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Overview With the ever-increasing demand for Digital Marketing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Digital Marketing may be. Learning about Digital Marketing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Digital Marketing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Digital Marketing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by Compete High in this Digital Marketing : Social Media course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Digital Marketing : Social Media course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Digital Marketing : Social Media course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Digital Marketing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Digital Marketing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Digital Marketing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Digital Marketing : Social Media course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1_ Introduction Introduction 00:00 Module 2_ Social Media Etiquette Social Media Etiquette 00:00 Module 3_ Twitter Twitter 00:00 Module 4_ Facebook Facebook 00:00 Module 5_ Instagram Instagram 00:00 Module 6_ LinkedIn LinkedIn 00:00
Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital advertising and marketing Understand the core competencies and principles of digital advertising and marketing Explore the various areas of digital advertising and marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Digital Advertising and Marketing 301: Professional Course Master the skills you need to propel your career forward in digital advertising and marketing. 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This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction to Digital Advertising & Marketing 301 - I'm Your Host! 00:02:00 Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1 - How it Works, IP, Wifi, & Cell Tower Targeting 00:08:00 Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google 00:06:00 Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention 00:06:00 Beacons - Beacon Target in Digital Marketing. Super Targeted location Data Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data 00:05:00 Retargeting - Retargeting In Digital Marketing & Live Examples Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns 00:06:00 Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained 00:11:00 Cost Break Down - How is a Final CPM Calculated 00:08:00 Research - Publisher, Competitor Spend, Trends, and Social Media listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more 00:14:00 Research: Competitor & Spend Information, Find Where Competitors are Spending 00:10:00 Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday 00:14:00 Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to Use for Facebook Ad Campaign 00:07:00 Social Media Marketing: Creating a Paid Facebook Advertising Campaign 00:00:00 DSP Demo Part 1 - Setting Up a Campaign in a Demand Side Platform 00:20:00 DSP Demo Part 2 - Uploading Creative & Custom Audiences 00:07:00 SSP Demo Part 1 - How to work with an SSP and Getting Setup 00:10:00 SSP Demo Part 2 - Setting Up a Mediation Group in Google's AdMob 00:05:00 Mobile Banner Ad Best Practices - A Quick Guide from AdMob 00:03:00 Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO 00:14:00 AdBlocking - This History of AdBlocking ,Trends, and Industry Response AdBlocking - This history of AdBlocking, Trends, and Industry Response 00:15:00 Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand 00:16:00 Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms 00:06:00 Interviews With Industry Experts Interview Setup - What to Expect From Our Industry Experts 00:01:00 Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF 00:36:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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Product Overview: Digital Marketing Diploma: Social Media Level 2 Unlock the potential of social media marketing and elevate your digital presence with the comprehensive 'Digital Marketing Diploma: Social Media Level 2' course. Designed for aspiring marketers, entrepreneurs, and professionals seeking to master the intricacies of social media, this program offers a deep dive into advanced strategies, tactics, and best practices. Module 1: The Fundamentals of Social Media Marketing In Module 1, participants will establish a solid foundation in social media marketing. From understanding the evolution of social platforms to identifying target audiences and setting clear objectives, learners will grasp the essential principles that underpin successful social media campaigns. Module 2: Creating Compelling Content and Social Media Advertising Module 2 delves into the art of crafting compelling content and leveraging social media advertising effectively. Participants will explore techniques for developing engaging posts, optimizing visuals, and harnessing the power of storytelling to captivate audiences. Moreover, they will learn how to strategically deploy advertising campaigns across various platforms to maximize reach and engagement. Module 3: Social Media Engagement and Performance Measurement In Module 3, the focus shifts to fostering meaningful engagement and measuring campaign performance. Participants will discover strategies for building communities, fostering user-generated content, and nurturing brand advocacy. Furthermore, they will explore key metrics and analytics tools to track performance, evaluate ROI, and refine their social media strategies accordingly. Module 4: Crisis Management and Social Media Compliance Module 4 equips learners with the skills to navigate crises and maintain brand reputation in the digital realm. Participants will learn how to develop robust crisis management protocols, handle negative feedback, and mitigate potential PR disasters effectively. Additionally, they will gain insights into regulatory compliance, privacy laws, and ethical considerations governing social media usage. Module 5: Customer Service and Collaboration In Module 5, the course emphasizes the critical role of customer service and collaboration in social media marketing. Participants will explore strategies for delivering exceptional customer experiences, resolving inquiries promptly, and turning satisfied customers into brand advocates. Moreover, they will learn how to foster collaborations with influencers, partners, and stakeholders to amplify brand reach and credibility. Key Features: Expert-led instruction from industry practitioners and seasoned marketers. Hands-on exercises, case studies, and real-world examples to reinforce learning. Interactive discussions and peer collaboration to facilitate knowledge sharing and networking. Practical assignments and assessments to gauge comprehension and skill mastery. Access to cutting-edge tools, resources, and software platforms used in social media marketing. Who Should Enroll? The 'Digital Marketing Diploma: Social Media Level 2' course is ideal for: Marketing professionals seeking to enhance their expertise in social media. Entrepreneurs and business owners aiming to leverage social platforms for brand growth. Communications specialists responsible for managing online reputation and engagement. Students and graduates pursuing careers in digital marketing or social media management. Unlock the full potential of social media marketing and embark on a transformative learning journey with the 'Digital Marketing Diploma: Social Media Level 2' course. Gain the knowledge, skills, and confidence to drive measurable results and thrive in today's dynamic digital landscape. Course Curriculum Module 1_ The Fundamentals of Social Media Marketing The Fundamentals of Social Media Marketing 00:00 Module 2_ Creating Compelling Content and Social Media Advertising Creating Compelling Content and Social Media Advertising 00:00 Module 3_ Social Media Engagement and Performance Measurement Social Media Engagement and Performance Measurement 00:00 Module 4_ Crisis Management and Social Media Compliance Crisis Management and Social Media Compliance 00:00 Module 5_ Customer Service and Collaboration Customer Service and Collaboration 00:00
Overview With the ever-increasing demand for Data Driven Marketing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Data Driven Marketing may be. Learning about Data Driven Marketing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Data Driven Marketing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Data Driven Marketing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Advanced Digital Marketing & Data course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Advanced Digital Marketing & Data course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Advanced Digital Marketing & Data course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Data Driven Marketing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Data Driven Marketing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Data Driven Marketing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Advanced Digital Marketing & Data course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1: Programmatic Marketing Programmatic Marketing 00:00 Module 2: First Party Data and CRM First Party Data and CRM 00:00 Module 3: Search and Social Media Search and Social Media 00:00
Overview With the ever-increasing demand for Data Driven Marketing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Data Driven Marketing may be. Learning about Data Driven Marketing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Data Driven Marketing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Data Driven Marketing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Advanced Digital Marketing & Data course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Advanced Digital Marketing & Data course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Advanced Digital Marketing & Data course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Data Driven Marketing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Data Driven Marketing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Data Driven Marketing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Advanced Digital Marketing & Data course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams. Course Curriculum Module 1 Programmatic Marketing Programmatic Marketing 00:00 Module 2: First Party Data and CRM First Party Data and CRM 00:00 Module 3: Search and Social Media Search and Social Media 00:00
Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00