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1722 Courses

Content Writing & Copy Writing For SEO and Sales

4.7(160)

By Janets

Register on the Content Writing & Copy Writing For SEO and Sales today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career. The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion. The Content Writing & Copy Writing For SEO and Sales is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones. The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly! What You Get With The Content Writing & Copy Writing For SEO and Sales Receive a e-certificate upon successful completion of the course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Who Is This Course For: The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The online training is open to all students and has no formal entry requirements. To study the Content Writing & Copy Writing For SEO and Sales, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Course Content Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Assignment Assignment - Content Writing & Copy Writing For SEO and Sales 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Content Writing & Copy Writing For SEO and Sales
Delivered Online On Demand5 hours 19 minutes
£25

Medical Receptionist Skills

By Training Tale

A medical secretary is responsible for ensuring that a doctor's office runs smoothly so that patients receive the best possible care. A medical secretary must understand office organisation and standard procedures to provide this secretarial support. They should also be able to use medical terminologies fluently. This Medical Receptionist Skills will teach you about the medical secretarial profession and the skills needed to do the job successfully. This Course will teach you about the roles and responsibilities of a medical secretary. You will also learn various medical secretary skills, including an effective filing system, medical transcription, medical writing, maintaining medical records, an appointment system, and more. Furthermore, this comprehensive Medical Receptionist Skills will teach you the critical concepts of patient confidentiality and other legal aspects of the healthcare industry. Learning Outcomes After completing this course, learner will be able to: Understand the fundamentals of the National Health Service. Understand the roles and responsibilities of a medical secretary. Know how to organise schedules and manage appointment systems. Gain a clear understanding of the Law, Ethics and Medicine. Gain a thorough understanding of the effective filing system in medical offices. Familiarise yourself with the concept of patient confidentiality and its dos and don'ts. Become skilled at controlling and ordering stocks and supplies. Gain in-depth knowledge of Medical Terminology and Clinical Aspects. Know the importance of health and safety in the healthcare sector. Have a solid understanding of Complementary Medicine Why Choose Diploma in Medical Receptionist and Secretary from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. This Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing this Course. **Courses are included in this Medical Receptionist Skills Bundle Course Course 01: Medical Receptionist Skills Course 02: Dealing With Difficult People Course 03: Communication Skills Course Course 04: Level 4 Time Management Course Course 05: Level 5 Negotiation Skills Course Course 06: Level 5 Report Writing Course Course 07: Level 5 Proofreading & Copy Editing ***Others Included of Medical Receptionist Skills Bundle Course Free 7 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the course ] Detailed course curriculum of the Medical Receptionist Skills: Module 1: The National Health Service History Structure of the NHS The NHS Plan Resource Allocation Delivering Care Mental Health Services Public Health The NHS, the Regions and Devolution Module 2: Patient (Customer) Care The Medical Receptionist Putting Patient First Complaints Within the Health Service The Complaints Procedure Patient and Public Involvement Patient's Rights Access to Health Care Total Quality in Medical Practice Customer Care: Involving Patients and the Public Module 3: Communication Report Writing Electronic Mail & Mobile Phones: Text Messages Telephone Skills People Skills - Face to Face Meeting Performance Review & Counselling The Practice Leaflet & Hospital Information Leaflets Networking Module 4: Law, Ethics and Medicine Medical Ethics and Etiquette Doctor's Duties Patient's Right The Regulatory Bodies and Their Role Legal Aspects Certification Health and Safety at Work Module 5: Health & Safety in a Clinical Environment First Aid at Work Hazardous Substances The NHS National Patient Safety Agency (NPSA) Hepatitis & AIDS Fire Precautions Clinical Risk Management Coping With Aggression & Violence Module 6: Practical Reception Skills in General Practice Record Keeping and General Administration Information Technology Module 7: The Hospital Service The Patient's Route Through the Hospital Outpatient Appointments Admissions from the Waiting List Accident and Emergency Admissions Home From Hospital Support Day Cases and Ward Attendees Hospital Team