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Are you looking to enhance your Copywriter skills? If yes, then you have come to the right place. Our comprehensive course on Copywriter will assist you in producing the best possible outcome by mastering the Copywriter skills. The Copywriter course is for those who want to be successful. In the Copywriter course, you will learn the essential knowledge needed to become well versed in Copywriter. Our Copywriter course starts with the basics of Copywriter and gradually progresses towards advanced topics. Therefore, each lesson of this Copywriter course is intuitive and easy to understand. Why would you choose the Copywriter course from Compliance Central: Lifetime access to Copywriter course materials Full tutor support is available from Monday to Friday with the Copywriter course Learn Copywriter skills at your own pace from the comfort of your home Gain a complete understanding of Copywriter course Accessible, informative Copywriter learning modules designed by experts Get 24/7 help or advice from our email and live chat teams with the Copywriter Study Copywriter in your own time through your computer, tablet or mobile device. A 100% learning satisfaction guarantee with your Copywriter Course Copywriter Curriculum Breakdown of the Copywriter Course Section 01: Introduction Section 02: Introduction to Copywriting Section 03: Core Concepts of Copywriting Section 04: Marketing Tactics to Write Copy That Sells Section 05: The Copywriting Process: 9 Steps to Make It Easier For You Section 06: Copywriting Formulas Section 07: Headlines Section 08: 6 Hacks to Write Headlines That Readers Cannot Resist Section 09: Creating the Copy Section 10: Hacks & Tips Section 11: Practice Exercises Section 12: Conclusion CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Copywriter course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Copywriter. It is also great for professionals who are already working in Copywriter and want to get promoted at work. Requirements To enrol in this Copywriter course, all you need is a basic understanding of the English Language and an internet connection. Career path The Copywriter course will enhance your knowledge and improve your confidence. Copywriter: £25,000 to £45,000 per year Content Strategist: £30,000 to £55,000 per year Social Media Manager: £25,000 to £40,000 per year Digital Marketer: £25,000 to £50,000 per year Marketing Manager: £35,000 to £65,000 per year Brand Manager: £35,000 to £60,000 per year Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Level 4 Copywriting course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Level 4 Copywriting course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Level 4 Copywriting course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace. Learning Outcomes After completing this Level 4 Copywriting course, the learner will be able to: Understand the basics of Copywriting. Know how to write Headlines to get attention. Know the tips and tricks for writing clear copy. Gain a solid understanding of the writing process. Know how to write print advertisements. Know how to write direct mail. Gain in-depth knowledge about writing brochures, catalogs, and other sales materials. Know how to write commercials and multimedia presentations. Understand how to write for the Web. Have a thorough understanding of writing email marketing. Main Course: Level 4 Copywriting GIFT Courses Level 5 Report Writing Course Level 5 Proofreading & Copy Editing Level 5 Negotiation Skills Course Level 4 Time Management Course ***Others Benefit include in this Level 4 Copywriting Course *** Free 5 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the Level 4 Copywriting course ] By the end of this Level 4 Copywriting course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company. Curriculum of- *** Level 4 Copywriting *** Module 1: Introduction to Copywriting What is Copywriting? Benefits Focusing on the Customer Has the Internet Changed Copywriting? Module 2: Writing to Get Attention The Headline How Headlines Get Attention? The Four Functions of the Headline Eight Basic Headline Types The 4 U'S Formula for Writing Effective Headlines More Headline Tips A Technique for Producing Headlines Module 3: Writing to Communicate 11 Tips for Writing Clear Copy A Few Tricks of the Trade A Copywriter's Checklist Module 4: Writing to Sell The Motivating Sequence The Unique Selling Proposition Know Your Customer The BFD Formula A Checklist of 'Copy Motivators' Long Copy Vs Short Copy Module 5: Getting Ready to Write Intensive Research Gives You the Edge How to Prepare for a Copywriting Assignment Using Interviews to Gather Facts Organizing Your Information The Writing Process Documenting Your Sources A Technique for Producing Profitable Advertising Ideas Module 6: Writing Print Advertisements Types of Ads How to Write Good Advertisements Does Your Ad Need a Slogan? Manuscript Format for Ad Copy Module 7: Writing Direct Mail A Personal Medium Sales Letter Mechanics 15 Ways to Start Sales Letter Should You Use an Envelope Teaser? How to Increase Response to Your Mailings? Module 8: Writing Brochures, Catalogues, and Other Sales Materials 11 Tips on Writing Better Sales Brochures Catalogs Other Types of Sales