4619 Courses

This course offers a deep dive into the marketing mix, dissecting each of the Four P's and their interconnectedness with product life cycles. Participants will analyze how marketing decisions influence product features, pricing strategies, supply chain management, and integrated marketing communication, gaining a holistic understanding of modern marketing dynamics. After the successful completion of the course, you will be able to learn about the following, Define and explain the concept of the marketing mix. Define and elaborate on each of the Four P's: Product, Price, Place, and Promotion. Explore how the Four P's relate to different stages of the product life cycle. Examine how marketing decisions impact the product itself, including features, design, and branding. Evaluate how marketing strategies affect pricing decisions, such as setting initial prices, discounts, and pricing adjustments. Define the concept of the supply chain and its significance in marketing. Analyze how efficient supply chain management can impact product availability, distribution, and customer satisfaction. Define integrated marketing communication (IMC) and its role in modern marketing. Examine the components of IMC, including advertising, public relations, sales promotion, personal selling, and digital marketing. From defining the marketing mix to exploring supply chain significance and integrated marketing communication, this course covers the essentials. Participants will examine pricing decisions, product life cycle stages, and the components of integrated marketing communication, preparing them to navigate complex marketing landscapes strategically.   Dive into the intricacies of the marketing mix with this course, dissecting each Four P - Product, Price, Place, and Promotion - and understanding their impact on product life cycles. Participants will gain insights into supply chain management and integrated marketing communication, emerging equipped to make strategic marketing decisions across diverse aspects of the field. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding The Marketing Mix Self-paced pre-recorded learning content on this topic. Understanding the Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Product Manager Pricing Strategist Distribution Coordinator Promotion Specialist Supply Chain Analyst Marketing Communication Manager Branding Consultant Digital Marketing Coordinator Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course provides a focused examination of common business ethics problem areas. Participants will identify challenges in accounting, finance, marketing, human resources, and sustainability, evaluating real-world examples through ethical theories. The course emphasizes the importance of monitoring mechanisms and proposes solutions for preventing and detecting unethical behavior. After the successful completion of the course, you will be able to learn about the following, Identify business ethics challenges, including conflicts of interest, bribery, and discrimination. Examine ethical dilemmas in accounting, finance, marketing, advertising, human resources, and sustainability. Evaluate real-world examples of business ethics using ethical theories and decision-making frameworks. Discuss the significance of implementing monitoring mechanisms to prevent and detect unethical behavior, proposing solutions for identified problem areas. Analyze case studies and real-world scenarios, evaluating potential solutions and strategies for resolving common business ethics challenges. Participants will delve into specific problem areas, including conflicts of interest and discrimination, assessing ethical dilemmas in key business functions. Real-world examples will be analyzed using ethical theories and decision-making frameworks. The course emphasizes the implementation of monitoring mechanisms to prevent unethical behavior and proposes solutions for identified challenges. Case studies and scenarios provide practical insights, allowing participants to evaluate potential strategies for resolving common business ethics issues. This course delves into identifying and examining diverse business ethics challenges across sectors such as finance, marketing, and sustainability. Participants will evaluate real-world examples using ethical theories and decision-making frameworks, fostering critical thinking in addressing ethical dilemmas. The course emphasizes the significance of implementing monitoring mechanisms to prevent and detect unethical behavior, encouraging the proposal of effective solutions for identified problem areas. Through in-depth analysis of case studies and scenarios, participants will develop strategies for resolving common business ethics challenges. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Identifying and Resolving Common Business Ethics Problem Areas Self-paced pre-recorded learning content on this topic. Identifying and Resolving Common Business Ethics Problem Areas Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Ethics Compliance Specialist Business Ethics Consultant Corporate Ethics Investigator Conflict Resolution Specialist Sustainability Ethics Analyst Compliance and Risk Manager Corporate Responsibility Coordinator Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Duration 1 Days 6 CPD hours This course is intended for This class is intended for individuals with some level of experience overseeing, managing, or working on projects. Overview Project Management FrameworkInitiatingPlanningExecutingMonitoring and ControllingClosing This one-day course introduces the senior managers, department managers, and other key stakeholders to the principles and processes of project management. Project Management Framework What is a Project? What is Project Management? Role of a Project