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In today's dynamic business landscape, a B2B Business Development & Sales Training Course is indispensable for professionals aiming to thrive in the competitive market. With B2B transactions forming the backbone of countless industries, mastering sales techniques tailored to business-to-business interactions is crucial. This course equips individuals with the skills needed to navigate complex sales processes, build lasting client relationships, and drive revenue growth. In the UK, where B2B sales roles are in high demand, mastering this discipline opens doors to lucrative job opportunities, with average salaries ranging from £30,000 to £50,000 per annum. Moreover, the advantages of such training are multifaceted: it enables professionals to understand market trends, craft effective sales strategies, negotiate deals, and adapt to evolving customer needs. Ultimately, investing in a B2B Business Development & Sales Training Course not only enhances one's employability but also fosters long-term success in the modern business landscape. Key Features: This B2B Business Development & Sales Training Course Includes: This B2B Business Development & Sales Training Course is CPD Certified Free Certificate Developed by Specialist Lifetime Access Course Curriculum Module 01: Introduction to Business Growth Module 02: Essentials of B2B Sales and Marketing Module 03: Understanding the B2B Buyer Module 04: Crafting B2B Marketing Strategies Module 05: Achieving Sales and Marketing Synergy Module 06: Building a High-Performing B2B Sales Team Module 07: Nurturing B2B Lead Generation Module 08: Advanced B2B Sales Techniques Module 09: Effective B2B Sales Leadership Module 10: Innovating B2B Business Development Approaches Learning Outcomes: After completing this B2B Business Development & Sales Training Course, you will be able to: Understand B2B business development fundamentals for effective strategy formulation. Apply B2B sales techniques to enhance lead generation and conversion. Analyze B2B buyer behavior to tailor marketing strategies accordingly. Implement sales and marketing alignment strategies for improved organizational efficiency. Develop and manage a proficient B2B sales team for optimal performance. Create and execute B2B business development strategies for sales and growth. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? B2B Business Development & Sales Training Course Professionals seeking B2B sales and marketing expertise enhancement. Individuals aspiring to excel in B2B business development roles. Entrepreneurs aiming to refine B2B sales and marketing strategies. Sales and marketing personnel transitioning into B2B sales-focused careers. Business owners desiring deeper insights into B2B sales management. Career path B2B Business Development & Sales Training Course B2B Sales Representative Business Development Executive B2B Marketing Specialist Sales Manager (B2B) Account Manager (B2B) B2B Sales Consultant Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

🚀 Unlock the Power of Tangible Transformation: Master Kunaki for Digital Creations! 🎨   Are you an aspiring creator looking to turn your digital masterpieces into real-world products? Introducing our groundbreaking online course: 'Transforming Digital Creations into Tangible Products using Kunaki.'   🌟 What's Kunaki? Kunaki is your ultimate gateway to effortlessly transform your digital content-be it music, videos, software, or artwork-into physical, high-quality products ready for distribution and sale. From CDs and DVDs to beautifully packaged merchandise, Kunaki simplifies the process, empowering you to monetize your creations like never before!   💡 What You'll Learn: 🔹 Mastering Kunaki's Interface: Navigate the platform with ease and confidence. 🔹 Designing Stunning Products: Learn to craft eye-catching covers and labels. 🔹 Seamless Integration: Connect your digital creations to the production line effortlessly. 🔹 Quality Control & Assurance: Ensure top-notch products every time. 🔹 Marketing Strategies: Strategies to promote and sell your tangible products effectively.   🎓 Why Choose Our Course? Our comprehensive course is designed for beginners and seasoned creators alike. Led by industry experts, you'll receive step-by-step guidance, practical demonstrations, and insider tips to leverage Kunaki to its fullest potential. No prior experience needed-just passion and a desire to see your digital creations materialize into reality!   🌐 Your Ticket to Success: By enrolling in our course, you'll gain: 🚀 In-depth knowledge of Kunaki's functionalities. 🎯 Strategies to monetize your digital content effectively. 