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The Advertising and Marketing Course begins by introducing you to the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. You will learn about the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact. Mostly particularly, you will learn what it was like for SS+K to go through these steps with MSNBC. You will learn methods for marketing a product or service, as well as the benefits of radio and print ads. You will also learn how to measure readership, about the diffusion of innovation, and the benefits of customer relationship management. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Who is this course for? Advertising and Marketing Course is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is designed by industry experts so you don't have to worry about the quality. Most importantly, this course does not require any experience or qualification to get enrolled. You will learn everything that is required from this course directly. This is a great opportunity for all student from any academic backgrounds to learn more on this subject. Course Content Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:15:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam - Advertising and Marketing Course 00:30:00 Final Exam Final Exam - Advertising and Marketing Course 00:30:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Querying Microsoft SQL Server course description This course covers the technical skills required to write basic Transact-SQL queries for Microsoft SQL Server and provides the foundation for all SQL Server-related disciplines; namely, database administration, database development and business intelligence. This course helps prepare for exam 70-761. Note: This course is designed for SQL Server 2014or SQL Server 2016. What will you learn Write SELECT statements. Create and implement views and table-valued functions. Transform data by implementing pivot, unpivot, rollup and cube. Create and implement stored procedures. Add programming constructs such as variables, conditions, and loops to T-SQL code. Querying Microsoft SQL Server course details Who will benefit: Database administrators, database developers, and business intelligence professionals. SQL power users, namely, report writers, business analysts and client application developers. Prerequisites: Database fundamentals Duration 5 days Querying Microsoft SQL Server course contents Introduction to Microsoft SQL Server Management studio, creating and organizing T-SQL scripts, using books online. Hands on working with SQL Server tools. T-SQL querying Introducing T-SQL, sets, predicate logic, logical order of operations in SELECT statements, basic SELECT statements, queries that filter data using predicates, queries that sort data using ORDER BY. Hands on introduction to T-SQL querying. Writing SELECT queries Writing simple SELECT statements, eliminating duplicates with DISTINCT, column and table aliases, simple CASE expressions. Hands on writing basic SELECT statements. Querying multiple tables cross joins and self joins, write queries that use Inner joins, write queries that use multiple-table inner joins, write queries that use self-joins, write queries that use outer joins, write queries that use cross joins. Hands on querying multiple tables. Sorting and filtering data Sorting data, filtering data with predicates, filtering data with TOP and OFFSET-FETCH, working with unknown values, WHERE clause, ORDER BY clause, TOP option, OFFSET-FETCH clause. Hands on sorting and filtering data. SQL Server data types Introducing SQL Server data types, Character data, date and time data, queries that return date and time data, write queries that use date and time functions, write queries that return character data, write queries that return character functions. Hands on working with SQL Server data types. DML Adding data to tables, modifying and removing data, generating automatic column values, Inserting records with DML, updating and deleting records using DML. Hands on using DML to modify data. Built-in functions Queries with built-in functions, conversion functions, logical functions, functions with NULL, queries that use conversion functions, queries that use logical functions, queries that test for nullability. Hands on built-in functions Grouping and aggregating data Aggregate functions, the GROUP BY clause, filtering groups with HAVING, queries that use the GROUP BY clause, queries that use aggregate functions, queries that use distinct aggregate functions, queries that filter groups with the HAVING clause. Hands on grouping and aggregating data. Subqueries Self-contained subqueries, correlated subqueries, EXISTS predicate with subqueries, scalar and multi-result subqueries. Hands on subqueries. Table expressions Views, inline table-valued functions, derived tables, common table expressions. queries that use views, write queries that use derived tables, Common Table Expressions (CTEs), write queries that se inline Table valued expressions (TVFs). Hands on table expressions. Set operators The UNION operator, EXCEPT and INTERSECT, APPLY, queries that use UNION set operators and UNION ALL, CROSS APPLY and OUTER APPLY operators. Hands on set operators. Windows ranking, offset, and aggregate functions OVER, window functions, ranking functions, offset functions, window aggregate functions. Hands on; windows ranking, offset, and aggregate functions. Pivoting and grouping sets PIVOT and UNPIVOT, grouping sets, queries that use the PIVOT operator, queries that use the UNPIVOT operator, queries that use the GROUPING SETS CUBE and ROLLUP subclauses. Hands on pivoting and grouping sets Executing stored procedures Querying data with stored procedures, passing parameters to stored procedures, simple stored procedures, dynamic SQL, the EXECUTE statement to invoke stored procedures. Hands on executing stored procedures. Programming with T-SQL T-SQL programming elements, controlling program flow, declaring variables and delimiting batches, control-of-flow elements, variables in a dynamic SQL statement, synonyms. Hands on programming with T-SQL Error handling T-SQL error handling, structured exception handling, redirect errors with TRY/CATCH, THROW to pass an error message back to a client. Hands on implementing error handling. Implementing transactions Transactions and the database engines, controlling transactions, BEGIN, COMMIT, and ROLLBACK, adding error handling to a CATCH block. Hands on implementing transactions.

