43 Courses

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Recognise the key elements of digital advertising Learn the fundamentals of advertising Learn the benefits of digital advertising and marketing Understand digital advertising and marketing strategies Learn about programmatic advertising, real time bidding and the automated buying process. Recognise the importance of mobile marketing and understand its operation Understand what are the waterfalls and header bidding and how they are changing advertising Know how to collect data and use it Learn about verification and viewability Know about the future of digital advertising and marketing Why Digital Advertising and Marketing Course 201 right for you? This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course. This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course. By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer. Digital Advertising and Marketing Course 201 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction Programmatic Advertising -real Time Bidding and the Automated Buying Process Programmatic Advertising Explained - Intermediate Digital Marketing Skillset RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset Waterfalls & Header Bidding - What They Are & How They Are Changing Advertising Traditional Waterfalls - Advance Level Digital Marketing Skillset Header Bidding - How Publishers Increase Revenue From Their Ad Inventory Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers Mobile - SDKs & Trends: Mobile Marketing is big Business. Learn How it Works SDKs (Standard Development Kit) - Mobile Marketing Must-Haves Mobile Trends - Understand The Grow of Mobile in Digital Marketing Efforts Verification & Viewability Ad Verification - MOAT/IAS/Double Verify and Other Ad-Tech Platforms Bots & Fraud - Identify and Prevent Fraud in Digital Marketing and Advertising Ad Viewability - How to Identify When a Real Human Sees Your Ad Ads.Txt - A New Way to Identify and Prevent Fraud Data Collection & Use Types of Data Advertisers Collect - Google/Amazon/Facebook & Others Laws & Privacy Concerns Around Data Data Management Platforms & How Advertisers Use Them The Future Google's EBDA & Amazon's TAM - The Future of Digital Advertising & Marketing Thank You Thank You for Taking The Course Who should take this course? This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this 'digital advertising and marketing 201: top topic & trends ' course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

🚀 Elevate Your Marketing Game with 'Digital Advertising with Microsoft: A Comprehensive Guide' 🚀 Are you ready to revolutionize your digital advertising strategy and unlock the full potential of Microsoft's powerful advertising platforms? Look no further! Introducing our groundbreaking online course: 'Digital Advertising with Microsoft.' 🌐 Why Microsoft? 🌐 Microsoft is more than just a tech giant - it's a game-changer in the digital advertising landscape. With platforms like Microsoft Advertising and LinkedIn, you have access to a vast audience of engaged users ready to connect with your brand. Whether you're a seasoned marketer or a budding entrepreneur, this course is your ticket to mastering the art and science of digital advertising with Microsoft.   🚀 What You'll Gain from this Course 🚀 ✅ Comprehensive Insights: Dive deep into the intricacies of Microsoft Advertising and understand how to leverage its unique features for maximum impact. ✅ Strategic Campaign Planning: Learn the art of crafting targeted, high-converting campaigns that resonate with your audience and drive results. ✅ Optimization Techniques: Discover insider tips and tricks to optimize your ad performance, ensuring you get the most bang for your advertising buck. ✅ Mastering LinkedIn Advertising: Unleash the power of LinkedIn advertising with strategies tailored to the platform's professional audience. ✅ Data-Driven Decision-Making: Harness the potential of data analytics to make informed decisions, continuously refining your campaigns for success. ✅ Exclusive Industry Insights: Stay ahead of the curve with the latest trends, updates, and best practices in the ever-evolving world of digital advertising.   🔥 Bonuses to Supercharge Your Learning Experience 🔥 🎁 Interactive Quizzes and Assignments: Reinforce your knowledge with hands-on activities that solidify your understanding. 📈 Real-world Case Studies: Gain inspiration from successful campaigns and apply those insights to your unique business challenges. 🤝 Community Support: Connect with like-minded professionals, share experiences, and get personalized advice from our expert instructors. 🔒 Lifetime Access: Enjoy unlimited access to course materials, updates, and a dedicated community to support your ongoing success.   💡 Ready to Transform Your Digital Advertising Game? 💡   Enroll now in 'Digital Advertising with Microsoft: A Comprehensive Guide' and take the first step towards becoming a digital advertising maestro. Don't miss out on this opportunity to boost your brand's visibility, drive conversions, and elevate your marketing ROI. 🌟 Join the digital advertising revolution with Microsoft - because your success is just a click away! 🌟 Course Curriculum Digital Advertising with Microsoft: A Comprehensive Guide Microsoft Ads dashboard 00:00 Campaign home overview 00:00 How to edit campaign name and change campaign budget 00:00 Ad Campaigns 00:00 Ad Bids & Optimization 00:00 Spy on Your Competitors 00:00 Set Your Budget & Automate Extensions 00:00 Ad Extension Overview & How Tos #1 00:00 How To Add Different Types of Extensions 00:00 Microsoft Ad Editor 00:00 Reports 00:00

Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital advertising and marketing Understand the core competencies and principles of digital advertising and marketing Explore the various areas of digital advertising and marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Digital Advertising and Marketing 301: Professional Course Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing  course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction to Digital Advertising & Marketing 301 - I'm Your Host! 00:02:00 Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1 - How it Works, IP, Wifi, & Cell Tower Targeting 00:08:00 Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google 00:06:00 Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention 00:06:00 Beacons - Beacon Target in Digital Marketing. Super Targeted location Data Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data 00:05:00 Retargeting - Retargeting In Digital Marketing & Live Examples Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns 00:06:00 Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained 00:11:00 Cost Break Down - How is a Final CPM Calculated 00:08:00 Research - Publisher, Competitor Spend, Trends, and Social Media listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more 00:14:00 Research: Competitor & Spend Information, Find Where Competitors are Spending 00:10:00 Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday 00:14:00 Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to Use for Facebook Ad Campaign 00:07:00 Social Media Marketing: Creating a Paid Facebook Advertising Campaign 00:00:00 DSP Demo Part 1 - Setting Up a Campaign in a Demand Side Platform 00:20:00 DSP Demo Part 2 - Uploading Creative & Custom Audiences 00:07:00 SSP Demo Part 1 - How to work with an SSP and Getting Setup 00:10:00 SSP Demo Part 2 - Setting Up a Mediation Group in Google's AdMob 00:05:00 Mobile Banner Ad Best Practices - A Quick Guide from AdMob 00:03:00 Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO 00:14:00 AdBlocking - This History of AdBlocking ,Trends, and Industry Response AdBlocking - This history of AdBlocking, Trends, and Industry Response 00:15:00 Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand 00:16:00 Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms 00:06:00 Interviews With Industry Experts Interview Setup - What to Expect From Our Industry Experts 00:01:00 Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF 00:36:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want In this course, you will understand the strategies behind effective online campaigns and learn to harness the power of digital platforms to reach your target audience. From social media marketing to Search Engine Optimisation, this course provides a deep understanding of key concepts, tools and techniques of digital advertising and marketing. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand the fundamentals of digital advertising Learn the key aspects of marketing Recognise various digital advertising and marketing strategies Know the benefits of digital advertising and marketing Learn about the digital advertisements Understand the digital advertising ecosystem Know how to purchase advertisements Recognise the Contextual, Behavioral, Demographic, Geographic aspects of ads Understand what is an ad server and how it works Why Digital Advertising and Marketing Course 101 right for you? This Applied Behavioural Analysis Course is ideal for those who want to kickstart their career as ABA therapists. This course will give you an overview of the fundamental concepts, rules and techniques of Applied Behaviour Analysis. You will understand how ABA is used to replace troublesome behaviours with alternative, acceptable ones so the person can perform better in their surroundings. This course will also help you understand various rules of ABA and the steps to treat the same. You will understand the generalization in ABA theory and visuospatial skills and language skills to enhance your knowledge about ABA. Upon successful completion of this Applied Behavioural Analysis Course, you will have in-depth knowledge about applied behavioural analysis ABA and will also develop the skills required to become a professional ABA therapist. Digital Advertising and Marketing Course 101 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Welcome to the Course Introduction to Digital Ads Introduction Part 1 - the IAB, Banner Ads, Video Ads and Rich Media Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, and Search The Digital Advertising Ecosystem Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs & ATDs How DSPs, SSPs, Exchanges, Networks, and Publishers All Work Together Buying the Ads Buying Digital Ads - How to Buy Digital Ads, Price Ranges, Process and More Ad Targeting Ad Targeting - Contextual, Behavioral, Demographic, Geographic & More Ad Serving What Is An Ad Server. DoubleClick, DFP, DFA, Third Party Ad Servers, Etc Illustration of How Ad Servers Work Reporting Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & More Course Review Final Course Review and Thank You Who should take this course? This comprehensive digital advertising and marketing 101 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this digital advertising and marketing 101: the complete course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital advertising and marketing Understand the core competencies and principles of digital advertising and marketing Explore the various areas of digital advertising and marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Digital Advertising and Marketing 101: The Complete Guide Course Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Why you should train with Study Plex? At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include: Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7 Expert Tutor Support: You'll have access to our devoted and dedicated tutor support with all of our courses whenever you need it. Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course. Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course's quality. There is a 14-day time limit on this option (according to the terms and conditions). Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option. Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Welcome to the Course 00:03:00 Introduction to Digital Ads Introduction Part 1 - The IAB, Banner Ads, Video Ads and Rich Media 00:11:00 Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, And Search 00:09:00 The Digital Advertising Ecosystem Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs 00:11:00 How DSPs, SSPs, Exchanges, Networks, and publishers all work together 00:07:00 Buying The Ads Buying Digital Ads - How to buy digital ads, price ranges, process and more 00:12:00 Ad Targeting Ad Targeting - Contextual, behavioral, demographic, geographic & more 00:08:00 Ad Serving What is an ad server. DoubleClick, DFP, DFA, third party ad servers, etc. 00:03:00 Illustration of how ad serves work 00:03:00 Reporting Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more 00:03:00 Course Review Final course review and Thank You. 00:04:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital advertising and marketing Understand the core competencies and principles of digital advertising and marketing Explore the various areas of digital advertising and marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Digital Advertising and Marketing 201: Top Topic & Trends Course Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction 00:03:00 Programmatic Advertising - Real Time Bidding and The Automated Buying Process Programmatic Advertising Explained - Intermediate Digital Marketing Skillset 00:08:00 RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset 00:03:00 Waterfalls & Header Bidding - What They Are & How They are & They Are Changing Advertising Traditional Waterfalls - Advance Level Digital Marketing Skillset 00:09:00 Header Bidding - How publishers increase revenue from their ad inventory 00:04:00 Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers 00:05:00 Mobile - SDKs & Trends: Mobile Marketing is Big Business. Learn How it Works SDKs (Standard Development Kit) - Mobile marketing must-haves 00:06:00 Mobile Trends - Understand the grow of mobile in digital marketing efforts 00:10:00 Verification & Viewability Ad Verification - MOAT/IAS/Double Verify and other ad-tech platforms 00:07:00 Bots & Fraud - Identify and prevent fraud in digital marketing and advertising 00:11:00 Ad Viewability - How to identify when a real human sees your ad 00:05:00 Ads.txt - A new way to Identify and Prevent Fraud 00:04:00 Data Collection & Use Types of Data Advertisers Collect - Google/Amazon/Facebook & others 00:05:00 Laws & Privacy Concerns Around Data 00:06:00 Data Management Platforms & How Advertisers Use Them 00:05:00 The Future Google's EBDA & Amazon's TAM - The future of digital advertising & marketing 00:09:00 Thank You Thank You for Taking the Course! 00:01:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Boost your career in digital advertising and marketing Deepen your knowledge and skills in your chosen field just in hours not years! Study a course that is easy to follow. Save money and time by studying at your convenient time Have access to a tutor whenever you are in need Why Digital Advertising and Marketing Course 301 right for you? Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this digital advertising and marketing 301 course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills. This comprehensive digital advertising and marketing 301 course is the perfect way to kickstart your career in the field of digital advertising and marketing. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Digital Advertising and Marketing Course 301 Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction to Digital Advertising and Marketing 301 - I Am Your Host Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1: How It Works, IP, Wifi, and Cell Tower Targeting Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data Retargeting - Retargeting in Digital Marketing & Live Examples Retargeting - How Advertisers Run Digital Retargeting Advertising Campaign Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained Cost Break Down - How is a Final CPM Calculated Research - Publisher, Competitor Spend, Trends, and Social Media Listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & More Research: Competitor & Spend Information, Find Where Competitors Are Spending Research: Trends, Emarketer, Google Keywords, Adweek/adage/digiday Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to use for Facebook Ad Campaign Social Media Marketing: Creating a paid Facebook Advertising Campaign DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform DSP Demo Part 2 - Uploading Creative & Custom Audiences SSP Demo Part 1 - How to work with an SSP and Getting Setup SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob Mobile Banner Ad Best Practices - A Quick Guide from AdMob Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO Adblocking - This History of Adblocking ,trends, and Industry Response Adblocking - This History of Adblocking ,trends, and Industry Response Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand Social Listening Part 2 - Post-campaign Results & Social Media War Rooms Interviews With Industry Experts Interview Setup - What to expect from our industry experts Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF Final Course Recap Final 301 Course Recap & Thank You Who should take this course? This comprehensive digital advertising and marketing 301 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. Entry Requirements There are no academic entry requirements for this digital advertising and marketing 301 course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Assessment Method On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Digital Marketing Google Ads Masterclass Search Engine Optimization Training Advanced SEO Training Master In SEO Keyword Research Instagram Marketing Course Affiliate Marketing Social Media Influencer Digital Advertising and Marketing 101: The Complete Guide Digital Advertising and Marketing 201: Top Topic & Trends Digital Advertising and Marketing 301: Professional Course Digital Marketing Email Marketing Masterclass Master In Landing Page Design Obtain Your Certificate Order Your Certificate of Achievement 00:00:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Digital Marketing Google Ads Masterclass Search Engine Optimization Training Advanced SEO Training Master In SEO Keyword Research Instagram Marketing Course Affiliate Marketing Social Media Influencer Digital Advertising and Marketing 101: The Complete Guide Digital Advertising and Marketing 201: Top Topic & Trends Digital Advertising and Marketing 301: Professional Course Digital Marketing Email Marketing Masterclass 2 Master In Landing Page Design Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Email Marketing Masterclass