Clinical Audit Star Ratings What is a Medical Record? Cases Notes Master Index Filing Room or Records Library Medical Records Procedure for Departments Retention of Records Destruction of Medical Records The Role of the Secretary in the Hospital Module 8: Private Medicine Private Clinic or Hospital The Secretary In Private Practice Module 9: Forms, Fees and Finances in General Practises Contracting Finance Practice Income Scotland Wales Northern Ireland Module 10: Using Information Technology Computers in General Practice Electronic Medicine Computers in Hospitals Maintaining Security Module 11: Medical Terminology and Clinical Aspects Pathology and X-ray Examinations Prescribing and Drugs Nurse Prescribing New Developments in Pharmacy Module 12: Audit, Health Economics and Ensuring Quality for the Medical Receptionist and Secretary Audit Health Economics and Cost-effective Medicine Private Finance Initiative Clinical Governance National Institute for Clinical Excellence (NICE) National Clinical Assessment Service (NCAS) National Service Framework (NSF) Patient Surveys Module 13: Complementary Medicine Acupuncture Alexander Technique Aromatherapy Chiropractic Homoeopathy Hydrotherapy Hypnotherapy Osteopathy Reflexology ------------------- ***Communication Skills Course*** Module 01: Introduction to Communication Module 02: The Communication Skills Module 03: Different Types of Communication Module 04: Different Methods of Communication Module 05: Styles of Communication Module 06: Barriers to Communication Module 07: Assessing Communication Competence: Relevant Criteria Module 08: Seven Actions for Effective Communication Module 09: Do's and Don'ts of Effective Communication ------------------- ***Level 4 Time Management Course*** Module 1: Basics of Time Management Module 2: Prioritise Your Time Module 3: Organise Your Time Module 4: Using Your Time Efficiently Module 5: Time Management in the Workplace Module 6: Time Management For Students Module 7: Time Management Software Module 8: Create a Value-Based Time Management Plan ------------------- ***Level 5 Proofreading & Copy Editing*** Module 01: An Overview of Proofreading Module 02: Use of the Style Guide Module 03: Spelling and Grammar Module 04: Paper-based Proofreading Module 05: On the Screen Proofreading Module 06: Basics of Copy Editing Module 07: Copy Editing - the Use of Language Module 08: Copy Editing - Checking Accuracy and Facts Module 09: Copy Editing - Legal Checks Module 10: Career Development ------------------- ***Dealing With Difficult People*** Module 01: Difficult People and Their Difficult Behaviour Module 02: Communicating With Difficult People Module 03: Standing Up to Difficult People Module 04: A Quick Guide to the Seven Classically Difficult Types Module 05: Dealing with Bosses Who Drive You Barmy Module 06: Colleagues to Throttle Module 07: Dealing With Impossible People Module 08: The Temper Tantrum Type ------------------- ***Level 5 Negotiation Skills Course*** Module 01: An Overview of Negotiation Module 02: How to Prepare For Negotiations Module 03: The Process of Negotiation Module 04: Ways of Developing Persuasion & Influencing Skills Module 05: Ways of Developing Communication Skills Module 06: How to Develop Active Listening Skills Module 07: Comprehending Body Language Module 08: Assertiveness and Self Confidence Module 09: Managing Anger Module 10: Managing Stress Module 11: Negotiation Tactics to Closing a Better Deal Module 12: Ways of Overcoming Sales Objections ------------------- ***Level 5 Report Writing Course*** Module 01: Introduction to Report Writing Module 02: The Basics of Business Report Writing Module 03: The Practical Side of Report Writing (Part-1): Preparation & Planning Module 04: The Practical Side of Report Writing (Part-2): Collecting and Handling Information Module 05: The Practical Side of Report Writing (Part-3): Writing and Revising Report Module 06: The Creative Side of Report Writing (Part -1): A Style Guide to Good Report Writing Module 07: The Creative Side of Report Writing (Part -2): Improving the Presentation of Your Report Module 08: Developing Research Skills Module 09: Developing Creativity & Innovation Module 10: Develop Critical Thinking Skills Module 11: Interpersonal Skill Development Assessment Method After completing each module of the Medical Receptionist Skills, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification. Certification After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Medical Receptionist Skills is ideal for Health Care Professionals who work and will be working in healthcare settings such as hospitals, clinics, and healthcare facilities. Requirements There are no specific requirements for this Medical Receptionist Skills because it does not require any advanced knowledge or skills. Career path After completing this Medical Receptionist Skills, you will have developed a set of skills necessary for career advancement and will be able to pursue a variety of job opportunities, including - Medical Receptionist Medical Secretary Healthcare Administrator GP Receptionist Patient Coordinator Certificates Certificate of completion Digital certificate - Included

Medical Receptionist Skills
Delivered Online On Demand44 hours
£12

Medical Secretary - Essential Skills

By Training Tale

A medical secretary is responsible for ensuring that a doctor's office runs smoothly so that patients receive the best possible care. A medical secretary must understand office organisation and standard procedures to provide this secretarial support. They should also be able to use medical terminologies fluently. This course will teach you about the medical secretarial profession and the skills needed to do the job successfully. This course will teach you about the roles and responsibilities of a medical secretary. You will also learn various medical secretary skills, including an effective filing system, medical transcription, medical writing, maintaining medical records, an appointment system, and more. Furthermore, this comprehensive Medical Secretary - Essential Skills will teach you the critical concepts of patient confidentiality and other legal aspects of the healthcare industry. Learning Outcomes After completing this course, learner will be able to: Understand the fundamentals of the National Health Service. Understand the roles and responsibilities of a medical secretary. Know how to organise schedules and manage appointment systems. Gain a clear understanding of the Law, Ethics and Medicine. Gain a thorough understanding of the effective filing system in medical offices. Familiarise yourself with the concept of patient confidentiality and its dos and don'ts. Become skilled at controlling and ordering stocks and supplies. Gain in-depth knowledge of Medical Terminology and Clinical Aspects. Know the importance of health and safety in the healthcare sector. Have a solid understanding of Complementary Medicine Why Choose Diploma in Medical Receptionist and Secretary from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Medical Secretary - Essential Skills Course developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing this Course. **Courses are included in this Medical Secretary - Essential Skills Bundle Course Course 01: Medical Secretary - Essential Skills Course 02: Communication Skills Course Course 03: Level 4 Time Management Course Course 04: Level 5 Proofreading & Copy Editing Course 05: Level 2 Customer Service Course 06: Level 5 Report Writing Course Course 07: Level 5 Negotiation Skills Course ***Others Included of Medical Secretary - Essential Skills Bundle Course Free 7 PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Free Retake Exam [ Note: Free PDF certificate as soon as completing the course ] Detailed course curriculum of the Medical Secretary - Essential Skills: Module 1: The National Health Service History Structure of the NHS The NHS Plan Resource Allocation Delivering Care Mental Health Services Public Health The NHS, the Regions and Devolution Module 2: Patient (Customer) Care The Medical Receptionist Putting Patient First Complaints Within the Health Service The Complaints Procedure Patient and Public Involvement Patient's Rights Access to Health Care Total Quality in Medical Practice Customer Care: Involving Patients and the Public Module 3: Communication Report Writing Electronic Mail & Mobile Phones: Text Messages Telephone Skills People Skills - Face to Face Meeting Performance Review & Counselling The Practice Leaflet & Hospital Information Leaflets Networking Module 4: Law, Ethics and Medicine Medical Ethics and Etiquette Doctor's Duties Patient's Right The Regulatory Bodies and Their Role Legal Aspects Certification Health and Safety at Work Module 5: Health & Safety in a Clinical Environment First Aid at Work Hazardous Substances The NHS National Patient Safety Agency (NPSA) Hepatitis & AIDS Fire Precautions Clinical Risk Management Coping With Aggression & Violence Module 6: Practical Reception Skills in General Practice Record Keeping and General Administration Information Technology Module 7: The Hospital Service The Patient's Route Through the Hospital Outpatient Appointments Admissions from the Waiting List Accident and Emergency Admissions Home From Hospital Support Day Cases and Ward Attendees Hospital Team Clinical Audit Star Ratings What is a Medical Record? Cases Notes Master Index Filing Room or Records Library Medical Records Procedure for Departments Retention of Records Destruction of Medical Records The Role of the Secretary in the Hospital Module 8: Private Medicine Private Clinic or Hospital The Secretary In Private Practice Module 9: Forms, Fees and Finances in General Practises Contracting Finance Practice Income Scotland Wales Northern Ireland Module 10: Using Information Technology Computers in General Practice Electronic Medicine Computers in Hospitals Maintaining Security Module 