4694 Courses

The aim of this course is to equip learners with the knowledge and skills required to create effective marketing communication strategies. By the end of the course, learners will have a thorough understanding of the different disciplines and approaches to marketing communication and will be able to apply this knowledge to develop and implement successful marketing campaigns. Learners will also gain an understanding of the role of communication in managing stakeholder relationships, crisis management, and sponsorship. This course will help learners develop critical thinking and problem-solving skills, as well as enhance their creativity and communication abilities. After the successful completion of the course, you will be able to learn about the following, Advertising and Strategy. Advertising Models and Concepts. Public Relations. Publics or Stakeholders. Crisis Management. This course provides an overview of the various disciplines and approaches to marketing communication. The course focuses on advertising and strategy, advertising models and concepts, public relations, publics or stakeholders, crisis management, and sponsorship. Learners will learn about the principles and practices of each of these disciplines and how they can be applied to create effective marketing communication campaigns. This course provides an overview of the various disciplines and approaches to marketing communication. The course focuses on advertising and strategy, advertising models and concepts, public relations, public or stakeholders, crisis management, and sponsorship. Learners will learn about the principles and practices of each of these disciplines and how they can be applied to create effective marketing communication campaigns. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Conceptual Construct of Marketing Communication Self-paced pre-recorded learning content on this topic. Conceptual Construct of Marketing Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing managers Advertising executives Public relations specialists Brand managers Communication professionals Marketing professionals Business owners or entrepreneurs Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Understand the key areas of finance and accounting to tactfully handle the accounts of your business with the Finance and Accounting for Beginners to Intermediate course. The course is helpful for the entrepreneurs, business owners, managers, directors or the authority figure who wants to understand the language of accounting so that he can monitor the accounting and finance of the organization carefully. The course is also designed for the people who want to start his business. Throughout the course, you will master the essential accounting terms and concepts. The course basically covers three major areas of accounting and finance: The Income Statement and Profit & Loss Statement and the best practices while preparing statements The importance of simple Balance Sheet and the difference of presenting a Balance Sheet style in the US and UK Options for raising extra cash and company budgeting Shortly, the course helps you to understand the key terms of finance and accounting so that you can work more efficiently. What Will I Learn? Entrepreneurs who want to quickly learn the language of business Managers, Directors, Vice Presidents that want to be taken seriously by their colleagues and bosses Anybody who is planning a start-up business Requirements No previous knowledge is required, other than basic business knowledge Module : 01 Chris Moore - 1. Introduction FREE 00:03:00 Chris Moore - 2. First Transactions FREE 00:05:00 Chris Moore - 3. T Accounts introduction 00:03:00 Chris Moore - 4. T-Accounts conclusion 00:03:00 Chris Moore - 5. Trial Balance 00:02:00 Chris Moore - 6. Income Statement 00:03:00 Module : 02 Chris Moore - 7. Balance Sheet 00:03:00 Chris Moore - 8. Balance Sheet Variations 00:03:00 Chris Moore - 9. Accounts in practise 00:05:00 Chris Moore - 10. Balance Sheets what are they 00:05:00 Chris Moore - 11. Balance Sheet Level 2 00:03:00 Chris Moore - 12. Income Statement Introduction 00:06:00 Chris Moore - 13. Are they Expenses, or Assets 00:03:00 Chris Moore - 14. Accounting Jargon 00:02:00 Chris Moore - 15. Accruals Accounting is Fundemental 00:03:00 Module : 03 Chris Moore - 16. Trial Balance 3 days ago More 00:04:00 Chris Moore - 17. Fixed Assets and how it is shown in the Income Statement 00:03:00 Chris Moore - 18. Stock movements and how this affects the financials 00:03:00 Chris Moore - 19. Accounts Receivable 00:03:00 Chris Moore - 20. How to calculate the Return on Capital Employed 00:05:00 Chris Moore - 21. Transfer Pricing - International Rules 00:02:00 Handout - Finance and Accounting for Beginners to Intermediate Handout - Finance and Accounting for Beginners to Intermediate 00:00:00 Course Certification

This course highlights the critical role of human resource management in any organization so that the learner can impact business with this importance in mind. After the successful completion of this lecture, you will be able to understand the following: Human Resource Strategy And Organisational Strategy. Human Resource Strategy Benefits For The Organisation. Interrelationships Between HRM And Organisational Strategies. Organisational Performance And HRM Strategy. HRM Strategy Influence On Organisational Strategy. Organisational Strategy Influence On Human Resource Strategy. Effective Human Resource Management. Value Creation And Human Capital Management. Human Resource Management Strategy Business Focus. This course highlights the critical role of human resource management in any organization so that the learner is able to impact business with this importance in mind. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Role of Human Resource Management Strategy in an Organisation Self-paced pre-recorded learning content on this topic. QUIZ - Role of Human Resource Strategy in an Organisation Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Human Resource Strategy Specialist Human Resource Manager Innovation roles General Manager Investment advisor Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Dive into the intricate world of event execution and evaluation. Cultivate operational excellence, navigate unexpected challenges, ensure safety and security, and harness the power of post-event analysis to continuously improve your event management skills. After the successful completion of the course, you will be able to learn about the following, Managing event operations, including event setup, staffing, and execution. Addressing unexpected challenges and changes during the event. Managing event safety and security. Importance of Event Evaluation. Conducting post-event evaluations. Developing recommendations for future events based on evaluation findings. Discover the intricacies of event marketing through this course, where you'll explore topics such as understanding diverse target audiences, creating powerful event branding, crafting effective marketing materials, utilizing appropriate channels, and analyzing promotional efforts. Gain insights into current marketing trends shaping the industry.   This course equips participants with hands-on expertise in executing flawless events. From managing operations and ensuring safety to addressing unforeseen challenges, participants will learn the art of post-event evaluations. The course culminates in the development of strategic recommendations, preparing graduates for diverse roles in the dynamic field of event execution and evaluation. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Executing and Evaluating Events Self-paced pre-recorded learning content on this topic. Executing and Evaluating Events Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Event Operations Manager Event Safety Coordinator Event Execution Specialist Evaluation Analyst Event Manager Operations Coordinator Safety and Security Manager Event Planning Consultant Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of a course on Managing Health and Social Care Strategies is to provide students with a comprehensive understanding of the complex and evolving healthcare industry. The course aims to equip students with the necessary skills and knowledge to develop and implement effective management strategies for healthcare organizations, with a focus on providing high-quality care to patients and clients. After the successful completion of the course, you will be able to learn the following: The concept of strategy and types of healthcare organisational strategies. The concept and elements of the business plan. The barriers of healthcare organisations. Different types of risks for healthcare organisations. The Managing Health and Social Care Strategies course is designed to provide students with an in-depth understanding of the strategic management of health and social care organizations. The course covers a range of topics, including the importance of strategic planning in health and social care, the role of leadership in strategic management, and the different types of strategic management models. Students will also learn about the strategic analysis process, including how to conduct a SWOT analysis, identify strategic issues, and develop strategic objectives. The course covers the process of developing and implementing a strategic plan, including how to align the plan with organizational goals and how to communicate the plan effectively to stakeholders. The aim of a course on Managing Health and Social Care Strategies is to provide students with a comprehensive understanding of the complex and evolving healthcare industry. The course aims to equip students with the necessary skills and knowledge to develop and implement effective management strategies for healthcare organizations, with a focus on providing high-quality care to patients and clients. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Health and Social Care Strategies - N Self-paced pre-recorded learning content on this topic. Managing Health and Social Care Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Healthcare Manager Social Care Manager Equality, Diversity and Inclusion (EDI) Manager HR Manager or HR Business Partner Healthcare Professional Social Care Professional Nurse or Caregiver Medical or Allied Health Professional Diversity and Inclusion (D&I) Consultant Employee Relations Specialist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the course on international marketing distribution is to equip students with the knowledge and skills necessary to develop and implement effective distribution strategies in foreign markets. The course is designed to help students understand the complexities of international distribution, including cultural differences, legal regulations, and logistical challenges. After the successful completion of the course, you will be able to learn about the following. Identify different types of distribution channels and their role in international marketing. Explain the importance of physical distribution and documentation in international trade. Develop a basic understanding of the documentation requirements for international trade. Understand the factors involved in developing an effective international marketing program. Apply marketing concepts and principles to create an effective international marketing strategy. This course provides an in-depth analysis of international marketing distribution and its role in global business. Students will learn about the different types of distribution channels, including direct and indirect channels, and the advantages and disadvantages of each. The course also covers physical distribution and documentation requirements for international trade, as well as the factors involved in developing an effective international marketing program. This course provides an in-depth analysis of international marketing distribution and its role in global business. Students will learn about the different types of distribution channels, including direct and indirect channels, and the advantages and disadvantages of each. The course also covers physical distribution and documentation requirements for international trade, as well as the factors involved in developing an effective international marketing program. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. International Marketing Distribution Self-paced pre-recorded learning content on this topic. International Marketing Distribution Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Global Marketing Manager International Sales Manager Export Manager Distribution Channel Manager Supply Chain Manager Logistics Coordinator International Trade Specialist Import/Export Compliance Manager Channel Development Manager Distribution Network Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of a course on "Macroeconomics Environment" is to provide students with an understanding of the economy as a whole, including its significant aggregates, such as national income, output, employment, and inflation. The course explores the relationship between these variables and the factors influencing them, including monetary policy, fiscal policy, international trade, and globalization.After the successful completion of the course, you will be able to learn about the following, Define and measure national income. Appreciate the circular flow and its components. Understand the Government policies, instruments, and objectives. Understand aggregate demand and Analyze aggregate supply. Understand the nature and application of Fiscal policy, monetary policy, inflation, its types, inflationary and deflationary gaps, and employment and unemployment dynamics. Explore concepts such as the balance of payment and exchange rate to understand international trade and globalization. The course aims to explore the relationship between these variables and the factors that influence them, including monetary policy, fiscal policy, international trade, and globalization. Students will learn about the various macroeconomic theories and models that explain the behaviour of the economy in the short run and the long run. They will also be introduced to the different macroeconomic policy tools that governments and central banks use to stabilize the economy, such as interest rate adjustments, government spending, and taxation. The course aims to explore the relationship between these variables and the factors that influence them, including monetary policy, fiscal policy, international trade, and globalization. Students will learn about the various macroeconomic theories and models that explain the behavior of the economy in the short run and the long run. They will also be introduced to the different macroeconomic policy tools that governments and central banks use to stabilize the economy, such as interest rate adjustments, government spending, and taxation. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. The Macroeconomic Environment Self-paced pre-recorded learning content on this topic. The Macroeconomics Environment Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Economist Macroeconomic Analyst Policy Analyst Financial Analyst Investment Banker Central Banker International Economist Economic Consultant Research Analyst Risk Management Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This Professional Certificate Course in Strategic Management Concepts in the Tourism and Hospitality provides a comprehensive overview of strategic management principles tailored for the industry. Participants will delve into strategic decision-making, understanding the characteristics and types of Hospitality & Tourism Management, and exploring key strategies for hotels, airlines, and enhancing the competitiveness of tourism destinations. The course equips learners with in-depth insights into the strategic management process essential for effective leadership in the dynamic field of Tourism and Hospitality. After the successful completion of the course, you will be able to learn about the following: Strategic Management For Hospitality And Tourism. Strategic Management Process Hospitality & Tourism Management - Characteristics, Types, Reason Basic Facts, Levels of Strategic Decision-Making, Position and perspective, strategies in Hotels and Airlines, and four key strategies. Competitiveness of Tourism Destination. This Professional Certificate Course in Strategic Management Concepts in the Tourism and Hospitality offers a comprehensive understanding of strategic management tailored for the industry, covering key aspects such as the strategic management process, hospitality and tourism management characteristics, levels of decision-making, and strategies for hotels and airlines, culminating in a nuanced grasp of enhancing competitiveness for tourism destinations. This Professional Certificate Course in Strategic Management Concepts in the Tourism and Hospitality provides a comprehensive exploration of strategic management tailored to the industry, covering key aspects such as the strategic management process, characteristics of Hospitality & Tourism Management, and in-depth insights into strategic decision-making, positioning, and competitive strategies in hotels, airlines, and tourism destinations. Participants will gain specialized knowledge to navigate and excel in the unique challenges of the Tourism and Hospitality sector. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Strategic Management Concepts in the Tourism and Hospitality Self-paced pre-recorded learning content on this topic. Strategic Management Concepts In The Tourism And Hospitality Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Hospitality and Tourism Professionals Marketing Executives in Tourism Industry Hotel and Airline Management Personnel Destination Management Officials Tourism Entrepreneurs Strategic Planners in Hospitality Professionals Seeking Career Advancement in Tourism and Hospitality Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