📈 The ability to expand your audience and boost revenue streams. 🤝 Access to a supportive community of like-minded creators.   🎁 Bonus Offer: Enroll now and receive exclusive access to bonus materials, live Q&A sessions, and downloadable resources to enhance your learning experience. Course Curriculum Basic Overview 00:00 Pricing and Set Up 00:00 Copying Media for Content in Kunaki 00:00 Creating an Mp3 CD 00:00 Uploading and Creating a CD - Part 1 00:00 Uploading and Creating a CD - Part 2 00:00 Creating CD Artwork Designs 00:00 Creating A Video DVD 00:00 Creating and Uploading for DVDs 00:00 Artwork for DVD 00:00 Creating Empty Discs 00:00 Mailing In Your Disc Content 00:00 Creating a Data DVD 00:00 Creating Data DVD Disks No Artwork 00:00 Creating an ISO File for Data DVD 00:00 Using A Text File to Create An Audiobook 00:00 Using Mp3 Files to Create An Audio Book 00:00 Creating and Uploading Artwork -Size 00:00 Create and Ship Products to Your Home or Business Address 00:00 Sending To Multiple Addresses 00:00 Advanced Overview 00:00 Design of DVD Cover 00:00 Design of DVD Cover-Part-2 00:00 Uploading of DVD Art 00:00 Designing the CD Case Cover 00:00 Designing the CD Cover - Part 2 00:00 Uploading The CD Content 00:00 Entering Metadata for Your Product 00:00 Setting Up Your Kunaki Sales Lnks 00:00 Manual Sales Through An Affiliate Network 00:00 Integrating with Clickfunnels 00:00 Integrating Through Shopify 00:00 Integrating with Thrivecart 00:00 Integrating with WordPress 00:00 Integrating with WordPress - Part 2 00:00 Integrating with Amazon Advantage 00:00 Integrating with Amazon Advantage 00:00 Selling Through Amazon FBA 00:00 Selling Through Ebay 00:00 Conclusion 00:00

The popularity of baking businesses is skyrocketing day by day. For instance, in the United Kingdom, according to a report, industry revenue is expected to increase at an annual rate of 3.2% over five years. Through 2020-21, it is expected to reach £9 billion, driven by the growth of 16.6%. So, if you enjoy baking, you should give a thought to profit from your ability to bake yummy treats. Janets brings the Cupcake and Baking Course Level 3 diploma course for people who are passionate about baking and aspire to gain skills and knowledge of safe food preparation and dietary issues. It covers the whole 9 yards of baking cupcakes and muffins, with tips on how to manage your own baking business. Additionally, this course will teach you how to market your business and start baking up profits as well. This online cake baking course comprises several modules that are divided into 19 units. Moreover, it is accompanied by instructional videos, practical illustrations, how-to instructions and advice. Also, you'll have 1-year access to this course that enables you to study at your speed within your comfort zone. On completion of this course, you'll have a clear concept of how to run a cake-baking business and how your baked goods will stand out from the competition Why Choose this Course? Get a certificate in baking (e-certificate upon successful completion) Accessible, educational modules instructed by the experts Flexible study time, learn at your own pace, using your preferred device (computer, tablet, mobile, etc.) Get instant feedback through mock tests and multiple-choice assessments 24/7 help desk available via our email and live chat teams Full Teacher Support on weekdays Know every nooks and cranny of cake baking ingredients Learn the creaming method of cake making Master cake baking techniques Course Design The cake baking course is delivered through our e-learning platform and accessible with any internet-connected device. No formal deadlines or teaching schedules are included that aids a flexible study plan. The experts will teach you via the following: Video tutoring Online study supplies Mock tests Multiple-choice evaluation Certification After completing the course successfully, you'll get an e-certificate. But, if you desire a print copy of the certificate, we can send it to you by post. For this, you will need to pay a minute amount of additional cost, which is £9.99 and PDF Certificate is available at £4.99. Who is this course for? Anyone wanting to gain comprehensive knowledge and inherent experience in this industry is suitable for this Cupcake and Baking Level 3 Diploma Course. Therefore, no additional baking qualification is compulsory for the course. Besides, professionals from this genre have designed this course that ensures its high quality. This made the course an excellent opportunity for all students from any academic backgrounds to attain in-depth knowledge on this subject.