11: Medical Terminology and Clinical Aspects Pathology and X-ray Examinations Prescribing and Drugs Nurse Prescribing New Developments in Pharmacy Module 12: Audit, Health Economics and Ensuring Quality for the Medical Receptionist and Secretary Audit Health Economics and Cost-effective Medicine Private Finance Initiative Clinical Governance National Institute for Clinical Excellence (NICE) National Clinical Assessment Service (NCAS) National Service Framework (NSF) Patient Surveys Module 13: Complementary Medicine Acupuncture Alexander Technique Aromatherapy Chiropractic Homoeopathy Hydrotherapy Hypnotherapy Osteopathy Reflexology ------------------- ***Communication Skills Course*** Module 01: Introduction to Communication Module 02: The Communication Skills Module 03: Different Types of Communication Module 04: Different Methods of Communication Module 05: Styles of Communication Module 06: Barriers to Communication Module 07: Assessing Communication Competence: Relevant Criteria Module 08: Seven Actions for Effective Communication Module 09: Do's and Don'ts of Effective Communication ------------------- ***Level 4 Time Management Course*** Module 1: Basics of Time Management Module 2: Prioritise Your Time Module 3: Organise Your Time Module 4: Using Your Time Efficiently Module 5: Time Management in the Workplace Module 6: Time Management For Students Module 7: Time Management Software Module 8: Create a Value-Based Time Management Plan ------------------- ***Level 5 Proofreading & Copy Editing*** Module 01: An Overview of Proofreading Module 02: Use of the Style Guide Module 03: Spelling and Grammar Module 04: Paper-based Proofreading Module 05: On the Screen Proofreading Module 06: Basics of Copy Editing Module 07: Copy Editing - the Use of Language Module 08: Copy Editing - Checking Accuracy and Facts Module 09: Copy Editing - Legal Checks Module 10: Career Development ------------------- ***Level 2 Customer Service*** Module 1: Introduction to Customer Service Module 2: Understanding the Organisation Module 3: Prepare to Deliver Excellent Customer Service Module 4: Communication in the Customer Service Role Module 5: Understand Customers ------------------- ***Level 5 Report Writing Course*** Module 01: Introduction to Report Writing Module 02: The Basics of Business Report Writing Module 03: The Practical Side of Report Writing (Part-1): Preparation & Planning Module 04: The Practical Side of Report Writing (Part-2): Collecting and Handling Information Module 05: The Practical Side of Report Writing (Part-3): Writing and Revising Report Module 06: The Creative Side of Report Writing (Part -1): A Style Guide to Good Report Writing Module 07: The Creative Side of Report Writing (Part -2): Improving the Presentation of Your Report Module 08: Developing Research Skills Module 09: Developing Creativity & Innovation Module 10: Develop Critical Thinking Skills Module 11: Interpersonal Skill Development ------------------- ***Level 5 Negotiation Skills Course*** Module 01: An Overview of Negotiation Module 02: How to Prepare For Negotiations Module 03: The Process of Negotiation Module 04: Ways of Developing Persuasion & Influencing Skills Module 05: Ways of Developing Communication Skills Module 06: How to Develop Active Listening Skills Module 07: Comprehending Body Language Module 08: Assertiveness and Self Confidence Module 09: Managing Anger Module 10: Managing Stress Module 11: Negotiation Tactics to Closing a Better Deal Module 12: Ways of Overcoming Sales Objections Assessment Method After completing each module of the Medical Secretary - Essential Skills, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification. Certification After completing the MCQ/Assignment assessment for this Medical Secretary - Essential Skills, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Medical Secretary - Essential Skills is ideal for Health Care Professionals who work and will be working in healthcare settings such as hospitals, clinics, and healthcare facilities. Requirements Students who intend to enrol in this course must meet the following requirements: Good command of the English language Must be vivacious and self-driven Basic computer knowledge A minimum of 16 years of age is required Career path After completing this course, you will have developed a set of skills necessary for career advancement and will be able to pursue a variety of job opportunities, including - Medical Receptionist Medical Secretary Healthcare Administrator GP Receptionist Patient Coordinator Certificates Certificate of completion Digital certificate - Included

Medical Secretary - Essential Skills
Delivered Online On Demand42 hours
£12

Content Writing & Copywriting For SEO and Sales

4.5(3)

By Studyhub UK

Immerse yourself in the dynamic world of digital content creation with our 'Content Writing & Copywriting for SEO and Sales' course. This program is meticulously structured to transform novices into skilled artisans of the written word, tailored specifically for digital marketing and sales. You begin with an enlightening introduction, easing you into the fascinating realm of content creation. As you progress, a free taster session showcases the course's value, followed by an in-depth exploration into the 12 essential steps of great copywriting in Section 03. Understanding the building blocks of copywriting is simplified in Section 04, providing a solid foundation. From crafting compelling headlines in Section 05 to refining sales copy through proofreading and editing in Section 06, each section is designed to enhance your skills incrementally. Delving deeper, Section 07 unveils the psychological aspects behind effective copywriting, an essential tool for creating impactful content. Subsequent sections are dedicated to specialised formats including blogging, landing pages, sales letters, video scripts, emails, advertisements, social media posts, and promotional videos. These targeted modules offer a comprehensive learning experience, equipping you with the skills to excel across various platforms. By the time you reach the course's conclusion, you'll have acquired a profound understanding of content writing and copywriting, specifically tailored for SEO and sales, ready to make your mark in the digital world. Learning Outcomes Master the art of creating engaging and SEO-optimized content. Develop proficiency in writing compelling headlines and sales copy. Understand the psychological principles behind effective copywriting. Learn to craft specialized content for diverse digital platforms. Enhance editing and proofreading skills to deliver polished content. Why choose this Content Writing & Copywriting For SEO and Sales course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Content Writing & Copywriting For SEO and Sales course for? Aspiring content writers and copywriters seeking to specialize in SEO and sales. Marketing professionals aiming to enhance their content creation skills. Business owners looking to improve their online content strategy. Freelancers wanting to offer specialized content writing services. Individuals interested in understanding the interplay between psychology and writing. Career path SEO Content Writer: £20,000 - £30,000 Copywriter: £23,000 - £35,000 Digital Marketing Specialist: £25,000 - £40,000 Content Strategist: £28,000 - £45,000 Freelance Writer: £18,000 - £50,000 (varies with projects) Social Media Manager: £24,000 - £38,000 Prerequisites This Content Writing & Copywriting For SEO and Sales does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 01: Introduction Introduction 00:01:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:06:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Assignment Assignment - Content Writing & Copy Writing For SEO and Sales 00:00:00

Content Writing & Copywriting For SEO and Sales
Delivered Online On Demand5 hours 16 minutes
£10.99

Essentials of Becoming a Manager and Managing Teams

4.9(27)

