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Our self-leadership and executive development programme can be fully ITA SDS funded supporting leaders and business owners and creating a growth plan. SDS INDIVIDUAL TRAINING ACCOUNTS (ITA) Rely On Our Team for Your Executive Development The Power Within Training offers unrivalled executive development training for go-getters and self-starters throughout England and Scotland. Did you know that approximately 55% of people making their living in sales don’t have the right skills to be successful? Good sales skills are some of the rarest and most sought-after skills in the workforce. Whether you’re running a business, looking to progress further in your career or want to sharpen your skills before returning to work, our self-leadership training will help you develop the skills you need to succeed. After completing our executive development training, you’ll have a sales mindset and the skills to secure your ideal role, perform better, and utilise high-payoff action-planning techniques. Don’t hesitate to contact us to learn more information. OUR TRAINING SOLUTIONS What is Self-Leadership Executive Training? Self-Leadership Development Our self-leadership development course was designed to give you total control of your career, business, and professional life. Most professionals will spend more than 80% of their time at work or in business. We’ve structured our executive training to help those looking to enhance their career prospects or business success by taking advantage of our unique Motivational Intelligence seven steps to success framework. The seven-step success system will take you through a journey of self-discovery, self-awareness, and self-development, which enables you to understand the barriers and self-limiting obstacles that have been holding you back. The Power Within’s self-leadership training will guide you through overcoming these barriers and eliminating them from your life. If you are looking to stand out from the crowd and build a career or business you can be proud of, then this live classroom-based programme is definitely for you. Benefits of Self-Leadership Development The self-leadership training has been designed from the ground up to inspire, guide, and develop you into not only achieving your goals but being able to measure success in your career, help you find your dream job, and help make an immediate impact in everything you do. Completing our executive leadership development course will allow you to utilise emotional intelligence to get the best of your team while focusing on clear values and principles that increase your overall success and profitability. Working on your self-leadership skills will grant you greater insight into the factors hindering or impacting your success while giving you the tools to make decisions and get into action. Here are some additional benefits of our self-leadership training: Build Awareness – When you’re a leader, you must inspire and motivate people to achieve and go after the bigger picture for your organisation. You’ll need an effective and flexible leadership style to ensure your team succeeds. We’ll help you discover your leadership style and how you can use it effectively to the advantage of your business. Increase Team Engagement, Motivation, and Accountability – How can you expect your team to behave if you’re no longer motivated to succeed? The Power Within will give you the tools to keep striving toward success while ensuring your business is focused and motivated. Cultivating a High-Performance Culture – The right high-performance culture installs peak performance into every team member. Through our executive development, you’ll be able to help each reach their targets while they look for ways to improve constantly. Develop Strategic Skills – We’ll help you develop leadership skills and self-improvement goals, allowing you to introduce changes to your business based on your guiding visions while encouraging others to share the same vision. If you are looking to stand out from the crowd and build a career or business you can be proud of, then this live classroom-based programme is definitely for you. What Are the Key Skills Learned from Executive Development Training One of the first sets of vital skills for self-leadership you’ll learn is the ability to stop, step back, and reflect on the things that trigger us to react. When we react, we’re being controlled by the trigger. Another skill we’ll help instill is to consider intention. Intention is important to us, such as our values and what we’re trying to achieve. When you become intentional, you start to live a life of choice. Self-leadership and executive development are a journey. The more self-leadership we attain, the more successful we’ll become. The more successful we become, the more self-leadership we need. Here are some additional critical skills you’ll learn from our self-leadership training: Self-Awareness – It’s vital to hone your ability to see yourself as clearly as you are. This skill takes dedication, introspection, and mindfulness. Also, a dose of self-awareness helps with self-control, self-confidence, and feelings of validation. Overall, you should be open to critique and accountability. Goal Setting – A good self-leader must be proactive in not only identifying their goals but how to reach those goals in a manageable manner. Our executive development training will teach you how to break down a larger goal into more attainable steps to avoid burnout while helping you celebrate smaller milestones. Self-Motivation – A classic way to handle self-motivation is to divide long-term goals into smaller, more attainable ones. This optimization means recognising what about the goal that appeals to you, then forming a strategy that aligns with your strengths and values toward that goal. Constructive Thought Patterns – Through our leadership skills and self-improvement course, you’ll be able to review your performance and assess your intentions and effectiveness while providing an opportunity to ensure your strategies are geared towards success. This is done by focusing on improving strengths and the mental imagery of yourself that recognizes your capacity to grow, develop, and change. Self-leadership training teaches you to see yourself as having the ability to create, improvise, innovate, and adapt. OUR LIVE WORKSHOPS ARE BACK What’s Covered in Our Executive Development? Self-Leadership "It's a mindset thing" When you undergo our self-leadership training, you’ll experience several modules designed to allow your conscious and subconscious belief systems to work together for a predetermined goal or set of outcomes. Self-leadership is one skill that will significantly impact your career, team, and even your life’s happiness. Our executive leadership development course promotes bold and powerful decisions to get you back into the driver’s seat of your life and make the best of each day by setting goals, shifting your mindset, and finding your purpose. During each module, we’ll work with you and help you design and deliver your team leadership programmes catered to your team and your business dynamic. Our goal is to allow you to evolve into a bigger and better leader. Here are some of the modules in our self-leadership training: Unleash Your True Potential Create Your Personalised 7-Step Success Framework Peak Performance and Self-Mastery Growth Mindset and Mindset Performance The Power of Feedback Taking Back Control of Your Personal & Professional Journey Goal Setting & Defining If you are looking to stand out from the crowd and build a career or business you can be proud of, then this live classroom-based programme is definitely for you. Discover Who’s Leading Our Self-Leadership Training James Fleming, the co-creator of The Power Within, will lead your self-leadership training. James founded The Power Within with his wife, Enas Fleming. They wanted to inspire people around the world to think better, be better and achieve more. James believes that everyone can be whatever they set their minds to. Founding The Power Within allowed James to turn that deep knowledge into a business that helps others think bigger, better, and achieve more daily. He strives to give leaders the tools and knowledge to achieve their full potential while increasing their self-confidence and self-belief through Motivational Intelligence Revolution. James wants to support today’s businesses to become tomorrow’s leaders. Course Overview Our self-leadership development course is a quick-paced training that is between eight and twelve hours in length. After you attend the face-to-face workshops, you’ll be given access to our online self-leadership training portal. This allows you to continue your journey of self-development by ensuring you’ll always have a system and process to fall back on when you need it. One of the best parts of our executive development course is that you receive this information fully funded. Even if you aren’t eligible for funding, you can still invest in this course and begin a new chapter of professional development for yourself. Elevate yourself if any of our eligibility requirements apply and you early less than 22,000 a year.

This course applies strategic direction to the procurement process, aiding the evaluation of the supply market environment and its complex dynamics.

Mastering Segmenting and Positioning in Marketing: A Comprehensive Guide for Success Introduction In the dynamic field of marketing, mastering segmentation and positioning is crucial to developing effective strategies that resonate with target audiences. Whether you are a student navigating complex assignments or a professional refining your skills, understanding the nuances of these concepts is essential. Segmenting Positioning Assignment Help can provide you with the guidance needed to enhance your knowledge and tackle challenging tasks with confidence. Understanding Market Segmentation Market segmentation is the process of dividing a broad consumer or business market into sub-groups based on shared characteristics. These groups could be divided by demographics, psychographics, behavior, or geographic location. The objective is to tailor marketing strategies that cater specifically to each segment, ensuring more targeted and effective communication. Segmentation plays a vital role in helping marketers understand the different needs of various customer groups. By identifying these unique traits, businesses can allocate resources more efficiently, create products that meet customer demands, and develop messaging that resonates with a particular audience. For students, mastering the principles of segmentation is essential for excelling in marketing courses. When tackling your assignments, it’s important to grasp the four main types of market segmentation: Demographic Segmentation: Based on variables like age, gender, income, education, and occupation. Psychographic Segmentation: Focuses on psychological aspects such as lifestyle, values, and personality traits. Behavioral Segmentation: Involves grouping consumers based on behavior patterns like purchase history, brand loyalty, or usage rates. Geographic Segmentation: Divides markets based on location, such as country, region, or city. Acquiring a solid understanding of these categories can give you the edge needed to excel in marketing. However, if you’re finding it difficult to put these theories into practice, Segmenting Positioning Assignment Help can provide the expert guidance required to succeed. The Importance of Positioning in Marketing Strategy Positioning is the next critical step after segmentation. Once a company has identified its market segments, it must determine how to position its products or services within those segments. Effective positioning means that a company’s offerings are clearly differentiated from competitors in the minds of consumers. There are three main approaches to positioning: Competitive Positioning: Emphasizes how a product stands against competitors. Product Feature Positioning: Highlights specific features or benefits that appeal to the target market. Price-Based Positioning: Focuses on offering value through price differentiation, often targeting budget-conscious consumers. Understanding these positioning strategies is critical to creating a strong brand identity. In marketing assignments, you’ll often be asked to develop a positioning strategy that fits with a company’s overall marketing goals and customer expectations. Struggling with positioning concepts? Segmenting Positioning Assignment Help can offer you the in-depth knowledge and practical advice needed to navigate these assignments successfully. How to Apply Segmenting and Positioning in Real-World Marketing Applying segmentation and positioning in the real world goes beyond theory. It requires critical thinking, creativity, and analytical skills to develop a marketing strategy that truly speaks to the target audience. Here’s how you can apply these concepts effectively: Conduct Thorough Market Research: Understanding your target audience through research is the foundation of both segmentation and positioning. Use surveys, interviews, and data analysis to gather insights into consumer behavior and preferences. Identify Key Customer Segments: Based on your research, identify the segments that are most likely to be interested in your product or service. Tailor your marketing efforts to these groups for maximum impact. Develop a Clear Positioning Statement: Craft a message that clearly communicates the unique benefits of your offering. Ensure that it differentiates your product from competitors and resonates with the target segment. Consistently Communicate Your Positioning: Your positioning should be reflected in all aspects of your marketing, from advertising to customer service. Consistency is key to building brand loyalty and trust. Completing assignments that require you to apply these real-world skills can be challenging. Segmenting Positioning Assignment Help can assist you in crafting well-researched and structured assignments that demonstrate a clear understanding of these concepts. The Role of Segmentation and Positioning in Digital Marketing With the rise of digital marketing, segmentation and positioning have become more sophisticated. Online platforms provide marketers with vast amounts of data, enabling them to create more refined segments and develop highly targeted campaigns. Whether through social media, email marketing, or pay-per-click advertising, businesses can now reach specific audiences with laser precision. For students studying digital marketing, it’s crucial to understand how segmentation and positioning are applied in this context. Some key areas to focus on include: Targeted Advertising: Platforms like Google Ads and Facebook allow businesses to target ads based on demographics, interests, behaviors, and locations. This enables more efficient use of marketing budgets and improves conversion rates. Personalization: Modern consumers expect personalized experiences. By segmenting audiences and positioning products effectively, marketers can deliver tailored messages that resonate on an individual level. Data-Driven Decisions: Analytics tools provide valuable insights into consumer behavior, allowing businesses to refine their segmentation and positioning strategies over time. Understanding these digital marketing applications can give you a competitive edge in your assignments. If you need further guidance, Segmenting Positioning Assignment Help is available to offer tailored support for your digital marketing studies. How Segmenting and Positioning Lead to Business Success Businesses that master segmentation and positioning often outperform their competitors. By targeting the right audience with the right message, they can increase customer engagement, build brand loyalty, and drive sales. Some of the key benefits include: Improved Customer Satisfaction: When companies understand the unique needs of their target segments, they can deliver products and services that meet those needs more effectively. Increased Market Share: Positioning a brand as the best solution for a particular market segment can lead to a larger market share and greater profitability. Enhanced Brand Perception: A well-positioned brand is seen as more credible and reliable by consumers, helping to build long-term customer relationships. For students, understanding these benefits is essential for crafting successful marketing strategies in your coursework. If you’re finding it difficult to connect these concepts with real-world business outcomes, Segmenting Positioning Assignment Help can guide you through the process. Conclusion Segmenting and positioning are foundational concepts in marketing that can significantly impact business success. By breaking down broad markets into smaller, more manageable segments and crafting positioning strategies that resonate with those segments, companies can develop highly effective marketing campaigns. If you’re working on assignments that require you to analyze these concepts, don’t hesitate to seek support. Segmenting Positioning Assignment Help is designed to give you the expertise and confidence you need to ace your assignments and build a strong foundation for your future career in marketing.

Having a clear business vision and plan for your business is the difference between setting your GPS to take you from Scotland to England and then trying to work out where you want to go compared to setting your GPS to go from a postcode in Edinburgh to a postcode in London! Create a business plan you can use to grow your business successfully

One day Site safety awareness course to gain the CSCS green labourers card (level 1 health and safety for construction)

How often do you catch yourself saying "I can't..." "It's not possible to.." "I don't have the time to..." ​ Are you sabotaging your success?

"How much do you charge?" - The question that makes you want to be anywhere else but there! Financial Goal Setting is the most important part of a business plan beside the cashflow but can also be one of the most uncomfortable things to do Learn how to make the uncomfortable comfortable

Having the right tools in place to help with things like overwhelm and to also help you to get completely clear on what your END RESULT is and simple exercises on how you are going to get there can be invaluable to a small business owner. ​ It's great sitting and getting clear on your vision for your business and what you want to achieve but if you don't sit down and put a clear action plan in place with dates on when you are going to complete those actions then all of the work you put in getting clear on what you want to achieve it a waste of your time and energy.

Cashflow forecasting and planning sounds hard and can be really over complicated but for small and startup businesses it should not be hard. It's money into the business and money out of the business and do you have any money left after that? (In a nutshell)

Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis  Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered.  Stage 2 - Design the Bespoke 2 x day Course  nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.  Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation  ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence.  Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme.  Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme  Sample Exercise – Red & White  There is a specific time managed agenda and itinerary, which puts the group under pressure.  The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling   Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion  Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path  The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines  Sample Exercise –Back to Back  Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.