4187 Courses

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Duration 3 Days 18 CPD hours This course is intended for This introductory-level course is for experienced DBAs who will be working with MongoDB. In order to gain the most from this course you should have: Prior practical experience in Database Administration Experience working with Linux and be comfortable working with command line Overview This skills-focused course is approximately 50% hands-on. Our engaging instructors and mentors are highly experienced practitioners who bring years of current 'on-the-job' experience into every classroom. Working in a hands-on learning environment, guided by our expert team, attendees will explore: The MongoDB Basic Architecture and Installation MongoDB administration User Management MongoDB security Indexes Backup & Recovery High Availability / Replication Diagnostics & Troubleshooting MongoDB is fast becoming the database of choice for big data applications, being one of the most popular and widely implemented NoSQL databases. Its scalability, robustness, and flexibility have made it extremely popular among business enterprises who use it to implement a variety of activities including social communications, analytics, content management, archiving and other activities. This has led to an increased demand for MongoDB administrators who have the skills to handle cross functional duties. Geared for experienced DBAs, MongoDB for DBAs is a three-day hands-on course that explores the concepts, architecture and pitfalls of managing a MongoDB installation. This course is targeted to the DBA who is familiar with the concepts and tasks of working with a Relational database and is not responsible for a NoSQL MongoDB database. You will learn the critical aspects of MongoDB and use it to solve data management challenges. You will learn to manage MongoDB effectively by gaining expertise in MongoDB administration tools, syntax, MongoDB installations, configurations, security, troubleshooting, backup, scaling and many other features. The focus of this course is on practical skills and applying the DBA existing database knowledge to a MongoDB installation. Introduction to MongoDB Basic Architecture and Installation Differentiate database categories Learn MongoDB design goals List MongoDB tools Describe JSON and BSON Understanding the basic concepts of a Database Database categories: What is NoSQL? Why NoSQL? Benefit over RDBMS Types of NoSQL Database, and NoSQL vs. SQL Comparison, ACID & Base Property CAP Theorem, implementing NoSQL and what is MongoDB? Graph Database Overview of MongoDB, Design Goals for MongoDB Server and Database, MongoDB tools Understanding the following: Collection, Documents and Key/Values, etc., Introduction to JSON and BSON documents Environment setup (live Handson) and using various MongoDB tools available in the MongoDB Package MongoDB Administration Take database backup and restore MongoDB© Export and import data from/ to a MongoDB© instance Check server status and DB status Monitor various resource utilization of a mongod instance Understand various optimization strategies Administration concepts in MongoDB Monitoring issues related to Database Monitoring at Server, Database, Collection level, and various Monitoring tools related to MongoDB Database Profiling, Locks, Memory Usage, No of connections, page fault etc., Backup and Recovery Methods for MongoDB Export and Import of Data to and from MongoDB Run time configuration of MongoDB Production notes/ best practices Data Managements in MongoDB (Capped Collections/ Expired data from TTL), TTL Collection Features GridFS Memory-Mapped Files Journaling Mechanics Storage Engines Power of 2-Sized Allocations No Padding Allocation Strategy Diagnosing Performance Issues Optimization Strategies for MongoDB Configure Tag Sets for Replica Set. Optimize Query Performance Monitoring Strategies for MongoDB . MongoDB Utilities MongoDB Commands MongoDB Management Service (MMS) Data Backup Strategies in MongoDB Copying Underlying Data Files Backup with MongoDump Fsync and Lock MongoDB Ops Manager Backup Software Security Strategies in MongoDB Authentication Implementation in MongoDB . Authentication in a Replica set Authentication on Sharded Clusters Authorization End-to-End Auditing for Compliance User Management Create a User Administrator. Add a User to a Database. Create/Assign User a Role. Verify/Modify a User Access/Privileges. Change a User?s Password MongoDB Security Knowing security concepts in MongoDB Understand how Authentication and Authorisation works Security Introduction Security Concepts Indexes Index Introduction, Index Concepts, Index Types Index Properties Index Creation and Indexing Reference Introduction to Aggregation Aggregation Approach to Aggregation sort Order Pipeline Operators and Indexes Text Indexes Aggregate Pipeline Stages Text Search MapReduce Index Creation Aggregation Operations Index Creation on Replica Set Remove, Modify, and Rebuild Indexes Listing Indexes Measure Index Use Control Index Use Index Use Reporting Geospatial Indexes MongoDB?s Geospatial Query Operators GeoWith Operator Backup & Recovery Import and Export MongoDB Data Restore and recovery of MongoDB(Including point in time Recovery) Restore a Replica Set from MongoDB Backups Recover Data after an Unexpected Shutdown Backup and Restore with Filesystem Snapshots Back Up and Restore with MongoDB Tools Backup and Restore Sharded Clusters High Availability (Replication ) Understand the concept of Replication in MongoDB© ? Create a production like Replica Set Introduction to Replication (High Availability), Concepts around Replication What is Replica Set and Master Slave Replication? Type of Replication in MongoDB How to setup a replicated cluster & managing replica sets etc., Master-Slave Replication Replica Set in MongoDB Automatic Failover Replica Set Members Write Concern Write Concern Levels Write Concern for a Replica Set Modify Default Write Concern Read Preference Read Preference Modes Blocking for Replication Tag Set Configure Tag Sets for Replica set. Replica Set Deployment Strategies . Replica Set Deployment Patterns Oplog File Replication State and Local Database, Replication Administration Diagnostics & Troubleshooting Troubleshoot slow queries Diagnose connectivity problems Understand diagnostic tools Learn common production issues Learn fixes and solutions. Additional course details: Nexus Humans Introduction to MongoDB for DBAs (TTDB4680) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Introduction to MongoDB for DBAs (TTDB4680) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Strengths 2.0: Applying Design Thinking to Individual and Team Strengths and Weaknesses Consider the adage that the definition of insanity is doing the same thing over and over again and expecting different results. Is it time to change your approach? Through the metaphor of sport, learn how individuals and teams can use innovation approaches to identify and leverage their unique strengths (and design around weaknesses). By attending this session, you will become empowered to: Achieve breakthrough performance by focusing on what you do best Decide what to participant, quit or outsource, and plan to maximize team resources Create higher engagement and more effective collaboration with customers and colleagues