By Apex Learning

Overview This comprehensive course on Essentials of Becoming a Manager and Managing Teams will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Essentials of Becoming a Manager and Managing Teams comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Essentials of Becoming a Manager and Managing Teams. It is available to all students, of all academic backgrounds. Requirements Our Essentials of Becoming a Manager and Managing Teams is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 8 sections • 144 lectures • 09:09:00 total length •What to Expect & About Me: 00:02:00 •Well Done!: 00:02:00 •It's a Different Job: 00:03:00 •You're Scared? Good!: 00:02:00 •The Manager Mindset: 00:03:00 •Set Expectations: 00:04:00 •Get Learning Leadership!: 00:03:00 •What is Culture?: 00:02:00 •Culture of Fairness: 00:08:00 •People Are Crazy: 00:02:00 •Mastering One To One Meetings: 00:05:00 •Manager to Coach: 00:07:00 •Me? A Psychologist?: 00:02:00 •Emotional Intelligence: 00:05:00 •Mastering Performance Evaluations: 00:07:00 •Welcoming New Starters: 00:07:00 •How to Hire a Diverse Workforce: 00:06:00 •Get the Basics Right Every Time: 00:02:00 •Conclusion: 00:02:00 •Introduction: 00:02:00 •The Importance of the Interview Process: 00:03:00 •What's Wrong With The Interview Process: 00:07:00 •Human Vs. Algorithm: 00:02:00 •Unconscious Interviewer Biases: 00:03:00 •Be Data Driven: 00:03:00 •Let's See You In Action: 00:02:00 •Keep it Relevant: 00:02:00 •Seriously Avoid These Topics: 00:03:00 •Benefits of a Diverse Workforce: 00:03:00 •How to Hire a Diverse Workforce: 00:06:00 •Hunger and Desire Over Skills: 00:03:00 •Culture Addition, Not Culture Fit: 00:03:00 •Compliment, Backup or Add To The Team: 00:05:00 •Hiring The Right Rank: 00:04:00 •What Are Your Location Restrictions: 00:01:00 •The Risk Of Delivering Less: 00:02:00 •The Risk Of Burnout: 00:02:00 •The Risk Of Losing The Headcount: 00:02:00 •Confirm The Job Is What They Think It Is: 00:02:00 •Sell Yourself, The Team & The Company: 00:03:00 •Don't Be A Jerk: 00:02:00 •It's Not About Making You Look Good: 00:02:00 •Managing Recruitment Agencies: 00:04:00 •Communications With The Candidate: 00:03:00 •Be Ready: 00:03:00 •Assign A Buddy: 00:02:00 •You Got It Wrong!: 00:02:00 •Conclusion: 00:03:00 •What To Expect From The Course: 00:02:00 •Why Even Bother?: 00:07:00 •What Learning Used To Be Like: 00:02:00 •Individual Learner: 00:01:00 •Everyone Says They Are A Self-Learner: 00:10:00 •Online Communities: 00:02:00 •Embedding Learning Into Daily Life: 00:03:00 •Teach It To Learn It: 00:02:00 •Learning New Vs Becoming Expert: 00:01:00 •Listen Faster: 00:01:00 •Tom's Approach: 00:02:00 •The Paid Training Course Is History: 00:03:00 •Develop The Right Mental Habits: 00:06:00 •Make It Easier On Yourself: 00:02:00 •Manager Responsibilities: 00:01:00 •Are You Really A Centre Of Excellence?: 00:02:00 •Learning As Part Of Performance Evaluation: 00:02:00 •Don't Worry If People Leave: 00:01:00 •The Benefits Of A Skilled User