Access online study materials for the complete AAT syllabus, exclusively developed by Kaplan, plus expert tutor support 7 days a week with one subscription. Study at your own pace and progress your accounting career. Career benefits of an AAT Distance Learning course AAT accounting qualifications are globally recognised, and offer strong job prospects in a range of industries. You don’t need any previous qualifications or accountancy experience to begin studying AAT. Once qualified, you could earn up to £40,000 within a few years of qualifying. Why study AAT with Eagle? We are an AAT-approved training provider, and are the only provider partnered with both Kaplan, the market leader in accountancy courses, and Osborne books, the market leader in AAT study material. We have been supporting students in gaining their AAT qualifications with affordable courses for 20 years. AAT Accounting qualifications Level 2 Certificate in Accounting This qualification will prepare you for junior and entry-level accounting roles. It will give you a solid foundation in finance administration and covers areas such as double-entry bookkeeping and basic costing principles. You will learn finance, accountancy, business, and vital communication skills. Level 3 Diploma in Accounting This course is suitable if you have previous accountancy experience, through study or work experience, and you’re looking to develop your skills further so you can become qualified and work in a variety of accounting roles. Level 4 Diploma in Professional AccountingThis level builds on the knowledge you gained in the Level 3 Diploma. You will cover higher accounting tasks including drafting financial statements, managing budgets, and evaluating financial performance. There are also optional specialist units including business tax, personal tax, auditing, credit management, and cash and financial management. After qualifying you can work in accounting roles or progress onto studying chartered accountancy. What’s included in an AAT course subscription Unlike classroom studying where you often pay a course fee for each level, all the AAT accounting and bookkeeping qualifications are included in an Eagle subscription. Content is always available and always up to date, empowering you to progress, or recap at no extra cost Online Study Buddy learning guide that guides you through each module. Written by Osborne Books’ subject experts High quality videos provided by Kaplan that cover the tricky topic areas for each subject On demand assessments to make sure you understand the topics and can see yourself making progress. Online Osborne tutorial study texts covering the full syllabus with practical theory led examples Practice questions and assessments written by AAT tutor experts that will consolidate your learning and get you exam ready Unlimited academic and mentor support (during academic and mentor hours)* Receive responses to your queries from a dedicated tutor team, who are all accountancy qualified* *Only once you are a paying subscriber. Why choose an Eagle Distance Learning Course? With our online subscription courses, you’re in control. Live your life and study at your own pace. Study fast, or take your time, we’ve got all the bases covered. We’ll provide you with expert study materials from both Kaplan and Osborne Books, and you’ll get support from your personal Eagle mentor to guide you through the learning process. We are one of the most experienced online distance learning providers, and our students’ success rates speak for themselves, consistently exceeding the national average. If you have any questions about studying with Eagle, or need some guidance on where to start, you can contact us for a free consultation.
History buffs who appreciate the power of the past to elucidate the present, this is your calling. This AQA-accredited GCSE course delivers a comprehensive understanding of pivotal historical events, societies, and personalities, empowering you to ask insightful questions about our yesteryears. A gateway to studying history at A-level and beyond, this course has been expertly crafted by subject-specialists to hone crucial abilities such as critical thinking, essay composition, and analysis. Get engrossed in three riveting topics, starting with Germany from 1890-1945, as you understand the emergence and downfall of democracy, and the rise and collapse of Nazism. Explore the interwar years fraught with conflict and tension, tracing the seeds that sprouted into the Second World War. Submerge into the tempestuous era of Norman England, marked by power conflicts and the dawn of a fresh epoch. Lastly, scrutinise health and medicine's evolution from c100 to present times, underlining milestones like germ theory's development and transformative social reforms in public health. With us, you get: A contemporary course penned to the latest AQA specifications with vibrant, engaging content. An opportunity for fast tracking your study (exams in 2022). Access to our network of partner exam centres (guaranteed exam venue). Unlimited tutor assistance – guiding you to sketch a study plan and supporting you throughout. Exam pass assurance (If you fail the first attempt, we support until your next exam). Broaden your understanding of significant historical events, societies, and people, while cultivating the ability to question the past insightfully. About the awarding body Awarding body: AQA Our course code: X813 Qualification code: 8145 AQA qualifications, honoured in 30 countries globally, are highly esteemed by employers and universities, facilitating learners to progress onto their next life stages. They cater to diverse abilities and include GCSEs, IGCSEs, and A-levels. ⏱ Study Hours Allocate between 120 to 150 hours for study, and additional time for assignment completion. 👩🏫 Study Method Our course utilises our online learning platform, offering a lively and engaging learning experience. If you wish, you can print learning resources. Learning materials come in varied media forms, including videos, quizzes, and interactive activities. 📆 Course Duration Upon enrolment, you have up to two years for studying and examination, with sustained unlimited tutor support. 📋 Assessment Enrol now for examinations from Summer 2022. You'll have to undertake two GCSE standard written exams. Official exams 2-hour written exam, 50% of marks. 2-hour written exam, 50% of marks. We assure an exam space in one of our nationwide exam centres, sparing you the stress of finding your own. Check your nearest exam centre. Assignments Throughout the course, you are required to complete six assignments. These do not contribute towards your final grade but serve as practice opportunities for tutor feedback. They help you monitor your progress. 👩🎓 Course Outcomes Successful completion will earn you a GCSE in History, conferred by AQA. This syllabus has been handpicked as it best aligns with distance learning. ℹ️ Additional Information Difficulty - Level 2 Entry requirements - There are no formal prerequisites for this course, however, it is advised that you possess an intermediate ability to read and write in English. Course Content This course delves into key periods and events in history, from Germany's political turmoil in the first half of the 20th century to the power struggles of Norman England. You will also explore health and medicine's transformation from c1000 to the present day. Prepare for your final exams as you shape your understanding of the modern world and the nation.
In this course, you will dive deep into the 5 domains of the CompTIA Pentest+ exam and learn each topic in a succinct manner. You will learn the structure of the exam and create your own pentest lab, and have the confidence to ace the exam, whenever you decide to attempt it.
Discover Energy Edge's course on decarbonising maritime propulsion. Enhance your knowledge with our virtual instructor-led training for sustainable maritime solutions.
Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Give a compliment to your career and take it to the next level. This Social Media Strategist will provide you with the essential knowledge and skills required to shine in your professional career. Whether you want to develop skills for your next job or want to elevate skills for your next promotion, this Social Media Strategist will help you keep ahead of the pack. The Social Media Strategist incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can reinforce your professional skills and essential knowledge, reaching out to the level of expertise required for your position. Further, this Social Media Strategist will add extra value to your resume to stand out to potential employers. Throughout the programme, it stresses how to improve your competency as a person in your profession while at the same time it outlines essential career insights in this job sector. Consequently, you'll strengthen your knowledge and skills; on the other hand, see a clearer picture of your career growth in future. By the end of the Social Media Strategist, you can equip yourself with the essentials to keep you afloat into the competition. Along with this course, you will get 10 other premium courses. Also, you will get an original Hardcopy and PDF certificate for the title course and a student ID card absolutely free. This Bundle Consists of the following Premium courses: Course 01: Social Media Strategist Training Course 02: Instagram Marketing Course 03: Youtube Marketing Diploma Course 04: Facebook Marketing Course 05: Pinterest Marketing Course 06: Content Management Course 07: Blogging Course 08: Basic Adobe Photoshop Course 09: Advanced Diploma in Copywriting Course 10: Professional Photography Diploma Course 11: Freelancing on UpWork As one of the top course providers in the UK, we're committed to providing you with the best educational experience possible. Our industry experts have designed the Social Media Strategist to empower you to learn all at once with accuracy. You can take the course at your own pace - anytime, from anywhere. So, enrol now to advance your career! Benefits you'll get choosing Apex Learning for this Social Media Strategist: One payment, but lifetime access to 11 CPD courses Certificate, student ID for the title course included in a one-time fee Full tutor support available from Monday to Friday Free up your time - don't waste time and money travelling for classes Accessible, informative modules taught