Network+ training course description This network+ course covers the TCP/IP side of the exam. For delegates to pass the exam it is important that they meet the prerequisites, self study is also required. An intensive hands on IP foundation. The course focuses on all parts of TCP/IP including layers 4 to 7 on end stations as well as layer 3 on routers. The TCP/IP protocols are also studied to enable delegates to be able to troubleshoot TCP/IP using Wireshark. Hands on sessions are used to reinforce the theory rather than teach specific manufacturer equipment. What will you learn Use ping, traceroute and other tools to diagnose faults on a network. Configure IP on PCs and routers. Plan IP addresses and subnets. Analyse IP and TCP packets using an analyser. Troubleshoot TCP/IP. Network+ training course details Who will benefit: Those wishing to pass the Network+ exam. Prerequisites: Introduction to data communications & networking Duration 5 days Network+ training course contents What is TCP/IP? TCP and IP are protocols, 7 layer model, network layers, hardware/software layers, internetworking, protocols, What is IP? What is TCP? The internet, The IAB, RFCs. Ping and Wireshark Host configuration, IP addresses, subnet masks, default gateways, ping. Hands on Base configuration. Testing with ping. Analysing packets with Wireshark. Switches and Wireshark Switches versus hubs, layer 2 forwarding table, flooding, broadcasts. Hands on Building a switched based network. Configuring network devices Configuration options, console port, putty, telnet. Hands on Configuring switches, telnet. IP IP packet format, protocol field, TTL, DiffServ, fragments, ICMP. Hands on IP packet analysis. IP addressing 32 bits, dotted decimal, rules, networks, role of subnet masks, simple subnetting, prefix notation. Broadcasts, special use addresses. Hands on Planning and implementing addressing. IP and the lower layers ARP, media not supporting ARP. Hands on ARP. Routing What are routers? What routers do, default gateways, routing and addressing, routing tables, ways to update routing tables. Hands on Building a routed network, traceroute. Routing protocols IGPs and EGPs, RIP, RIPv2, Why not to use RIP, OSPF, OSPF metrics, convergence, distance vector protocols, link state protocols. Hands on OSPF, analysing routing tables, loopbacks. Network simulators Network simulators, EVE-NG, GNS3, CML. Hands on Using EVE-NG. Subnetting Subnetting to the bit level, ranges, how prefixes are used. Hands on Subnetting. VLANS and IP addressing What are VLANs, tagging, 802.1Q, Inter VLAN routing. Hands on Inter VLAN routing. TCP and UDP Layer 4, port numbers, client ports, broadcasts multicasts and layer 4, UDP header, TCP header, connections, ACK, sliding windows, options, connection states. Sockets. Hands on Analysing TCP packets. IPv4 address configuration Private addresses, NAT, NAPT, dynamic addressing, DHCP, link local addresses. Hands on DHCP, NAT. IPv6 What is IPv6, 128 bit addresses, address formats, IPv6 address allocation, header format, migration, dual stack, tunnelling, NAT64, DNS64. Hands on IPv6 setup troubleshooting. IPv6 address configuration Static addressing, EUI-64 addresses, IPv6 address order, SLAAC, DHCPv6. Hands on SLAAC. Applications Clients, servers, HTTP, Email, resource sharing, VoIP, video, terminal emulation, remote desktop. Network management and SNMP. Hands on Servers, TFTP, VoIP packet analysis. DNS Names and addresses, hosts file, how DNS works. FQDNs, DNS client configuration. Hands on Troubleshooting DNS. Security Firewalls, firewall architectures, DMZ, how firewalls work, proxy servers, filtering, ACLs, IDS, VPNs, authentication, encryption, tunnels, secure protocols. Hands on Firewalls, SSH Troubleshooting Methods, tools. Using the 7 layer model. Troubleshooting toolkits. Hands on Fixing the network.

