47 Courses

This course is designed to help adult learners develop the necessary language skills for academic success in an English-speaking environment. Through a combination of reading, writing, listening, and speaking exercises, participants will enhance their abilities to comprehend and produce academic texts, engage in critical thinking, and effectively communicate their ideas in written and spoken English.  Course Duration: 12 weeks (24 sessions) Course Objectives: By the end of this course, participants will: 1. Improve their academic vocabulary and understanding of complex grammatical structures. 2. Enhance their reading comprehension skills for academic texts. 3. Develop effective note-taking strategies for lectures and presentations. 4. Enhance their academic writing skills, including essay structure and research techniques. 5. Improve their ability to deliver academic presentations and participate in discussions. 6. Gain familiarity with academic conventions and citation styles. Course Outline: Week 1: Introduction to Academic English - Assessing participants' language proficiency and academic goals - Overview of the course syllabus and expectations - Introduction to academic vocabulary and common idiomatic expressions Week 2: Reading Comprehension - Scanning and skimming techniques for efficient reading - Strategies for understanding main ideas and supporting details - Vocabulary building through reading academic texts Week 3: Note-taking Skills - Effective note-taking during lectures and presentations - Organizing and summarising information - Practice exercises and listening activities Week 4: Academic Writing: Paragraph Structure - Understanding the components of a well-structured paragraph - Developing topic sentences and supporting ideas - Practice exercises on paragraph development Week 5: Academic Writing: Essay Structure - Introduction to essay structure: introduction, body, and conclusion - Crafting clear and concise thesis statements - Developing coherent and well-supported arguments Week 6: Research Skills and Citations - Introduction to academic research techniques - Evaluating sources for credibility and relevance - Understanding and applying citation styles (e.g., APA, MLA) Week 7: Grammar for Academic Writing - Review of essential grammar structures for academic writing - Practice exercises on sentence structure and complex grammar - Common grammatical errors to avoid in academic writing Week 8: Academic Writing: Research Papers - Understanding the research paper format and structure - Conducting literature reviews and integrating sources - Drafting and revising research papers Week 9: Academic Speaking: Presentations - Preparing and delivering effective academic presentations - Using visual aids and engaging the audience - Practicing presentation skills through individual and group activities Week 10: Academic Speaking: Discussions and Debates - Participating in academic discussions and debates - Expressing opinions and supporting arguments effectively - Listening and responding critically to others' viewpoints Week 11: Academic Writing: Critical Analysis - Analyzing and critiquing academic texts - Developing critical thinking and evaluation skills - Writing critical analysis essays Week 12: Review and Final Projects - Reviewing course content and addressing individual needs - Finalizing and presenting individual projects - Course evaluation and feedback session Note: This syllabus is a guideline and can be customised based on the specific needs and preferences of the participants. You can opt in and out of different modules. 

Learn to do keyword research for finding the best profitable and rank-able keywords for your site. Enrol the Keyword Research Course course and explore the ways of searching the best keywords for you. The starting of any business or websites should start with keyword research. No matter how good your content is, without proper keywords, your content will not appear to the reader's search list. The course helps you to find the best and profitable keywords. Inside the course, you will be taken to the journey of keyword research techniques and able to know the difference between short and long-tail keywords. You will also learn why a long-tail keyword is more profitable than short keywords. The course also introduces you with some of the free and paid keyword research tools and helps you to perform keyword research with Keyword planner and Longtail Pro. Finally, the course also explains a case study to understand the importance of keyword research. Upon completion, you will able to do keyword research for your business or other purposes. What you'll learn You will know how to utilize Google's Keyword Planner to identify niche keywords within your market You will know how to select high competition, medium competition & low competition keywords for your website You will know how to find the keyword's search volume You will know how to utilize long tail keyword research to your advantage You will know how to identify research vs buyer vs generic keywords & phrases You will know how to identify buying triggers for niche audiences You will know how to obtain keyword competition for both Organic & PPC keywords Requirements You should know how to use a PC at a beginner level Who is the target audience? Keyword Researchers Anyone with a product/service to sell Entrepreneurs Content Marketers Home Based Businesses Email Marketers Freelancers Online Businesses Affiliate Marketers Module: 01 Introduction 00:10:00 Difference Between Short & Longtail Keywords 00:05:00 What Are Local Keywords 00:02:00 Research vs Buyer Keywords 00:06:00 Google Auto Complete Search Engine 00:02:00 Module: 02 Free Software Walkthrough 00:03:00 Using Keyword Planner 00:05:00 Keyword Planner Sorting 00:10:00 LongTail Pro Keyword Research 00:10:00 KW Finder Keyword Research 00:05:00 Free Keyword Search Volume Tool 00:01:00 Mouse Recorder 00:04:00 Module: 03 How to Deliver Keyword Research as a Freelancer 00:10:00 Optimize an Article 00:20:00 Optimize Readability 00:08:00 WordPress Permalink Settings 00:01:00 Course Certification

This foundational course introduces the key concepts behind experience thinking and user experience design. It's a great place to start your learning journey!

Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.

A qualitative research method called Interpretative Phenomenological Analysis explores the diverse range of human experiences. Interpretative phenomenological analysis is a potent approach used by IPA researchers to investigate and comprehend the distinctive viewpoints of individuals. Interpretative phenomenological analysis's central idea is to dissect the complex layers of lived experiences. By carefully navigating through participants' narratives, practitioners of Interpretative Phenomenological Analysis uncover the richness of meaning inherent in their stories. Because it can highlight the intricacies in qualitative data, interpretative phenomenological analysis is highly regarded in both the academic and professional worlds. Take our Interpretative Phenomenological Analysis course to embark on a life-changing adventure. Discover the subtleties of using IPA to gain deep understanding of human experiences. Understand how IPA can influence research techniques and provide information for decision-making. Learn IPA to give yourself a competitive edge in sociology, psychology, and medicine. Enroll today to gain the skills necessary for a prosperous career in qualitative analysis, where your mastery of IPA will help you stand out in the ever-changing field. Learning Outcomes: Understand Interpretative Phenomenological Analysis principles for research planning. Apply Interpretative Phenomenological Analysis theory in research design. Develop skills for Interpretative Phenomenological Analysis data collection. Demonstrate proficiency in Interpretative Phenomenological Analysis data analysis. Master effective communication through IPA writing. Explore advanced Interpretative Phenomenological Analysis research designs. CPD 10 CPD hours / points Accredited by CPD Quality Standards Introduction to Interpretative Phenomenological Analysis (IPA) 13:07 1: Introduction to Interpretative Phenomenological Analysis (IPA) 13:07 IPA and the Theory 09:54 2: IPA and the Theory 09:54 Planning an IPA Research Study 14:46 3: Planning an IPA Research Study 14:46 Collecting Data 14:41 4: Collecting Data 14:41 Analysis 14:36 5: Analysis 14:36 Writing 11:22 6: Writing 11:22 Advanced Designs and Innovative Approaches 15:13 7: Advanced Designs and Innovative Approaches 15:13 Order Your CPD Quality Standard Certificate (Optional) 01:00 8: CPD Certificate (Optional) 01:00 Who is this course for? The Interpretative Phenomenological Analysis course helps aspiring professionals who want to obtain the knowledge and familiarise themselves with the skillsets to pursue a career in Interpretative Phenomenological Analysis. It is also great for professionals who are already working in Interpretative Phenomenological Analysis and want to get promoted at work. Requirements To enrol in this Interpretative Phenomenological Analysis course, all you need is a basic understanding of the English Language and an internet connection. Career path Qualitative Researcher/Analyst: £30,000 to £45,000 per year Psychological Researcher/Assistant: £25,000 to £40,000 per year Academic Researcher/Lecturer in Psychology: £40,000 to £60,000 per year Social Science Consultant: £35,000 to £55,000 per year Certificates Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed. CPD Quality Standard Certificate Digital certificate - £7.99

The course 'How to Write an Effective Research Paper' covers fundamental concepts of research, the scientific method, legal research, and the process of writing a research paper. Students will learn how to plan, organize, and execute their research effectively to produce high-quality academic papers. Learning Outcomes: Understand the fundamental concepts of research and the scientific method for conducting academic studies. Learn legal research techniques and how to structure a research paper, including creating an abstract, table of contents, and working hypothesis. Develop effective strategies for planning the research process, reading relevant materials, using index cards, and writing a well-structured research paper. Why buy this How to Write an Effective Research Paper? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the How to Write an Effective Research Paper there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This How to Write an Effective Research Paper course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This How to Write an Effective Research Paper does not require you to have any prior qualifications or experience. You can just enrol and start learning.This How to Write an Effective Research Paper was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This How to Write an Effective Research Paper is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Fundamental concepts Introduction 00:03:00 What is Research 00:05:00 The Scientific Method 00:05:00 Research and Writing Legal Research 00:23:00 Demo: How does an abstract look like 00:12:00 How long should it take?: Planning the timescale 00:03:00 Table of Contents: A working hypothesis 00:08:00 Getting to work Where to start?: Reading or Writing 00:02:00 Parting tip: Index Cards 00:06:00 Writing the paper 00:06:00 Assignment Assignment - How to Write an Effective Research Paper 00:00:00

Getting Started The QUALIFI Level 7 Diploma in Psychology is designed to offer learners a comprehensive grasp of fundamental cognitive functions, including perception, executive functions, language, and attention, emphasising their significance within the realm of psychology. This course also focuses on equipping learners with practical skills essential for a successful career in psychology. Key Benefits Comprehensive Understanding: This qualification equips learners to explore the causes and development of mental health issues, including assessment and diagnosis. It takes a critical approach, considering biological risk factors and emphasising psychological and sociocultural factors. Statistical Proficiency: Students will develop a strong grasp of essential statistical techniques commonly used in psychological research. Practical application is facilitated through computer sessions where real-world research questions are presented, allowing students to use example data sets for analysis. Research Expertise: The qualification covers the entire research process, encompassing research techniques, ethical considerations, and scientific writing skills. The module "Issues in Scientific Research" introduces students to the intricate aspects of both theory and practice in research. Neuropsychological Insight: Learners will acquire knowledge of the neuropsychological dimensions of emotions and behaviour in healthy individuals and clinical populations. This provides valuable insights into the relationship between brain function and psychological processes. Career Pathways Upon successfully finishing the QUALIFI Level 7 Diploma in Psychology, learners can advance through further academic pursuits or by entering the workforce. Psychology Assistant with an estimated average salary of £26,473 per annum Mental Health Technician with an estimated average salary of £32,500 per annum Addiction Counselor with an estimated average salary of £37,593 per annum Behaviour Technician with an estimated average salary of £41,283 per annum   About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only)   Assessment Time-constrained scenario-based assignments No examinations   Entry Requirements The qualification aims to provide access without unnecessary barriers, and applicants should be at least 19 years old to apply. Non-native English speakers need an IELTS score of 6 or an equivalent language qualification. International applicants' qualifications will be checked for eligibility in UK higher education postgraduate programs. Additionally, applicants typically need to provide two references, with preference for academic concerns. Progression Achieving the QUALIFI Level 7 Diploma in Psychology provides learners with the opportunity to advance in the following ways: Pursuing the QUALIFI Level 8 Diploma. Enrolling in a university program to earn a Master's Degree. Entering into employment within a related profession. Why gain a QUALIFI Qualification? This suite of qualifications provides enormous opportunities to learners seeking career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wish to pursue their career in their denominated sectors; It helps provide a deep understanding of the health and social care sector and managing the organisations, which will, in turn, help enhance the learner's insight into their chosen sector. The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore ways to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also acquire the ability to face and solve issues then and there by exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle problems and difficulties. Practice judgement, own and take responsibility for decisions and actions. Develop the capacity to perceive and reflect on individual learning and improve their social and other transferable aptitudes and skills.     Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. To know about the Qualification Structure, please get in touch with us at: admission@sbusinesslondon.ac.uk Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

Level 4 QLS Endorsed Course | CPD Accredited | Audio Visual Training | Free PDF Certificate | Lifetime Access

Our comprehensive course is designed to provide you with the necessary skills and knowledge to excel in your field. Developed by professionals with years of experience, this course is perfect for anyone looking to kick start their career or advance their skills. It features an audio-visual presentation and easy-to-learn modules, allowing for a self-paced learning experience. Our expert online support team is available during weekdays to assist you throughout the course. Learning Outcomes Upon completion of the course, you will be able to: Understand the fundamentals and its applications. Develop the necessary skills to succeed in the field . Apply your newly acquired knowledge to real-world scenarios. Create effective and efficient solutions for relevant topics. Enhance your employability and career prospects. It is designed to provide you with the knowledge needed to stand out in the competitive job market. With lifetime access to course materials and the ability to learn at your own pace, this course is the perfect opportunity to improve your skills and advance your career. You can learn at your own pace, from the comfort of your home, as all course materials are accessible online at any time. Why Choose Us? Lifetime access to course materials Full tutor support is available Monday through Friday for all courses Learn essentials skills at your own pace from the comfort of your home Gain a thorough understanding of the course Access informative video modules taught by expert instructors 24/7 assistance and advice available through email and live chat Study the course on your computer, tablet, or mobile device Improve your chances of gaining professional skills and earning potential by completing the course. Why should you study this course? The course offers a comprehensive introduction to the subject matter and provides a solid foundation for further study. It will also help students to gain knowledge and skills that can be applied in their professional or personal life. Assessment The course includes a series of quizzes that will test your understanding and retention of the material covered in the course. The quizzes will help you to identify areas where you may need further practice, and you will have the opportunity to review the course materials as needed. Upon successfully passing the final quiz, you will be able to order your certificate of achievement. Career Path The course is designed to equip you with the skills and knowledge you need to succeed in the field. After completing the course, you will be able to pursue a variety of career opportunities in different industries. Course Content Criminology and Criminal Psychology Level 3 Diploma Module 1. Introduction to Criminology Module 2. Legal Aspects of Crime Module 3. Research Techniques in Criminology Module 4. Understanding Criminal Psychology Module 5. Forensic Science Module 7. Different Phases of Profiling Module 8. Transnational and Organised Crime Module 9. Cybercrime and Cybersecurity Module 10. Victimology and Victim Services Module 11. Policing's Impact on the Criminal Justice Process

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate