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In the fast-paced world of business, there's an untold story of pain and frustration that resonates with countless aspiring marketers. It's the narrative of launching a product or service into a crowded market, only to watch it disappear into obscurity. The agony of crafting clever advertising campaigns that seem to fall on deaf ears and the frustration of not understanding the intricate dance of consumer behaviour.  Marketing is the lifeblood of any successful business as it’s the bridge that connects your offerings to the world, the art of making your business thrive. Your journey to becoming a marketing maestro begins with our comprehensive Marketing course. In this marketing course, you'll delve deep into the multifaceted realm of marketing, from the basics to the intricacies of branding, consumer behaviour, and market segmentation. You'll learn how to navigate the ever-changing marketing environment, conduct effective research, and craft compelling product and pricing strategies.  Our comprehensive course equips you with the knowledge and skills to master these critical aspects, to not only enhance your own business endeavours but also be a valuable asset in the marketing world. Join our Marketing course now, and take the first steps to conquer the world of marketing! Goals By the end of this, you will be able to: Grasp the fundamentals of marketing, understanding its core concepts and principles. Gain proficiency in the marketing process, from strategizing to implementation and evaluation. Develop strategic marketing skills, enabling you to create effective marketing plans and campaigns. Analyse the marketing environment and adapt strategies to changing market dynamics. Master market segmentation techniques for precise targeting of customer segments. Comprehend consumer buying behaviour, influencing marketing strategies and customer engagement. Understand business markets and buying behaviour, aiding B2B marketing decisions. Learn marketing research methods for informed decision-making and market insights. Craft product and branding strategies that enhance brand recognition and customer loyalty. Acquire pricing, marketing channels, and integrated marketing communication strategies for successful product promotion. Who is this course for? Aspiring marketers looking to build a solid foundation in marketing concepts and practices. Students and recent graduates seeking to enhance their knowledge of marketing to boost their career prospects. Anyone interested in understanding how businesses operate and how they connect with their target audiences. Individuals looking to explore consumer behaviour and the psychology behind buying decisions. Those interested in the intricacies of branding, advertising, and promotion to create a strong market presence. Career path Marketing Coordinator Marketing Manager Digital Marketing Specialist Market Research Analyst Brand Manager Advertising Executive Sales Manager Product Manager

Joe Griffin reviews past theories and new research findings (which add further evidence for his own theory) as he tells the riveting story of how he solved the mystery of our dreams… Why does Nature select certain experiences to be the subject of our dreams? Why do they feel so meaningful to us? And what purpose do they serve? Fascinating - makes a lot of sense!SUPPORT WORKER Why take this course The renowned Irish psychologist Joe Griffin’s illuminating lecture answers these questions and many more as he takes us through the story of how he solved the mystery of why we dream – and discovered at the same time the significance of dreaming for our mental health. In the 20 years since Griffin first published his hypothesis, every new piece of dream and sleep research has substantiated it – none has contradicted it. In this talk, he examines the evidence and explains why other dream theories fail to come up with satisfactory answers. (His own 12 year research project was prompted by the realisation that the discovery of the REM state in 1953 meant Freudian and Jungian dream theories were ‘dead in the water’.) Whilst describing his own experiments and the key ‘light bulb’ moments which finally helped him solve this age-old mystery, he takes us on a fasincating exploration of the significance of various scientific findings in the field – some previously overlooked – before demonstrating how his expectation fulfilment theory of dreams succinctly pulls them together into a powerful explanation that makes absolute evolutionary and common sense. Nature, as ever, has been clever and economical. I appreciated how such a complex theory was expressed in a way that anyone could relate to and understand. Many ThanksNIKI What you will learn The auto-symbolic process Why all dreams have to be metaphorical to prevent false memories building up Metaphorical pattern-matching Why we evolved to suppress emotions Why dreaming was Nature’s way of conserving energy Why dreaming evolved to maintain the integrity of mammalian instincts The connection between unfulfilled emotional expectations and nightmares Dream predictions Why all mammals dream and more… Who is this course suitable for? If you deal professionally with members of the public in difficult, stressful circumstances, this course – presented without jargon – is for you If you counsel or treat angry people, this training is for you If anger is affecting you personally – or you would simply like to deepen your understanding of anger and its effects – this course will be of benefit to you too The many insights and practical applications that have stemmed from Griffin’s highly original work intro why we dream have huge significance for us all – and they have been quietly revolutionising the successful treatment of mental health and behavioural problems for years through the human givens approach to psychology, psychotherapy and education, co-founded by Joe Griffin and Ivan Tyrrell.

TOPICS INCLUDE Basic Math Operations Decimals and Percentages Calculating Areas Power and Energy Calculations Examples to Review

This is a short webinar on the future of workplace mental health, what needs to change and ways forward. Course curriculum 1 Webinar replay The Future of Workplace Mental Health Take action here Downloadable Documents

An Advisor’s Essential Guide to the Merged R&D Scheme Our free course will help you to: Understand how the new Merged R&D Scheme works and when to claim under it Work confidently with complex areas of the new scheme Update your processes with the new rules and requirements for R&D tax relief claims and advisors. Key details Availability Available to all Cost Free CPD points 2 Level Foundation Best for Anyone preparing R&D claims, submitting R&D claims, or discussing R&D claims with clients and prospects. 12 months access to this training course for each user. Learning outcomes Our free course will help you to: Understand how the new Merged R&D Scheme works and when to claim under it Work confidently with complex areas of the new scheme Update your processes with the new rules and requirements for R&D tax relief claims and advisors. What does it cover? Unit 1 & 2: The Merged R&D Scheme Key facts about the Merged Scheme How to handle grants and subsidies Subcontracting under the Merged Scheme Unit 3: Costs & Financial Which costs attract relief in the Merged Scheme Restrictions on foreign subcontractors & EPWs The PAYE & NIC cap Unit 4: Rules & Regulations Rules & regulations when giving advice on R&D tax relief The rules and deadlines for Prenotification Where to find further support and training About the course

TOPICS INCLUDE Why renewable energy? Conservation and efficiency Basics of electricity Solar thermal Solar electricity Wind power Micro-hydro Other renewable energy technologies Appropriate technology for the developing world The economics of renewable energy

Ivan Tyrrell’s fascinating talk from the HG Diploma throws new light on our evolution as he explains the crucial role of the REM state and much more… Once humans started daydreaming they could creatively solve problems in their imagination, ask abstract questions and generate complex language with a past, present and future tense. This had profound implications, not least for our mental health. Excellent and very informative , I can't wait to move onto the next course now, so glad I was recommended this site.EMMA This fascinating talk about what followed on from the ‘brain’s big bang’ 40,000 years ago – when our ancestors learned how to consciously access the internal reality theatre of the dreaming brain and ‘daydream’ consciously – was filmed with students on the Human Givens Diploma course. Very interesting and thought provoking ideas.JULIA Subjects covered include: The nature of consciousness Cave art Creativity Psychosis and autism The origin of civilisations The 12,000 year old Gobekli Tepe stone temples The importance of REM state research How the unconscious mind really works Metaphorical pattern- matching How dreaming helps us stay effective Dreaming and depression False memory syndrome Why hypnosis can now be viewed as ‘any artificial way of accessing the REM state’ How to improve psychotherapy outcomes in the modern world and much more…