by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £10 * 11 = £110) Hard Copy Certificate: Free (For The Title Course) If you want to get hardcopy certificates for other courses, generally you have to pay £20 for each. But this Fall, Apex Learning is offering a Flat 50% discount on hard copy certificates, and you can get each for just £10! P.S. The delivery charge inside the U.K. is £3.99 and the international students have to pay £9.99. Curriculum of the Bundle Course 01: Social Media Strategist Training The Rise of Social Media Conducting Market Analysis Auditing Social Media Setting Goals and Selecting Platforms Creating the Social Media Policy Integrating Marketing Strategies Developing Effective Content Understanding the Popular Platforms Launching Successful Campaigns Managing the Community Providing Customer Service Measuring, Analyzing and Reporting The Social Media Strategist Career Course 02: Instagram Marketing Episode 0: Intro Episode 1: Profile Presence Episode 2: Content Episode 3: Stories Episode 4: Analytics Episode 5: Followers Episode 6: Influencer Marketing Episode 7: Giveaways Course 03: Youtube Marketing Diploma How To Get More YouTube Views - INTRO How To Go Viral On YouTube How To Increase YouTube Views & Watchtime YouTube Thumbnails Great Video Ranking Tips Secret To Getting YT Views Likes & Subscribers Guru Secret - CPA Profits SEO WHITE PAPERS FOR YOUTUBE RANKING & SUGGESTED VIDEOS SEO WHITE PAPERS FOR YOUTUBE RANKING & SUGGESTED VIDEOS (Alison) TubeBuddy Tutorial Finding Great Keywords For Maximum Success YouTube Ranking - Video Description SEO YouTube Ranking - Turning Keywords into the Description Getting in Suggested YouTube Videos YouTube Ranking - Syndwire SynLab YouTube Rankings - Live Event Blaster YouTube Ranking - Translations for morw Views and Sales BONUS - Get More YouTube Veiws - Sharree BONUS - PilotPoster Course 04: Facebook Marketing Module 01: My Experience with Facebook Marketing Module 02: Facebook Marketing Basics Explained From Profiles to Groups and Pages Module 03: 1 Facebook Marketing Strategy Forever Module 04: Best Free Facebook Marketing Strategy to Build Relationships without Having a Group or Page Module 05: Facebook Group Case Studies of Success and Failure Module 06: Managing Our Facebook Group Memberships and Considering the Need for a New Group Module 07: Facebook Group Creation, Url Setting, And Posting Permission Tutorial Module 08: Fast Facebook Group Cover Photo Creation At 1604 X 856 Pixels with Canva In 2019 Module 09: Creating rules for Facebook groups and managing moderation to limit self-promotion and conflict Module 10: Create Events in Facebook Groups for Weekly Voice Calls to Build Relationships Module 11: Editing the Facebook Group Description and Membership Requirements Course 05: Pinterest Marketing Introduction To The Course Getting started with Pinterest Basics of Pinning - What You Should Know Pinning With Your Cell Phone Creating Pinterest Badges & Widgets Viewing Analytics on Pinterest & Rich Pins Tools & Automation Hiring a Virtual Assistant to help you with Pinterest marketing Paid Advertising with your pins Getting Graphics Designed For Pinterest Course 06: Content Management Module 01: Introduction to Content Management Module 02: Content Management System (CMS) Module 03: Basics of Content Management Systems Module 04: Content Strategy Module 05: Content Marketing Module 06: Content Marketing Tools and Tactics Module 07: Content Marketing Strategy Course 07: Blogging Week 1 - Introduction To Building a Blog Week 2 - Organization & Mindset Week 3 - Building Out The Core Structure Of Your Blog Week 4 - Leveraging Interviews for Success Course 08: Basic Adobe Photoshop Section 01: Shortcuts & the Brush Section 02: Layers Section 03: Modify Your Portrait Section 04: Watermark & Figures Section 05: Modify Your Text Course 09: Advanced Diploma in Copywriting Module 1: Introduction to Copywriting Module 2: Basics of Copywriting Module 3: Eye-Catching Headlines Module 4: Attention-Grabbing Advertisements Module 5: Essential Copywriting Skills Module 6: Online Copywriting Module 7: Press Related Copywriting Module 8: Print Media Copywriting Module 9: Copywriting for Mainstream Media Module 10: Copywriting for Other Media Module 11: How to Write Better Copy Module 12: Final Tips Course 10: Professional Photography Diploma Introduction Exposure Digital Photography Masterclass Focus and Depth of Field Camera Anatomy White Balance and Color Lighting Mobile Photography Equipment - Cameras Equipment - Lenses Equipment - Accessories Photo Scenario - Portrait Photo Scenario - Long Exposure Photo Scenario - Landscape Photo Scenario - Product Photo Scenario - Low Light Photo Scenario - Sports & Action Photo Scenario - Macro Photo Scenario - Street & Architecture Photo Scenario - Events Photo Scenario - Aerial Photo Scenario - Night Intro to Photo Editing Photoshop CC Lightroom Classic CC Lightroom CC Mac Photos Google Photos Photoshop Express Snapseed Sharing Your Photos Starting a Photo Business Selling Stock Photos Printing Wildlife Conclusion Course 11: Freelancing on UpWork Introduction & Overview Setting Up Your UpWork Profile Submitting Proposals To Jobs Pricing, Upgrading & Closing Sales Conclusion CPD 125 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Social Media Strategist bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Social Media Strategist is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career path Having these various expertise will increase the value in your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included Certificate of completion Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Social Media Strategist Training) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