Literature Module 9: Writing Commercials and Multimedia Presentations Tips on Writing TV Spots Typing the Script How to Write Radio Commercials Non-Broadcast AV Writing for Powerpoint Module 10: Writing for the Web What's Working in Online Marketing Today? Common Online Copywriting Assignments Writing a Catalogue Website Writing a Long-copy Landing Page SEO Copywriting Writing a Blog Module 11: Writing Email Marketing Tips for Writing Effective Email Marketing Campaigns Getting Past the ISPS and Spam Filters How to Get Into the Recipient's Address Book or Whitelist Triggering Spam Filters Long VS. Short Email Copy Writing an Online Conversion Email Series Writing a Marketing E-zine ------------------------- Assessment Method After completing each module of the Level 4 Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Level 4 Copywriting course is designed for those who want to be professional copywriters and want to engage in media writing. It may also benefit proofreaders or those seeking a specific writing role. Requirements Students who intend to enrol in this Level 4 Copywriting course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path This Level 4 Copywriting course is ideal for professional writers who want to pursue a career in copywriting or a related field. This is likely to include the following roles and careers: Copywriter Content writer Copywriter Interns Freelance Writer Advertising Staff Certificates Certificate of completion Digital certificate - Included

Wanna be a better and more successful Copywriter? Copywriting is the most useful skill a person can have, and learning how to write persuasive copy has the potential to change everything for you. If you want to learn how to write powerful copy that people want to pay you for, sign up for this complete accredited copywriting course today. If you want to meet your goals, it all comes down to your words; the words on your website, emails, newsletters, pitches, proposals, and brochures. And when you can write to persuade, many possibilities in your life and business open up to you. Learn more about the course on developing and writing portfolio, blogging, SEO copywriting, and other topics. Key highlights of the course: CPD Accredited Copywriting Course Lifetime Access Unlimited Retake Exam & Tutor Support Easy Accessibility to the Copywriting Course Materials 100% Learning Satisfaction Guarantee Self-paced Copywriting Course Modules What you will learn from the Copywriting course: Learn the ways to sell more products and services (just by being helpful!). Learn to compel your readers using timeless sales psychology. Learn to gently + ethically stoke people to act NOW. A comprehensive introduction to the course basics. Detailed understanding of writing techniques. Proficiency in writing eye-catching headlines. A solid grasp of attention-grabbing advertisements. Extensive knowledge of online and press-related copywriting. A clear idea of copywriting for mainstream media. Strong comprehension of Search Engine Optimisation (SEO). Reed courses certificate of completion Digital certificate - Included It will be downloadable when all lectures have been completed CPD 30 CPD hours / points Accredited by CPD Quality Standards Section 1: Overview 06:23 1: Course Overview 06:23 Section 2: Introduction to copywriting 16:13 2: Introduction 16:13 Section 3: Copywriting for Mainstream Media 09:00 3: Copywriting for Mainstream Media 09:00 Section 4: Copywriting for Other Media 11:17 4: Copywriting for Other Media 11:17 Section 5: Copywriting Skills 21:25 5: Essential Copywriting Skills 21:25 Section 6: Write a Better Copy 11:59 6: How to Write Better Copy 11:59 Section 7: Business Copywriting 28:35 7: Business Writing 28:35 Section 8: Press Related Copywriting 17:50 8: Press Related Copywriting 17:50 Section 9: Online Copywriting 24:07 9: Online Copywriting 24:07 Section 10: Eye-Catching Headlines 12:08 10: Eye-Catching Headlines 12:08 Section 11: Print Media Copywriting 15:04 11: Print Media Copywriting 15:04 Section 12: Attention Graving Advertisement 12:52 12: Attention Graving Advertisement 12:52 Section 13: Final Tips 11:38 13: Final Tips 11:38 FREE Bonus Module: Time Management 25:08 14: FREE Bonus Module: Time Management 25:08 Order Your CPD Quality Standard Certificate (Optional) 01:00 15: CPD Certificate (Optional) 01:00 Who is this course for? Anyone from any background can enrol in this course. Particularly, this Copywriting course is recommended for Novel Writer/ Story Writer Content Developer Journalist Report Writer Creative Copywriter Blogger Becoming a Freelancer SEO Copywriting Requirements Students seeking to enrol for this copywriting course should meet the following requirements; Basic knowledge of English Language, which you have already Basic Knowledge of Information & Communication Technologies for studying online or digital platform Stable internet or data connection to your learning devices Career path This copywriting course will provide you with all the knowledge and skills needed to be an expert copywriter.So, explore trendy and in-demand jobs such as, Technical Copywriter Content Specialist Conceptual Copywriter SEO Strategist Content and Copywriting Executive Explore each available role and how you can start your career as a copywriter. Certificates Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed. CPD Quality Standard Certificate Digital certificate - £7.99

Duration 1 Days 6 CPD hours This course is intended for This course is for individuals who need to write clearly and concisely in a professional environment. Overview In this course, you will organize and write effective business documents. You will: Identify techniques to write effective business communication. Write electronic communication that is clear, concise, and appropriate in a business context. Apply the writing principles you have studied to specific business situations and learn to address the needs of a particular audience. Use your writing and diplomatic skills to create formal business letters. Use basic persuasive strategies that will allow you to plan and deliver effective proposals. Though businesses increasingly rely on technology, technological skills alone do not guarantee success in the workplace. You must still develop your ideas, express them clearly, and persuade others of their viability. This course offers effective strategies to sharpen your writing skills by structuring your ideas logically, exercising diplomacy in letters and reports, and shaping your arguments.In contemporary business environments, information overload makes it necessary for you to communicate clearly and concisely. Trying to make sense of a disorganized email message can be frustrating given the number of emails you have to answer daily. By analyzing your audience, organizing your writing, and employing effective persuasive techniques, your writing will make an impact. Lesson 1: Writing Effective Business Communication Topic A: Write Strong Sentences Topic B: Organize Your Content Topic C: Analyze Your Audience Lesson 2: Writing Email and Other Electronic Communication Topic A: Write an Email Topic B: Write Instant Messages and Text Messages Lesson 3: Writing Common Business Documents Topic A: Write an Internal Announcement Topic B: Write a Routine Request Topic C: Write a Response to Routine Requests Topic D: Write a Complaint Topic E: Write a Positive Response to Customer Complaints Topic F: Write Bad-News Messages Lesson 4: Writing a Business Letter Topic A: Write a Business Letter Topic B: Write a Thank-You Letter Lesson 5: Writing Business Proposals Topic A: Persuade Your Audience Topic B: Write an Executive Summary Topic C: Use Visuals Additional course details: Nexus Humans Effective Business Writing (Second Edition) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Effective Business Writing (Second Edition) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 1 Days 6 CPD hours Overview In writing, it is important to make sure your message is easy to understand, that you have included all the necessary information, and that the points are expressed clearly. In business writing, it is also essential to convey information in a professional and courteous manner using proper formatting. Learn how to perfect your business writing in this one-day workshop. This one-day workshop will help you teach participants how to: Write and proofread your work so it is clear, concise, complete, and correct. Apply these skills in real world situations. Use language that is courteous. Understand the proper format for memos, letters, and emails. Determine whether your writing can be easily understood by your intended audience. Learn how to perfect your business writing in this one-day workshop.While there are many types of business writing, this workshop will provide tools to write effective memos, emails, and letters, as well as briefly touch on reports and proposals. The 4 C?s: Clear, Concise, Complete, and Correct Good writing must be clear, concise, complete, and correct. In this session, learn how to write with these principles in mind. Manners and Courtesy Courtesy is an important part of good business writing. During this session, participants will learn ways to make their writing respectful and polite. Writing Memos Memos are another challenge that many writers face. Participants will look at parts of a memo and complete a fun exercise. Writing Effective E-mails Mostly everyone today uses email to communicate at work and at home. This session will give participants some tips on writing effective emails and managing email. Reports and Proposals Reports and proposals are two important types of business writing. In this session, an overview of the steps involved with writing these pieces is presented. Writing Business Letters This session reviews the steps for writing a business letter, types of letters, and the parts of a business letter. Participants then examine samples of business letters to determine the type and the parts of each letter. Readability Index The readability index determines the difficulty level of a written piece. Participants will apply the index to a sample and to their own work. Proofreading Participants learn about checking the grammar, spelling and punctuation in their written pieces, and then review their pre-assignment. Reviewing Your Writing In this session, participants complete a final review of their piece of writing. Workshop Wrap-Up At the end of the workshop, students will have an opportunity to ask questions and fill out an action plan.

In the realm of the quill, where creativity meets craftsmanship, there exists a journey awaiting those with a passion for the written word. Unveil the artistry of storytelling, crafting narratives that captivate minds and stir souls. Dive into the depths of character creation, where personas leap off the page and into the hearts of readers. Harness the power of dialogue, weaving conversations that resonate with authenticity and depth, breathing life into every interaction. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Step into the realm of the unknown, where mysteries unravel and thrillers unfold with every turn of phrase. Discover the magic of writing for the purest of audiences, unlocking the gates to a world of wonder for young readers. Traverse the poetic landscapes, painting with words that evoke emotions and paint vivid imagery. Venture into the realm of proposals, mastering the art of persuasion and precision in every pitch. Embrace the critical eye, honing your ability to evaluate and refine your work, preparing it for the grand stage of publication. Join us on this odyssey of words, where each module unlocks a new dimension of your literary prowess, guiding you towards mastery of the craft. Course Curriculum Module 01: Introduction to Creative Writing Module 02: The Evolution of Creative Writing Module 03: Crafting a Novel Module 04: Exploring Non-Fiction Writing Module 05: Developing Fictional Characters Module 06: Crafting Authentic Dialogue Module 07: Exploring Horror, Thrillers, and Mystery Writing Module 08: Writing for Young Audiences Module 09: Exploring Poetry Module 10: Mastering Proposal Writing Module 11: Enhancing Critical Thinking Skills Module 12: Navigating Business Writing Module 13: Diverse Writing Forms Module 14: Editing, Assessing, and Pursuing Publication Learning Outcomes: Craft compelling narratives employing diverse literary techniques. Develop intricate plots for novels with engaging character arcs. Produce polished non-fiction pieces showcasing research and analysis skills. Construct vivid and memorable fictional characters with depth and complexity. Create authentic dialogue that advances narrative and reveals character traits. Master techniques for crafting gripping horror, thriller, and mystery stories. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring writers seeking advanced skills in creative expression. Individuals passionate about exploring various writing genres and styles. Students aiming to refine their writing abilities for personal growth. Writers looking to expand their career opportunities in literary fields. Anyone interested in honing their craft under expert guidance. Career path Novelist Non-fiction Author Children's Book Writer Poet Proposal Writer Editor Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Overview With the ever-increasing demand for Creative Writing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Creative Writing may be. Learning about Creative Writing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Creative Writing . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Creative Writing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Creative Writing course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Creative Writing course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Creative Writing course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Creative Writing , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Creative Writing , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Creative Writing , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Creative Writing course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1- Introduction to Creative Writing Introduction to Creative Writing 00:00 Module 2- Getting Started Getting Started 00:00 Module 3- Creating Fictional Characters Creating Fictional Characters 00:00 Module 4- The Short Story The Short Story 00:00 Module 5- The Novel The Novel 00:00 Module 6- The Screenplay The Screenplay 00:00 Module 7- Poetry Poetry 00:00 Module 8- Organising Organising 00:00

Technical Writing Online Course Overview Welcome to the Technical Writing Online Course, your comprehensive guide to mastering the art and science of effective technical communication. Whether you're a seasoned professional looking to enhance your skills or a newcomer to the field seeking a solid foundation, this course is designed to meet your needs. Module 1: Introduction to Technical Writing In Module 1, we lay the groundwork for your journey into the world of technical writing. You'll learn about the fundamental principles of technical communication, understanding its purpose, audience, and context. We'll explore the importance of clarity, conciseness, and accuracy in technical writing, setting the stage for your success in subsequent modules. Module 2: Writing for Different Audiences Effective communication hinges on understanding and adapting to your audience. Module 2 delves into the nuances of tailoring your writing to different readerships, whether they are technical experts, laypersons, or stakeholders with varying levels of expertise. You'll master strategies for conveying complex information in a clear and accessible manner, ensuring your message resonates with your target audience. Module 3: Researching and Gathering Information Technical writing is grounded in robust research and accurate data. Module 3 equips you with the skills to conduct thorough research, gather relevant information, and discern credible sources. From leveraging online databases to conducting interviews and surveys, you'll learn how to gather the data necessary to support your technical documents effectively. Module 4: Planning and Organizing Technical Documents Organizing technical content