Are you ready to embark on an enlightening journey of wisdom with the Hospitality Management bundle, and pave your way to an enriched personal and professional future? If so, then Step into a world of knowledge with our course bundle - Hospitality Management. This premium bundle comprises the following courses, QLS Endorsed Course: Course 1: Diploma in Hospitality Management at QLS Level 5 CPD QS Accredited Courses: Course 2: Travel and Tourism Course 3: Concierge Course 4: Catering Management Course 5: Restaurant Management Course 6: Event Planner Course 7: Hotel Revenue Management Course 8: Customer Service Diploma Traverse the vast landscapes of theory, unlocking new dimensions of understanding at every turn. Let the Hospitality Management bundle illuminate your path to wisdom. The Hospitality Management bundle offers a comprehensive exploration into a rich tapestry of vast knowledge across eight carefully curated courses. The journey is designed to enhance your understanding and critical thinking skills. Each course within the bundle provides a deep-dive into complex theories, principles, and frameworks, allowing you to delve into the nuances of the subject matter at your own pace. In the framework of the Hospitality Management package, you are bestowed with complimentary PDF certificates for all the courses included in this bundle, all without any additional charge. Adorn yourself with the Hospitality Management bundle, empowering you to traverse your career trajectory or personal growth journey with self-assurance. Register today and ignite the spark of your professional advancement! So, don't wait further and join the Hospitality Management community today and let your voyage of discovery begin! Learning Outcomes: Attain a holistic understanding in the designated areas of study with the Hospitality Management bundle. Establish robust bases across each course nestled within the Hospitality Management bundle. Decipher intricate concepts through the articulate content of the Hospitality Management bundle. Amplify your prowess in interpreting, scrutinising, and implementing theories. Procure the capacity to engage with the course material on an intellectual and profound level. Become proficient in the art of problem-solving across various disciplines. Stepping into the Hospitality Management bundle is akin to entering a world overflowing with deep theoretical wisdom. Each course within this distinctive bundle is an individual journey, meticulously crafted to untangle the complex web of theories, principles, and frameworks. Learners are inspired to explore, question, and absorb, thus enhancing their understanding and honing their critical thinking skills. Each course invites a personal and profoundly enlightening interaction with knowledge. The Hospitality Management bundle shines in its capacity to cater to a wide range of learning needs and lifestyles. It gives learners the freedom to learn at their own pace, forging a unique path of discovery. More than just an educational journey, the Hospitality Management bundle fosters personal growth, enabling learners to skillfully navigate the complexities of the world. The Hospitality Management bundle also illuminates the route to a rewarding career. The theoretical insight acquired through this bundle forms a strong foundation for various career opportunities, from academia and research to consultancy and programme management. The profound understanding fostered by the Hospitality Management bundle allows learners to make meaningful contributions to their chosen fields. Embark on the Hospitality Management journey and let knowledge guide you towards a brighter future. Quality Licence Scheme Endorsed Certificate of Achievement: Upon successful completion of the course, you will be eligible to order an original hardcopy certificate of achievement. This prestigious certificate, endorsed by the Quality Licence Scheme, will be titled 'Diploma in Hospitality Management at QLS Level 5'. Your certificate will be delivered directly to your home. The pricing scheme for the certificate is as follows: £109 GBP for addresses within the UK. Please note that delivery within the UK is free of charge. Please Note: NextGen Learning is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. CPD 220 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals keen on deepening their firm understanding in the respective fields. Students pursuing higher education looking for comprehensive theory modules. Professionals seeking to refresh or enhance their knowledge. Anyone with a thirst for knowledge and a passion for continuous learning. Career path Armed with the Hospitality Management bundle, your professional journey can reach new heights. The comprehensive theoretical knowledge from this bundle can unlock diverse career opportunities across several fields. Whether it's academic research, consultancy, or programme management, the Hospitality Management bundle lays a solid groundwork. Certificates CPD Certificate Of Completion Digital certificate - Included 7 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 QLS Endorsed Certificate Hard copy certificate - £109

This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: Discover opportunities - through a deeper understanding of the customer's business Develop partnership - through a better 'value proposition' for the customer Increase repeat business - based on higher customer satisfaction Improve synergy - by getting everyone to 'sing from the same hymn sheet' Develop a collaborative account plan - validated by the customer and their own management Secure resources - management will align resources to execute soundly based account plans Win an increased share of 'customer wallet' - through systematic account development 1 The six principles of strategic account development Introduction to the PROFIT account development model:- Performance- Relationships- Objectives and goals- Feedback- Integration- Teamwork Practical account development strategies: overview and case studies 2 Performance Use practical tools to help you manage and measure account performance and success Design and build a monthly account dashboard for all sizes of account Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 Relationships How to build and manage key relationships within an account Qualifying and managing key influencers accurately Producing a 'relationship matrix' for each account quickly and easily Approaching and developing new contacts strategically Tools and techniques for successful tracking of contacts and call-backs Developing a coach or advocate in every customer organisation pro-actively 4 Objectives and goals Where are you now? - how to establish your competitive position within an account Know how to set, monitor and track key objectives for accounts over the short, medium and long term Selling against the competition - developing both long- and short-term sales strategies 5 Feedback - building loyal and satisfied customers The correct way to manage customer expectations and create listening loops within an account How to monitor and track your customer's perception and satisfaction with your organisation Building a personalised satisfaction matrix for each account Customer review meetings - best practice in building loyalty by regular joint planning events Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 Integration How to integrate your products or solutions with the customer's business needs and processes Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor Developing a loyalty strategy for key accounts or groups of smaller accounts Getting your message and strategy across to C-level contacts 7 Teamwork Working with others to achieve your account goals Gaining internal commitment from your organisation Managing and working with a virtual team Creating cross-departmental communication loops 8 Putting it all together Personal account reviews Personal learning summary and action plans

Course Overview: Starting a Business: Principles and Practice in the UK In the ever-evolving landscape of entrepreneurship, starting and sustaining a successful business demands a profound understanding of fundamental principles and practical strategies. 'Starting a Business: Principles and Practice in the UK' is a comprehensive course meticulously designed to equip aspiring entrepreneurs and seasoned professionals alike with the knowledge and skills necessary to navigate the complexities of launching and managing a business in the United Kingdom.   Module 1: The Basics of Starting a Business in the UK Embark on your entrepreneurial journey by laying a solid foundation with Module 1. Delve into the legal, financial, and logistical aspects of starting a business in the UK. From choosing the right business structure to registering with the appropriate authorities, this module provides essential insights into the procedural requirements and regulatory frameworks governing new ventures. Gain clarity on tax obligations, business licenses, and compliance standards, empowering you to navigate the initial stages of entrepreneurship with confidence and proficiency. Module 2: Running a Business in the UK Transition seamlessly from inception to operation with Module 2, which focuses on the practical intricacies of running a business in the UK. Explore topics such as business planning, resource allocation, and operational management to optimize efficiency and maximize productivity. Cultivate essential skills in team leadership, time management, and problem-solving, essential for sustaining long-term success in the competitive marketplace. Harness the power of technology and innovation to streamline processes, enhance customer experiences, and stay ahead of the curve in today's dynamic business landscape. Module 3: Market Analysis Unlock the secrets to market dominance with Module 3, where you'll master the art of market analysis. Learn how to conduct comprehensive research to identify target demographics, assess competitors, and uncover untapped opportunities. Explore market trends, consumer behavior, and demand dynamics to formulate strategic business decisions rooted in data-driven insights. Develop proficiency in market segmentation, positioning strategies, and product differentiation to carve out a distinctive niche and establish a competitive advantage in your industry. Module 4: Networking and Creating a Client Base Forge invaluable connections and cultivate a loyal clientele with Module 4, dedicated to networking and client acquisition strategies. Discover the power of networking events, industry conferences, and online platforms in expanding your professional network and fostering meaningful relationships with potential clients and collaborators. Master the art of effective communication, relationship-building, and customer engagement to nurture long-term partnerships and drive business growth. Explore innovative approaches to client acquisition, including referral programs, strategic alliances, and digital marketing tactics tailored to your target audience. Module 5: Sales and Marketing Elevate your sales and marketing prowess with Module 5, where you'll uncover the secrets to driving revenue and amplifying brand visibility. Dive into the fundamentals of sales psychology, persuasion techniques, and objection handling to close deals with confidence and finesse. Explore a myriad of marketing channels, including digital advertising, content marketing, and social media strategies, to reach and resonate with your target audience effectively. Develop strategic marketing plans, captivating campaigns, and compelling brand narratives to position your business for sustainable growth and long-term success in the UK market.   Conclusion 'Starting a Business: Principles and Practice in the UK' is more than just a course; it's your roadmap to entrepreneurial excellence in one of the world's most dynamic business environments. Whether you're a budding entrepreneur embarking on your maiden venture or a seasoned professional seeking to refine your skills and expand your horizons, this course offers unparalleled guidance, resources, and expertise to help you navigate the intricacies of entrepreneurship and achieve your business goals in the UK. Enroll today and embark on a transformative journey toward success and prosperity in the dynamic world of business. Course Curriculum Module 1 The Basics of Starting a Business in the UK The Basics of Starting a Business in the UK 00:00 Module 2 Running a Business in the UK Running a Business in the UK 00:00 Module 3 Market Analysis Market Analysis 00:00 Module 4 Networking and Creating a Client Base Networking and Creating a Client Base 00:00 Module 5 Sales and Marketing Sales and Marketing 00:00

This course is for BEGINNERS who have no idea of how to put an online multi-business together or those who have tried and stumbled. The Online Multi-Business Master Plan demonstrates how to effectively combine diverse business opportunities into a cohesive, successful 'Multi-Business'. The course provides everything someone needs to discover and engage customers, manage combined income streams, and institute processes and applications that will enable him or her to run a multi-business without dropping balls and being overwhelmed by stress. Here's some of the latest student reviews: 'Brilliant course. Excellent ideas presented thoughtfully and thoroughly from someone who obviously knows their stuff. Highly recommended.' 'Motivating and informative! I loved the method, it opened new doors for me as a content creator, thanks a lot!' 'This course provides a practical overview of the essentials of running an online business. It also points out several things to consider, that you wouldn't necessarily think of as a beginner. The lectures have a nice flow to them and the instructor is easy to understand and listen to.' It is possible to be your own boss and operate multiple business opportunities at once. In this course you will learn everything you need to start generating multiple streams of income, such as: Simple ways to find and test out profitable niches. How to set simple and effective goals - and how to stick to them! How focus to one income stream at a time, and start earning as quickly as possible. Then learn how to produce multiple products, selling on multiple platforms - with the least work in the quickest time. How to monitor changes and results to get the best performance from your products - and make more money. What to do when it all goes wrong - and how to benefit from your 'failures'. How to use simple systems to help build and keep track of your products - saving you valuable time. When you should automate and outsource - to speed up the production process. How to re-purpose your products quickly and effectively - and so increase your revenue whilst minimizing your work. How to tie all your new income steams together into one manageable multi-business. How to build and promote your multi-business using free and low costs tools - saving you a fortune and allowing you to earn quickly and efficiently. This course delivers information that is vital for the preparation and execution of a successful multi-business plan. After completing this course you will be able to: Build your own Online Multi-Business. Understand the structure needed to earn from multiple income streams at the same time. Use the Online Multi-Business Master Plan over and over to expand your income streams. This course is the sum of my personal experience as a successful teacher, author and creative entrepreneur rolled into one simple and practical guide. I developed this course to impart what knowledge I have in regards to managing several successful businesses out of my home. My approach has worked for myself and others. I believe it can work for you. You will have immediate lifetime access to the all the course materials, plus any bonus material and future updates. What you'll learn Start immediately building your own Online Multi-Business. Understand the structure needed to earn from multiple income streams at the same time Requirements Basic IT skills (eg. can pick up email, search Google etc.) A computer All students must be willing to put the strategies within the course into practice Who is the target audience? This course is for anyone who wants to build an online income It is especially useful for anyone who wants to build multiple income streams Introduction Introduction to The Online Multi-Business Master Plan Course FREE 00:03:00 Aims of this course FREE 00:06:00 Course Structure 00:02:00 Online Business Models Online Business Models Overview 00:01:00 Business Models- Udemy 00:04:00 Business Models- Fiverr 00:06:00 Business Models- Amazon KDP 00:04:00 Business Models- Createspace 00:04:00 Business Models- Other Platforms 00:05:00 Your Multi-Business Website Your Multi-Business Website 00:04:00 Getting Started Create, Re-purpose, Repeat 00:04:00 Pick a Niche 00:12:00 Google Keyword Planner Overview 00:02:00 Pick a Platform 00:09:00 Plan, Plan & Test 00:05:00 Earn Your First Dollar 00:06:00 What if you fail- 00:02:00 Build your Systems 00:07:00 Automate and Outsource 00:03:00 Re-purpose and Repeat 00:08:00 Putting it all together 00:04:00 Promoting Your Multi-Business Promoting Your Multi-Business 00:06:00 The Complete Online Multi-Business Master Plan The Complete Online Multi-Business Master Plan 00:11:00 Essential Tools Paypal Overview 00:01:00 Fiverr Overview 00:03:00 MailChimp Overview 00:03:00 Conclusion Finally 00:02:00

Overview This comprehensive course on Entrepreneurship & Innovation Management will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Entrepreneurship & Innovation Management comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Entrepreneurship & Innovation Management. It is available to all students, of all academic backgrounds. Requirements Our Entrepreneurship & Innovation Management is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 72 lectures • 02:00:00 total length •Entrepreneurship: 00:01:00 •Entrepreneurship Introduction: 00:01:00 •Entrepreneurship Definition: 00:01:00 •Entrepreneurship Theories: 00:01:00 •Schumpeter Theory: 00:02:00 •Uncertainty - Bearing Theory and Krizner's 'Alert' Entrepreneurship: 00:02:00 •Biological and Marshall's Theory of Entrepreneurship: 00:01:00 •Other Entrepreneurship Theories: 00:02:00 •Sociological Theories of Entrepreneurship: 00:02:00 •Jean-Baptiste Say's Law: 00:01:00 •Entrepreneurship Creativity: 00:01:00 •Theories in Creativity: 00:01:00 •Wertheimer, Maslow, Rickards and Gilliam: 00:03:00 •Creativity in Organisations: 00:01:00 •Creativity in Management: 00:01:00 •Creativity and Competition: 00:01:00 •Entrepreneurship Mindset: 00:02:00 •Innovation and Entrepreneurship: 00:01:00 •Types of Innovations: 00:02:00 •Innovation Theories: 00:02:00 •Chain-Linked Innovation Model: 00:02:00 •Diffusion of Innovation Theory: 00:03:00 •The Importance of Peer-to-Peer Conversations & Peer Networks: 00:01:00 •Understanding the Needs of Different User Segments: 00:01:00 •Paradigm Shift: 00:02:00 •Cultivating a Culture of Creativity and Innovation: 00:01:00 •Innovation Organisations: 00:02:00 •Entrepreneurial Problem Solving: 00:03:00 •Key Perceptions: 00:03:00 •Think Tank: 00:01:00 •The Power of Storyboarding: 00:01:00 •How to Manage Creative Teams: 00:01:00 •IT Systems for Innovation: 00:02:00 •Entrepreneurs & Corporate Entrepreneurs: 00:02:00 •Entrepreneurial Problem Solving: 00:03:00 •Intrapreneurial Problem Solving: 00:01:00 •Collaborative Networks: 00:01:00 •Notion of Collaboration: 00:02:00 •Building a Culture of Innovation: The Role of Leadership: 00:02:00 •What Makes a Leader?: 00:02:00 •Other Studies on Emotional Intelligence: 00:04:00 •Evaluating Entrepreneurial Start-Ups: 00:02:00 •Your IP Strategy: 00:01:00 •Market Research: 00:01:00 •Set Your Research Objectives: 00:02:00 •Evaluating Revenue & Costs Framework: 00:01:00 •Cost Drivers: 00:03:00 •Variable and Fixed Costs: 00:01:00 •Financing Decisions for Start-ups: 00:02:00 •Types of Angel Investors: 00:01:00 •Attracting Angel Investors: 00:01:00 •Venture Capitalist: 00:02:00 •Venture Capital Investment Process: 00:01:00 •The Stages in Venture Capital Investment: 00:02:00 •Advantages of Venture Capital: 00:01:00 •Government Grants: 00:02:00 •Funding Instruments for Entrepreneurs: 00:01:00 •Debt Instrument: 00:02:00 •Mezzanine - Preferred Shares: 00:02:00 •Capital Market Structure: 00:02:00 •Advantages and Disadvantages: 00:02:00 •Capital Structure and Implications: 00:03:00 •Shareholder Equity: 00:01:00 •Mezzanine Debt: 00:02:00 •Lowering the Cost of Capital and Improving Equity Returns: 00:01:00 •Dilution: 00:03:00 •Price Earnings Ratio: 00:03:00 •Succession Planning & Exit Strategy: 00:01:00 •Mistakes to Avoid in Succession Planning: 00:01:00 •Plan, Do and Review: 00:02:00 •Exit Strategies: 00:02:00 •Assignment - Entrepreneurship & Innovation Management: 00:00:00

Duration 3 Days 18 CPD hours This course is intended for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. Overview By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions. The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation.As you make your way through the course, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding sections, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. Data Preparation and Cleaning Data Models and Structured Data pandas Data Manipulation Data Exploration and Visualization Identifying the Right Attributes Generating Targeted Insights Visualizing Data Unsupervised Learning: Customer Segmentation Customer Segmentation Methods Similarity and Data Standardization k-means Clustering Choosing the Best Segmentation Approach Choosing the Number of Clusters Different Methods of Clustering Evaluating Clustering Predicting Customer Revenue Using Linear Regression Understanding Regression Feature Engineering for Regression Performing and Interpreting Linear Regression Other Regression Techniques and Tools for Evaluation Evaluating the Accuracy of a Regression Model Using Regularization for Feature Selection Tree-Based Regression Models Supervised Learning: Predicting Customer Churn Classification Problems Understanding Logistic Regression Creating a Data Science Pipeline Fine-Tuning Classification Algorithms Support Vector Machine Decision Trees Random Forest Preprocessing Data for Machine Learning Models Model Evaluation Performance Metrics Modeling Customer Choice Understanding Multiclass Classification Class Imbalanced Data Additional course details: Nexus Humans Data Science for Marketing Analytics training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Data Science for Marketing Analytics course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

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