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Whether you're a student, a budding entrepreneur, or a professional, this course is for you. It offers valuable insights into the world of business research.

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Master Enterprise Risk Management and ISO 31000 with our comprehensive course. Delve into risk classification, ERM processes, and the application of ISO 31000 principles. Equip yourself to manage financial, operational, technology, legal, and social risks effectively in your organization.

🌟 Unlock the Secrets to Thriving in Turbulent Times with Business Management During Recession Course! 🌟 In the ever-evolving landscape of the business world, one thing remains certain: change is inevitable. And in times of economic downturns and recessions, businesses face unprecedented challenges. But what if you could turn adversity into opportunity? Introducing our transformative course, Business Management During Recession!   🚀 Benefits of Taking Our Course: Strategic Resilience: Learn how to navigate through economic downturns with resilience and strategic foresight. Discover actionable strategies to adapt your business model, streamline operations, and identify new growth opportunities even in the toughest of times. Financial Agility: Gain insights into managing finances effectively during a recession. Understand cash flow management, cost-cutting strategies, and smart investment decisions to safeguard your business's financial health and emerge stronger than ever. Leadership Excellence: Equip yourself with the leadership skills necessary to inspire and motivate your team during challenging times. Learn how to foster a culture of innovation, collaboration, and adaptability to steer your organization towards success despite economic uncertainties. Market Adaptation: Explore innovative ways to pivot your business and adapt to changing market dynamics. From rebranding strategies to exploring new market segments, discover how to stay ahead of the curve and maintain a competitive edge. Risk Management: Master the art of risk management and contingency planning to mitigate potential threats to your business. Identify key risk factors, develop contingency plans, and ensure business continuity even in the face of adversity. Networking Opportunities: Connect with industry experts and fellow entrepreneurs to exchange insights, best practices, and valuable resources. Expand your professional network and gain access to exclusive opportunities for collaboration and growth.   🎯 Who is this for? Entrepreneurs: Whether you're a seasoned entrepreneur or just starting your journey, this course is tailored to help you navigate the complexities of managing a business during a recession. Gain the knowledge and tools you need to not only survive but thrive in turbulent economic times. Business Owners: As a business owner, staying ahead of the curve is essential for long-term success. This course provides invaluable insights and strategies to help you adapt your business model, protect your bottom line, and position your company for sustained growth. Managers and Executives: For managers and executives tasked with steering their organizations through economic uncertainties, this course offers essential guidance and practical solutions. Enhance your leadership skills, financial acumen, and strategic decision-making abilities to lead your team with confidence and resilience. Students and Professionals: Whether you're a student aspiring to enter the world of business or a seasoned professional looking to expand your skill set, this course offers a valuable opportunity to deepen your understanding of business management in challenging economic environments.   🚀 Career Path: Business Consultant: Armed with expert knowledge in business management during recessions, you'll be equipped to offer strategic guidance and advisory services to businesses seeking to navigate through turbulent economic times. Financial Analyst: Specialize in analyzing market trends, assessing risk factors, and advising businesses on financial strategies to mitigate the impact of recessions and maximize profitability. Entrepreneur: Launch and grow your own business ventures with confidence, knowing that you have the skills and knowledge to adapt and thrive in any economic climate. Corporate Leader: Rise through the ranks of corporate leadership by demonstrating your ability to steer organizations through economic downturns with resilience, innovation, and strategic vision.   Don't let economic downturns dictate the fate of your business. Empower yourself with the knowledge, skills, and strategies to not only survive but thrive in turbulent times. Enroll in our Business Management During Recession course today and take the first step towards a brighter and more resilient future for your business! 