Base: 00:02:00 •Push It, Push It, Push It: 00:01:00 •The Golden Hour: 00:09:00 •Internal Mobility: 00:03:00 •Team Secondment: 00:02:00 •Make People Good Enough To Quit: 00:03:00 •Lunch & Learns: 00:02:00 •Personalised Learning Plans: 00:02:00 •Use It Or Lose It: 00:02:00 •Certifiably Great: 00:02:00 •Get A Learning Buddy: 00:02:00 •Senior Leaders Responsibilities: 00:01:00 •Walk It From The Top: 00:02:00 •Learning Wherever, Whenever: 00:02:00 •Show Us The Data: 00:02:00 •Create Learning Champions: 00:02:00 •Gamification: 00:02:00 •Sell, Sell, Sell: 00:03:00 •Don't Block The Useful Sites: 00:03:00 •Create A Varied Library Of Resources: 00:02:00 •Encourage Conferences And Seminars: 00:04:00 •The Feedback Loop: 00:02:00 •Learning Is Expensive: 00:03:00 •Learning Takes Time: 00:02:00 •Concluding Remarks: 00:04:00 •Interview Masterclass - Maximize Your Chances of Success: 00:03:00 •Get Yourself Game Ready!: 00:08:00 •Final Prep Tips! 1-2 Days Before Interview: 00:03:00 •It's Interview Day! How to ACE the interview!: 00:07:00 •Positive Personality Traits Interviewers Are Desperate For: 00:07:00 •How to Engage & Impress in Conversation: 00:05:00 •The Art of Asking Questions: 00:08:00 •How to Answer Questions Using Skill & Psychological Tricks: 00:10:00 •After Interview - Still More You Can Do: 00:05:00 •Staying Professional: 00:02:00 •That Wasn't What You Expected!!: 00:03:00 •Waiting For The Answer: 00:02:00 •Let's Review The Tips - So Much To Consider: 00:04:00 •Introduction to Overcoming Burnout: 00:03:00 •The Problem of Burnout in Modern Workplaces: 00:06:00 •Symptoms of Burnout - Do You Have It?: 00:03:00 •How Individuals Can Fight Back Against Burnout: 00:12:00 •How Leaders Can Create A Burnout Free Culture: 00:10:00 •Let's Review The Advice - What's Important?: 00:03:00 •Characteristics of Great Leaders - Introduction: 00:02:00 •Honesty, Coaching & The Mission: 00:08:00 •Empathy, Togetherness & Feedback: 00:06:00 •Change, Authenticity & Enablement: 00:05:00 •Perspective, Empowerment & Emotional Intelligence: 00:05:00 •My Favourite Tips & Bonus!: 00:05:00 •What to Expect: 00:04:00 •What & Why?: 00:03:00 •The Cost of Meetings: 00:02:00 •Red Amber & Green Meetings: 00:06:00 •Do You Need A Meeting?: 00:04:00 •Timing Considerations: 00:07:00 •Contents of the Invite: 00:03:00 •Scheduling Etiquette: 00:07:00 •Considerations for Externals: 00:05:00 •The Meeting as an Opportunity: 00:02:00 •Chairing Meetings: 00:01:00 •Your Agenda: 00:08:00 •Kicking Off: 00:06:00 •During The Meeting: 00:08:00 •After Meeting Minutes: 00:06:00 •Considerations: 00:06:00 •Concluding Remarks: 00:02:00 •What To Expect & About Me: 00:02:00 •Management Vs. Coaching: 00:07:00 •What Is Culture?: 00:02:00 •Culture of Fairness: 00:08:00 •How To Be A Great Listener: 00:05:00 •Mastering Performance Evaluations: 00:07:00 •Welcoming New Starters: 00:07:00 •Stupid Things NOT To Say To Your Team: 00:07:00 •Your Team Made A Mistake: 00:06:00 •Mastering Crucial Conversations: 00:05:00 •When to Fire Someone: 00:06:00

