Duration 3 Days 18 CPD hours This course is intended for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary. Overview By the end of this course, you will be able to build your own marketing reporting and interactive dashboard solutions. The course starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation.As you make your way through the course, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding sections, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. Data Preparation and Cleaning Data Models and Structured Data pandas Data Manipulation Data Exploration and Visualization Identifying the Right Attributes Generating Targeted Insights Visualizing Data Unsupervised Learning: Customer Segmentation Customer Segmentation Methods Similarity and Data Standardization k-means Clustering Choosing the Best Segmentation Approach Choosing the Number of Clusters Different Methods of Clustering Evaluating Clustering Predicting Customer Revenue Using Linear Regression Understanding Regression Feature Engineering for Regression Performing and Interpreting Linear Regression Other Regression Techniques and Tools for Evaluation Evaluating the Accuracy of a Regression Model Using Regularization for Feature Selection Tree-Based Regression Models Supervised Learning: Predicting Customer Churn Classification Problems Understanding Logistic Regression Creating a Data Science Pipeline Fine-Tuning Classification Algorithms Support Vector Machine Decision Trees Random Forest Preprocessing Data for Machine Learning Models Model Evaluation Performance Metrics Modeling Customer Choice Understanding Multiclass Classification Class Imbalanced Data Additional course details: Nexus Humans Data Science for Marketing Analytics training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Data Science for Marketing Analytics course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Unique bears, a comprehensive kit of all you need to create your very own bear keyring
Duration 4.5 Days 27 CPD hours This course is intended for This course is intended for individuals who have basic knowledge on cloud computing; on-premise system administrators; IT specialists, interested in AWS and Cloud Technologies. Overview Upon successful completion of this course, students will know how to design and deploy scalable, highly accessible and fault-tolerant systems in AWS. In this course, students will learn the main 'Managed Service' offered by AWS; How to design and deploy scalable, highly accessible and fault-tolerant systems in AWS; How to choose the most appropriate AWS service. Introduction Course overview Exam Blue Print Public clouds & cloud economics AWS Overview & Whitepapers Setting up AWS Account Identity and Access Management (IAM) Local users, groups & roles SAML providers Policies Cross Account Access Best practices & Examples Lab Exam highlights Sample questions Simple Storage Service (S3) & Glacier Buckets Objects Lifecycle Configurations and permissions Custom bucket policies Best Practices & Examples Lab Exam highlights Sample questions Virtual Private Cloud (VPC) VPC Internet gateway vs NAT Gateway Elastic IPs Subnets & Routing tables Security Groups & Network Access Lists VPC Peering & Endpoints Managed VPN Connections Best Practices & Examples Lab Exam highlights Sample questions Elastic Compute Cloud (EC2) Instances Amazon Machine Images(AMIs) Elastic Block Store (EBS) Network & Security Load Balancers (ELB) Auto Scaling Groups (ASG) Instance Management Best Practices & Examples Lab Exam highlights Sample questions Route 53 Hosted Zones Health checks Traffic flow Best Practices & Examples Lab Exam highlights Sample questions Relational Database Service (RDS) Engine types Performance & Resilience Subnet groups Best Practices & Examples Lab Exam highlights Sample questions CloudWatch Dashboard and Metrics CloudWatch logs CloudWatch rules Best Practices & Examples Lab Exam highlights Sample questions Other AWS Services Simple Overview CloudFront DynamoDB Elasticache Redshift SQS SWF SNS Elastic Transcoder API Gateway Kenesis CloudFormation Exam highlights Sample questions Multiple AWS Services exercise Lab 1 - Architecting multi-tier environment Lab 2 - Configure backup and monitoring Practice Exam Additional course details: Nexus Humans AWS Certified Solutions Architect - Associate training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the AWS Certified Solutions Architect - Associate course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Duration 3 Days 18 CPD hours This course is intended for Analyst End User Implementer Manager Overview Create a Work Breakdown Structure Define roles and resources Assign roles Assign resources Analyze resources Optimize the project plan Understand data structures Create a project Add activities View calendars Create relationships Schedule the project Assign constraints Create reports Format schedule data Execute the project Enrolling in this course will help you understand P6 Professional's basic features and functionality so you can apply them to your organization's project management processes. You'll also learn how to manage projects on time and within budget Understanding P6 Data Describing Enterprise and Project-Specific data Logging In Opening an Existing Project Opening and Customizing Layouts Enterprise Project Structure Describing Components of EPS Creating a Project Create a project Navigating in the Projects Window Viewing Project Details Creating a Work Breakdown Structure Defining a Work Breakdown Structure Creating the WBS Hierarchy Adding Activities Describing an Activity and its Components Describing Activity Types Adding Activities Adding a Notebook Topic Adding Steps to an Activity Assigning Activity Codes Creating Relationships Viewing a Network Logic Diagram Relationship Types Creating Relationships Scheduling Performing a Forward and Backward Pass Describing Float Assigning Constraints Applying an Overall Deadline to a Project Apply a Constraint to an Activity Using Reflection Projects Creating a Reflection Project Merging Changes Formatting Schedule Data Grouping Activities Sorting Filtering Roles and Resources Describing Roles and Resources Viewing Dictionaries Assigning Roles Assigning Roles to an Activity Assign Rates on Roles Assigning Resources Assigning Resources Adjusting Budgeted Units/Time Analyzing Resources Displaying the Resource Usage Profile Optimizing the Project Plan Analyzing Schedule Dates Shortening a Project Schedule Analyzing Resource Availability Baselining the Project Plan Creating a Baseline Plan Display Baseline Bars on the Gantt Chart Project Execution and Control Describing Methods for Updating the Schedule Using Progress Spotlight Statusing Activities Rescheduling the Project Reporting Performance Describing Reporting Methods Running a Schedule Report Creating a report with the Report Wizard Additional course details: Nexus Humans Primavera P6 Professional Fundamentals Rel 19 training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Primavera P6 Professional Fundamentals Rel 19 course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Unleash your creativity with our Beginner On-Demand Copper Clay Enamel Jewellery Course, where you'll learn to craft stunning, colourful pieces using torch-fired techniques. Guided by an experienced tutor, this course introduces you to the fundamentals of working with copper clay and vibrant enamel powders. Through clear, step-by-step video tutorials, you’ll discover how to shape, fire, and enamel your own unique jewellery creations, blending rich colours with the warm tones of copper. Perfect for beginners, this course provides all the skills and inspiration that you will need.
Step into the world of handcrafted elegance with our Beginner On-Demand Silver Clay Enamel Jewellery Course, perfect for those new to creating colourful, torch-fired pieces. Led by an experienced tutor, this course offers comprehensive, step-by-step video tutorials that introduce you to the art of combining silver clay with vibrant enamels.
Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Join Debbie Tomkies for this relaxed, fun workshop in Altrincham. You’ll be making a beautiful needle felted landscape picture in your choice of colours and designs. Suitable for all levels.
Create your own beautiful needle felt woodland creature and learn an addictive new skill. You will be bursting with ideas of what to do next, it's great fun and really is contagious!