mt consult
Michael Theodor’s unique background led him to becoming a leader in the Canadian
organic and natural product industry. Born into a business family in the US,
Michael learned from an early age from his father, a specialty food distributor,
about service, accountability and customer loyalty. In the days before cell
phones, internet, fax machines or any of the technology we take for granted now,
Theodor’s family business had to ship orders for carnivals and circuses to an
empty lot, in a city or state far away, and it had to arrive on a specific day
before the show rolled into town! All of these skills and disciplines had a
strong impact on Michael. In the late 60’s, when values and lifestyles were
changing, Theodor learned about nutrition, raw foods, yoga, meditation and much
more. This led to his interest in organic products and when arriving in Canada
in the early 70’s his vision for selling organic products turned into a budding
business opportunity.In 1980 he started Michael Theodor Brokerage, Inc, Canada’s
first organic and natural products brokerage company. ”MTB” launched many of the
industry’s biggest brands throughout the years in Canada like Rice Dream
Beverage, Silk, Jason Natural Cosmetics, Natrol, Avalon, Yogi Tea, Green and
Blacks Organic Chocolate, Nature’s Plus Supplements and many more, including the
first PC Organic product launched by Loblaw’s in 1987.