Manager Project, Program, and Portfolio Management Strategy, Portfolio, Program, and Project Management Organizational Goals Project Selection Criteria The Project Life Cycle Overview Case Study Selection Initiating Initiating Process Group Overview Develop Project Charter Identify Stakeholders Planning Planning Process Group Overview Develop Project Management Plan Collect Requirements Define Scope and Create WBS Determine Project ROI Schedule Processes Cost Management Processes Plan Quality Management Plan Human Resource Management Project Human Resource Difficulties Plan Communications Management Risk Management Activities Plan Procurement Management Executing Executing Process Group Overview Team Building Lessons Learned Monitoring & Controlling Monitoring and Controlling Process Group Overview Perform Integrated Change Control Monitoring and Controlling Processes Verify Scope Closing Closing Process Group Overview Close Project or Phase Close Procurements

Duration 0.5 Days 3 CPD hours This course is intended for This course is intended for a wide range of managers and staff members who need to successfully manage small- to medium-sized projects. Overview Upon successful completion of this course, students will be able to: - plan the project and its parameters, including its scope, requirements, resources, and constraints. - implement the project plan, which includes putting the work of the project in motion and delegating tasks, and then monitoring the progress of the project and managing changes as they arise. In this course, students will identify methods of effectively managing small- to medium-sized projects and achieving their stated objectives. Planning the Project Define the Project Requirements Create Your Project Plan Implementing the Project Plan Execute the Project Plan Monitor the Progress of the Project Negotiate for Success Evaluate the Process

Duration 3 Days 18 CPD hours This course is intended for This course is designed for any individual who might need to perform project management activities in their job role on either a formal or informal basis, or any individual who wants to build upon their current project management knowledge to be more productively involved on a project team. This course is not specifically designed for students who are seeking project management-related certification. Rather, it is designed to introduce a structure to help students more effectively manage projects as well as participate fully on a project team. Overview In this course, you will apply recognized practices of project management to manage a project from start to finish. You will: - Identify the basic concepts of project management. - Launch a project. - Estimate project work. - Create a project schedule. - Plan project costs. - Plan for project risks. - Plan for project quality and compliance. - Manage human and physical resources for the project. - Manage project procurements. - Plan for change management and monitor the project scope. - Monitor and optimize project schedule and cost. - Monitor the quality of the project work and the risks involved. - Plan communication strategies and manage stakeholder relationships. - Close a project. If you are taking this course, you probably have some exposure to managing projects, or you may be considering embarking on a career as a professional project manager. Your ability as a project manager to demonstrate best practices in project management on the job is becoming the standard to compete in today's fast-paced and highly technical workplace. In this course, you will apply the generally recognized practices of project management to successfully manage projects. Project managers are always under severe pressure to complete projects on time and within budget. However, most projects fail to meet these demands, and, as a result, many projects are terminated early. Successful project management requires knowledge and experience. This course is designed to provide you with the skills needed to be a successful project manager in today's rapidly changing world. The skills and knowledge you gain in this course will help you avoid making costly mistakes and increase your competitive edge in the project management profession. Getting Started with Project Management Define Project Management Basics Identify Influencing Factors Define Project Management Certifications Launching Projects How Organizations Choose the Right Project Identify Project Stakeholders and Their Expectations Authorize a Project Identify the Project Scope Estimating Project Work Develop a WBS Identify the Relationships Between Work Packages Identify Resources Estimate Time Creating a Project Schedule Develop a Project Schedule Create a Schedule Baseline Planning Project Costs Establish Project Costs Establish the Cost Baseline Reconcile Funding and Costs Planning for Risk Create a Risk Management Plan Identify Risks and Their Causes Analyze Risks Develop a Risk Response Plan Planning for Quality and Compliance Deliver the Desired Project Results Verify Compliance Requirements Managing the Project Team Plan Your Project Team Assemble the Team Develop the Team Manage the Team Managing Project Procurements Plan for Project Procurements Obtain Responses from Vendors Select the Right Vendor Manage Vendors and Procurements Managing Change During Project Execution Prepare for Project Execution Manage Project Changes Monitor the Project Scope Monitoring and Controlling Project Schedule and Cost Monitor and Control the Project Schedule Optimize the Project Schedule Monitor and Control Project Cost Monitoring and Controlling Risk and Quality Monitor and Control Risks Put Quality Plans into Action Control Project Quality Communicating and Reporting Communicate During a Project Distribute Project Information Manage Stakeholder Relationships and Expectations Report on Project Performance Closing the Project Deliver the Final Product Close Project Procurements Close the Project

