Booking options
£25
£25
On-Demand course
5 hours 19 minutes
All levels
Register on the Content Writing & Copy Writing For SEO and Sales today and build the experience, skills and knowledge you need to enhance your professional development and work towards your dream job. Study this course through online learning and take the first steps towards a long-term career.
The course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Learn through a mixture of instructional video lessons and online study materials.
Receive online tutor support as you study the course, to ensure you are supported every step of the way. Get an e-certificate as proof of your course completion.
The Content Writing & Copy Writing For SEO and Sales is incredibly great value and allows you to study at your own pace. Access the course modules from any internet-enabled device, including computers, tablet, and smartphones.
The course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the now and start learning instantly!
What You Get With The Content Writing & Copy Writing For SEO and Sales
Receive a e-certificate upon successful completion of the course
Get taught by experienced, professional instructors
Study at a time and pace that suits your learning style
Get instant feedback on assessments
24/7 help and advice via email or live chat
Get full tutor support on weekdays (Monday to Friday)
The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.
You are taught through a combination of
Video lessons
Online study materials
Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99.
The course is ideal for those who already work in this sector or are an aspiring professional. This course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge.
The online training is open to all students and has no formal entry requirements. To study the Content Writing & Copy Writing For SEO and Sales, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16.
Section 01: Introduction | |||
Introduction | 00:05:00 | ||
How to Navigate This Course - Watch This Video | 00:03:00 | ||
Section 02: Free Taster | |||
13 Copywriting and Sales Buttons You Need to Know How to Push | 00:07:00 | ||
Copywriting to Sell 10 Steps you must know | 00:06:00 | ||
14 Step Formula to Writing Great Sales Copy | 00:06:00 | ||
Section 03: BASICS: 12 Essential Steps to Great Copy Writing | |||
AIDA is not just an Opera! | 00:02:00 | ||
Have you any idea who you are talking to? | 00:02:00 | ||
Who cares what format you use? | 00:03:00 | ||
Hurting? Want someone to heal your pain? | 00:02:00 | ||
I haven't got time or money for Objections! | 00:02:00 | ||
Don't worry, there's always plenty of Scarcity to go round! | 00:02:00 | ||
So, why are YOU reading my Headlines? | 00:02:00 | ||
Why do you always want to know whats in it for you? | 00:02:00 | ||
Endorsements? Pah! Prove it to me! | 00:03:00 | ||
I Guarantee to you that I love Risk! Or do I? | 00:02:00 | ||
Right it Wright to Be Red! or you won't be Readable! | 00:03:00 | ||
Keep it Simple S. and throw away your Theasaurus | 00:02:00 | ||
Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks | |||
Introduction to Copywriting Formulation | 00:02:00 | ||
Starting with AIDA | 00:06:00 | ||
PAS - Problem, Agitation, Solution | 00:04:00 | ||
The 4 Ps | 00:03:00 | ||
QUEST | 00:04:00 | ||
Section 05: BASICS: How to Write Headline | |||
What You Need to Know to Write Great Headlines | 00:06:00 | ||
Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy | |||
Writing Editing: Can You Write Better Copy? | 00:06:00 | ||
Proof Reading and Editing: 20 Ways to Write Better Copy | 00:11:00 | ||
Editing Writing: Seven Guidelines for Editing Writing | 00:06:00 | ||
Section 07: PSYCHOLOGY: The Psychology behind Copywriting | |||
Get Your Copywriting Psychology Right! | 00:06:00 | ||
What are the Eight Universal Motivators? | 00:07:00 | ||
100 Motivations | 00:05:00 | ||
Overcoming Objections | 00:08:00 | ||
Section 08: COPYWRITING FOR Blogging - Web Posts | |||
Copywriting for Blogs | 00:09:00 | ||
A Simple Formula for Blog Posts | 00:04:00 | ||
Blog Post Copywriting Formula | 00:09:00 | ||
Blog Post Editing Checklist | 00:08:00 | ||
Section 09: COPYWRITING FOR Landing Pages | |||
Copywriting for Landing Pages | 00:04:00 | ||
Copywriting for Testimonials | 00:06:00 | ||
Copywriting for Bullet Points | 00:05:00 | ||
Section 10: COPYWRITING FOR Sales Letters | |||
Five Formulations for Sales Letters | 00:03:00 | ||
The Five Point Sales Letter Formula | 00:03:00 | ||
The Seven Step Copywriting Formula for Sales Letters | 00:05:00 | ||
The Nine Point Formula | 00:06:00 | ||
The 18 Step Sales Letter | 00:06:00 | ||
The 21 Part Sales Letter Formula | 00:08:00 | ||
Bonus: 32 Step Power Copywriting Formula | 00:08:00 | ||
Section 11: COPYWRITING FOR Video Sales Letters | |||
What is a Video Sales Letter | 00:03:00 | ||
How to Write an Attention Grabbing Video Sales Letter Headline | 00:03:00 | ||
Video Sales Letter Basics - Some Simple Guidance for Better VSLs | 00:04:00 | ||
Video Sales Letter Outline - with Downloadable Templates | 00:07:00 | ||
Section 12: COPYWRITING FOR Email | |||
Copywriting for Email | 00:07:00 | ||
How to Write Effective Welcome Emails | 00:10:00 | ||
ACTIVITY: Analysis of a Long Form Story Telling Email | 00:07:00 | ||
Email Copywriting Analysis 1 | 00:05:00 | ||
Copywriting Formulas for Email Sequences | 00:06:00 | ||
Section 13: COPYWRITING FOR Advertisements | |||
Copywriting for Advertisements | 00:04:00 | ||
Section 14: COPYWRITING FOR Twitter | |||
Copywriting for Twitter - Engage, Entertain, Be Brief! | 00:07:00 | ||
Section 15: COPYWRITING FOR Promotional Videos | |||
How to Create a High Converting Promotional Video | 00:06:00 | ||
The Promotional Video for This Course Following the Script | 00:02:00 | ||
The Promotional Video - Version 2 | 00:02:00 | ||
Promotional Video SlideDeck | 00:20:00 | ||
Promotional Video Script Checklist | 00:04:00 | ||
2018 Update: The Formula for an Effective Promotional Video | 00:04:00 | ||
2018 New Copywriting Course Promo Video | 00:03:00 | ||
Section 16: Conclusion and Course Wrap Up | |||
Conclusion and Course Wrap Up | 00:03:00 | ||
Additional File | |||
Additional File | 00:00:00 | ||
Assignment | |||
Assignment - Content Writing & Copy Writing For SEO and Sales | 00:00:00 |
Are there any prerequisites for taking the course?
There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course.
Can I access the course at any time, or is there a set schedule?
You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience.
How long will I have access to the course?
For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime.
Is there a certificate of completion provided after completing the course?
Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks.
Can I switch courses or get a refund if I'm not satisfied with the course?
We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase.
How do I track my progress in the course?
Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course.
What if I have technical issues or difficulties with the course?
If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.