18760 Courses

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Make two silver clay rings on this one day intermediate workshop in Edinburgh City Centre.

The “ISO 42001:2023 Lead Implementer Course” is designed to provide participants with the knowledge and skills necessary to lead the implementation of an Artificial Intelligence Management System based on ISO 42001:2023. This comprehensive course covers the key principles, requirements, and best practices for establishing and maintaining an effective Artificial Intelligence management system. Participants will learn how to develop, implement, and manage processes that comply with the ISO 42001 standard.

Certified ScrumMaster®: In-House Training This course is an introduction to Scrum and the principles and tools required to be an effective Scrum Product Owner. You will come away with a good understanding of the Scrum framework and the underlying principles required to make effective decisions regarding the application of the Scrum framework to different situations. Participants successfully completing this course earn a Certified Scrum Product Owner® (CSPO®) designation. The Scrum Alliance certification includes a one-year membership with Scrum Alliance. What You Will Learn You'll learn how to: Use the principles, practices, and tools required to be an effective Scrum Product Owner Make effective decisions regarding the application of the Scrum framework to different situations, including: Setting product vision and goals Chartering the project Writing user stories and structuring your product backlog Scaling the Product Owner Estimating for forward planning Applying prioritization techniques Planning and tracking release progress Getting Started Introduction Course structure Course goals and objectives Agile Principles and Scrum Overview Process control models Incremental and iterative development Shifting the focus on product management Overview of the Scrum process Agile principles Lean principles Scrum Roles and Responsibilities Scrum roles Cross-functional teams Product Owner Responsibilities The Scrum Project Community What happens to my traditional role in Scrum? Chartering the Project Establishing a shared vision Elevator Statement Data sheets Product Vision Box Magazine Review / Press Release Product Backlog and User Stories Product uncertainty and progressive refinement User role modeling User Stories Product backlog characteristics Getting backlog items ready Slicing User Stories Using the product backlog to manage expectations Sprints Done and Scaling Done The Scrum process in detail Sustainable pace The Product Owner's role in each of the Scrum meetings Scaling the Product Owner Scaling Scrum Approaches to scaling the Product Owner Estimation for Forward Planning Why comparative estimation works Planning Poker Affinity Estimation Prioritization Techniques Additional Product Backlog Prioritization Techniques Kano Analysis Theme Screening Release Planning and Tracking Progress Velocity Release Planning Tracking release progress

Certified ScrumMaster® This course is an introduction to Scrum and the principles and tools required to be an effective Scrum Product Owner. You will come away with a good understanding of the Scrum framework and the underlying principles required to make effective decisions regarding the application of the Scrum framework to different situations. Participants successfully completing this course earn a Certified Scrum Product Owner® (CSPO®) designation. The Scrum Alliance certification includes a one-year membership with Scrum Alliance. What You Will Learn You'll learn how to: Use the principles, practices, and tools required to be an effective Scrum Product Owner Make effective decisions regarding the application of the Scrum framework to different situations, including: Setting product vision and goals Chartering the project Writing user stories and structuring your product backlog Scaling the Product Owner Estimating for forward planning Applying prioritization techniques Planning and tracking release progress Getting Started Introduction Course structure Course goals and objectives Agile Principles and Scrum Overview Process control models Incremental and iterative development Shifting the focus on product management Overview of the Scrum process Agile principles Lean principles Scrum Roles and Responsibilities Scrum roles Cross-functional teams Product Owner Responsibilities The Scrum Project Community What happens to my traditional role in Scrum? Chartering the Project Establishing a shared vision Elevator Statement Data sheets Product Vision Box Magazine Review / Press Release Product Backlog and User Stories Product uncertainty and progressive refinement User role modeling User Stories Product backlog characteristics Getting backlog items ready Slicing User Stories Using the product backlog to manage expectations Sprints Done and Scaling Done The Scrum process in detail Sustainable pace The Product Owner's role in each of the Scrum meetings Scaling the Product Owner Scaling Scrum Approaches to scaling the Product Owner Estimation for Forward Planning Why comparative estimation works Planning Poker Affinity Estimation Prioritization Techniques Additional Product Backlog Prioritization Techniques Kano Analysis Theme Screening Release Planning and Tracking Progress Velocity Release Planning Tracking release progress

The “ISO 20387 Lead Assessor Course” is a comprehensive program designed to equip individuals with the knowledge and skills needed to assess and evaluate biobanking systems in accordance with ISO 20387:2018. This course focuses on the principles of assessment, audit methodologies, and the specific requirements of ISO 20387. Participants will learn how to lead and conduct assessments of biobanking facilities and organizations to ensure compliance with the standard.

PRINCE2 is a process-based project management methodology that offers a flexible and scalable solution to handle all kinds of projects. This is why many organisations favour it since it fosters better collaboration between team members and external stakeholders. Course Overview PRINCE2 is a process-based project management methodology that offers a flexible and scalable solution to handle all kinds of projects. This is why many organisations favour it since it fosters better collaboration between team members and external stakeholders. The PRINCE2 certification will surely help learners advance in terms of worth and employment opportunities if they list it as a skill in their resumes. This 3-day introductory PRINCE2® Foundation course is designed to give candidates a comprehensive overview of the PRINCE2® methodology. They will learn about various essential topics such as integrated elements, applying PRINCE2®, delivery approaches, processes, principles, tailoring, etc. The PRINCE 2 foundation course will introduce project management to students. This course will focus on different aspects of project management, providing the knowledge, tools and techniques used to understand each concept and methodology. At the end of this PRINCE2® Foundation course, delegates will be able to perform various project manager activities in an organisation effectively and efficiently. They will also be able to use various PRINCE2® methodologies properly. This training will also cover the following concepts: • Project management • Projects in context • Measuring success • Tailor to suit the project • Embedding PRINCE2® • Tailoring constraints and influences Who it’s for? Prerequisites: In this PRINCE2® Foundation course, there are no formal prerequisites. PRINCE2 Foundation can be studied on its own or as a prerequisite for the PRINCE2 Practitioner course This PRINCE2® Foundation course is designed for anyone who wants to gain in-depth knowledge about project management methodologies. What's Included in this PRINCE2 Foundation Training Course? The following is included in this PRINCE2® Foundation training course: • PRINCE2® Foundation Examination • Pre-course material • PDUs • Experienced PRINCE2® Instructor • Certificate • Refreshments PRINCE2® Foundation Exam: The PRINCE2® Foundation examination Focuses on knowledge of PRINCE2® as a methodology. • Type of Questions: Multiple choice. • Total Questions: 60. • Number of marks: 60 marks, each question is worth 1 mark. • Pass mark: 55%, or 33/60. • Duration: 60 Minutes. • Material allowed: No, this is a ‘closed book’ exam. This PRINCE2® foundation training course covers the following topics: Module 1: Introduction to Projects and the PRINCE2® Methodology: • PRINCE2® “Project” Definition • Project Characteristics • Project Management • What is PRINCE2®? • Four Integrated Elements • What Does PRINCE2® Not Provide? • What Makes a Project a PRINCE2® Project? Module 2: Project Manager Activities: • Customer/Supplier Environment • Projects in Context • Commercial Environment • Applying PRINCE2® • Delivery Approaches • Measuring Success • Organisational Capability • Seven Processes Module 3: Seven Themes: • Business Case • Organisation • Quality • Plans • Risk • Change • Progress Module 4: Seven Principles: • Continued Business Justification • Learn from Experience • Defined Roles and Responsibilities • Manage by Stages • Manage by Exception • Focus on Products • Tailor to Suit the Project Module 5: Considerations for Organisational Adoption: • Creating a PRINCE2® Based Project Management Method • Creating Tailoring Rules and Guidelines • Rating the Complexity of Projects • Embedding PRINCE2® • Tailoring • What Should Be Tailored? • Tailoring Constraints and Influences • Creating an Organisation’s Method DURATION 2-3 days WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

If you prefer the convenience of learning from home, or live outside the UK, join our online hypnotherapy training. We welcome students from all over the world* and you can study at either Foundation or Practitioner levels. If you want to train during the week, our midweek class offers a blended option, including both online and in-person students. This involves attending for one full day, then thirty-eight half days (one per week in term time only). It starts in September, so the Foundation level ends in January and the Practitioner level in July. Availability of blended places is limited, so please complete the enrolment form in good time.

Develop your machine polishing skills. Ideal for those wanting to learn a specific machine polishing style, our Introduction to Machine Polishing for Professionals one-day course is a perfect starting point to get you using machine polishers in a safe, controlled environment. If you already use machines for correction work, it's an opportunity to reset your skills, pick up practical tips and advice, and increase your efficiency with either a different style or one you have used, but were never comfortable with. Develop your technique in a controlled scenario and the ability to make mistakes and learn, with instructor-led training selecting from a huge range of machines, and become proficient in machine polishing all types of surfaces. Learn defect assessment and solutions, lighting, compound technology, machine handling, and efficiency tips for professional results. Our one-day introduction to machine polishing for professionals course is ideal for those who have either; Have never needed to pick up a machine before Have always used only one type of machine Have restricted themselves to entry-level machines and basic techniques, and are now looking to upgrade or improve on a specific style; be it rotary, long throw DA or forced drive. Machines covered on these days could include the Rupes LHR 15/21, Flex XFE, XCE, rotary machines from sleek Flex PE14, through to heavier Makita models, and a further selection from over 23 machines we hold in-house or any machine you choose to bring yourself - just let us know on the day what you would prefer to concentrate on. For those already holding some experience who want to try their hand with different machines whilst improving overall techniques we also run this as a one-day Intermediate course with Flex, or for an overview of several machine types you can look at our Advanced Machine Polishing course over two days. Introduction to Machine Polishing doesn't just concentrate on the hardware though. Also covered in the course are: Surface defects and contamination. Efficiency and productivity methods. Preparation and decontamination stages. 'Reading' the paint. Defect identification. Paint thickness measurements using Magnetic Resonance, Eddy Current, and Ultrasonic gauges. The 'Polish/Don't Polish' decision. Introduction to Pad and Compound types and selection. Finishing techniques. Dressing, Sealant/Wax choices, and presentation. Health and Safety The aim of this course is to make you comfortable with using a machine polisher style over a range of scenarios, to enable you to further practice and perfect the technique required for full competency. Course Length 1 Day (0930-1600) Group Size One-to-One Location UK Detailing Academy, 2 Purlieus Barn, Ewen, Cirencester, GL7 6BY Experience / Qualification Open to all Refreshments or Lunch Refreshments included

PMI-ACP® Exam Prep: Virtual In-House Training This course builds on the candidates' practical experience of Agile in the workplace to equip them with the broad range of knowledge and skills required for the PMI® Agile Certification exam. It will follow the PMI® requirements and reference the suggested reading list, including the Agile Practice Guide, but will not be limited to those areas. Within the profession and discipline of project management, Agile continues to develop as a significant and important aspect of bringing change to an organization. Where the products of change must be delivered to the business 'on time,' Agile is often the chosen methodology. In addition to equipping candidates for the PMI® Agile Certification examination, this course will also support candidates in taking a more informed and effective role in Agile projects. It will also enable them to take a significant role in encouraging and enabling the organization to become or develop as an Agile environment. What you will Learn You will learn how to: Appreciate the wider aspects of Agile project management tools and techniques Integrate various disciplines within Agile Tailor / customize Agile to suit the needs of different projects Prepare yourself for the PMI® Agile Certification examination Getting Started Introductions Agenda Expectations Foundation Concepts Defining 'Traditional' Project Management Project management parameters The 'traditional' approach to the parameters Strengths and weaknesses of the traditional approach Defining 'Agile' Project Management Project management parameters revisited The 'agile' approach to the parameters Strengths and weaknesses of agile Managing projects with traditional and agile methods Can the two approaches co-exist? Leveraging the benefits of both methods Options for using both methods on a project Avoiding the elephant traps Key aspects of the PMI® Agile Certified Practitioner (PMI-ACP)® Handbook Overview Eligibility requirements Exam information Exam Blueprint Continuing certification requirements Key aspects of the PMI Agile Certification Examination Content Outline Introduction Agile exam content outline Tools and techniques Knowledge and skills Domains and tasks (not examined) An Introduction to Agile and Implementing Agile Definable work vs. high-uncertainty work Project factors that influence tailoring The Agile Manifesto and 12 Principles Agile mindset Agile domains and tasks Agile Tools and Techniques Related to PM 'Hard Skills' Planning, monitoring, and adapting The need for planning, monitoring, and adapting The Agile approach to planning and plans The Agile planning tools and techniques The Agile monitoring tools and techniques The Agile approach to adapting Product quality A definition of 'product quality' Setting the standard for product quality Agile tools and techniques for achieving product quality Risk management A definition of 'risk' What is 'at risk'? The acceptability of risks The Agile tools and techniques for managing risks Agile Tools and Techniques Related to PM 'Soft Skills' The difference between PM 'hard and soft' skills Communications The importance of communications Forms of agile communications Communications within the project Communications from the project Communications to the project Making communications the cultural norm Interpersonal Skills Defining and understanding management Defining and understanding leadership Defining and understanding servant leadership Delegating vs. empowering Playing to people's strengths Overcoming the roadblocks Core Agile Tools and Techniques The philosophy of core Agile tools and techniques Agile estimation Will traditional forms of estimating work for agile? The relationship between estimating and guessing The relationship between estimating and sizing The where, who, and how of agile estimating Agile analysis and design Product analysis and design from a user point of view Product analysis and design from a supplier point of view Product analysis and design from an agile project point of view Value-Based Agile Tools and Techniques The role of value-based tools and techniques in bridging traditional PM with Agile Value-based prioritization Value-based prioritization and agile projects Investment appraisal methods Regulatory driven Customer driven Ranking methods (MMF, MoSCoW) Metrics What should we measure / track? Methods of measuring / tracking Adding value with metrics Process Improvement Value-stream analysis Value-stream mapping Agile Knowledge and Skills Context of Agile Knowledge and Skills vis-à-vis Agile Tools and Techniques Agile Knowledge and Skills Process focused People focused Product focused Project focused Exam Preparation and Course Closure The application process - where are you now? The 'Exam-Focused Journal' - what you still have to do Further preparation - self-study schedule Exam topic review Practice exam Practice exam debrief Course closure