 01: Introduction to Property Marketing Module 02: Understanding the Role of a Property Manager Module 03: Listing Properties and Marketing Module 04: Tenant Selection and Management Module 05: Selling Property: Finding the Buyers Module 06: Regulations of Property Management Module 07: Changes in the UK Property Market: An Opportunity Module 08: Digital Marketing Strategies for Property Promotion Module 09: Sustainable and Green Property Marketing Learning Outcomes: Implement digital marketing strategies for optimal property promotion. Demonstrate proficiency in tenant selection and management practices. Navigate the UK property market, identifying growth opportunities. Comprehend and apply regulations governing property management responsibly. Master the art of selling properties, connecting with potential buyers effectively. Integrate sustainable and green marketing techniques into property promotion. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring property marketers Individuals entering property management Professionals seeking career advancement Real estate agents expanding their skill set Those intrigued by sustainable property practices Marketing enthusiasts exploring new niches Individuals keen on understanding UK property market dynamics Entrepreneurs looking to invest in property marketing Career path Property Marketing Specialist Property Manager Real Estate Agent Digital Marketing Executive (Specialising in Real Estate) Sustainability Consultant for Property Property Market Analyst Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.