🌟   FAQ (Frequently Asked Questions) - Business Management During Recession Q1: What are the key strategies for managing a business during a recession? A recession requires businesses to adapt and strategize effectively to navigate through challenging economic times. Key strategies include implementing cost-cutting measures such as reducing discretionary spending, renegotiating contracts with suppliers, and optimizing operational efficiency. Additionally, diversifying revenue streams, focusing on customer retention, and investing in marketing efforts to maintain brand visibility are crucial. Businesses should also prioritize cash flow management, maintaining adequate reserves, and exploring opportunities for innovation and strategic partnerships. Q2: How can businesses protect themselves from the impact of a recession? Businesses can protect themselves from the impact of a recession by proactively assessing their financial health and implementing risk mitigation strategies. This includes building up cash reserves during periods of economic growth, reducing debt obligations, and maintaining a strong relationship with lenders or investors. Businesses should also continuously monitor market trends and adjust their strategies accordingly, diversifying their customer base and product offerings to reduce vulnerability to economic downturns. Q3: What role does leadership play in managing a business during a recession? Leadership plays a critical role in guiding businesses through challenging economic conditions. Effective leaders must inspire confidence, foster resilience among employees, and communicate transparently about the company's goals and challenges. They should also demonstrate adaptability and decisiveness in making tough decisions, such as restructuring or downsizing if necessary, while prioritizing the well-being of their workforce. Moreover, leaders should lead by example, staying informed about industry trends and best practices, and encouraging a culture of innovation and continuous improvement. Q4: How can businesses maintain employee morale and engagement during a recession? Maintaining employee morale and engagement during a recession is essential for sustaining productivity and retaining talent. Businesses can achieve this by fostering open communication channels, providing regular updates about the company's performance and future plans, and soliciting feedback from employees on ways to improve operations. Offering opportunities for professional development, recognizing and rewarding employee contributions, and promoting a positive work-life balance can also boost morale. Additionally, transparent and empathetic leadership, coupled with a supportive company culture, can help alleviate anxiety and uncertainty among employees. Q5: What resources are available to businesses for managing through a recession? Businesses have access to various resources and support mechanisms to help them navigate through a recession. Government agencies often provide assistance programs, grants, or tax incentives aimed at supporting small businesses during economic downturns. Additionally, industry associations, chambers of commerce, and business networks offer resources such as workshops, training programs, and mentorship opportunities. Financial institutions may provide guidance on accessing credit or restructuring debt to improve liquidity. Moreover, consulting firms and business advisors can offer tailored advice and strategies based on industry-specific challenges and opportunities. By leveraging these resources, businesses can better position themselves to weather the effects of a recession and emerge stronger in the long run. Course Curriculum Module 1 Weathering The Storm Weathering The Storm 00:00 Module 2 Understanding The Mortgage Meltdown Understanding The Mortgage Meltdown 00:00 Module 3 Personal Development Personal Development 00:00 Module 4 Economic Recession Strategy Economic Recession Strategy 00:00 Module 5 Recession Proofing Recession Proofing 00:00

Overview Gain a comprehensive understanding of the key aspects of business and management, and sharpen your strategic skills in no time! The Business Management & Development course will equip you with a range of skills required to effectively run a business using strategic models. It provides an in-depth overview of business strategy and leadership best practices, as well as online professional development training. We've taken this comprehensive professional diploma in Strategic Business Management and broken it down into several modules which will assist you to easily grasp each concept - from the fundamentals to the most advanced aspects of the course. It really is a sure pathway to success! Why buy this Business Management & Development? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Business Management & Development you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Business Management & Development does not require you to have any prior qualifications or experience. You can just enrol and start learning.  