Essentials of Becoming a Manager and Managing Teams
Delivered Online On Demand9 hours 9 minutes
£12

Clearance Technique Masterclass M3

5.0(22)

By The Northern College Of Clinical Hypnotherapy

The Clearance Technique in this specialised masterclass designed exclusively for therapists and hypnotherapists. This session will equip you with a potent tool to help your clients release the emotional and mental burdens that are holding them back, making space for profound personal growth and positive change.

Clearance Technique Masterclass M3
Delivered Online On Demand1 hour
£25

Family Support Worker

5.0(1)

By LearnDrive UK

Empower families as a dedicated Family Support Worker. This course equips you with the skills to tackle family challenges, support addiction recovery, and safeguard children. Join us to make a meaningful difference in lives and build a rewarding career.

Family Support Worker
Delivered Online On Demand1 hour
£5

Understanding Microservices | A Technical Overview (TT7050)

By Nexus Human

Duration 1 Days 6 CPD hours This course is intended for This overview-level course is ideally suited for professionals seeking an introduction to microservices architecture and its application within a business context. Ideal attendee roles include software developers, system architects, technical managers, and IT professionals who are part of teams transitioning to a microservices approach. It's also an excellent starting point for non-technical roles such as product owners or business analysts who work closely with technical teams and want to better understand and become conversant in the language and principles of microservices. Overview This course combines engaging instructor-led presentations and useful demonstrations with engaging group activities. Throughout the course you'll explore: Understand the Basics of Microservices: Get to know the fundamental principles and characteristics of microservices and how they revolutionize traditional software development approaches. Explore the Design of Microservices: Gain an overview of how microservices are designed based on business requirements and what makes them unique in the software architecture world. Overview of Managing and Scaling Microservices: Get an introduction to how microservices are managed and scaled independently, and understand the significance of these features in your business operations. Familiarize with the Microservices Ecosystem: Learn about the typical patterns, best practices, and common pitfalls in the microservices world, setting a foundation for future learning and implementation. Introduction to Microservices in a Business Context: Acquire a basic understanding of how microservices can be aligned with specific business capabilities, and get a glimpse into how they can coexist with legacy systems in a business setting. Microservices have rapidly emerged as a popular architectural style, breaking down applications into small, independent services that can be developed, deployed, and scaled individually. Microservices offer a robust method to address a variety of projects, such as e-commerce platforms and content management systems, enhancing scalability and boosting productivity. This technology, when employed correctly, can greatly increase software delivery speed and system resilience, making it a crucial skill set for modern technology professionals.Understanding Microservices - A Technical Overview is a one-day course ideally suited for technical professionals seeking an introduction to microservices architecture and its application within a business context. Under the guidance of an industry expert, this engaging class combines lecture-style learning with lively demonstrations, case study review and group discussions.Throughout the course you?ll explore the principles and characteristics that define microservices, how to identify suitable projects for a microservices approach, the factors to consider when designing them, and the strategies to effectively manage and scale them within complex systems. You?ll also learn about the best practices, patterns, and anti-patterns, arming you with the knowledge to make the right architectural choices. This course also explores the real-world implementation of microservices in a business enterprise. We'll discuss how to align the application of microservices with your organization's specific business capabilities, and offer strategies for smoothly integrating this technology within existing legacy systems. Introduction to Microservices Understand what microservices are and their role in modern software development. Introduction to Microservices: what they are and why they matter. Monolithic vs Microservices: highlighting the shift and benefits. Key principles and characteristics of microservices. Identifying suitable applications for microservices transformation. Demo: Analyzing a sample application and identifying potential microservices Architecting and Managing Microservices Learn the basic strategies for scaling and managing microservices. Scaling Microservices: from a single service to hundreds. Key components of a microservices architecture. Introduction to resilience patterns: Circuit-Breakers and Bulkheads. Load management and provisioning in a microservices setup. Understanding the role of cloud services in microservices. Optional Demo: Illustrating how a microservice-based application scales in real-time Designing Microservices Learn the key aspects to consider when designing microservices. Defining microservice boundaries: Deciding the scope of a microservice. Communication patterns in microservices. Understanding Microservice endpoints. Exploring data stores and transaction boundaries in microservices. Overcoming challenges in Microservices design. Demo: Designing microservices for a hypothetical business requirement Implementing Microservices in a Business Enterprise Understand the process and considerations for implementing microservices in an enterprise context. Assessing enterprise readiness for microservices. Building the business case for microservices: strategic advantages and potential challenges. Aligning microservices with business capabilities. Organizational changes: Team structures and processes for microservices. Dealing with Legacy Systems: Strategies for microservices integration. Demo: Exploring a case study of successful microservices implementation in a business enterprise The Microservices Ecosystem Understand the key tools and best practices in the Microservices ecosystem. Understanding the typical Microservices Stack. Monitoring and Logging in Microservices. Introduction to Docker: Containerization of Microservices. Deployment strategies in a Microservices setup. Introduction to Orchestration in Microservices Demo: Containerizing and deploying a simple microservice Microservices Deployment Strategies Understand various ways to safely introduce changes in a microservices environment. The concept of Blue-Green Deployment: changing services without downtime. Canary Releases and Feature Toggles: slowly rolling out changes to users. Database changes in a microservices environment: keeping data consistent. Demo: Examining various deployment strategies Microservices Best Practices and DevOps Learn key strategies to ensure a smooth operation of your microservices setup. The DevOps culture in Microservices: collaboration for efficiency. Defining a Minimum Viable Product in a Microservices setup: building small, delivering fast. Dealing with data in a distributed setup: managing Data Islands. The importance of Continuous Integration/Continuous Delivery in a microservices setup. Governance: Keeping track of your services and their consumers. Demo: Visualizing a simple continuous delivery pipeline Microservices Patterns and Anti-Patterns Learn about common do's and don'ts when working with microservices. Understanding patterns that help with efficient microservices operation. Recognizing and avoiding anti-patterns that can hinder performance. Dealing with common challenges: dependencies between services, managing service boundaries. Demo: Examples of real-world patterns and anti-patterns Simple Overview of OAuth and OpenID for Microservices Introduction to OAuth and OpenID: What they are and why they matter in Microservices. The role of tokens in OAuth 2.0: How they help in securing communications. A simplified look at OpenID Connect: Linking identities across services. Demo

Understanding Microservices | A Technical Overview  (TT7050)
Delivered OnlineFlexible Dates
Price on Enquiry

Counselling and Psychology Diploma

5.0(1)

By Course Gate

Discover the rewarding field of Counselling and Psychology with our Diploma Course, designed for those who want to help others overcome their difficulties. Join us to begin your journey towards a fulfilling career as a Psychologist, Counsellor, Careers Counsellor, Drug and Alcohol Counsellor, or Family and Marriage Counsellor. Get your CPD certificate upon completion and be ready to make a positive difference in people's lives.

Counselling and Psychology Diploma
Delivered Online On Demand1 hour
£11.99

Value-based selling (In-House)

By The In House Training Company

This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary

Value-based selling (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry