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🡆 Are you struggling to keep your most important clients satisfied? 🡆 Do you find it challenging to manage the complexities of large accounts? If you answered yes to either of these questions, then our Key Account Management course is perfect for you. Through this course, you will gain the knowledge and skills required to effectively manage your key accounts and develop long-lasting relationships with your most valuable customers. Learning Outcomes: Understand the purpose of key account management Learn how to effectively manage key accounts Develop strategies for building and delivering value to key accounts Develop key relationships with customers Create a successful key account plan Improve record-keeping practices for key accounts Course Curriculum: Module 01: Introduction to Key Account Management In this module, you will learn about the basics of key account management, including its definition and purpose. Module 02: Purpose of Key Account Management This module covers the purpose and objectives of key account management, including its impact on the overall business strategy. Module 03: Understanding Key Accounts In this module, you will learn about the characteristics of key accounts and how to identify them. You will also learn about the differences between transactional and strategic accounts. Module 04: Elements of Key Account Management This module covers the key elements of effective key account management, including account segmentation, customer needs analysis, and value proposition development. Module 05: What Makes a Good Key Account Manager In this module, you will learn about the key traits and skills required to be a successful key account manager, including relationship building, strategic thinking, and communication skills. Module 06: Building and Delivering Value to Key Accounts This module covers the process of building and delivering value to key accounts, including customer value creation, competitive advantage, and value communication. Module 07: Key Account Planning In this module, you will learn about the process of key account planning, including account analysis, account planning, and account performance evaluation. Module 08: Business Customer Marketing and Development This module covers the concept of business customer marketing and development, including key account marketing strategies and tactics, and relationship management. Module 09: Developing Key Relationships In this module, you will learn about the importance of building and maintaining relationships with key stakeholders, including customers, suppliers, and partners. Module 10: The Importance of Record Keeping for Key Account Management This module covers the importance of record keeping for key account management, including data collection and analysis, metrics, and reporting. Module 11: Internal KAM Aspects In this module, you will learn about the internal aspects of key account management, including cross-functional collaboration, team building, and leadership. Module 12: The Value Proposition This module covers the development of a value proposition for key accounts, including value proposition design, testing, and refinement. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Sales person looking to increase their revenue from strategic accounts Account managers seeking to improve their account management skills Business development managers looking to develop and execute effective account strategies Executives interested in building stronger customer relationships and driving business growth through key accounts Career path Key Account Manager: £40,000-£60,000 per year Business Development Manager: £35,000-£55,000 per year Sales Director: £70,000-£100,000 per year Customer Success Manager: £30,000-£45,000 per year

Level 3 Diploma in Accounting - CPD Accredited The Level 3 Diploma in Accounting is a comprehensive program designed to provide students with a solid foundation in accounting principles, practices, and techniques. This Level 3 Diploma in Accounting is ideal for individuals looking to pursue a career in accounting or enhance their existing knowledge and skills in the field. Throughout the Level 3 Diploma in Accounting course, students will delve into various accounting topics, including financial accounting, management accounting, taxation, and auditing. They will gain a deep understanding of financial statements, budgeting, cost analysis, tax regulations, and internal control procedures. The training materials of this Level 3 Diploma in Accounting course are available online for you to learn at your own pace and fast-track your career with ease. Key Features CPD Certified Free Certificates Fully online, interactive course Developed by professionals in the field Self-paced learning 24/7 Learning Assistance Course Curriculum The detailed curriculum outline is as follows: Section 01: Introduction Lecture 01: Introduction to Accounting & Accreditation Section 02: Basic Accounting Terms Lecture 02: Difference between Bookkeeping and Accounting Lecture 03: Accounting Equation - Assets, Liabilities and Owners' Equity Lecture 04: Expanded Accounting Equation - Revenues and Expenses Lecture 05: Transactions Lecture 06: Accounts Lecture 07: Accrual Accounting System Lecture 08: Double-Entry Accounting System - General Journal and General Ledger Lecture 09: Recording Transactions Section 03: Common Transactions Lecture 10: Credit Purchases Lecture 11: Cash Purchases Lecture 12: Credit Sales Lecture 13: Cash Sales Lecture 14: Unearned Revenues Lecture 15: Prepaid Expenses Lecture 16: Unrecorded Expenses Lecture 17: Unrecorded Revenue Lecture 18: Depreciation Lecture 19: Types of Discounts Lecture 20: Discount Allowed Lecture 21: Discount Received Section 04: Practice Exercise 1 Exercise 2 Exercise 3 Exercise 4 Exercise 5 Section 05: Accounting & Financial Statements Module 01: Introduction to Accounting Module 02: The Role of an Accountant Module 03: Accounting Concepts and Standards Module 04: Double-Entry Bookkeeping Module 05: Balance Sheet Module 06: Income statement Module 07: Financial statements Module 08: Cash Flow Statements Module 09: Understanding Profit and Loss Statement Module 10: Financial Budgeting and Planning Module 11: Auditing Accreditation This Level 3 Diploma in Accounting course is fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Assessment At the end of the course, there will be an online assessment, which you will need to pass to complete the course. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This course is suitable for anyone interested in: Accounting and Finance Bookkeeping Payroll Management Tax Accounting Career path Assistant Accountant Bookkeeper Payroll Administrator Accounts Assistant Tax Assistant Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included You will get the hard copy certificates for Free! The delivery charge of the hard copy certificate inside the UK is £3.99 each.

Master the techniques of creating and selling course with Thinkific by enrolling the Sell Online Courses with Thinkific course. Thinkific is the all-in-one platform that empowers experts, trainers, and companies to quickly create and deliver a stunning course. The online course works as your complete guide to convert your courses into a full-time business. Selling online course has reached its popularity as modern people are very busy and hardly find time for going to the schools for learning their desired skill. Therefore, the rise of the online course is blooming. The course teaches you how to create and sell your courses using Thinikfic. The course starts from the beginning covering how to create a self-hosted Website with WordPress, how to choose and use the right theme for your site. Then the course shows you the procedures for creating host video courses with Thinkific. By the end of the course, you will gain a strong command over the creating and selling of the online course using Thinkific. What Will I Learn? build your own online course site with Teachable or Thinkific write email sequences that make sales create a sales funnel that gets more people onto your email list drive more traffic to your website, funnel, and email sequences Requirements Students should sign up for either Thinkific or Teachable to be able to follow along with the course content (the free plan is fine). Students should have a website with an email marketing tool like ConvertKit, AWeber, or Mailchimp to create email sequences. Students should create a website, YouTube channel, and social media channels for your brand. Who is the target audience? Udemy instructors Anyone with an online course that wants to increase their revenue from that course Anyone who wants to create online courses and host them on your own site Section 01 - Let's Build a Business Teaching Introduction to Self-Hosting Courses FREE 00:04:00 Basics of Self-Hosting Courses 00:03:00 How to Start a WordPress.org Blog 00:03:00 How to Purchase a WordPress.org Theme 00:05:00 Skillhance Blog with OptimizePress 00:04:00 How to Create a WordPress Blog using OptimizePress 00:05:00 How to Download, Install, and Activate WordPress Plugins 00:02:00 How to Configure WordPress Settings 00:05:00 Section 02 - Building a Wordpress Website Designing a Homepage with OptimizePress 00:04:00 Resources Page with OptimizePress 00:04:00 About Page Setup 00:02:00 Review Page Setup 00:01:00 Coaching Page with OptimizePress 00:07:00 Publishing Blog Posts with WordPress 00:06:00 Publishing Pages with OptimizePress 00:08:00 OptimizePress Page Builder 00:03:00 Sumome Plugin - Smart Bar and Sharing 00:05:00 Backup WordPress 00:02:00 Section 03 - Host Video Courses with Thinkific Hosting Courses with Thinkific 00:02:00 Building a Course Bundle 00:03:00 Setup a Course Membership 00:03:00 Building a Premium Monthly Membership 00:01:00 Hosting a Podcast 00:01:00 Hosting a Lead Magnet 00:01:00 Setup a Course using Thinkific 00:09:00 Thinkific Site Settings 00:05:00 Setup Course Categories with Thinkific 00:02:00 Thinkific Sales Widgets 00:03:00 Thinkific Help Center 00:02:00 Thinkific Plans 00:02:00 Course Certification

Course Overview: Starting a Business: Principles and Practice in the UK In the ever-evolving landscape of entrepreneurship, starting and sustaining a successful business demands a profound understanding of fundamental principles and practical strategies. 'Starting a Business: Principles and Practice in the UK' is a comprehensive course meticulously designed to equip aspiring entrepreneurs and seasoned professionals alike with the knowledge and skills necessary to navigate the complexities of launching and managing a business in the United Kingdom.   Module 1: The Basics of Starting a Business in the UK Embark on your entrepreneurial journey by laying a solid foundation with Module 1. Delve into the legal, financial, and logistical aspects of starting a business in the UK. From choosing the right business structure to registering with the appropriate authorities, this module provides essential insights into the procedural requirements and regulatory frameworks governing new ventures. Gain clarity on tax obligations, business licenses, and compliance standards, empowering you to navigate the initial stages of entrepreneurship with confidence and proficiency. Module 2: Running a Business in the UK Transition seamlessly from inception to operation with Module 2, which focuses on the practical intricacies of running a business in the UK. Explore topics such as business planning, resource allocation, and operational management to optimize efficiency and maximize productivity. Cultivate essential skills in team leadership, time management, and problem-solving, essential for sustaining long-term success in the competitive marketplace. Harness the power of technology and innovation to streamline processes, enhance customer experiences, and stay ahead of the curve in today's dynamic business landscape. Module 3: Market Analysis Unlock the secrets to market dominance with Module 3, where you'll master the art of market analysis. Learn how to conduct comprehensive research to identify target demographics, assess competitors, and uncover untapped opportunities. Explore market trends, consumer behavior, and demand dynamics to formulate strategic business decisions rooted in data-driven insights. Develop proficiency in market segmentation, positioning strategies, and product differentiation to carve out a distinctive niche and establish a competitive advantage in your industry. Module 4: Networking and Creating a Client Base Forge invaluable connections and cultivate a loyal clientele with Module 4, dedicated to networking and client acquisition strategies. Discover the power of networking events, industry conferences, and online platforms in expanding your professional network and fostering meaningful relationships with potential clients and collaborators. Master the art of effective communication, relationship-building, and customer engagement to nurture long-term partnerships and drive business growth. Explore innovative approaches to client acquisition, including referral programs, strategic alliances, and digital marketing tactics tailored to your target audience. Module 5: Sales and Marketing Elevate your sales and marketing prowess with Module 5, where you'll uncover the secrets to driving revenue and amplifying brand visibility. Dive into the fundamentals of sales psychology, persuasion techniques, and objection handling to close deals with confidence and finesse. Explore a myriad of marketing channels, including digital advertising, content marketing, and social media strategies, to reach and resonate with your target audience effectively. Develop strategic marketing plans, captivating campaigns, and compelling brand narratives to position your business for sustainable growth and long-term success in the UK market.   Conclusion 'Starting a Business: Principles and Practice in the UK' is more than just a course; it's your roadmap to entrepreneurial excellence in one of the world's most dynamic business environments. Whether you're a budding entrepreneur embarking on your maiden venture or a seasoned professional seeking to refine your skills and expand your horizons, this course offers unparalleled guidance, resources, and expertise to help you navigate the intricacies of entrepreneurship and achieve your business goals in the UK. Enroll today and embark on a transformative journey toward success and prosperity in the dynamic world of business. Course Curriculum Module 1 The Basics of Starting a Business in the UK The Basics of Starting a Business in the UK 00:00 Module 2 Running a Business in the UK Running a Business in the UK 00:00 Module 3 Market Analysis Market Analysis 00:00 Module 4 Networking and Creating a Client Base Networking and Creating a Client Base 00:00 Module 5 Sales and Marketing Sales and Marketing 00:00

Unlock your financial potential with Selling eBooks: The ultimate guide to profitable online publishing. Turn words into wealth effortlessly.

Through this Diploma in Google Adwords course, you will take your Google AdWords knowledge to an advanced level and become an internet marketing expert. Gain exceptional learning of all the essential skills and techniques to make revenue from your AdWords campaigns. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Content Diploma in Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Mock Exam Mock Exam- Diploma in Google Adwords 00:20:00 Final Exam Final Exam- Diploma in Google Adwords 00:20:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Overview The Professional Bookkeeping Course offers a comprehensive introduction to the essential principles of bookkeeping, covering key concepts and practical techniques. Begin with an overview of the difference between bookkeeping and accounting, and delve into foundational topics such as the accounting equation and the expanded accounting equation. The course provides detailed insights into various bookkeeping practices, including recording transactions, handling credit and cash purchases, and managing credit and cash sales. Learn to differentiate between unearned revenues, prepaid expenses, and unrecorded expenses, as well as to apply depreciation and understand different types of discounts. As you progress, you'll master the accrual accounting system and the double-entry accounting system, including practical applications with the general journal and general ledger. This course is designed to build a solid foundation in bookkeeping skills, preparing you for effective financial record-keeping and reporting. Whether you’re new to bookkeeping or looking to refine your skills, this program offers a structured approach to managing financial transactions and ensuring accuracy in your bookkeeping practices. Key Features of the Course: FREE Professional Bookkeeping Course CPD-accredited certificate Get a free student ID card with Professional Bookkeeping Course training (£10 applicable for international delivery) Lifetime access to the Professional Bookkeeping Course materials The Professional Bookkeeping Course program comes with 24/7 tutor support Get instant access to this Professional Bookkeeping Course Learn Professional Bookkeeping Course training from anywhere in the world The Professional Bookkeeping Course training is affordable and simple to understand The Professional Bookkeeping Course training is entirely online How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the Professional Bookkeeping Course course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Professional Bookkeeping Course. It is available to all students, of all academic backgrounds. Requirements Our Professional Bookkeeping Course is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 5 sections • 27 lectures • 01:04:00 total length •Introduction: 00:01:00 •Difference between Bookkeeping and Accounting: 00:01:00 •Accounting Equation - Assets, Liabilities and Owners' Equity: 00:04:00 •Expanded Accounting Equation - Revenues and Expenses: 00:02:00 •Transactions: 00:02:00 •Accounts: 00:03:00 •Accrual Accounting System: 00:03:00 •Double-Entry Accounting System - General Journal and General Ledger: 00:03:00 •Recording Transactions: 00:02:00 •Credit Purchases: 00:02:00 •Cash Purchases: 00:01:00 •Credit Sales: 00:04:00 •Cash Sales: 00:02:00 •Unearned Revenues: 00:02:00 •Prepaid Expenses: 00:02:00 •Unrecorded Expenses: 00:04:00 •Unrecorded Revenue: 00:02:00 •Depreciation: 00:03:00 •Types of Discounts: 00:03:00 •Discount Allowed: 00:04:00 •Discount Received: 00:03:00 •Exercise 1: 00:03:00 •Exercise 2: 00:03:00 •Exercise 3: 00:03:00 •Exercise 4: 00:01:00 •Exercise 5: 00:01:00 •Assignment - Professional Bookkeeping Course: 00:00:00

24-Hour Knowledge Knockdown! Prices Reduced Like Never Before Tired of the same old retail routine? Do you crave a career filled with challenge, creativity where you can directly influence customer choices and trends? The UK retail industry is booming, with over 3 million people employed in varying roles, and this power-packed bundle is your golden ticket to success! Our jam-packed bundle equips you with the skills to rule the retail roost! Learn the secrets of buying, merchandising, and operations like a pro. Master the art of data-driven decision making, craft winning sales strategies, and design show-stopping store displays that turn browsers into buyers! We'll also cover essential topics like consumer rights and supply chain management, making you a retail rockstar with a complete skillset. Courses are Included in This Bundle: Course 01: Retail Management Course 02: Retail Data Analytics Course 03: Retail Associate Certificate Course 04: Understanding Retail Operations Course 05: Business Management Course 06: Supply Chain Management Course 07: Warehouse Operative Course 08: Inventory Management Training Course 09: Sales and Marketing Skills Course 10: Visual Merchandising Course 11: Consumer Rights Awareness Don't just survive in retail, thrive! Enrol today and unlock your full potential. Learning Outcomes of Retail Management Gain a comprehensive understanding of retail operations and management principles. Analyze retail data to identify customer trends and inform buying decisions. Develop effective strategies for sourcing, managing, and selling merchandise. Master the art of visual merchandising to create attractive and engaging store displays. Understand consumer rights and how to implement best practices in customer service. Enhance your sales and marketing skills to boost revenue and customer satisfaction. Why Choose Us? Get a Free CPD Accredited Certificate upon completion of Retail Management Get a free student ID card with Retail Management Training program (£10 postal charge will be applicable for international delivery) The Retail Management is affordable and simple to understand This course is entirely online, interactive lesson with voiceover audio Get Lifetime access to the Retail Management course materials The Retail Management comes with 24/7 tutor support Start your learning journey straightaway! *** Course Curriculum *** Course 01: Retail Management Module 01: Introduction To Retail Management Module 02: Retail Strategy Module 03: Retail Buying And Merchandising Module 04: Retail Pricing Module 05: Supply Chain Management In Retailing Module 06: The Sales Process And Dealing With Customers At The Checkout Module 07: Importance Of Consumer Behaviour Module 08: Taking Trends And Targeting Customers Effectively Module 09: The Importance Of Communicating With Customers Module 10: Choosing A Retail Location Module 11: Retail Psychology Module 12: Negotiate The Right Deal With Suppliers Module 13: Develop Store Security Procedures Module 14: Management Skills For Leading Your Team Module 15: Selling In Multiple Channels Module 16: Retail Brand Management Module 17: Health & Safety For Retail Stores Module 18: Consumer Rights Act Course 02: Retail Data Analytics Module 1: Introduction To Retail Analytics Module 2: Retail Psychology Module 3: Retail And Data Analytics Module 4: Benefits Of Retail Analytics Module 5: Retail Strategy Module 6: Retail Buying And Merchandising Module 7: Forecasting Module 8: Retail Pricing Module 9: Analytics Software Module 10: Supply Chain Management In Retailing Module 11: The Sales Process And Dealing With Customers At The Checkout Module 12: Selling In Multiple Channels Module 13: Taking Trends And Targeting Customers Effectively Course 03: Retail Associate Certificate Module 01: Introduction to Retail Associate Module 02: Qualities of a Retail Associate Module 03: Retail Psychology Module 04: Importance of Consumer Behaviour Module 05: The Importance of Communicating with Customers Module 06: Taking Trends and Targeting Customers Effectively Module 07: The Sales Process and Dealing with Customers at the Checkout Module 08: Consumer Rights Act Module 09: Introduction to Visual Merchandising Module 10: In-Store Design Module 11: Exterior Design Module 12: Health & Safety for Retail Stores Module 13: Management Skills for Leading Your Team =========>>>>> And 9 More Courses <<<<<========= How will I get my Certificate? After successfully completing the course, you will be able to order your Certificates as proof of your achievement. PDF Certificate: Free (Previously it was £12.99*11 = £143) CPD Hard Copy Certificate: £29.99 CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this bundle. This bundle is ideal for: Aspiring Buyers Merchandisers Sales Associates Store Managers Retail Entrepreneurs Career Changers Requirements You will not need any prior background or expertise to enrol in this bundle. Career path After completing this bundle, you are to start your career or begin the next phase of your career. Buyer Merchandiser Sales Manager Store Manager Retail Operations Manager Retail Business Owner Certificates CPD Accredited Digital Certificate Digital certificate - Included Upon passing the Course, you need to order a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS for Free. CPD Accredited Hard Copy Certificate Hard copy certificate - £29.99 Please note that International students have to pay an additional £10 as a shipment fee.

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

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