A Born at the Right Time e-learning course Rooted in lived experience. Informed by research. Designed for action. Born at the Right Time's passion for changing the landscape for people with disabilities includes being determined to change the reality of parent carer trauma, how it impacts parent carers, practitioners and services. With that in mind, this short 1-hour e-learning awareness course is especially for teams and organisations determined to understand Parent Carer trauma as part of their trauma informed services to disabled children and their families. What’s this course about? Parent carers of disabled children and young people are often navigating not just the complexities of care—but the cumulative trauma of doing so in overstretched systems built on passionate and often under-resourced practitioners. It is about having a shared language to understand more fully the seen and unseen factors at play. This evidence-informed, lived-experience-led course helps professionals in SEN, health, and social care recognise and respond to the trauma parent carers experience—improving outcomes, communication, and collaboration. Its is available for group bookings of over 20 delegates. 👥 Who is this course for? SENCOs, teachers, and education staff Health professionals and therapists Social workers and family support teams Early help, keyworkers, and voluntary sector staff Anyone working with families of disabled children and young people If you engage with or impact families in your role, this course is for you. What you’ll learn By the end of the course, you will be able to: Define Parent Carer Trauma (PCT) Understand the impact of trauma on families, professionals, and services Define Systems Generated Trauma (SGT) Start to build safe, compassionate, and effective communication with families Develop a personal action plan to support trauma-responsive practice 💡 Why it matters When trauma goes unrecognised, it shows up as: Misunderstanding and mistrust Escalated needs and complaints Avoidable conflict between families and professionals Burnout and frustration for everyone involved This course helps organisations to take steps in changing that story and create a different kind of culture. Teams will leave with a shared language, clearer understanding , and practical tools to reduce harm, build trust, and support better experiences. 🧭 What’s included ✅ 3 interactive modules (approx. 1 hour total) ✅ Videos, lived experience stories, and real-world scenarios ✅ Reflective questions ✅ Certificate of completion ✅ Access to further resources Enrol now and take the next step in empathic practice Become a safer, more compassionate, and more effective organisation. 📅 Available now · 💻 100% online · 🧾 Certificate of attendance provided Group bookings, multi-user licenses, and in-house facilitation options available.
Learn Kubernetes from scratch with this course and gain the skills necessary to deploy and manage containerized applications.
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Courses Are Included In this Adobe Premiere Pro Introduction Career Bundle: Course 01: Adobe Premiere Pro Introduction Course 02: Make Super Hero Effects with Adobe Premiere Pro and After Effects Course 03: Edit 3 Times Faster with Adobe Premier Pro Course 04: Premiere Pro: Advanced Workflows Course 05: How To Edit Your First Photo in Adobe Photoshop CC Course 06: Shading in Adobe Photoshop Course 07: Adobe Illustrator Course 08: Learn to Make Vector Art on Adobe Illustrator Course 09: Flat Design Techniques in Adobe Illustrator Course 10: Adobe Lightroom CC Course 11: Adobe Graphics Design at QLS Level 5 Diploma Course 12: Create Videos, Motion Graphics and Animation Course 13: Graphic Design Using Canva Course 14: After Effects for Graphic Design Course 15: Photo Manipulation: Graphic Design Training Course 16: Typography for Designers Course 17: Learn 2D Animation with Adobe Animate Course 18: Learn to Animate Sci-fi Vector Arts Using Adobe After Effects CC Course 19: Build Animations with Adobe After Effects Course 20: Comic Book Animation in After Effects Course 21: Collision Intro Animation in After Effects Course 22: Adobe After Effect: Gradient Animation Course 23: Adobe After Effects: Learn to Use Shape Tools Course 24: Learn 2D Animation with Adobe Animate Course 25: Web Design with Adobe XD Course 26: WebGL 2D/3D Programming and Graphics Rendering For The Web Course 27: Basic Audio Editing Training With Audacity Course 28: Ultimate Social Media Marketing course Course 29: Social Media Marketing Strategy Course 30: Facebook Marketing Strategy for Business Course 31: Learn to Optimize Results With Facebook Analytics Course 32: Instagram Marketing Course 33: Social Media Influencer Course 34: SEO and Digital Marketing Diploma Course 35: ChatGPT Masterclass: A Complete ChatGPT Zero to Hero! 