is crucial for facilitating comprehension and usability. Module 4 guides you through the process of structuring your documents for maximum clarity and coherence. You'll explore various organizational frameworks, such as hierarchical structures, chronological sequences, and logical flowcharts, to effectively present your information and guide your readers through complex technical material. Module 5: Writing Effective Technical Documents In the final module, we bring together everything you've learned to craft polished and impactful technical documents. From technical reports and manuals to user guides and specifications, you'll learn the principles of writing with precision, coherence, and persuasiveness. Through practical exercises and real-world examples, you'll hone your writing skills and gain the confidence to produce professional-grade technical documents. Throughout the course, you'll benefit from a blend of instructional materials, interactive exercises, and feedback from industry experts. By the end of the Technical Writing Online Course, you'll emerge equipped with the knowledge, skills, and confidence to excel in the dynamic field of technical communication. Course Curriculum Module 1_ Introduction to Technical Writing. Introduction to Technical Writing. 00:00 Module 2_ Writing for Different Audiences. Writing for Different Audiences. 00:00 Module 3_ Researching and Gathering Information. Researching and Gathering Information. 00:00 Module 4_ Planning and Organizing Technical Documents. Planning and Organizing Technical Documents. 00:00 Module 5_ Writing Effective Technical Documents. Writing Effective Technical Documents. 00:00

Overview   With the ever-increasing demand for Writing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Writing may be.   Learning about Writing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Writing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Writing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by Compete High in this Art Of Writing course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Art Of Writing course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Art Of Writing course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Writing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Writing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Writing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Art Of Writing course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.        Course Curriculum Module 1 Introduction - Spelling Introduction - Spelling 00:00 Module 2 Letters and Sounds Letters and Sounds 00:00 Module 3 Word Building Word Building 00:00 Module 4 Word Building Rules Word Building Rules 00:00 Module 5 Applications Of The Rules Applications Of The Rules 00:00 Module 6 Pronunciation Pronunciation 00:00

This intensive one-day training programme has been developed to help those involved in producing specifications create high quality documents in an organised and effective way. The programme explains the primary purpose of specifications and the importance of understanding the context in which they are used. It focuses particularly on how to develop and structure content and write requirements that are clear and concise. The methods and techniques presented will provide a practical foundation course for those new to the topic whilst offering new insights to those with more experience. The objectives of the workshop are to: Review and discuss the role and purpose of specifications Present a structured approach for organising and producing specifications Explain each of the key steps involved in creating effective specifications Review some methods for assisting in defining requirements Explain how to define the scope and develop the structure for a specification Present methods to assist the writing and editing of specifications Review how specifications should be issued and controlled 1 Introduction Course objectives Review of participants' needs and objectives 2 Specifications in perspective The role and purpose of specifications The impact of specifications on commercial performance The qualities of an effective specification The five key steps of 'POWER' writing: prepare-organise-write-edit-release 3 Step 1: Preparing to write Defining the purpose the specification; integrating the specification and contract Deciding how to specify: when to specify in functional and technical terms Getting the right people involved at the right time; engaging stakeholders Applying procedures for writing, issuing and controlling specifications 4 Step 2: Organising the specification content Scoping the document: scope maps, check lists, structured brainstorming Clarifying requirements; separating needs and desires Dealing with requirements that are difficult to quantify Useful techniques: cost benefit analysis, Pareto analysis Deciding what goes where; typical contents and layout for a specification Creating and using model forms: typical sections and sub sections 5 Step 3: Writing the specification Identifying and understanding the readers needs Choosing and using the right words; dealing with jargon Important words; will, shall, must; building a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity 6 Step 4: Editing the specification Why editing is difficult; how to develop a personal editing strategy Key areas to review: structure, content, accuracy, clarity, style and grammar Editing tools and techniques 7 Step 5: Releasing and controlling the specification Key requirements for document issue and control Final formatting and publication issues; document approval Requirements management: managing revisions and changes 8 Course review and action planning What actions should be implemented to improve specifications? Conclusion