59519 Courses

Master essential skills of the fundamentals of marketing to fast track your career in this evolving industry with the Marketing Fundamentals Level 2 course. In this course, you will explore the marketing cycle, various marketing strategies and the elements of a successful marketing campaign. Advertising is a crucial aspect of marketing, and you will gain a thorough insight into the process involved in pushing a product or service out to the public. Throughout this course, you will learn practical exercises and explore case studies that will help you to gain valuable sales skills and understand how consumers think.  Kickstart your career today and gain the knowledge to stand out in this competitive field! Learning Objectives Gain an understanding of the basic principles of strategic marketing Understand the main steps in the marketing process, from the marketing mix to data analysis Learn about the different types of marketing environments, their internal and external factors Have a comprehensive knowledge of consumer buying behaviour and trends Familiarise with the major types of business markets and their characteristics Explore your job opportunities in marketing, career growth, and the core skills required for this industry Broaden your understanding of marketing research, with expert methods and strategies Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the course. Good understanding of English language, numeracy and ICT are required to attend this course. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Course Curriculum Module 01: Basics of Marketing Basics of Marketing 00:30:00 Assessment Module 01 Module 01 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 02: The Marketing Process The Marketing Process 00:40:00 Assessment Module 02 Module 02 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 03: Strategic Marketing Strategic Marketing 01:00:00 Assessment Module 03 Module 03 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 04: Marketing Environment Marketing Environment 00:20:00 Assessment Module 04 Module 04 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 05: Market Segmentations Market Segmentations 00:40:00 Assessment Module 05 Module 05 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:00:00 Assessment Module 06 Module 06 Final Quiz Exam - Marketing Fundamentals 00:10:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:40:00 Assessment Module 07 Module 07 Final Quiz Exam - Marketing Fundamentals 00:10:00 Order Your Certificate

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Management Skills: New Manager course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Management Skills: New Manager course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Management Skills: New Manager and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Management Skills: New Manager course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Management Skills: New Manager course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Management Skills: New Manager will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Course Introduction 00:03:00 Course Aims 00:03:00 A Summary of the 21 Strategies 00:07:00 Section 02: The 21 Strategies for Success as a New Manager Strategy 1. Get the Lie of the Land 00:10:00 Strategy 2. Create a Vision 00:06:00 Strategy 3. Know Your Area of Responsibility 00:07:00 Strategy 4. Determine if Delivery Is Happening 00:11:00 Strategy 5. Create Allies & Keep Them 00:08:00 Strategy 6. Get a Mentor 00:07:00 Strategy 7. Know What Your Customers Want & Give It to Them 00:06:00 Strategy 8. Secure Early Wins & Pick Low-Hanging Fruit 00:07:00 Strategy 9. Define the A-List Priorities 00:06:00 Strategy 10. Live For the Team 00:11:00 Strategy 11. Don't Make Silly Mistakes 00:06:00 Strategy 12. Get Onside With the Boss 00:09:00 Strategy 13. Be an Agent for Change 00:09:00 Strategy 14. Focus, Focus, Focus! 