Using Design Thinking to Drive Innovation A new kind of leadership and thinking is required if innovation is the goal. The Design Thinking approach allows us to address a wide range of complex challenges, using a human-centered perspective towards solving a problem. The Design Thinking creative methods enable organizational change, combining what is desirable from a user point of view with what is economically viable and technologically feasible to create a better future for customers. However, Design Thinking is not another process, delivery framework or set of steps that needs to be followed; it requires a change of individual mindset and organizational culture. By sharing personal experience, Denis Vukosav will provide insights on how to encourage change and use Design Thinking to successfully drive innovation in an organization. Additionally, some of the key Design Thinking challenges on the innovation journey will be discussed and ways to resolve them will be suggested. Assess the benefits of the Design Thinking approach Recognize the challenges of innovation and ways to overcome them Identify leadership styles required for managing Design Thinking organizations

Strengths 2.0: Applying Design Thinking to Individual and Team Strengths and Weaknesses Consider the adage that the definition of insanity is doing the same thing over and over again and expecting different results. Is it time to change your approach? Through the metaphor of sport, learn how individuals and teams can use innovation approaches to identify and leverage their unique strengths (and design around weaknesses). By attending this session, you will become empowered to: Achieve breakthrough performance by focusing on what you do best Decide what to Participant, quit or outsource, and plan to maximize team resources Create higher engagement and more effective collaboration with customers and colleagues

Design Sinking: How to Fail at Design Thinking - and How to Do It Better Design Thinking is ubiquitous these days. From developing new payment processes for car parks to optimizing the patient experience in public hospitals, from designing blockchain scenarios for savings banks to improving the employee experience at tech start-ups, from building intrapreneurial ventures for mobility providers to designing business models for aircraft parts logistics, from large-scale digital transformation campaigns on enterprise level to designing whole strategies of start-ups, SMEs and major corporations alike... Looking back to the last years as an innovation consultant and facilitator, the list could go on and on. Browsing all those cases one might easily get the impression that Design Thinking is some kind of 'magic wand' to just do it all - better, faster, cheaper and of course instantly ready for implementation, with a 100% guaranteed success rate. Germans would call it a 'Eierlegende Wollmilchsau' (engl. fig. 'egg laying wool-milk-pig'). Of course, it is not. Nevertheless, it has undoubtedly proven to be a highly important tool to master the transformations we're facing on so many levels.

Using Design Thinking to Drive Innovation A new kind of leadership and thinking is required if innovation is the goal. The Design Thinking approach allows us to address a wide range of complex challenges, using a human-centered perspective towards solving a problem. The Design Thinking creative methods enable organizational change, combining what is desirable from a user point of view with what is economically viable and technologically feasible to create a better future for customers. However, Design Thinking is not another process, delivery framework or set of steps that needs to be followed; it requires a change of individual mindset and organizational culture. By sharing personal experience, Denis Vukosav will provide insights on how to encourage change and use Design Thinking to successfully drive innovation in an organization. Additionally, some of the key Design Thinking challenges on the innovation journey will be discussed and ways to resolve them will be suggested. Assess the benefits of the Design Thinking approach Recognize the challenges of innovation and ways to overcome them Identify leadership styles required for managing Design Thinking organizations

You Design Think More Than You Know Today's world is very volatile, uncertain, complex and ambiguous. What used to work, seems to work less efficient or effective. The pandemic shows us that the consequences in daily life can be huge. For some of us, this means confusion and struggle to find solutions to problems. Others reflect on what is happening and reframe this VUCA world as an opportunity for creating new products, services of systems. Start to think as a designer. Designing solutions serves users and customers. Real human beings with names, moods, needs and problems. We sometimes forget, because while creating solutions we fall in love with them. Our attention focuses on the solution. Design thinking has made empathizing with the customer one of the main anchor points. You always remember for whom you are designing and creating. How many ideas would you need to find the one that fits the problem of your user? Ten, a hundred or maybe more? The answer is, more than you think now. Start with questioning the problem. Play and collect different perspectives on the problem. Every single perspective leads to different ideas. In this way you easily reach a great number of solutions. We will share a few relevant, creative exercises so you can challenge your own dominant reaction to solving problems. Having this personal experience will help you to adopt a design thinking mindset to help your clients. What You Will Learn: Introduction to Design Thinking Two Exercises to change your perspectives on problems and solutions Reflection on one's own thinking system How to reframe constraints as valuable opportunities to find creative solutions

Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Content Marketing Level 2 Course Overview Take your digital content strategy to the next level with our Content Marketing Level 2 course — a hands-on, instructor-led training designed for learners who want to deepen their understanding of content creation, video production, SEO, email marketing, and social media management. Whether you're a budding marketer, small business owner, or creative professional, this course equips you with the practical tools and techniques needed to build authority, attract an audience, and drive conversions. From optimising blog articles for SEO to scheduling your posts using HootSuite, this course covers it all with real-time examples and actionable strategies. Learn at your own pace, develop career-ready skills, and earn a CPD-accredited certificate to showcase your growth in the competitive digital marketing space. Extra Included: Lifetime Access Free Student ID Card Learning Outcome Understand the step-by-step process of planning and outlining high-quality content Learn tools and best practices for recording professional video and audio Discover cost-effective ways to create a high-quality content background Master email marketing strategies like Soap Opera and Seinfeld sequences Optimise articles for SEO using readability tools and real-time analysis Explore content syndication through social platforms with HootSuite Get hands-on experience managing and automating your social media posts Learn how to outsource content tasks efficiently through Fiverr Why Choose This Course This course offers a well-rounded and practical learning experience in content marketing, delivered by industry professionals. Whether you're working solo or part of a team, the flexible, online structure of this course ensures you can study anywhere, anytime. With expert-led tutorials and real-world tools, you’ll build the confidence to plan, create, optimise, and distribute content that truly connects with your audience. Who is this Content Marketing Level 2 Course for? This course is ideal for digital marketers, content creators, small business owners, and aspiring freelancers looking to enhance their online presence. It’s also perfect for professionals who want to expand their content marketing skills to include SEO, email strategies, and social media automation — all within one streamlined course. Entry Requirements There are no formal entry requirements for this course. Anyone with an interest in content marketing can enrol. Accredited Certification After successfully completing the course, you can get a UK and internationally accepted certificate to share your achievement with potential employers or include it in your CV. For the PDF certificate, you’ll need to pay £9.99. You can get the hard copy for 15.99, which will reach your doorstep by post.