Set your business apart with the 'Branding Fundamentals for New Business' course, a comprehensive program designed to equip budding entrepreneurs and business owners with essential branding skills. This course is a journey through the core principles of effective branding, starting with an introduction to the psychological aspects of why people buy. Each section unfolds a new layer of branding knowledge, from understanding how to stand out as a business owner to mastering the art of storytelling in brand building. The curriculum intricately blends theoretical insights with practical applications, ensuring a well-rounded grasp of branding concepts. Delve into the nuances of brand personality through character typology, the Japanese concept of Ikigai, and the Big Hairy Audacious Goal (BHAG) framework. The course further explores the creation of a strong brand identity, including the development of core values, mission, vision, and their application in real-world scenarios. Learners will also uncover the secrets behind successful naming strategies and brand architecture. The latter sections focus on the power of storytelling and visual identity, including how to collaborate effectively with designers to create a compelling brand image. This course is an essential toolkit for anyone aspiring to create a brand that resonates deeply with its target audience. Learning Outcomes Understand the psychological factors influencing consumer purchases. Develop unique branding strategies to distinguish your business. Master the art of creating and communicating a compelling brand story. Learn the intricacies of visual identity and how to collaborate with designers. Acquire practical skills in naming and building a coherent brand architecture. Why choose this Branding Fundamentals for New Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Branding Fundamentals for New Business course for? Entrepreneurs looking to establish a strong brand presence. Business owners seeking to enhance their branding strategies. Marketing professionals aiming to deepen their branding knowledge. Start-up founders wanting to build a distinctive brand identity. Designers and creatives interested in understanding the business aspects of branding. Career path Brand Manager: £28,000 - £50,000 Marketing Strategist: £30,000 - £55,000 Creative Director: £35,000 - £60,000 Brand Consultant: £32,000 - £52,000 Entrepreneur: Variable Graphic Designer: £25,000 - £40,000 Prerequisites This Branding Fundamentals for New Business does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01 1.1 Introduction 00:02:00 1.2 Why Do People Buy? 00:05:00 Section 02 2.1 Standout as a Business Owner 00:03:00 2.2. Hybrid Model 00:01:00 2.3. Character Typology 00:04:00 2.4 Ikigai 00:02:00 2.5. BHAG 00:02:00 Section 03 3.1 Values 00:08:00 3.2 Abilities 00:04:00 3.3 Mission 00:08:00 3.4 Vision 00:03:00 3.5 How to Use Mission and Vision 00:03:00 Section 04 4.1. What are Archetypes 00:04:00 4.2. Paradise Archetypes 00:06:00 4.3. Structure Bringer Archetypes 00:07:00 4.4. Connection Seeker Archetypes 00:06:00 4.5. Mark Leaver Archetypes 00:06:00 Section 05 5.1. Importance of Naming 00:06:00 5.2. Basic Naming Approaches 00:05:00 5.3. Special Circumstances on Naming 00:04:00 5.4. Naming for Solopreneurs 00:03:00 5.5. Brand Architecture 00:06:00 Section 06 6.1. The Importance of Storytelling 00:02:00 6.2. How to Write and Use a Brand Story 00:09:00 Section 07 7.1. What is a Visual Identity 00:03:00 7.2. Visual Identity Booklet 00:05:00 7.3. Working with a designer and Final Notes 00:06:00 Resource Resource - Branding Fundamentals for New Business 00:00:00
In the heart of every maternity unit lies a dedicated team of professionals, ensuring the well-being of both mother and child. Among these unsung heroes, the maternity healthcare assistant plays a pivotal role, offering support and care during one of life's most transformative moments. The 'Maternity Healthcare Assistant & Support Worker' course is meticulously designed to equip learners with the knowledge and skills required to thrive in a healthcare assistant maternity unit. Spanning 16 comprehensive modules, this course delves deep into the intricacies of maternity care, from understanding the basics of reproductive anatomy to mastering the art of effective communication in a high-pressure environment. By the end of this course, learners will not only have a profound understanding of the responsibilities of a maternity healthcare assistant but will also be well-prepared to embark on a rewarding career in the healthcare assistant maternity unit. With a curriculum that's both comprehensive and engaging, this course is a beacon for those aspiring to make a difference in the world of maternity care. Learning Outcomes Understand the foundational concepts and terminologies associated with maternity care. Gain insights into the reproductive anatomy and the various stages of pregnancy. Develop skills to provide support during labour, postnatal care, and infant feeding. Recognise the significance of perinatal mental health and ways to promote a healthy pregnancy. Enhance interpersonal skills, including empathy, effective communication, and team collaboration. Why buy this Maternity Healthcare Assistant & Support Worker Course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Maternity Healthcare Assistant & Support Worker Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this Maternity Healthcare Assistant & Support Worker course for? Aspiring healthcare professionals keen on specialising in maternity care. Individuals looking to transition into the healthcare sector with a focus on maternity. Current healthcare workers aiming to expand their knowledge in maternity support. Those interested in understanding the physiological and psychological aspects of pregnancy. Anyone passionate about ensuring the well-being of mothers and newborns. Career path Maternity Healthcare Assistant: £18,000 - £22,000 Annum Support Worker in Maternity Unit: £20,000 - £24,000 Annum Antenatal Care Specialist: £25,000 - £30,000 Annum Postnatal Support Worker: £22,000 - £26,000 Annum Newborn Care Specialist: £27,000 - £32,000 Annum Perinatal Mental Health Counsellor: £28,000 - £34,000 Annum Prerequisites This Maternity Healthcare Assistant & Support Worker does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Maternity Healthcare Assistant & Support Worker was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction to Maternity Care Introduction to Maternity Care 00:16:00 Module 02: Terminology and Abbreviations for Maternity Care Assistant Terminology and Abbreviations for Maternity Care Assistant 00:26:00 Module 03: Reproductive Anatomy & Physiology Reproductive Anatomy & Physiology 00:36:00 Module 04: Antenatal Care and Screening Antenatal Care and Screening 00:48:00 Module 05: Support in Labour: Intrapartum Care Support in Labour Intrapartum Care 00:43:00 Module 06: Postnatal Care Postnatal Care 00:21:00 Module 07: Nurture and Nature: The Healthy Newborn Nurture and Nature The Healthy Newborn 00:27:00 Module 08: Infant feeding Infant feeding 00:29:00 Module 09: Newborn Infection Newborn Infection 00:40:00 Module 10: Care During the Third Stage of Labour Care During the Third Stage of Labour 00:25:00 Module 11: Perinatal mental health Perinatal mental health 00:32:00 Module 12: Supporting a Healthy Pregnancy Supporting a Healthy Pregnancy 00:36:00 Module 13: Effective Communication Effective Communication 00:29:00 Module 14: Empathy and Comfort Skills Empathy and Comfort Skills 00:18:00 Module 15: Team Working Team Working 00:21:00 Module 16: Maternity Care Assistance as a Career Maternity Care Assistance as a Career 00:33:00 Assignment Assignment - Maternity Healthcare Assistant & Support Worker 00:00:00
Know Selenium WebDriver concepts, but need to know how to build a framework by putting together all the knowledge? Are you a quality assurance automation professional willing to intensify your current test automation skill sets? Are you looking to step into the automation industry with the latest technologies in the market? If the answer is yes, then this course is for you.
Immerse yourself in the world of hospitality with a focus on restaurant management. This course takes you through an extensive journey from understanding the hospitality industry to mastering the intricacies of restaurant leadership and food safety management. Explore the roles of front office and food and beverage operations, as well as the critical aspects of food safety legislation, contamination control, and hygiene practices. Equip yourself with the skills to ensure food safety and manage a restaurant's operations effectively. Learning Outcomes: Gain insights into hospitality management and the hotel industry. Develop a deep understanding of restaurant industry dynamics. Acquire skills in restaurant leadership and effective management. Learn the processes of selection, recruitment, and training in hospitality. Master front office operations and food and beverage management. Explore food safety principles, legislation, and management systems. Understand contamination hazards and methods for control. Gain knowledge about food-borne illnesses, hygiene, and premises design. Why buy this Restaurant Management? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Restaurant Management you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Restaurant Management course is ideal for Aspiring restaurant managers seeking comprehensive training. Hospitality professionals transitioning to restaurant management. Individuals interested in the food and beverage sector. Current restaurant staff looking to advance in their careers. Prerequisites This Restaurant Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Restaurant Manager - Average Earnings: £25,000 - £40,000 per year. Food and Beverage Manager - Average Earnings: £25,000 - £40,000 per year. Hospitality Manager - Average Earnings: £30,000 - £45,000 per year. Hotel Operations Manager - Average Earnings: £35,000 - £55,000 per year. Catering Manager - Average Earnings: £25,000 - £40,000 per year. Course Curriculum Module 01: Introduction to Hospitality Management Introduction to Hospitality Management 00:21:00 Module 02: An Overview of Hotel Industry An Overview of Hotel Industry 00:15:00 Module 03: Restaurant Industry Restaurant Industry 00:32:00 Module 04: Restaurant Leadership and Management Restaurant Leadership and Management 00:22:00 Module 05: The Process of Selection and Recruitment in Hospitality Industry The Process of Selection and Recruitment in Hospitality Industry 00:18:00 Module 06: The Process of Development and Training in Hospitality Industry The Process of Development and Training in Hospitality Industry 00:21:00 Module 07: Management of Front Office Operations Management of Front Office Operations 00:16:00 Module 08: Management of Food and Beverage Operations Management of Food and Beverage Operations 00:17:00 Module 09: Food Safety - An Introduction Food Safety - An Introduction 00:26:00 Module 10: Supervision of Food Safety Supervision of Food Safety 00:34:00 Module 11: Food Safety Legislation Food Safety Legislation 00:31:00 Module 12: Food Safety Management System Food Safety Management System 00:41:00 Module 13: Food Safety Management Tools Food Safety Management Tools 00:27:00 Module 14: Contamination Hazards Contamination Hazards 00:26:00 Module 15: Controlling Contamination Controlling Contamination 00:36:00 Module 16: Food Poisoning (Bacterial) and Food-Borne Illness Food Poisoning (Bacterial) and Food-Borne Illness 00:29:00 Module 17: Food Poisoning (Non-Bacterial) Food Poisoning (Non-Bacterial) 00:29:00 Module 18: Personal Hygiene Personal Hygiene 00:27:00 Module 19: Food Premises and Equipment: The Design and Construction Food Premises and Equipment: The Design and Construction 00:30:00 Module 20: Pest Management Pest Management 00:26:00 Module 21: Food Safety Training for the Staff Food Safety Training for the Staff 00:15:00 Assignment Assignment - Restaurant Management 00:00:00
Unlock a brighter, worry-free future with our transformative course, 'Overcome Overthinking and Worrying.' Dive into a journey of self-discovery and empowerment as you learn to break free from the chains of anxiety and excessive thinking. With eight comprehensive sections and expert guidance, this course equips you with the tools to conquer your mind and regain control over your life. Say goodbye to relentless worry and embrace a path to a more peaceful and fulfilling existence. Learning Outcomes Develop a deep understanding of thought patterns and their impact on your well-being. Master the art of thought journaling to gain insight into your inner world. Identify and challenge limited thinking patterns that hold you back. Learn effective relaxation exercises to manage stress and anxiety. Cultivate mindfulness and diffusion techniques for a calmer, more present mindset. Why buy this Overcome Overthinking and Worrying course? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Overcome Overthinking and Worrying there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this Overcome Overthinking and Worrying course for? Individuals seeking relief from chronic overthinking and anxiety. Professionals looking to enhance their mental resilience and productivity. Students aiming to improve their focus and concentration. Anyone interested in personal growth and inner transformation. Those committed to living a more balanced, worry-free life. Prerequisites This Overcome Overthinking and Worrying does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Overcome Overthinking and Worrying was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Life Coach: £25,000 - £60,000 per annum Counsellor: £22,000 - £50,000 per annum Mental Health Support Worker: £18,000 - £30,000 per annum HR Specialist: £25,000 - £55,000 per annum Meditation Instructor: £20,000 - £45,000 per annum Wellness Consultant: £22,000 - £50,000 per annum Course Curriculum Section 01: Introduction to the Course Introduction to the Course 00:03:00 Section 02: Introduction to Thought Journaling Uncovering Automatic Thoughts 00:04:00 Understanding Feedback Loops 00:04:00 The Nature of Automatic Thoughts 00:01:00 Characteristics of Automatic Thoughts Part 01 00:08:00 Characteristics of Automatic Thoughts Part 02 00:08:00 Thought Journal 00:02:00 Section 03: Introduction to Limited Thinking Patterns Filtering 00:02:00 Polarised Thinking 00:02:00 Overgeneralise Thinking 00:02:00 Mind Reading 00:02:00 Catastrophising 00:01:00 Magnifying 00:02:00 Personalisation 00:01:00 Shoulds 00:02:00 Composing Balanced Alternative Thoughts 00:08:00 Using Thought Journal for Limited Thinking Patterns 00:02:00 Section 04: Introduction to Hot Thoughts Eight Steps for Changing Hot Thoughts 00:07:00 Section 05: Introduction to Relaxation Exercises Abdominal Breathing 00:15:00 Progressive Muscle Relaxation 00:11:00 Relaxation without Tension 00:01:00 Cue Controlled Relaxation 00:07:00 Visualisation 00:04:00 Section 06: Introduction to Controlling Worry Worry System 00:02:00 Relaxation 00:02:00 Risk Assessment 00:07:00 Worry Exposure 00:03:00 Worry Behaviour Prevention 00:02:00 Section 07: Introduction to Mindfulness and Diffusion The Thought Mechanism 00:02:00 Labelling Effect 00:01:00 The Meaning of Thoughts 00:02:00 Waterfall Metaphor 00:01:00 Mindfulness 00:03:00 Dealing with Anxiety 00:03:00 Section 08: Knowing What Really Matters Knowing What Really Matters 00:10:00 Section 09: Conclusion Conclusion 00:02:00
In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group
ADHD, Autism & Dyslexia Awareness Training. Gain invaluable insights and practical strategies, so you can better support neurodivergent individuals – whether at work, in the classroom, or at home.
Introduction to International Trade This module provides a foundational understanding of the development and significance of international trade, focusing on the UK's trade strategy and its global role. Participants will explore key topics such as trade definitions, the World Trade Organization (WTO), the evolution of customs, and major post-WW2 trade developments. Additionally, the module covers the UK's entry into and exit from the EU, and the current UK Digital Strategy for International Trade. **Agenda Highlights**: - Definitions and importance of international trade - Overview of the WTO - Customs fundamentals - Post-WW2 global trade growth - Impact of EU membership and Brexit - UK Digital Strategy for international trade growth
Transform workplace dynamics with our Conflict Resolution & Anger Management course. Gain expert skills in navigating and resolving conflicts, managing anger, and fostering a collaborative environment. Elevate your team’s productivity and morale by mastering these essential workplace competencies.