00:06:00 Strategy 15. Understand the Culture 00:06:00 Strategy 16. Don't Let Method Undermine Objective 00:05:00 Strategy 17. Put Goals in Place 00:07:00 Strategy 18. Know the Plan, Hit the Plan 00:13:00 Strategy 19. Instil Behavioural Change 00:10:00 Strategy 20. Deliver. Plain and Simple 00:11:00 Strategy 21. Celebrate the Wins 00:12:00 Bonus Module: Strategy 22. Maintain Team Cohesion While Apart 00:15:00 Section 03: The 6 Key Leadership Principle Introduction to the 6 Principles of Great Managers 00:02:00 Principle 1. They Bridge Knowledge Gaps 00:03:00 Principle 2. They Give Clear Direction 00:02:00 Principle 3. They Prioritise Effectively 00:02:00 Principle 4. They Set the Team Up For Success 00:04:00 Principle 5. They Establish Themselves Strategically 00:06:00 Principle 6. They Build Great Networks 00:05:00 Downloadable Resource: Real-World Application Exercise Book 00:55:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Microsoft Excel assists you to perform with different programs such as calculation, macro program language, pivot tablets, graphics tools, and various applications within time. Learn much more precise use of these functions with the easiest and effective method thorough Microsoft Office 2016 Excel Beginners course. The course teaches you the basic functions of Excel. It instructs you how to open Excel files, make a simple calculation, and save it. It also teaches you how to put data, extract data, analyze actionable information, and perform in different ways. The purpose of the course is to enhance your ability to kick-start your career in a sound bite. Who is this Course for? Microsoft Office 2016 Excel Beginners is perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Getting Started with Microsoft Office Excel 2016 Navigate the Excel User Interface 00:28:00 Use Excel Commands 00:10:00 Create and Save a Basic Workbook 00:19:00 Enter Cell Data 00:12:00 Use Excel Help 00:05:00 Performing Calculations Create Worksheet Formulas 00:15:00 Insert Functions 00:17:00 Reuse Formulas and Functions 00:17:00 Modifying a Worksheet Insert, Delete, and Adjust Cells, Columns, and Rows 00:10:00 Search for and Replace Data 00:09:00 Use Proofing and Research Tools 00:07:00 Formatting a Worksheet Apply Text Formats 00:17:00 Apply Number Format 00:08:00 Align Cell Contents 00:09:00 Apply Styles and Themes 00:12:00 Apply Basic Conditional Formatting 00:11:00 Create and Use Templates 00:07:00 Printing Workbooks Preview and Print a Workbook 00:10:00 Set Up the Page Layout 00:08:00 Configure Headers and Footers 00:07:00 Managing Workbooks Manage Worksheets 00:05:00 Manage Workbook and Worksheet Views 00:07:00 Manage Workbook Properties 00:05:00 Mock Exam Mock Exam- Microsoft Office 2016 Excel Beginners 00:20:00 Final Exam Final Exam- Microsoft Office 2016 Excel Beginners 00:20:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Deal Price is Active; Save Now- £403! Offer Ends Soon; Hurry Up!! Are you looking to improve your current abilities or make a career move? Our unique Course might help you get there! Expand your expertise with high-quality training - study the course and get an expertly designed, great value training experience. Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through the Dignity & Safeguarding in Adult Health & Social Care online training course. This online training course is accredited by CPD with 20 CPD points for professional development. Students can expect to complete this training course in around 15 hours. You'll also get dedicated expert assistance from us to answer any queries you may have while studying our course. The course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the course, an instant e-certificate will be exhibited in your profile that you can order as proof of your new skills and knowledge. Add these amazing new skills to your resume and boost your employability by simply enrolling on this course. With this comprehensive course, you can achieve your dreams and train for your ideal career. The course provides students with an in-depth learning experience that they can work through at their own pace to enhance their professional development. You'll get a Free Student ID card by enrolling in this Dignity & Safeguarding in Adult Health & Social Care course. This ID card entitles you to discounts on bus tickets, movie tickets, and library cards. This Dignity & Safeguarding in Adult Health & Social Care training can help you to accomplish your ambitions and prepare you for a meaningful career. So, join the course today - gear up with the essential skills to set yourself up for excellence! Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! Why Prefer this Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support *** Course Curriculum *** Here is the curriculum breakdown of the course: Dignity & Safeguarding in Adult Health & Social Care Course Adult Nursing Training Module1: Introduction to Nursing Module 2: Working in Different Healthcare Settings Module 3: Understanding legal, professional standards of practice and ethical aspects of health care- Part 1 Module 4: Understanding legal, professional standards of practice and ethical aspects of health care- Part 2 Module 5: Effective Communication in Nursing Module 6: Health and Safety in Nursing Module 7: Hygiene in Nursing Module 8: Infection Control Module 9: Asepsis in Nursing Module 10: Medication Administration in Nursing Module 11: Adult Care in Different Life Stages Module 12: Understanding Immune System in Nursing Module 13: Rest and Sleep Management in Nursing Module 14: Mobility and Immobility Issues of Patients in Nursing Module 15: Pain Management for Nurses Module 16: Nutrition in Nursing Module 17: Fluid and Electrolyte Balance Module 18: Assisting with Elimination Module 19: Oxygenation in Nursing Health & Social Care Training Module 1: Introduction to Health & Social Care Module 2: Communication and its Relevance Module 3: Rights and Responsibilities as a Health & Social Care Worker Module 4: Role as A Caregiver and Healthcare Professional Module 5: Working in Health & Social Care; Promoting Equality, Diversity and Rights Module 6: Important Principles and Policies in Health & Social Care Work Module 7: Safeguard Vulnerable Individuals Module 8: Health and Safety Responsibilities Module 9: Risk Management in Health & Social Care Assessment Process Once you have completed all the modules in the Dignity & Safeguarding in Adult Health & Social Care course, your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the Dignity & Safeguarding in Adult Health & Social Care course. Show off Your New Skills with a Certificate of Completion The learners have to complete the assessment of this Dignity & Safeguarding in Adult Health & Social Care course to achieve the CPD accredited certificate. Digital certificates can be ordered for only £10. The learner can purchase printed hard copies inside the UK for £29, and international students can purchase printed hard copies for £39. CPD 20 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Is This Dignity & Safeguarding in Adult Health & Social Care Course Right for You? Anyone interested in learning more about this subject should take this Dignity & Safeguarding in Adult Health & Social Care course. This Dignity & Safeguarding in Adult Health & Social Care will help you grasp the basic concepts as well as develop a thorough understanding of the subject. All are welcome to take this course. There are no prerequisites for enrolment, and you can access the course materials from any location in the world. Requirements The Dignity & Safeguarding in Adult Health & Social Care program does not require any prior knowledge; everyone may participate! This course is open to anyone interested in learning from anywhere in the world. Every student must be over the age of 16 and have a passion for learning and literacy. This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This Dignity & Safeguarding in Adult Health & Social Care course allows you to study at your speed and grow a quality skillset. Career path After completing this Course, you are to start your career or begin the next phase of your career in this field. Our entire course will help you to gain a position of respect and dignity over your competitors. The certificate enhances your CV and helps you find work in the field concerned.

Overview This comprehensive course on Supply Chain Management for Everyone will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Supply Chain Management for Everyone comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Supply Chain Management for Everyone. It is available to all students, of all academic backgrounds. Requirements Our Supply Chain Management for Everyone is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 14 sections • 83 lectures • 10:29:00 total length •Introduction and Syllabus: 00:05:00 •Manufacturers and retailers supply chain processes: 00:07:00 •Similarities & Diiferences in manufacturing Retail Supply Chain Elements: 00:12:00 •Retail as a subset of Retail Management & Retail Supply Chain Planning Executive: 00:06:00 •Strategic Tactical Operational view of Retail Supply chain: 00:09:00 •Retail Supply Chain maturity Conclusion: 00:04:00 •Introduction to Category Management: 00:04:00 •Category Management Process Category Definition: 00:10:00 •Category Roles Category Assessment Category Performance Measure: 00:10:00 •Category Strategies & tactics: 00:10:00 •Implementation and Review Enabling components of category management: 00:06:00 •Category captain Challenges in Category Management: 00:09:00 •Merchandising benefits and types: 00:06:00 •Merchandise hierarchy Merchandise Forecasting: 00:08:00 •Merchandise Budgeting: 00:07:00 •Open to Buy Control and Conclusion: 00:08:00 •Introduction benefits and framework of Assortment: 00:04:00 •Assortment strategy Objectives and Assortment Selection Process: 00:10:00 •Assortment Planning Role of IT and Data in Assortment Management: 00:09:00 •Store Clustering Benefits and Types: 00:05:00 •Space Management Benefits Integration with Assortment Stages of Space Planni: 00:07:00 •Planogram Process for planogram management: 00:13:00 •Retail Pricing Challenges: 00:10:00 •Price Elasticity Managing Retail Pricing Life Cycle: 00:07:00 •Retail Promotion Objectives Promotional Measures and KPIs: 00:07:00 •Promotion Tools Decision Points for Retailers while planning Promotions: 00:09:00 •Information used for Planning Promotions Promotion Optimization Process: 00:08:00 •Managing Retail Markdowns: 00:07:00 •Product Design Challenges for the Retailer: 00:08:00 •Private Labels Types Advantages Disadvantages: 00:05:00 •Supply chain decisions in private labels: 00:03:00 •Retail Packaging: 00:07:00 •Green Design Packaging: 00:08:00 •Green Design Packaging Continues: 00:07:00 •IT for Retail Product Lifecycle management Conclusion: 00:08:00 •Retail Distribution Models Retail Replenishment: 00:06:00 •Vendor Managed Inventory its process: 00:06:00 •VMICRP Advantages Cautions: 00:08:00 •CPFR Process: 00:07:00 •Direct Store Delivery Route Accounting Handheld Devices Types of DSD: 00:06:00 •IT for Retail Distribution Replenishment and Conclusion: 00:04:00 •Transport Planning Legs in transportation: 00:04:00 •Transportation Planning Drivers Tools: 00:12:00 •Transportation constraints Transportation Execution Process: 00:07:00 •Transportation Cycle IT for transport management: 00:08:00 •Measures of Transport Management Green transport: 00:04:00 •Retail Warehousing Overview and Functions: 00:09:00 •Value added services of a retail warehouse Cross docking introduction: 00:04:00 •Cross docking Types applications advantages working: 00:09:00 •Why inventory cost of inventory inventory pyramid: 00:07:00 •Factors to consider to decide on inventory measures of inventory conclusion: 00:07:00 •Important concepts Supplier Relationship Management Process: 00:08:00 •Merchandise Procurement Decisions Procurement Process: 00:07:00 •Merchandise Procurement Decisions Procurement Process Continue: 00:08:00 •Global Sourcing Pros and Cons: 00:06:00 •Major Processes in Global Sourcing: 00:08:00 •Sourcing Conclusion: 00:11:00 •Introduction Retail Customer Service Customer Service Mix: 00:08:00 •Customer Service Pyramid Customer Service over Retail Life cycle: 00:07:00 •Ways to improve Customer Service for a Retailer: 00:09:00 •Order Management Process Concept of Perfect Order: 00:06:00 •Multi Channel Retailing: 00:09:00 •Retail Returns Reverse Logistics: 00:08:00 •Reverse Logistics process: 00:11:00 •Retail Loyalty Programmes: 00:08:00 •Retail kiosk advanced payment technologies conclusion: 00:09:00 •Types of Retailer Organised B2C Retail Format examples: 00:05:00 •Cash carry Retailing Rural Retailing: 00:06:00 •Cash carry Retailing Rural Retailing Continue: 00:08:00 •Airport Retailing Non Store based Retail Formats Online Shopping: 00:07:00 •Airport Retailing Non Store based Retail Formats Online Shopping Continue: 00:08:00 •Service Retailing Banking Courier and Conclusion: 00:09:00 •Understanding development process supply chain characteristics: 00:13:00 •Pre pack Planning: 00:05:00 •Apparel retail Supply Chain Innovations: 00:11:00 •Footwear retailing Supply Chain Drivers: 00:09:00 •Case study of Khadims Footwear Conclusion: 00:08:00 •Retail Technology maturity Model Need for IT in retail: 00:09:00 •Barcoding RFID: 00:10:00 •Retail ERP: 00:08:00 •Retail Analytics: 00:06:00 •POS Systems Mobile Applications: 00:04:00 •POS Systems Mobile Applications Continued: 00:09:00

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

There are tons of advantages that you can get from creating your brand. With the guidance of this Personal Branding Diploma course, you will learn various approaches to personal branding and fundamental issues that help to build a solid personal reputation. In this competitive world, it is quite crucial to brand yourself. Our expertly designed course will help you build connection in different fields and areas of speciality. This course also supports to gain the skills and knowledge to cope up with the upswing of modern drifts, with emphasising on your personal integrity, ability, fidelity, discernment, and restore your self-confidence to qualify you for the world of vocation. Who is this course for? Personal Branding Diploma is suitable for anyone who wants to gain extensive knowledge, potential experience and professional skills in the related field. This course is CPD accredited so you don't have to worry about the quality. Requirements Our Personal Branding Diploma is open to all from all academic backgrounds and there are no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Introduction to the course Meet your guide Russell Amerasekera FREE 00:01:00 What you will learn on the course 00:01:00 How to get the most from this course 00:01:00 What is a personal brand? Introduction to personal branding and why it's so important 00:01:00 What are you famous for? 00:04:00 Summary 00:01:00 Activity: find your one word 00:01:00 How to create a personal brand Introduction - build your personal brand 00:01:00 Explore the dimensions of your life 00:05:00 Creating your brand story 00:05:00 Activity - your happiness curve 00:02:00 Activity - your own personal brand story 00:01:00 A blueprint for optimal performance Introduction - how to be the best version of yourself 00:02:00 A typical day at the office 00:07:00 The 4 phases of you 00:03:00 Summary 00:03:00 Activity - optimise your day to optimise your life 00:01:00 The power of authenticity Introduction - the confidence to be your authentic self 00:01:00 Russell's own story 00:05:00 Personal brand mantras 00:02:00 Summary 00:01:00 Activity - discover your brand mantras 00:01:00 The power of empathy Empathy and why it's critical to your personal brand 00:04:00 Activity - group perception 00:02:00 The importance of storytelling Introduction - how to tell your life story 00:01:00 3 part narratives 00:01:00 Engaging the emotions 00:01:00 Using power words 00:01:00 Summary 00:01:00 Activity - create your 3 minute life story 00:01:00 Dressing for success Introduction - the connection between your brand and what you wear 00:04:00 Develop your own style 00:04:00 Activity - your 3 style words 00:01:00 Summary 00:01:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Workplace First Aid Level 4 equips you with essential skills to handle emergencies at work, covering legalities, incident management, primary and secondary surveys, and basic techniques.

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In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Beautiful Product photography will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Beautiful Product photography will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Beautiful Product photography and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Beautiful Product photography is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Beautiful Product photography. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Beautiful Product photography will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Photography 101 -Your Simple Outline! Introduction to Photography 101 00:03:00 General Overview 00:08:00 Camera Angles The Pros Use 00:06:00 Branding Basics You MUST Identify Before Photography Begins 00:04:00 Product Photography Harmony - Your Keyword List 00:04:00 Section 02: Learning to shoot in Manual Mode Overview 00:08:00 Learn to Adjust Aputure & Shutter Speed Setting (ISO) 00:07:00 Section 03: The 'Pre-Production' Phase Storage + Digital Organization 00:06:00 Media Management: Learn Folder Structure & Tagging 00:09:00 Time Management: Product Photoshoot Success 00:06:00 General Time Management Mindsets for Business Success! 00:05:00 Materials 00:02:00 Section 04: The Background The Psychology & Methodology of Background Selection 00:04:00 Section 05: Lighting & Love Beautiful Natural Sunlight is always THE WINNER! 00:04:00 What the Heck Is 'Diffusion'? 00:04:00 Section 06: The Actual Photoshoot! The Actual Photoshoot 00:07:00 2 Important Tips 00:03:00 Section 07: Post-Production Phase Save & Edit 00:05:00 Edit Like a Pro! & Color Grading 00:07:00 Cropping & Text 00:05:00 Section 08: The Final Word The Final Word 00:06:00 The Banana Challenge Project 00:02:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00