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Start your learning journey straightaway with our Adobe Premiere Pro Introduction Training! Adobe Premiere Pro Introduction premium bundle consists of 35 precisely chosen courses on a wide range of topics essential for anyone looking to excel in this field. Each segment of Adobe Premiere Pro Introduction is meticulously designed to maximise learning and engagement, blending interactive content and audio-visual modules for a truly immersive experience. Certification You have to complete the assignment given at the end of the Adobe Premiere Pro Introduction course. After passing the Adobe Premiere Pro Introduction exam You will be entitled to claim a PDF & Hardcopy certificate accredited by CPD Quality standards completely free. CPD 350 CPD hours / points Accredited by CPD Quality Standards Who is this course for? 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Curious about the world around you? Our IGCSE Chemistry online study programme provides a fascinating journey through the very fabric of existence. Understand why ice floats, why leaves change their colour, and the reason behind the saltiness of the sea. Our course empowers you to unlock the answers to these questions and much more! Brimming with dynamic content and scientific challenges, this course sharpens your analytical thinking and fosters a deep understanding of various topics, from the structure of atoms to the mechanics of fuel production. 💡 This programme is an excellent choice for those looking towards careers in health and clinical professions such as medicine, veterinary science, nursing, dentistry, or forensic science. Teaming this course with complementary GCSEs can pave the way for your A-level studies or university education. Tailor-made for online study, our course adheres to the new Edexcel IGCSE Chemistry syllabus and provides flexibility in your learning journey. With unlimited tutor support, a clear induction, and well-structured assignments, we will equip you with the skills and knowledge needed to excel in your exams. For students based in the UK, we offer guaranteed access to one of our exam centres for the final assessment. 🎓 Why Choose Us? Dynamic and engaging content, designed to the latest syllabus. Fast track option available for 2022 exams. Guaranteed exam venue through our partnership network of exam centres. Unlimited tutor support: we help you create a study plan and support you throughout your journey. Exam pass guarantee: didn't pass the first time? We'll support you till your next exam! Chemistry can be challenging, but the reward is a comprehensive scientific understanding that opens the door to numerous academic and professional pathways. About the awarding body Awarding body: Edexcel Our course code: X804 Qualification code: 4CH1 Official Qualification Title: GCSE Chemistry Edexcel, the UK's largest awarding organisation, has been aiding individuals to achieve their goals through learning for nearly two decades. They offer a wide range of academic and vocational qualifications in both domestic and international schools, colleges, and workplaces. ⏱️ Study Hours: Expect between 120 to 150 hours of study, plus time for completing assignments. 👩🏫 Study Method: Delivered via our interactive online platform, our course boasts a variety of media including videos, quizzes, and engaging activities. Need printed materials? No problem, you can print them yourself! 📆 Course Duration: Register today for the course commencing on 01/09/21. Your login to MyOxbridge, our online platform, will be issued ahead of the start date. Once enrolled, enjoy unlimited tutor support for two years. 📋 Assessment: Registration for Summer 2022 examinations is open. You'll need to complete two IGCSE standard written exams, a mixture of multiple-choice questions, short-answer questions, calculations, and extended open-response questions. We also offer guaranteed exam spaces at our UK centres. Throughout your course, complete various assignments for feedback, helping you monitor your progress. 👩🎓 Course Outcomes: Upon successful completion, you will earn an IGCSE in Chemistry, issued by Edexcel, designed specifically for distance learning. ℹ️ Additional Information: This course has a Level 2 difficulty. There are no formal entry requirements; however, we recommend an intermediate ability to read and write in English. Course Content: - Principles of Chemistry: Explore the states of matter, atomic structures, the periodic table, electrolysis, and different types of bonding. - Inorganic Chemistry: Learn about alkali metals, atmospheric gases, metal extraction from compounds, acid-base reactions, and identifying gases and anions. - Physical Chemistry: Understand endothermic and exothermic reactions, calculate energy changes, explore rates of reaction, reversible reactions, and equilibria. - Organic Chemistry: Delve into organic chemistry, study crude oil and fractional distillation, and learn about the reactions of organic compounds like alkanes, alkenes, and alcohols.
The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate