54559 Courses

Maximising the relationship and sales potential of each active account is key to the sustainability of any business relying on repeatable custom. In this workshop we start by looking at key techniques for analysing the profitability and development opportunities for different clients before deciding upon the strategy and skills needed for moving the relationship to that of trusted adviser and partner. By understanding and creating the need we can use our influencing skills to harness any sales development potential. By creating the habit of explaining our ideas in a way that also meets the need of the other party we help everybody make the right decisions for them. This course will help participants: Assess the sales profitability and potential of existing key accounts Prioritise where time and energy is directed for maximum profitability Understand the key players in the decision making unit Create a strategic plan for the development of each client target Develop proactive sales consultancy skills Learn advanced communication and influencing techniques 1 What makes an effective account manager? The difference between order taking and account management How do you define a key account in your business? Why should existing customers remain with your company? How do you compare to the competition? 2 How do I prioritise my account management activity? Use practical tools to help you assess revenue potential Analyse the investment required versus the return on your time Create a SWOT analysis on your clients - Strengths, Weaknesses, Opportunities & Threats Appreciate how this knowledge will improve your sales development 3 Planning strategies for each account Create a list of priority accounts and activities Learn how to develop a long-term and sustainable relationship Discover how they make their purchasing decisions Research the make-up of the Decision Making Unit for each client 4 Learning and utilising the six principles of influence Learn the secrets these principles offer sales people Discover how these principles will work for you Create an influencing strategy for influencers within the client Learn new habits of influence 5 Proactive sales skills Plan proactive sales meetings for key accounts Set primary and secondary objectives for every touch point with the customer Structure sales meetings for maximum effectiveness Help the customer commit and achieve their objectives 6 Putting it into practice Discuss real scenarios to plan for putting these skills into practice Share common issues with fellow sales people Create a personal development plan

Dementia affects around 820,000 people in the UK. This figure is likely to rise to one million by 2025 and two million by 2051. It is one of the main causes of disability in later life and with research being desperately underfunded, it costs the UK over £26 billion a year. Understanding dementia and the person-centred care that is required is fundamental to high quality care.

From Curiosity to Clarity: An exciting introduction to NLP Ready to dive into the world of Neuro-Linguistic Programming (NLP)? Join us for an engaging event where you'll discover the power of NLP techniques in communication, personal development, and more. Whether you're a seasoned pro or just curious, this is the perfect opportunity to explore the wonders of NLP.

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Live surgical training discussing technique for total laparoscopic hysterectomy.

Managing teams and projects to meet a private, public or voluntary organisation's goals.

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Understand and explore what you and others do that develops and destroys working relationships. Course overview Duration: 2 days (13 hours) This is an exciting opportunity to dive into the very heart of human behaviour as we encourage you to explore what you and others do that develops and destroys working relationships.  We start by getting you to determine where in your working life you need to develop effective relationships before guiding you through a process of analysing personalities and behaviours and then giving you the skills to create and maintain great relationships.  Objectives  By the end of the course you will be able to: Create a stakeholder map and analyse which relationships need to be developed Describe different personality types and how these can cause connection and conflict Develop behaviours that help build relationships Bring more assertiveness to your relationships Have courageous conversations and handle conflict should it occur Content Getting started The benefits of great working relationships Determining what you want specifically from your relationships at work Developing a stakeholder map to enable you to analyse who you need to build relationships with and how you might do this Defining your personal brand How your personal brand could impact relationships Understanding others Exploring different personality types Understanding how others are both similar and different to you Identifying when personality differences might cause conflict Better Behaviour Exploring the concept of transactional analysis How transactional analysis can help to build or break relationships Understanding life positions How life positions impact your behaviour and that of others How to use transactional analysis in creating better relationships Developing Relationships Understanding the common ways poor communication can cause problems in relationships Developing assertive communication Making human connections at work in order to build better relationships and create trust Maintaining Relationships Recognition and Tiny Noticeable Things How to have courageous conversations e.g. giving feedback A model for handling conflict when it occurs

Do you hear yourself saying the same thing over and over again? Do you want to bring some new skills to your role? If you have been in a sales role for some time it is easy to fall into a comfortable pattern. This workshop will help you incorporate advanced techniques drawn from NLP, behavioural science and social psychology into your existing skills. This course will help you: Use the consultative sales process to achieve more cross-sales Employ advanced rapport-building skills Assess the buying preferences of a customer Articulate the link between customer goals and needs Identify your customer's needs and wants Use advanced questioning techniques to gather information Resist the temptation to tell when it would be better to ask Identify communication preferences Given various scenarios, present a product to the explicit need of a customer Appreciate the impact of the language used during this stage of the sale and decide what language is appropriate with a variety of customers Handle objections positively Close the sale or gain commitment to further action 1 Introduction Aims and objectives of the training Personal introductions and objectives Self-assessment of existing sales skills Overview of content 2 Understanding yourself and your customers Personal communication style and what this means in a sales situation Wants versus needs What motivates people to buy Using social media tools such as LinkedIn Managing your portfolio to maximise sales Preparing to sell 3 The sales process Overview of the consultative sales process Review personal strengths and weaknesses as a salesperson Habits of top-performing sales people Common pitfalls Articulate sales goals 4 Building rapport 11 decisions that customers make in the first 9 seconds Spotting buyer communication preferences Building rapport with a wide variety of customers Dealing with emotions Keeping control 5 Questioning and listening Assumptions and how they trip us up Structured questioning Looking for cross-sales Honing your listening skills Identifying buyers' motivation Using summaries to move the customer forward 6 Presenting products and services to customers Choosing the right time to present Using features, advantages and benefits Tailoring your presentation of products and services to match buyer preferences and motivations 7 Gaining commitment When to close Dealing with difficult customers 5 things to avoid when handling a customer objection 8 Managing your business The link between service and sales Using customer surveys Winning back lost business 9 Putting it all together Skills practice Personal learning summary and action plans

A professional for direct customer support within all sectors and organisation types.