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How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this learning stream provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company. Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.

Time to put pen to paper—or fingers to keyboard. Take a look inside the Prep Worksheet that prepares you to write the pricing strategy section of your business plan. The key to success is taking the time necessary to deeply understand your business and be prepared to run it—use this workshop and Prep Worksheet to do just that.

🚀 Unleash Your Sales Potential with 'Crafting an Effective Business Sales Blueprint' Online Course! 🚀   Are you tired of hit-or-miss sales strategies that yield inconsistent results? Do you want to elevate your business's revenue and establish a rock-solid sales foundation? Look no further! Introducing our groundbreaking online course:   🎓 Crafting an Effective Business Sales Blueprint 🌐 Unlock the Doors to Sales Success! 🔍 What You'll Learn: 📚 Module 1: INTRODUCTION Lay the groundwork for your sales journey with a comprehensive overview of the course. Understand the importance of a well-crafted sales blueprint in today's dynamic business landscape. Gain insights into successful sales techniques used by industry leaders. 🚀 Module 2: THE SELLING STRATEGY FRAMEWORK Dive deep into the proven strategies that form the backbone of successful sales campaigns. Explore the psychology of buying and learn how to tailor your approach to different customer segments. Develop a strategic mindset to tackle challenges and adapt to market changes. 🔨 Module 3: BUILD YOUR SELLING STRATEGY Put theory into action as you construct your personalized selling strategy. Utilize practical exercises to refine your approach and address unique business needs. Receive personalized feedback and guidance from industry experts to fine-tune your blueprint for success.   💡 Why Choose Our Course:   🌟 Expert Guidance: Learn from seasoned professionals with a track record of success in diverse industries. 🌟 Interactive Learning: Engage in hands-on exercises, case studies, and discussions to reinforce your understanding. 🌟 Lifetime Access: Enjoy lifetime access to course materials, updates, and a supportive community of like-minded learners. 🌟 Real-World Application: Apply your knowledge immediately with actionable strategies that drive results. 🌟 Certificate of Completion: Showcase your expertise with a certificate upon successfully finishing the course.   🎯 Who Should Enroll: Entrepreneurs and business owners looking to boost sales. Sales professionals seeking to enhance their skills and results. Anyone eager to build a robust sales strategy for business success. Don't miss this opportunity to transform your approach to sales and propel your business to new heights! Enroll now and start crafting your path to unparalleled success with 'Crafting an Effective Business Sales Blueprint.' 🚀 Enroll Today and Ignite Your Sales Revolution! 🚀 Course Curriculum INTRODUCTION Importance of a Selling Strategies 00:00 THE SELLING STRATEGY FRAMEWORK Creating a Selling Strategy Framework 00:00 BUILD YOUR SELLING STRATEGY Step 1 - Determine Your Selling Model 00:00 Step 2 - Analyzing Your Competition 00:00 Step 3 - Examine the Costs 00:00 Step 4 - Internal Consistency 00:00 Step 5 - Creating Your Selling Strategy 00:00

During the past several years, ESG has gained plenty of prominence throughout the corporate world as a growing number of organisations have started embracing its three pillars and setting up programmes targeting issues such as climate change, diversity, equity and inclusion, employee benefits, executive bonus structures, and more. Pressure from stakeholders, the upcoming generation of professionals and consumers, and society at large have made it a crucial part of any organisation’s strategy to look after their activities and performance in these areas. In many cases, these organisations’ growth, stability, and continuity as businesses are at stake. As part of this programme, you will pick up the ins and outs of ESG from a compliance and reporting perspective and be better prepared to help your organisation develop a sound, effective, and long-term strategy to tackle all ESG issues.

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