When managers have too many decisions to make, it can have a serious impact on the speed and efficiency of the organisation. When those decisions are commercial ones, the results can wreak havoc with the bottom line. Often the problem arises when those below them or in operational areas of the organisation aren't equipped or allowed to make a decision for themselves. Issues get passed back up and that wastes time. This programme provides a solution, giving your entire team the skills to: And most importantly, they'll be able to do this in line with the broader aims and commercial objectives of the business. By the end of the programme participants will be able to: Fully appreciate the importance of effective decision-making in business Use the five-step 'Stop, Think, Act!' decision-making process Stop leaping to conclusions Really understand the situations and decisions they are dealing with Identify good options Evaluate those options Make decisions and then put them into action Apply these tools and techniques to all their decisions in future 1 Understanding the business we work in What are the critical factors in our business? What is the SWOT analysis for our business? 2 Understanding what decision-making is 3 Background Culture of 'having to be doing' To change things we have to think about it! We are paid to make decisions! 4 Recognise the opportunity to make a decision 5 The 'Stop, Think, Act!' technique 6 STOP! Recognise the opportunity to make a decision Don't leap to conclusions Get ready to think Initial questions:Is this my decision? (Do I have the authority?)Who is this going to affect? (Do they need to be included?)When do I need to make the decision? (What's the timeline?) 7 THINK! The 3 Cs - making sure we understand the decisions we have to make What is the context of this decision?What is the overall situation?Why is this decision important?What do we need to achieve?What will success look like? Do I have clarity about the decision I need to make?Can I write it down?Can I express it clearly in two sentences? What are the criteria?What are the critical commercial factors that we will use to select our options?What will we use to measure the business success? 8 ACT! Identifying options What data do I need to collect?Issues with today's overloadIdentifying what will help you Select optionsHow many options?Must match your criteriaMust achieve success'Decision compass' exercise Analyse optionsTabular methodRisk analysis (likelihood v effect)Head, heart and gut (is there any organisational history/bias that we are up against?) Making your decision Taking it to actionFirst actionsPlanning how to make it happen

Our course is designed to provide you with a comprehensive understanding of the nature of business analysis and its critical role in driving business success. You will learn about the business analysis process and business analytics, as well as different business analysis techniques. From SWOT analysis to PEST analysis, you will gain practical experience in using different tools and techniques to assess business performance and identify opportunities for growth. Financial analysis is also a key aspect of business analysis. You will explore different useful financial ratios that can be applied to business analysis, such as profitability ratios and liquidity ratios. This knowledge will enable you to make informed decisions and recommendations that drive business success. After the successful completion of the course, you will be able to learn about the following, Understand the nature of business analysis and its role. Explain the business analysis process and business analytics. Describe different business analysis techniques. Explore different useful financial ratios applicable to business analysis. Understand different modern, useful tools of business analysis. Our course is designed to provide you with a comprehensive understanding of the nature of business analysis and its critical role in driving business success. You will learn about the business analysis process and business analytics, as well as different business analysis techniques. From SWOT analysis to PEST analysis, you will gain practical experience in using different tools and techniques to assess business performance and identify opportunities for growth. Financial analysis is also a key aspect of business analysis. You will explore different useful financial ratios that can be applied to business analysis, such as profitability ratios and liquidity ratios. This knowledge will enable you to make informed decisions and recommendations that drive business success. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Business Analysis Self-paced pre-recorded learning content on this topic. Understanding Business Analysis Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Business analysts Data analysts Management consultants Financial analysts Entrepreneurs and business owners MBA students and graduates Anyone interested in pursuing a career in business analysis. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.