Prerequisites This Business Management & Development was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Business Management & Development is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Introduction to Business Management Designing Your Organisational Structure 00:30:00 Introduction to Operations Management 00:15:00 Understanding Financial Terms 00:30:00 Getting the Right People in Place 00:15:00 Getting Your Product Together 00:15:00 Building a Corporate Brand 00:30:00 Marketing Your Product 01:00:00 Selling Your Product 00:15:00 Planning for the Future 00:15:00 Goal Setting 00:30:00 Succession Planning 00:15:00 Managing Your Money 00:15:00 Ethics 00:15:00 Building a Strong Customer Care Team 00:15:00 Training Employees for Success 00:15:00 Leadership Essentials 00:15:00 Business Planning and Analysis Business Planning Basics 01:00:00 Market Evaluation 01:00:00 Analyze Competition 01:00:00 Determine A Marketing Strategy 01:00:00 Decide What Extras You May Need Like Staff etc 00:30:00 The Dangers In Not Making A Business Plan 00:15:00 Wrapping Up 00:15:00 Business Branding Introduction 00:15:00 The Purple Cow 00:30:00 Try to be an Exceptionist 00:30:00 Make Yourself Well Recognised Before Your Customers 00:15:00 Wow Your Customers 00:30:00 Develop a Personal Style 00:30:00 Use Creative Imageries to Catch the Attention 00:30:00 Be a Traditionalist, Not a Fad Chaser 00:15:00 Bringing Out the Purple Cow in Your Business 00:30:00 Conclusion 00:15:00 Business Administration What is Business Administration? 00:30:00 Business and Organisations 00:15:00 Management of Business 00:30:00 Business Organization Perspectives 00:30:00 Decision Making 00:30:00 Approaches to Leadership 00:30:00 Business Management Introduction 01:00:00 How to Build Trust and Confidence 01:00:00 A Manager's Pitfalls 01:00:00 How to Build Team Spirit 01:00:00 Dealing with Problem Employees 01:00:00 Using Your Emotional Intelligence 00:30:00 Conclusion to Management 00:15:00 Mock Exam Mock Exam- Diploma in Strategic Business Management and Administration 00:30:00 Final Exam Final Exam- Diploma in Strategic Business Management and Administration 00:30:00

Advancement in Parkinson’s disease Physical therapy Aim's to The goal of for Parkinson's disease physical therapy is to enhance the overall quality of life for individuals living with the condition. By increasing physical activity, addressing movement disorders, and implementing targeted interventions, physical therapists empower their patients to live fuller, more independent lives. A well-designed advanced physical therapy exercise is the cornerstone of Parkinson's management. Physiotherapist work closely with individuals to establish routines that target mobility, flexibility, strength, and balance. These exercises not only help alleviate symptoms but also promote overall physical well-being Key Highlights of live webinar masterclass: Cutting-edge strategies for optimizing patient outcomes Practical insights into innovative therapies and interventions Case studies showcasing effective treatment protocols Learning Objective  Participants will be able to define neuroplasticity , understand the basic principles underlying neuroplasticity for Parkinson’s disease Physical therapy. How brain continue to learn and adapt throughout life, even in neurodegenerative diseases like Parkinson’s disease. This objective will be fulfilled by in depth explanation of neuroplastic mechanisms and how Parkinson’s disease Physical therapy improve symptoms and function in patients. Participants will be able to identify various approaches such as exercises, cognitive training, and other physical therapy interventions in order to harness neuroplasticity and improve function in patients with Parkinson’s disease. Participants will be able to current available evidence supporting various Parkinson’s disease Physical therapy techniques in order to gain critical decision-making capacity. CPD Credit Hours:   1 Hour Who Should Enroll Neuro Physiotherapist Geriatric Physiotherapist Occupational Therapist Neuro Nurses Recourses 1-Month Access to Learning Resources Downloadable Course Material  CPD Certificate  Author Profile:  Dr. Srishti Banerjee PT MPT ( Neurology) Dr. Srishti Banerjee is an accomplished physiotherapist with Masters in neurology. Her journey includes a BPT from Gujarat University, followed by an MPT in Neurology. She's held roles as a Consultant Physiotherapist and Lecturer. Dr. Banerjee is an author, contributing to a book on peripheral nerve lesions and a chapter on aquatic therapy. She's published original articles in various journals and explored topics like hamstring flexibility and the environmental impact of NSAIDs. Srishti is an online educator, offering MOOC courses on sustainable healthcare and shoulder dysfunction post-stroke.  She shares her insights through blogs on neuroplasticity and preoperative physiotherapy. As an author, she's explored sleep disturbance in spinal cord injury patients and the impact of COVID-19 on the nervous system. She's also a one-page owner on Physiopedia. Through webinars, Srishti covers a wide range of topics, including mental health in physiotherapy and environmental sustainability. Her commitment to improving patient care and promoting sustainability in healthcare is evident in her work as an Assistant Professor LJ institute of Physiotherapy , LJ University.  Course Instructor About Physiotherapy Online Physiotherapy Online is a physiotherapist-owned educational company with a vision to create an ensemble of international educators to cater to undergraduate, postgraduate physiotherapy students as well as post professionals who are keen to advance or refesh their existing knowledge in varied specialties. As every student has a unique approach to learning, we have therefore created a library of bite sized chapters which may be accessed as an individual module or a course as a whole; self study webinars; live workshops for those who would like to get an in-person hands on immersive experience and audio books for those on the go.

The Medical Teaching course on Introduction to Health and Medical Law offers a comprehensive understanding of the legal aspects related to health and medical practices. Participants will explore various legislations concerning access to health, medical reports, treatment, mental health, public health, and more, enabling them to navigate the legal landscape in healthcare effectively. Learning Outcomes: Gain insights into the fundamental principles of medical law and its applications in healthcare. Understand legislation pertaining to access to health, medical reports, and treatment. Learn about legal provisions for adult support and protection in healthcare settings. Explore the legislative framework governing public health and health services. Familiarize yourself with relevant legislation concerning the coronavirus pandemic. Comprehend the legal aspects related to mental health and the treatment of mental health patients. Study the legal implications surrounding abortion in the healthcare context. Acquire knowledge of other relevant legislations applicable to healthcare practice. What skills you will gain: A comprehensive introduction to medical law. Enhance familiarity with medical reports and treatment legislation. Distinguish between medical law and medical ethics. Sharpen understanding of adult support legislation. Acquaintance with the laws of public health and health service. Proficiency in the legislation on mental health and abortion A better understanding of the legislation related to Coronavirus. Why buy this Medical Teaching: Introduction to Health and Medical Law? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Medical Teaching: Introduction to Health and Medical Law there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? Medical students and professionals seeking a foundational understanding of health law. Healthcare administrators and managers needing legal insights for decision-making. Legal professionals interested in healthcare and medical law specialization. Medical educators looking to enhance their knowledge of health law for teaching purposes. Prerequisites This Medical Teaching: Introduction to Health and Medical Law does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Medical Teaching: Introduction to Health and Medical Law was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path The Medical Teaching: Medical Law program will provide you with transferable skills that can be applied in several industries, as well as career opportunities, such as- Healthcare Attorney: Provide legal counsel and representation for healthcare organizations. Medical Compliance Officer: Ensure compliance with health and medical regulations. Health Policy Analyst: Analyze healthcare policies and their legal implications. Medical Educator: Teach medical students and professionals about health law. Healthcare Administrator: Oversee healthcare facilities and ensure legal compliance. In the United Kingdom, the average annual income for these job opportunities ranges between £20,000 and £65,000. Course Curriculum Module 01- An Introduction to Medical Law An Introduction to Medical Law 00:11:00 Module 02- Legislation on Access to Health, Medical Report, Treatment Legislation on Access to Health, Medical Report, Treatment 00:19:00 Module 03- Legislation on Adult Support Legislation on Adult Support 00:28:00 Module 04- Legislation on Public Health and Health Service (Part 1) Legislation on Public Health and Health Service (Part 1) 00:20:00 Module 05- Legislation on Public Health and Health Service (Part 2) Legislation on Public Health and Health Service (Part 2) 00:32:00 Module 06- Legislation on Public Health and Health Service (Part 3) Legislation on Public Health and Health Service (Part 3) 00:28:00 Module 07- Legislation on Public Health and Health Service (Part 4) Legislation on Public Health and Health Service (Part 4) 00:32:00 Module 08- Legislation on Coronavirus Legislation on Coronavirus 00:29:00 Module 09- Legislation on Mental Health (Part 1) Legislation on Mental Health (Part 1) 00:28:00 Module 10- Legislation on Mental Health (Part 2) Legislation on Mental Health (Part 2) 00:34:00 Module 11- Legislation on Abortion Legislation on Abortion 00:24:00 Module 12- Other Legislation (Part 1) Other Legislation (Part 1) 00:23:00 Module 13- Other Legislation (Part 2) Other Legislation (Part 2) 00:26:00 Assignment Assignment - Medical Teaching: Introduction to Health and Medical Law 00:00:00

The course gives you practical tools and actions to begin leading inclusively with immediate effect. You will strengthen your relationships with others, build your awareness of unconscious bias, develop your critical thinking skills, and become a senior advocate for inclusive workplace cultures. You can expect to see the results of a more inclusive culture, both internally and externally, very quickly.