This course aims to equip the learner with key concepts and skills in managing projects. The learner will be able to comprehensively execute and manage projects within an organization. After the successful completion of this lecture, you will be able to understand the following: Project Management, principles, importance, 3 Ps. Project Manager, Roles and Responsibilities, Tips to manage multiple projects. Environmental factors that affect Project Management. How to set Business Objectives in a Project. Project Life Cycle, phases, benefits, nature of work in various industries. Project Management Basics steps to a Foolproof Project Plan. Change Management, types, and importance. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Project management skills Quiz: Project Management Skills Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Project Manager Chief Engineer Operations Manager Team Lead Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide a comprehensive understanding of e-commerce and its organizational structure. By the end of this course, students will be able to compare conventional design and e-organization, understand the concept and dynamics of e-retailing, and apply the concept of e-services. After the successful completion of the course, you will be able to learn about the following, Compare Conventional Design and E-Organization Understand E-commerce Enterprise's Organizational Structure Understand the concept and dynamics of E-Retailing Understand and utilize a Conversion Funnel Understand and apply the concept of E-services. The aim of this course is to provide learners with a comprehensive understanding of the key concepts, principles, and dynamics of e-commerce enterprise, and the impact of technology on organizational structure, design, and operations. The course will explore the differences between conventional design and e-organization, with a focus on e-retailing, conversion funnel, and e-services. By the end of the course, learners will have developed the knowledge and skills required to evaluate, analyze, and implement effective e-commerce strategies to drive organizational growth and success. The aim of this course is to provide a comprehensive understanding of e-commerce and its organizational structure. By the end of this course, students will be able to compare conventional design and e-organization, understand the concept and dynamics of e-retailing, and apply the concept of e-services. They will also be able to utilize a conversion funnel to analyze customer behavior and optimize the e-commerce experience. This course aims to equip students with the skills and knowledge necessary to succeed in the ever-evolving e-commerce industry. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing the E-Enterprise Self-paced pre-recorded learning content on this topic. Managing the E-Enterprise Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. E-commerce Manager Chief Digital Officer Digital Marketing Manager Online Business Manager Web Analytics Manager Social Media Manager Customer Relationship Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course enables the participants delve into the integration of business ethics and corporate governance, highlighting their synergistic role in fostering responsible corporate behavior. After the successful completion of the course, you will be able to learn about the following, ⦁ Analyse the interconnection between business ethics and corporate governance and the impact of each on responsible corporate behaviour. ⦁ Discuss the importance of combining strong business ethics and effective corporate governance in achieving responsible corporate behaviour. ⦁ Discuss the role of individuals, organizations, and society in promoting business ethics and effective corporate governance. ⦁ Analyse the impact of business ethics and corporate governance on various stakeholders. ⦁ Apply ethical decision-making frameworks and tools to real-world business scenarios. ⦁ Discuss the role of ethical leadership in promoting business ethics and effective corporate governance. ⦁ Analyse the impact of ethical leadership on various stakeholders. The course aims to analyze the intricate relationship between business ethics and corporate governance, underscoring their joint impact on cultivating responsible corporate behavior. Participants will explore the pivotal role of individuals, organizations, and society in advancing business ethics and effective governance. The impact of these principles on diverse stakeholders will be scrutinized, and practical application will be emphasized through the use of ethical decision-making frameworks. Additionally, the course will examine the significance of ethical leadership in driving business ethics and effective corporate governance, elucidating its effects on various stakeholders in the business landscape. This course aims to comprehensively analyze the interconnection between business ethics and corporate governance, emphasizing their collective influence on fostering responsible corporate behavior. Participants will delve into the importance of combining robust business ethics and effective corporate governance as integral components in achieving responsible corporate conduct. The role of individuals, organizations, and society in actively promoting business ethics and effective corporate governance will be discussed, along with a detailed analysis of their impact on various stakeholders. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Business Ethics, Corporate Governance and Organizational Behaviour Self-paced pre-recorded learning content on this topic. Ethics and Governance Dynamics within Organizational Behaviour Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Business Ethics Analyst Corporate Governance Specialist Organizational Behavior Consultant Ethics and Compliance Manager Governance and Risk Analyst Organizational Culture Coordinator Chief Ethics Officer Corporate Social Responsibility Manager Compliance and Ethics Investigator Organizational Development Strategist Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Our Professional Certificate Course in Project Portfolio Management covers a range of topics essential for managing project portfolios effectively. Participants will learn about the key differences between project, program, and portfolio management, and how portfolio management aligns with organizational strategy. They will gain knowledge of project portfolio tools and techniques, as well as the steps involved in project portfolio management and the skills required for a portfolio manager. Additionally, they will gain insights into the difference between portfolio process and function, the concept of the portfolio roadmap, and enterprise portfolio management and project prioritization models. By the end of the course, participants will have a comprehensive understanding of project portfolio management and be equipped with the skills needed to excel in this field. Our Professional Certificate Course in Project Portfolio Management provides a thorough understanding of project portfolios. This course is designed to enhance the skills of project managers and professionals in related fields. After the successful completion of this lecture, you will be able to understand the concept of project, program, and portfolio management. After the successful completion of this lecture, you will be able to understand the concept of project, program, and portfolio management. Following that, you will apprehend the key differences between project, program, and portfolio management. Afterwards, you will appreciate the relationship between portfolio management and organisational strategy. Then, you will recognise project portfolio tools and techniques. Subsequently, you will appreciate the steps of project portfolio management. You will also identify the skills required for a portfolio manager. Then, you will get insights into the difference between portfolio process and portfolio function. Then, you will identify the concept of the portfolio roadmap. Finally, you will be able to understand the concept of enterprise portfolio management and project prioritisation models.     Our Professional Certificate Course in Project Portfolio Management covers a range of topics essential for managing project portfolios effectively. Participants will learn about the key differences between project, program, and portfolio management, and how portfolio management aligns with organizational strategy. They will gain knowledge of project portfolio tools and techniques, as well as the steps involved in project portfolio management and the skills required for a portfolio manager. Additionally, they will gain insights into the difference between portfolio process and function, the concept of the portfolio roadmap, and enterprise portfolio management and project prioritization models. By the end of the course, participants will have a comprehensive understanding of project portfolio management and be equipped with the skills needed to excel in this field. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Project Portfolio Management Self-paced pre-recorded learning content on this topic. Project Portfolio Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Project managers Portfolio managers Program managers Project coordinators Business analysts Operations managers Professionals in related fields Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course aims to provide the learners with an in-depth understanding of online brand positioning and marketing strategies. Upon completion of this course, learners will be equipped with the knowledge and skills to establish a strong brand image and develop effective marketing strategies that cater to the online market. After the successful completion of the course, you will be able to learn about the following, Online Brand Positioning Strategy. Ways to Establish Brand Trust Online. Concept and Advantages of Online Marketing Synergy. Outsourcing and in-house branding. Concept of global and local marketing. Significance of Localised Branding and Global Branding. Steps to Create Localisation in Branding. Financial Impact of Good Branding. Concept of Brand Perception. Ways to Measure Brand Perception. Tools to measure brand awareness. Key Performance Indicators or KPI For Brand Success. Steps in Continuous Brand Improvement. Calculating ROI for Branding. The course will cover various topics related to online brand positioning and marketing. The course will start with an introduction to online brand positioning strategy, followed by the ways to establish brand trust online. The concept and advantages of online marketing synergy will also be discussed. The course will cover various topics related to online brand positioning and marketing. The course will start with an introduction to online brand positioning strategy, followed by the ways to establish brand trust online. The concept and advantages of online marketing synergy will also be discussed. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Concepts in Digital Branding Self-paced pre-recorded learning content on this topic. Concepts in Digital Branding Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers Brand Managers Digital Marketing Managers Social Media Managers E-commerce Managers Business Owners Marketing Consultants Advertising Executives Sales Managers Product Managers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.