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Overview 71% of the world is covered in water, and it is one of the core substances for human existence. Learn about this massive part of the world with the exclusive Online Water Chemistry course. Through this course, you will understand the basic concept of water chemistry and be able to use your knowledge for your professional growth in the relevant sector. In this comprehensive course, you will be introduced to water chemistry fundamentals. You will learn the essentials of hard and basic water treatment through the highly informative modules. The course will include lessons on inorganic chemicals, metalloid selection, and much more.  Here, you will gain an in-depth understanding of volatile and synthetic organic compounds. Further in the study, you will be able to receive the skills required for maintaining laboratory safety. After completing the course, you will receive a certificate of achievement. This certificate will prove your expertise in this area and boost your employability. Enrol now! Course Preview Learning Outcomes Understand the concepts of basic chemistry. Familiarise yourself with the hard water and basic water treatment principles. Grasp an in-depth understanding of the chemical treatment procedure for water. Deepen your knowledge of volatile and synthetic organic compounds Know the fundamentals of properties of metalloids and heavy metals Learn the basics of laboratory safety Why Take This Course From John Academy? Affordable, well-structured and high-quality e-learning study materials Meticulously crafted engaging and informative tutorial videos and materials Efficient exam systems for the assessment and instant result Earn UK & internationally recognised accredited qualification Easily access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities Get 24/7 student support via email What Skills will You Learn from This Course? Water Treatment Laboratory Safety Inorganic Chemistry Who Should Take this Online Water Chemistry Course? Whether you're an existing practitioner or an aspiring professional, this course is an ideal training opportunity. It will elevate your expertise and boost your CV with key skills and a recognised qualification attesting to your knowledge. Are There Any Entry Requirements? This Online Water Chemistry Course is available to all learners of all academic backgrounds. But learners should be aged 16 or over to undertake the qualification. And a good understanding of the English language, numeracy, and ICT will be helpful. Certificate of Achievement After completing this course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates & Transcripts can be obtained either in Hardcopy at £14.99 or in PDF format at £11.99. Career Path​ This Online Water Chemistry Course is perfect for those working in a scientific or research environment which deals with water chemistry or associated sciences. As such, it covers the following careers and roles: Water Chemist Service Chemist Water Treatment Specialist or Technician Treatment Engineer Water Analyst or Researcher Module 01: Introduction to Water Chemistry Introduction to Water Chemistry 00:23:00 Module 02: Concepts of Basic Chemistry Concepts of Basic Chemistry 00:22:00 Module 03: Alkalinity of Water Alkalinity of Water 00:15:00 Module 04: Hard Water and Basic Water Treatment Principles Hard Water and Basic Water Treatment Principles 00:20:00 Module 05: Water Treatment and Purification Water Treatment and Purification 00:31:00 Module 06: Chemical Processes of Water Treatment Chemical Processes of Water Treatment 00:16:00 Module 07: Inorganic Chemicals Inorganic Chemicals 00:17:00 Module 08: Volatile and Synthetic Organic Compounds Volatile and Synthetic Organic Compounds 00:25:00 Module 09: Metalloid Section Metalloid Section 00:18:00 Module 10: Metals and Heavy Metal Section Metals and Heavy Metal Section 00:35:00 Module 11: Laboratory Safety Laboratory Safety 00:33:00 Module 12: Chemical Hygiene Plan Chemical Hygiene Plan 00:13:00 Order Your Certificate and transcript Order Your Certificates and Transcripts 00:00:00

Emergency First Responder qualification is to provide first responders with the skills, knowledge and understanding to provide the appropriate care to a casualty prior to the arrival of an ambulance.