Course Overview: Are you ready to unlock the world of digital possibilities by understanding the art and science of data analytics? We live in an era where data back every decision and every action requires insightful analysis. Clive Humby said, "Data is the new oil, and it's the new oil, so it's an invaluable resource for companies worldwide. This comprehensive course covers a broad spectrum of data analytics, starting with an engaging 'Introduction to the World of Data,' before delving into the fundamental components like the 'Basics of Data Analytics,' 'Statistics for Data Analytics,' and the 'Actions Taken in the Data Analysis Process.' Each subsequent module is carefully designed to guide you through various stages of data analytics. You'll explore 'Data Mining,' work with 'Excel for Data Analytics,' and discover 'Tools for Data Analytics.' The curriculum wraps up with a focus on 'Data-Analytic Thinking' and 'Data Visualisation.' Enrol today and start your journey to becoming a data analytics expert! Key Features of the Course: This course comes with a CPD certificate, affirming your proficiency in data analytics. It offers 24/7 learning assistance to ensure you get the most out of your learning journey. The content is presented in easy-to-understand and engaging learning materials, carefully curated to make your journey in data analytics enlightening. Who is This Course For? This course suits professionals seeking to leverage data analytics in their respective fields, individuals aspiring to venture into the data science arena, and students keen to acquire contemporary skills for the digital age. What You Will Learn: Understand the fundamental concepts of data analytics. Apply statistical techniques to analyse large data sets. Implement effective strategies for data collection and storage. Master the art of data mining and extraction of valuable insights. Utilise Excel and other tools effectively for data analysis. Develop a data-analytic mindset for problem-solving. Translate data insights into compelling visualisations. Why Enrol in This Course: This course will open doors to many opportunities. You will learn from top-notch professionals, utilise quality learning materials and have access to trending and recently updated curriculum. Requirements: A basic understanding of computers A willingness to learn Career Path: The expertise gained from this Data Analytics course can pave your way into a variety of professions, such as: Data Analyst (£30,000-£60,000) Business Analyst (£35,000-£70,000) Market Research Analyst (£27,000-£55,000) Operations Analyst (£31,000-£62,000) Quantitative Analyst (£45,000-£85,000) Data Scientist (£50,000-£90,000) Data Engineer (£35,000-£75,000) Certification: On successful completion of this course, you will receive a CPD certificate, testifying your mastery in the field of data analytics. With this recognition, you can confidently showcase your skills and expertise in the professional world. Data analytics is a powerful tool that can be used to make better decisions, improve efficiency, and drive innovation. If you want to join this growing field, this course is for you! FAQ What do you mean by data analytics? Data analytics is the process of collecting, cleaning, analyzing, and interpreting data to extract insights. What data analytics actually do? Data analytics helps businesses make better decisions by providing them with insights into their data. This can include insights into customer behavior, market trends, and product performance. What are the 5 data analytics? The 5 data analytics are: Descriptive analytics: This type of analytics describes what has happened in the past. Diagnostic analytics: This type of analytics identifies the root cause of problems. Predictive analytics: This type of analytics predicts what will happen in the future. Prescriptive analytics: This type of analytics recommends actions to take based on the predictions. Visual analytics: This type of analytics uses visual representations of data to make it easier to understand. What is data analytics examples? Here are some examples of data analytics: A retailer uses data analytics to track customer behaviour and identify trends. A bank uses data analytics to predict which customers are likely to default on their loans. A healthcare provider uses data analytics to identify patients who are at risk for certain diseases. What are 4 types of analytics? The 4 types of analytics are: Descriptive analytics: This type of analytics describes what has happened in the past. Diagnostic analytics: This type of analytics identifies the root cause of problems. Predictive analytics: This type of analytics predicts what will happen in the future. Prescriptive analytics: This type of analytics recommends actions to take based on the predictions. Why do we use data analytics? We use data analytics to make better decisions, improve efficiency, and drive innovation. Here are some of the benefits of using data analytics: Better decision-making: Data analytics can help businesses make better decisions by providing them with insights into their data. Improved efficiency: Data analytics can help businesses improve efficiency by identifying areas where they can save time and money. Driven innovation: Data analytics can help businesses drive innovation by identifying new opportunities and trends. Course Curriculum 13 sections • 13 lectures • 12:25:00 total length •Introduction to the World of Data: 01:00:00 •Basics of Data Analytics: 00:40:00 •Statistics for Data Analytics: 01:00:00 •Actions Taken in the Data Analysis Process: 00:55:00 •Gathering the Right Information: 01:00:00 •Storing Data: 01:15:00 •Data Mining: 01:00:00 •Excel for Data Analytics: 01:20:00 •Tools for Data Analytics: 01:20:00 •Data-Analytic Thinking: 01:10:00 •Data Visualisation That Clearly Describes Insights: 00:45:00 •Data Visualization Tools: 01:00:00 •Assignment - Data Analytics: 00:00:00

Overview This comprehensive course on Landing Page Design and Conversion Rate Optimisation will deepen your understanding on this topic .After successful completion of this course you can acquire the required skills in this sector. This Landing Page Design and Conversion Rate Optimisation comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Landing Page Design and Conversion Rate Optimisation . It is available to all students, of all academic backgrounds. Requirements Our Landing Page Design and Conversion Rate Optimisation is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 7 sections • 48 lectures • 10:47:00 total length •Download all Section One Slides (s1): 00:48:00 •Welcome to this course! Let's lay the groundwork for good landing page design: 00:13:00 •The Myth Of The Perfect Landing Page Conversion Rate: 00:12:00 •Common Business Models and Understanding Your Conversion Actions: 00:19:00 •The AIDA Sales Funnel and The Online Decision Making Process: 00:17:00 •The Awareness Stage of the Funnel: Where It All Begins: 00:18:00 •The Interest Stage of the Funnel Tell Me More: 00:14:00 •The Desire Stage of the Funnel I Want What You Sell: 00:13:00 •The Action Stage of the Funnel I'm Going to Buy What You Sell: 00:09:00 •The Fogg Behavior Model and how it Applies to Good Landing Page Design: 00:20:00 •Making Your Landing Page Design Memorable: 00:14:00 •Download all Section Two Slides (s2): 00:06:00 •The Primacy of Product and The Concept of Usability in Landing Page Design: 00:15:00 •Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks: 00:11:00 •The 5 Second Usability Test in Landing Page Design (and how you can use it now): 00:13:00 •The Art and Science Behind Designing High-Converting Calls To Action (CTA's): 00:19:00 •Readability and Visual Hierarchy Landing Page Design: 00:20:00 •Respecting Web Conventions in Landing Page Design: 00:13:00 •Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates: 00:20:00 •Information Architecture and Accessibility - Landing Page Design Best Practices: 00:20:00 •Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices: 00:14:00 •Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices: 00:09:00 •Dedicated Landing Page Design Best Practices (Part 1): 00:15:00 •Dedicated Landing Page Design Best Practices (Part 2): 00:12:00 •Download all Section Three Slides (s3): 00:32:00 •Using Scarcity to Improve Conversion Rates on Your Landing Pages: 00:10:00 •Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages: 00:12:00 •Principles of Persuasion Anchoring and Cognitive Dissonance Theory: 00:19:00 •My Favorite Landing Page Builders and Getting Started With Our Unbounce Page: 00:10:00 •Getting Familiar With the Unbounce Page Builder and Adding Our Header Section: 00:07:00 •Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool: 00:16:00 •Working With Background Imagery in Landing Pages and Developing Our Hero Section: 00:16:00 •Creating a Form, Action Block, and Finishing the Hero Section in Unbounce: 00:19:00 •Discussing Landing Page Design Changes and Creating our Primary Content Section: 00:16:00 •Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce: 00:11:00 •Publishing Your Unbounce Landing Page on Your Custom Domain: 00:04:00 •Adding Custom CSS in Unbounce to Create Professional Drop Shadows: 00:06:00 •Making Your Landing Page Design Work Better With Custom Javascript Snippets: 00:08:00 •Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines: 00:03:00 •Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form: 00:04:00 •Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights: 00:12:00 •Integrating Your Unbounce Form Submissions With Your Mailchimp Account: 00:09:00 •Goodbye For Now I Will Miss You Dearly: 00:03:00 •Western Computer Audit Part 1: 00:08:00 •Western Computer Audit Part 2: 00:09:00 •Western Computer Audit Part 3: 00:15:00 •Western Computer Audit Part 4: 00:14:00 •Assignment - Landing Page Design and Conversion Rate Optimisation: 00:00:00