What do you want to achieve with your marketing strategy? Your marketing objectives are the basis for all of your marketing activities and the foundation of your marketing strategy. This Microcast details what every entrepreneur should measure, where to target your customers, and how to evaluate the marketing methods of competitors. You will also learn how to decide what goals and measurements are right for your business—setting specific sales growth goals, landing partnerships, expanding distribution, and more.
Feeling Stuck in Your Career? The Sales, Marketing, Business Development and Customer Service Bundle is Your Skill-Building Solution. This exceptional collection of 30 premium courses is designed to encourage growth and improve your career opportunities. Suited to meet different interests and goals, the Business Development, Sales and Marketing bundle provides an engaging learning experience, helping you learn skills across various disciplines. With Sales, Marketing, Business Development and Customer Service Bundle, you'll have a personalised journey that aligns with your career goals and interests. This comprehensive package helps you confidently tackle new challenges, whether entering a new field or enhancing your existing knowledge. The Business Development, Sales and Marketing,bundle is your gateway to expanding your career options, increasing job demand, and enhancing your skill set. By enrolling in this bundle, you'll receive complimentary PDF certificates for all courses, adding value to your resume at no extra cost. Develop key skills and achieve important progress in your career and personal development. Start your journey today and experience the transformative impact of the Sales, Marketing, Business Development and Customer Service bundle on your job life and career growth! This Sales, Marketing, Business Development and Customer Service Bundle Comprises the Following CPD Accredited Courses: Course 01: SALES Course 02: Marketing Principles Course 03: Marketing Strategies for Business Course 04: NLP For Sales, Persuasion & Influence Course 05: Sales Negotiation Training Course Course 06: The Ultimate Sales Training Blueprint: How To Master Sales Course 07: Sales Training: Master Your Sales Pitch Course 08: Salesforce Heroku Masterclass Course 09: Cold Call to Boost Sales Course 10: Marketing Secrets for High Sales Course 11: How To Build Sales Funnels With Click Funnels Course 12: Creating Highly Profitable Sales Funnels Course 13: Learn to Create A Selling Strategy that Drives Sales Course 14: Know the Selling Strategies that Boost Customer Acquisition Course 15: Increase Your Sales Through a Profitable Pricing Strategy Course 16: Commercial law Course 17: The #1 LinkedIn Marketing & Sales Lead Generation Blueprint Course 18: Learn Business Development & Sales from A-Z Course 19: 10 Sales Secrets for Success Course 20: KYC Course 21: Customer Relationship Management (CRM) Course 22: Phone-Based Customer Service Course 23: Get a Job in Sales: Your Fast Track to Career Success Course 24: Sales Analysis in Excel Course 25: New Functions in Microsoft Excel 2021 Course 26: Career Development Plan Fundamentals Course 27: CV Writing and Job Searching Course 28: Learn to Level Up Your Leadership Course 29: Networking Skills for Personal Success Course 30: Ace Your Presentations: Public Speaking Masterclass What will make you stand out? Upon completion of this online Sales, Marketing, Business Development and Customer Service Bundle, you will gain the following: CPD QS Accredited Proficiency with this Business Development, Sales and Marketing, Bundle After successfully completing the Business Development, Sales and Marketing, bundle, you will receive a FREE PDF Certificate from REED as evidence of your newly acquired abilities. Lifetime access to the whole collection of learning materials of this Business Development, Sales and Marketing, Bundle The online test with immediate results You can study and complete the Business Development, Sales and Marketing, bundle at your own pace. Study for the Business Development, Sales and Marketing, bundle using any internet-connected device, such as a computer, tablet, or mobile device. The Sales, Marketing, Business Development and Customer Service bundle is a premier learning resource, with each course module holding respected CPD accreditation, symbolising exceptional quality. The content is packed with knowledge and is regularly updated to ensure it remains relevant. This bundle offers not just education but a constantly improving learning experience designed to enrich both your personal and professional development. Advance the future of learning with the Business Development, Sales and Marketing, bundle, a comprehensive, complete collection of 30 courses. Each course in the Business Development, Sales and Marketing, bundle has been handpicked by our experts to provide a broad range of learning opportunities. Together, these modules form an important and well-rounded learning experience. Our mission is to deliver high-quality, accessible education for everyone. Whether you are starting your career, switching industries, or enhancing your professional skills, the Business Development, Sales and Marketing, bundle offers the flexibility and convenience to learn at your own pace. Make the Business Development, Sales and Marketing, package your trusted partner in your lifelong learning journey. CPD 300 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Sales, Marketing, Business Development and Customer Service is perfect for: Expand your knowledge and skillset for a fulfilling career with the Business Development, Sales and Marketing, bundle. Become a more valuable professional by earning CPD certification and mastering in-demand skills with the Business Development, Sales and Marketing, bundle. Discover your passion or explore new career options with the diverse learning opportunities in the Business Development, Sales and Marketing, bundle. Learn on your schedule, in the comfort of your home - the Business Development, Sales and Marketing, bundle offers ultimate flexibility for busy individuals. Requirements You are warmly invited to register for this bundle. Please be aware that no formal entry requirements or qualifications are necessary. This curriculum has been crafted to be open to everyone, regardless of previous experience or educational attainment. Career path Gain a wide range of skills across various fields, improve your problem-solving capabilities, and keep current with industry trends. Perfect for those aiming for career advancement, exploring a new professional direction, or pursuing personal growth. Begin your journey with the Business Development, Sales and Marketing, bundle. Certificates CPD Certificates Digital certificate - Included
Classroom/in-person IAM Diploma course in Central Manchester UK. Get trained in Advanced Asset Management.
Online Asset Management Diploma course. Sit the IAM Diploma anywhere in the world
Innovation Project Management: On-Demand Companies need growth for survival. Companies cannot grow simply through cost reduction and reengineering efforts. This program describes the relationship that needs to be established between innovation, business strategy, and project management to turn a creative idea into a reality. We will explore the importance of identifying the components of an innovative culture, existing differences, challenges, and the new set of skills needed in innovation project management. Companies need growth for survival. Companies cannot grow simply through cost reduction and reengineering efforts. Innovation is needed and someone must manage these innovation projects. Over the past two decades, there has been a great deal of literature published on innovation and innovation management. Converting a creative idea into reality requires projects and some form of project management. Unfortunately, innovation projects, which are viewed as strategic projects, may not be able to be managed using the traditional project management philosophy we teach in our project management courses. There are different skill sets needed, different tools, and different life-cycle phases. Innovation varies from industry to industry and even companies within the same industry cannot come to an agreement on how innovation project management should work. This program describes the relationship that needs to be established between innovation, business strategy, and project management to turn a creative idea into a reality. We will explore the importance of identifying the components of an innovative culture, existing differences, challenges, and the new set of skills needed in innovation project management. What you Will Learn Explain the links needed to bridge innovation, project management, and business strategy Describe the different types of innovation and the form of project management each require Identify the differences between traditional and innovation project management, especially regarding governance, human resources management challenges, components of an innovative culture and competencies needed by innovation project managers Establish business value and the importance of new metrics for measuring and reporting business value Relate innovation to business models and the skills needed to contribute in the business model development Recognize the roadblocks affecting innovation project management and their cause to determine what actions can be taken Determine the success and failure criteria of an innovation project Foundation Concepts Understanding innovation Role of innovation in a company Differences between traditional (operational) and strategic projects Innovation management Differences between innovation and R&D Differing views of innovation Why innovation often struggles Linking Innovation Project Management to Business Strategy The business side of innovation project management The need for innovation targeting Getting close to the customers and their needs The need for line-of-sight to the strategic objectives The innovation enterprise environmental factors Tools for linking Internal Versus External (Co-creation) Innovation Open versus closed innovation Open innovation versus crowdsourcing Benefits of internal innovation Benefits of co-creation (external) innovation Selecting co-creation partners The focus of co-creation The issues with intellectual property Understanding co-creation values Understanding the importance of value-in-use Classification of Innovations and Innovation Projects Types of projects Types of innovations Competency-enhancing versus competency-destroying innovations Types of innovation novelty Public Sector of Innovation Comparing public and private sector project management Types of public service innovations Reasons for some public sector innovation failures An Introduction to Innovation Project Management Why traditional project management may not work The need for a knowledge management system Differences between traditional and innovation project management Issues with the 'one-size-fits-all' methodology Using end-to-end innovation project management Technology readiness levels (TRLs) Integrating Kanban principles into innovation project management Innovation and the Human Resources Management Challenge Obtaining resources Need for a talent pipeline Need for effective resource management practices Prioritizing resource utilization Using organizational slack Corporate Innovation Governance Types of innovation governance Business Impact Analysis (BIA) Innovation Project Portfolio Management Office (IPPMO) Using nondisclosure agreements, secrecy agreements, confidentiality agreements, and patents Adverse effects of governance decisions Innovation Cultures Characteristics of a culture for innovation Types of cultures Selecting the right people Linking innovation to rewards Impact of the organizational reward system Innovation Competencies Types of innovation leadership The need for active listening Design thinking Dealing with ambiguity, uncertainty, risks, crises, and human factors Value-Based Innovation Project Management Metrics Importance of innovation project management metrics Understanding value-driven project management Differences between benefits and value - and when to measure Traditional versus the investment life cycle Benefits harvesting Benefits and value sustainment Resistance to change Tangible and intangible innovation project management metrics Business Model Innovation Business model characteristics Impact of disruptive innovation Innovation Roadblocks Roadblocks and challenges facing project managers Ways to overcome the roadblocks Defining Innovation Success and Failure Categories for innovation success and failure Need for suitability and exit criteria Reasons for innovation project failure Predictions on the Future of Innovation Project Management The Six Pillars of changing times Some uses for the new value and benefits metrics
Become a financial crime prevention superhero with LGCA’s help! Pick up everything you need to know to join a company’s AML function and start fighting crime with your newfound knowledge and skills. The Certificate in AML provides participants with a thorough understanding of what constitutes Money Laundering (ML) and how financial institutions should respond to increasingly complex attempts by criminal individuals and entities to process proceedings from illegal activities in a manner that enables them to enjoy such illegal proceedings.
Business Relationship Management Fundamentals: On-Demand Business Relationship Management (BRM) Fundamentals introduces BRM as a capability, role, and discipline. Participants can expect an interactive and lively one-day session, with a high-level introduction to successfully navigate the complexity of BRM. What you will Learn During this course, we will show you how to: Define BRM as a capability, role, and discipline Describe what a BRM does and does not do Provide the language needed to change perceptions and perspectives Learn how the BRM discipline interacts with other disciplines (project management, architecture, Business Analysts, Business functions, strategy, etc..) inside an organization Explain the basic introduction to the different frameworks, processes, and models to bring structure and guidance to BRM Introductions and Expectations Business Relationship Management Institute Knowledge path to success Business Relationship Management (BRM) Defined BRM DNA = Develop, Nurture, and Advance BRM as a capability, role, and discipline Why BRM BRM is the answer to converging functions as strategic partners sharing ownership of strategy and results BRM evolves enterprise culture BRM capability builds strategic partnerships and drives business value BRM in Action Evolving enterprise culture Building strategic partnerships Driving business value BRM Results Relationships Business value BRM artifacts Communications Summary Reasons BRM fails Certificate of Experience: BRM Fundamentals What is next?
The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually
Want learn how to use social media to market your business effectively? Join this short course from Let’s Do Marketing to learn how to create your social media strategy for success – and come away with the knowledge, skills and confidence to start connecting with your customers online!
Online Asset Management course. This IAM Certificate course will be hosted online, October 2023.