3972 Courses

Description: The ideas behind encouraging sustainability and social responsibility in business seem noble, as organizations commit to creating optimal circumstances for people to live and work. The reality is that every company, whether you run a micro-business or a large multinational corporation, can take steps to create sustainable, socially responsible environments that contribute to positive workplaces, communities, and future. Learning Outcomes: Provide a definition to an Environmental Management System EMS) as well as the benefits of creating in your organisation Realise greenwashing as well as the routes of how the organisation can avert 'greenwashing' Fet to know the six KPI areas that are involved with the Eco-management as well as the Audit Scheme (EMAS) Knowing the paths that are essential to make a progress to an EMS. Being competent to fix the Environmental influences along with Aspects in an organisation Decipher as well as execute an Environmental Significance standard to the Organisational Environmental influences Establish objectives as w3ell as Targets for the crucial organisational environmental influences Assessment: At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Environmental Management Systems Course is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Environmental Management Systems Course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Course Overview 00:05:00 Environmental Management 00:15:00 Developing an EMS 00:15:00 Environmental Aspects and Impacts 00:05:00 Environmental Significance 00:15:00 Objectives and Targets 00:05:00 Mock Exam Mock Exam- Environmental Management Systems Course 00:20:00 Final Exam Final Exam- Environmental Management Systems Course 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

🚀 Supercharge Your Digital Infrastructure with 'Digital Infrastructure Ignition'! 🚀   Unlock the secrets to a robust and scalable digital framework with our cutting-edge online course - 'Digital Infrastructure Ignition'! In today's hyper-connected world, a sturdy digital infrastructure is the backbone of success for businesses and organizations. Whether you're a seasoned professional or an aspiring entrepreneur, this course is your gateway to mastering the core principles and strategies essential for building, managing, and optimizing a top-tier digital foundation.   What You'll Gain: Comprehensive Understanding: Dive deep into the fundamentals of digital infrastructure, from network architecture to cloud computing and beyond. Scalability Mastery: Learn how to design systems that grow effortlessly alongside your business, ensuring seamless scalability. Security Expertise: Safeguard your digital assets with industry-leading security protocols and best practices. Optimization Techniques: Streamline operations and boost performance through optimization strategies tailored to your infrastructure. Real-World Applications: Gain insights from real case studies and practical examples that illustrate concepts in action. Expert Guidance: Learn from industry experts who share invaluable insights and strategies garnered from their experiences. Lifetime Access: Enjoy unlimited access to course materials, updates, and a supportive community of like-minded professionals.   Whether you're aiming to enhance your existing infrastructure or create a new one from scratch, 'Digital Infrastructure Ignition' equips you with the knowledge and tools necessary to thrive in the digital landscape. Join us now and revolutionize your approach to digital infrastructure! Don't miss this opportunity to elevate your skills and stay ahead in today's rapidly evolving tech-driven world. Enroll in 'Digital Infrastructure Ignition' today and pave the way for a digitally resilient and future-proof business! Course Curriculum Basic Advanced

Are you looking to enhance your Marketing Strategies skills? If yes, then you have come to the right place. Our comprehensive course on Marketing Strategies will assist you in producing the best possible outcome by mastering the Marketing Strategies skills. The Marketing Strategies is for those who want to be successful. In the Marketing Strategies, you will learn the essential knowledge needed to become well versed in Marketing Strategies. Our Marketing Strategies starts with the basics of Marketing Strategies and gradually progresses towards advanced topics. Therefore, each lesson of this Marketing Strategies is intuitive and easy to understand. Why would you choose the Marketing Strategies from Compliance Central: Lifetime access to Marketing Strategies materials Full tutor support is available from Monday to Friday with the Marketing Strategies Learn Marketing Strategies skills at your own pace from the comfort of your home Gain a complete understanding of Marketing Strategies Accessible, informative Marketing Strategies learning modules designed by expert instructors Get 24/7 help or advice from our email and live chat teams with the Marketing Strategies bundle Study Marketing Strategies in your own time through your computer, tablet or mobile device A 100% learning satisfaction guarantee with your Marketing Strategies course Curriculum Breakdown of the Marketing Strategies Course Module 01: An Introduction to Strategic Planning Module 02: Development of a Strategic Plan Module 03: Strategic Planning for Marketing Module 04: Strategic and Marketing Analysis Module 05: Internal Analysis Module 06: External Analysis Module 07: Market Segmentation, Targeting and Positioning Module 08: Approaches to Customer Analysis Module 09: Approaches to Competitor Analysis CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Marketing Strategies helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Marketing Strategies. It is also great for professionals who are already working in Marketing Strategies and want to get promoted at work. Requirements To enrol in this Marketing Strategies, all you need is a basic understanding of the English Language and an internet connection. Career path The Marketing Strategies will enhance your knowledge and improve your confidence in exploring opportunities in various sectors related to Marketing Strategies. Certificates CPD Accredited PDF Certificate Digital certificate - Included CPD Accredited PDF Certificate CPD Accredited Hard Copy Certificate Hard copy certificate - £10.79 CPD Accredited Hard Copy Certificate Delivery Charge: Inside the UK: Free Outside of the UK: £9.99 each

CPD Accredited | Career Oriented Learning Modules | 24x7 Tutor Support | Lifetime Access

Description Register on the ESG and Impact Investing today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get a certificate as proof of your course completion. The ESG and Impact Investing course is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablets, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With This Course Receive a digital certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.  Method of Assessment You need to attend an assessment right after the completion of this course to evaluate your progression. For passing the assessment, you need to score at least 60%. After submitting your assessment, you will get feedback from our experts immediately. Who Is This Course For The course is ideal for those who already work in this sector or are aspiring professionals. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge.   Course Content Module 01: Introduction to ESG and Impact Investing Introduction to ESG and Impact Investing 00:07:00 Module 02: Environmental Considerations in ESG and Impact Investing Environmental Considerations in ESG and Impact Investing 00:07:00 Module 03: Social Considerations in ESG and Impact Investing Social Considerations in ESG and Impact Investing 00:09:00 Module 04: Governance Considerations in ESG and Impact Investing Governance Considerations in ESG and Impact Investing 00:07:00 Module 05: ESG Vs CSR ESG Vs CSR 00:09:00 Module 06: ESG Integration and Portfolio Construction ESG Integration and Portfolio Construction 00:07:00 Module 07: Impact Measurement and Evaluation Impact Measurement and Evaluation 00:08:00 Module 08: Regulatory Landscape and Policy Frameworks Regulatory Landscape and Policy Frameworks 00:08:00 Module 09: Future Trends and Opportunities Future Trends and Opportunities 00:07:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

The aim of this programme is to help attendees create better quality technical documents in an organised and efficient manner. It will give those new to the topic an appreciation of how to approach the task professionally whilst those with more experience will be able to refresh and refine their skills. The programme comprises three complementary one-day modules: The programme presents a structured methodology for creating technical documents and provides a range of practical techniques that help delegates put principles into practice. Although not essential, it is strongly advised that delegates for modules 2 and 3 have already attended module 1, or another equivalent course. Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. This course will: Explain the qualities and benefits of well written technical documents Present a structured approach for producing technical documents Review the essential skills of effective technical writing Demonstrate practical methods to help create better documents Provide tools and techniques for specification and report writing Review how technical documents should be issued and controlled Note: the content of each module as shown here is purely indicative and can be adapted to suit your particular requirements. Module 1: Essential skills for technical writers 1 Introduction to the programme Aims and objectives of the module Introductions and interests of participants 2 Creating effective technical documents What is technical writing? how does it differ from other writing? Key qualities of an effective technical document Communication essentials and the challenges faced by technical writers The lessons of experience: how the best writers write The five key steps : prepare - organise - write - edit - release (POWER) 3 Preparing to write Defining the document aims and objectives; choosing the title Understanding technical readers and their needs Getting organised; planning and managing the process Integrating technical and commercial elements The role of intellectual property rights (IPR), eg, copyright 4 Organising the content The vital role of structure in technical documents Deciding what to include and how to organise the information Categorising information: introductory, key and supporting Tools and techniques for scoping and structuring the document Creating and using document templates - pro's and con's 5 Writing the document Avoiding 'blinding them with science': the qualities of clear writing Problem words and words that confuse; building and using a glossary Using sentence structure and punctuation to best effect Understanding the impact of style, format and appearance Avoiding common causes of ambiguity; being concise and ensuring clarity Using diagrams and other graphics; avoiding potential pitfalls 6 Editing and releasing the document Why editing is difficult; developing a personal editing strategy Some useful editing tools and techniques Key requirements for document issue and control Module 2: Creating better specifications 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' writing process for specifications 2 Creating better specifications The role and characteristics of an effective specification Specifications and contracts; the legal role of specifications Deciding how to specify; understanding functional and design requirements Developing the specification design; applying the principles of BS 7373 Getting organised: the key stages in compiling an effective specification 3 Preparing to write a specification Defining the scope of the specification; deciding what to include and what not Scoping techniques: scope maps, check lists, structured brainstorming The why/what/how pyramid; establishing and understanding requirements Clarifying priorities; separating needs and desires: the MoSCoW method Useful quantitative techniques: cost benefit analysis, QFD, Pareto analysis Dealing with requirements that are difficult to quantify 4 Organising the content The role of structure in specifications Typical contents and layout for a specification What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the specification Identifying and understanding the specification reader Key words: will, shall, must; building and using a glossary Writing performance targets that are clear and unambiguous Choosing and using graphics Exercise: writing a specification 6 Editing and releasing the document Key editing issues for specifications Issue and control of specifications Module 3: Writing better reports 1 Introduction Aims and objectives of the day Introductions and interests of participants The 'POWER' technical writing process for technical reports 2 Creating better reports What is a technical report? types and formats of report The role and characteristics of an effective technical report Understanding technical report readers and their needs The commercial role and impact of technical reports Getting organised: the key stages in compiling a technical report 3 Preparing to write reports Agreeing the terms of reference; defining aims and objectives Being clear about constraints; defining what is not to be included Legal aspects and intellectual property rights (IPR) for reports Preparing the ground; gathering information and reference documents Keeping track of information: note making, cataloguing and cross referencing Tools and techniques for developing a valid and convincing argument 4 Organising the content The role of structure reviewed; some typical report structures Who needs what: identifying the varied needs of the readership What goes where: introductory, key and supporting sections Creating and using model forms: the sections and sub sections Detailed contents of each sub-section Exercise: applying the tools and techniques 5 Writing the report Planning the storyline: the report as a journey in understanding Recognising assumptions about the reader; what they do and don't know Converting complex concepts into understandable statements Presenting technical data and its analysis; the role of graphics Presenting the case simply whilst maintaining technical integrity Exercise: writing a technical report 6 Editing and releasing the report Key editing issues for technical reports Issue and control of technical reports

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Entrepreneurs Business Planning course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Entrepreneurs Business Planning course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Entrepreneurs Business Planning and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Entrepreneurs Business Planning course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Entrepreneurs Business Planning course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Entrepreneurs Business Planning will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction to Business Plan for Entrepreneurs Business Plan for Entrepreneurs Achieve Your Short & Long Term Goals preview 00:04:00 Module 01: Things to Consider Before Starting a Business Plan Things to Consider Before Starting a Business Plan 00:04:00 Lesson 01 Identify Your Skills 00:04:00 Lesson 02 Audit the Market Demand of Your Idem 00:04:00 Lesson 03 Check for Availability of Resources 00:04:00 Lesson 04 Work on a Financial Plan 00:03:00 Lesson 05 Be Ready to Face Failure 00:03:00 Module 02: The Elements of a Business Plan The Elements of a Business Plan 00:03:00 Lesson 01 Mission Statement (Company Overview) 00:04:00 Lesson 02 Marketplace Opportunity 00:05:00 Lesson 03 Product/Service Information 00:04:00 Lesson 04 Sales/Market Plan 00:04:00 Lesson 05 Financials 00:04:00 Module 03: Who Are You Writing the Business Plan For Who Are You Writing the Business Plan For 00:04:00 Lesson 01 You Want to Start a Business 00:03:00 Lesson 02 You Own an Established Firm and are Seeking Help 00:04:00 Lesson 03 You Need to Determine Your Objectives 00:04:00 Lesson 04 You're Trying to Predict the Future 00:04:00 Lesson 05 You Want to Use it to Raise Money 00:03:00 Module 04: The Purpose of a Business Plan The Purpose of a Business Plan 00:03:00 Lesson 01 Provide a Road Map 00:04:00 Lesson 02 Understand What to Focus On 00:04:00 Lesson 03 Raise finance 00:04:00 Lesson 04 Manage your Business Effectively 00:04:00 Lesson 05 Enlightening Executive Talent 00:04:00 Module 05: How a Business Plan Can Help with Long Term Success How a Business Plan Can Help with Long Term Success 00:04:00 Lesson 01 A Business Plan Is Simply a Must-Have for Some Businesses 00:05:00 Lesson 02 A Business Plan Helps You Make Decisions 00:03:00 Lesson 03 A Business Plan Can Be a Reality Check 00:05:00 Lesson 04 A Business Plan Can Give You New Ideas 00:05:00 Lesson 05 A Business Plan Creates an Action Plan 00:03:00 Module 06: Reasons You Need a Business Plan Reasons You Need a Business Plan 00:04:00 Lesson 01 Gain a Deep Understanding of Your Market 00:03:00 Lesson 02 Hold Yourself Accountable 00:04:00 Lesson 03 Know Your Message 00:05:00 Lesson 04 Confirm the Math 00:06:00 Lesson 05 Iron Out Possible Kinks 00:04:00 Module 07: Conclusion Review 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Unlock your full potential and skyrocket your productivity with our specialized Productivity Increasing Training course. Gain practical strategies, tools, and techniques to maximize efficiency, prioritize tasks effectively, and achieve your goals with ease. Elevate your performance and transform your work habits starting today!

Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Google Ads Welcome to Google Ads Masterclass! 00:12:00 ow to Make the Most of This Course, Plus a Sneak Peak of What's to Come! 00:19:00 Google Ads Formula Calculator 00:14:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00 Creating And Setting Up Our First Google Ads Account Creating Your First Gooogle Ads Account 00:08:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:13:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:09:00 Viewing Location Reports in Google Ads 00:14:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:12:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:05:00 Bidding Strategies: Target Search Page Location 00:05:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:07:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:04:00 Bidding Strategies: Manual CPC Bidding 00:04:00 Introduction to Dynamic Search Ads! 00:07:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:08:00 Promotion Extensions 00:09:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Structuring Your Ads Groups Like a Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:06:00 Creating Our First Ad Group in Google Ads 00:09:00 How To Write Killer Ads in Google ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:05:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:02:00 Best Practices for Successful Text Ads 00:14:00 Real Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:38:00 Creating Our First Ad in Google Ads 00:13:00 Setting Up Your Adwords Billing Configuring Your Billing Details in Google Ads 00:05:00 Keywords In Depth - The Heartbeat Of Your Account Keyword Basics_ Keywords vs Queries 00:08:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:06:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:06:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:11:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:15:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:16:00 Keyword Planning: Understanding the Buyer Funnel 00:11:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:11:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:16:00 Keyword Organization: Formatting Keywords in Excel 00:11:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:13:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Account Structure - How to Structure Ad Groups Like a Pro Account Structure_ How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:10:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 The Incredible Dynamics of The Adwords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00 Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How ToUse Your Website To Make The Best Campaigns Possible 00:15:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:06:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Making Your Ads Unstoppable With Multiple Ad Extensions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Remarking - Your Secret Weapon To Converting Like a Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:12:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:13:00 Keeping Track of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:17:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:09:00 Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:11:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Using Adwords Scripts to Enhance Performance And Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script Part 1 00:11:00 Bidding To Average Position AdWords Script Part 2 00:14:00 Conclusion ... Goodbye For Now! Conclusion 00:03:00 Bonus Material! Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:22:00 Assessment Assessment - Google Ads Masterclass 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Take your business skills to the next level with our Competitive Business Strategies course, which includes a mini MBA. With modules covering everything from business law to entrepreneurship, you'll gain a comprehensive understanding of the foundations of business management. Our course will help you develop the skills and knowledge needed to succeed in a competitive business environment. Learning outcomes: Gain a comprehensive understanding of Business Management. Develop the skills to plan and execute successful business strategies. Learn the importance of effective communication and negotiation in a business setting. Understand the fundamentals of finance, accounting, and marketing. Acquire knowledge of corporate social responsibility and risk management. Learn to avoid common management mistakes. Our Competitive Business Strategies with Mini MBA course is designed to provide students with a comprehensive understanding of Business Management. With 25 modules covering everything from the foundations of business to project management, you'll gain a well-rounded education that will enable you to tackle any challenge that comes your way. Through this course, you'll learn how to plan and execute successful business strategies, including effective communication and negotiation techniques. You'll also gain an understanding of the fundamentals of finance, accounting, and marketing, which are essential for any business to succeed. Additionally, you'll explore the importance of corporate social responsibility and risk management, as well as how to avoid common management mistakes. Whether you're an entrepreneur looking to start your own business or a seasoned professional seeking to enhance your skills, our Competitive Business Strategies course will equip you with the knowledge and expertise you need to succeed in the ever-changing world of Business Management. Join us today to unlock your potential and take your career to new heights! Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring entrepreneurs Business professionals seeking to enhance their skills Managers and executives Individuals looking to gain a well-rounded education in Business Management Career path Business Manager (£24,000 - £60,000 per year) Operations Manager (£28,000 - £60,000 per year) Marketing Manager (£23,000 - £68,000 per year) Human Resource Manager (£24,000 - £56,000 per year) Entrepreneur (Salary varies depending on the business) Project Manager (£27,000 - £70,000 per year)