Name: Sales Management 2 Days Training in Dunfermline
Price: 1195 GBP
Availability: InStock

Derby

<h1 dir="ltr" id="isPasted" fr-original-style="" style="box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Course Overview:</span></h1><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">This training based on leading teams will help you to develop anyone that leads a team or is involved in a leadership role. It is also useful for those that are about to embark on a position of leadership or need to develop their leadership skills.</span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Contents:</strong></span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Having an effective team around you is crucial. However, it is an area that is often left to chance, which can lead to de-motivated individuals that do not feel part of the business and consequently do not perform. This course looks at what it takes to lead an effective team and how you can get the best out of the people in it by understanding the role of the leader, both personally and from the point of view of the team.</span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Topics:</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Qualities of an Effective Leader</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Identifying the key characteristics of effective leaders, rating themselves against them and establishing key actions to develop the skills.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Leader or Manager?</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Establishing the difference between the two and comparing themselves to those qualities.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">That Vision Thing</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Making the business vision &lsquo;live&rsquo; for the team by answering key questions.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Developing Your Team Goals</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Reviewing an action plan that develops clear goals for their team based on the business vision.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Motivation</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Determining the &lsquo;Why&rsquo; for their staff and developing an understanding of emotions in a business context.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What Motivates?</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Looking at specific motivators for individuals and understanding that everyone is motivated by different things.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Being Consistently Different</strong>&nbsp;</span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&ndash; Going against popular leadership theory and identifying that each staff member needs to be treated differently.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Dealing With Difficult Team Members</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Understanding why team members are difficult. Looking at different behavior types and strategies for responding to them. Also, realizing that &lsquo;difficult&rsquo; behavior sometimes has its benefits.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Coaching</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Using a simple method of coaching, including action plans.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Three Key Skills of Coaching</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Looking at the skills required to be an effective coach.</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Instant Results Coaching</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Coaching in a hurry!</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Can Do Coaching Practice</strong></span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">&nbsp;&ndash; Putting the learning into practice</span></p></li></ul><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Feature:</strong></span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">By the end of this training you will be able to:</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Explain the qualities of an effective leader</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Benchmark themselves against those qualities and develop actions to improve</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Explain the difference between leading and managing</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Explain the value of sharing the business vision with the team</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Develop team goals based on the business vision</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Motivate their staff by understanding their drivers and developing actions to support them</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Deal with difficult staff members</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Challenge staff in a meaningful and effective way</span></p></li><li dir="ltr" style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Coach staff effectively using a simple process</span></p></li></ul><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Certification:</strong></span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Once after the training you receive course completion certificate from Mangates</span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who can Attend?</strong></span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;">Anybody who is interested in learning Effective Skills to Lead a Team.</span></p>

Certificate: Course Completion Certificate | Language: English

Duration: 2 Days | Credits: 16 PDUs

Course Delivery: Classroom | Virtual Live

Lunch and Beverages are included in a classroom session

Course Overview:

A successful sales manager's job is to provide clear direction and support to his/her team  enabling them to excel and develop to reach their full potential.  Sales managers often rise to this position from a successful career in sales. But the skills required of a successful sales manager are quite different from the skills of a sales person which is one of the key points that this program will be focusing on. 

This two day program will enable delegates to have a clear understanding of the successful sales manager's responsibilities and how to become more effective in their roles in this challenging competitive business environment of today. Over the period of the course delegates will explore key leadership skills as well as the essential sales managerial skills needed for them to effectively forecast and implement effective sales plans, motivate, monitor and evaluate the performance of their people and provide the required direction and support ensuring measurable sales results from their sales teams.

This course also includes several bonus forms that were designed to help you prepare your sales forecast and complete sales plan. (Forecast data form, Sales plan support form)

Learning Objectives:

After completing this course, delegates will be able to: 

Understand the roles and responsibilities of a sales manager
Learn skills to achieve better results through their teams using sales plans and targeting techniques
Clearly understand how to prepare a sales forecast and a sales plan for their sales operation
Properly observe, evaluate and give feedback to team members and set performance development objectives using assessment tools supplied and provided within the training program
Explore ways to motivate their sales teams and create a more motivating environment.
Run more effective sales meetings and morning huddles to inspire and motivate and provide clear direction to their sales team members.

Agenda:

Introduction - A sales management primer

What is your job?
Sales Manager Versus Salesman.
The perfect salesperson- Activity

Module 1 : A Strategic look at sales management:
Sales management - is it strategic or tactical?
What are my CSF's? - Critical success factors.
SWOT and PESTLE analysis.

Module 2 : Sales Forecasting:
What is forecasting and how it can help sales performance?
Identify different forecasting methods.
Follow a simple 4 step process to create a sales forecast.
Avoid common forecasting pitfalls.

Module 3 : Sales Planning:
Setting up your sales strategy.
Put together the main components of your sales plan.
Specify sales tactics to achieve strategy.
Sales planning best practice examples.
Practical skill practice activity - Create a sales plan for your sales operation.

Module 4 : Sales performance management:
Setting sales objectives.
The 3 step sales performance control plan.
Guidelines for proper sales performance evaluation.
Handling the underperforming sales team member.

Module 5 : Motivating your sales team:
What motivates us?
Knowing your team inside out.
Creating a motivating environment for your team.
Understand the factors that combine and drive personal motivation.

Module 6 : Running effective sales meetings:
Effective versus badly run sales meetings
Planning your sales meeting sequence.
Successful sales meeting checklist.
Team huddle versus team meeting.

Certification:

Once after the training you receive course completion certificate from Mangates.

Target Audience:

Sales Managers

Mangates

Sales Management 2 Days Training in Derby

The sale ends 10 days before the event starts.

Early Bird Fee

The sale ends 5 days before the event starts.

Standard Fee

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Sales Management 2 Days Training in Liverpool

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Sales Management 2 Days Training in Livingston

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Dunfermline

Sales Management 2 Days Training in Dunfermline

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.&nbsp;<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">In this 2-hour webinar, we will explore how email marketing can be a game-changer for your business, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy.&nbsp;</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">&nbsp;<br fr-original-style="" style="box-sizing: border-box;">&nbsp;📅 Date: Tuesday 3rd December</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">🕒&nbsp;Time: 10 am - 12 pm</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">📌 Location: Online Webinar&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp;</span> Cost: &pound;25PP</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">&nbsp;</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Throughout this webinar, we&#39;ll cover essential topics such as:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Building a Solid Foundation</strong>: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The Legal Bits:</strong> Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Crafting Irresistible Content:</strong> Dive deep into the art of crafting emails that captivate your audience.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Automation and Personalization:</strong> Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The Customer Journey:</strong> Learn how to utlise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Analytics and Optimization</strong>: Learn how to track and interpret key metrics, identify areas for improvement, and optimize your campaigns for maximum impact.</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Get ready to revolutionize your approach to email marketing and unlock the full potential of email marketing for your business!<br fr-original-style="" style="box-sizing: border-box;"></em>&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">About the Host:&nbsp;</strong><br fr-original-style="" style="box-sizing: border-box;">Stacey Pretty &ndash; Marketing Director, Let&rsquo;s Do Marketing</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/786e17a8-3713-45f9-999e-c12da4ced6dd/original.jpeg" style="width: 197px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left; padding: 0px 1px; user-select: none; position: relative; box-sizing: border-box;" fr-original-style="width: 197px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Stacey is the Marketing Director of Let&rsquo;s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn&#39;t just about campaigns; it&#39;s about building relationships and fostering an excellent customer experience.</p>

Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.

In this 2-hour webinar, we will explore how email marketing can be a game-changer for your business, unravelling the secrets behind crafting compelling campaigns and how they seamlessly integrate into your overall marketing strategy. 
Event details:
Time: 10 am - 12 pm
Location: Online (ZOOM)
Cost: £30pp
Throughout this webinar, we'll cover essential topics such as:
Building a Solid Foundation: Learn the fundamentals of email marketing, from creating subscriber lists to segmenting your audience for targeted messaging.
The Legal Bits: Get an understanding of the legalities of email marketing including Marketing Consent (GDPR) and Unsubscribes.
Crafting Irresistible Content: Dive deep into the art of crafting emails that captivate your audience.
Automation and Personalization: Explore the power of automation to streamline your email campaigns and the art of personalization to create a tailored experience for each recipient.
The Customer Journey: Learn how to utilise email marketing for more than just conversion. Nurture your customers and create touch points to improve customer engagement.
Analytics and Optimization: Learn how to track and interpret key metrics, identify areas for improvement, and optimize your campaigns for maximum impact.

Get ready to revolutionize your approach to email marketing and unlock the full potential of email marketing for your business!



Meet the Host: 
Stacey Pretty – Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn't just about campaigns; it's about building relationships and fostering an excellent customer experience.




Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Let’s Do Business Group

Email Etiquette

Email Marketing

Email Writing

Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.


Achieving Email Excellence Strategies for Successful Email Marketing

General Admission

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear.&nbsp;<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">In this 3-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">📅 Date: Tuesday 7th December&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">🕒&nbsp;Time: 10am - 1pm</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">📍 Venue: Online Webinar&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg"); display: inline-block; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; font-weight: 400; line-height: 1; box-sizing: border-box; font-size: inherit; height: 1em; margin: -0.1em 0.1em 0.1em; min-height: 20px; min-width: 20px; vertical-align: middle; width: 1em;' fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f4b7.svg);" fr-original-class="fr-emoticon fr-deletable fr-emoticon-img">&nbsp;</span> Cost: &pound;30PP</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">&nbsp;</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">In this power-packed session, we will cover:</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">What is Marketing Strategy?</li><li fr-original-style="" style="box-sizing: border-box;">Market Analysis</li><li fr-original-style="" style="box-sizing: border-box;">SWOT Analysis</li><li fr-original-style="" style="box-sizing: border-box;">Identifying Target Audiences</li><li fr-original-style="" style="box-sizing: border-box;">Analysing Competitor Landscape</li><li fr-original-style="" style="box-sizing: border-box;">Crafting Your Unique Value Proposition:</li><li fr-original-style="" style="box-sizing: border-box;">Defining Your Brand Identity</li><li fr-original-style="" style="box-sizing: border-box;">Creating Compelling Messaging</li><li fr-original-style="" style="box-sizing: border-box;">Choosing the Right Channels</li><li fr-original-style="" style="box-sizing: border-box;">Measuring Success with KPIs</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Get ready for an immersive learning experience that will transform the way you approach marketing strategy!&nbsp;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">About the Host:&nbsp;</strong><br fr-original-style="" style="box-sizing: border-box;">Stacey Pretty &ndash; Marketing Director, Let&rsquo;s Do Marketing</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><img src="https://images.cademy.co.uk/bdc6fb76-f48f-4ee1-adb0-87a4b88fa0c4/786e17a8-3713-45f9-999e-c12da4ced6dd/original.jpeg" style="width: 219px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left; padding: 0px 1px; user-select: none; position: relative; box-sizing: border-box;" fr-original-style="width: 219px; display: inline-block; vertical-align: bottom; margin: 5px 15px 5px 0px; text-align: left; cursor: auto; max-width: calc(100% - 5px); float: left;" fr-original-class="fr-draggable">Stacey is the Marketing Director of Let&rsquo;s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn&#39;t just about campaigns; it&#39;s about building relationships and fostering an excellent customer experience.</p>

An area that many small and new businesses struggle with is developing and defining their marketing approach. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging, and your strengths as a business, but it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise, and clear. 

In this 2.5-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!
Event details:
Time: 10am - 12:30pm
Location: Online (ZOOM)
Cost: £35pp
In this power-packed session, we will cover:
What is Marketing Strategy?
Market Analysis
SWOT Analysis
Identifying Target Audiences
Analysing Competitor Landscape
Crafting Your Unique Value Proposition:
Defining Your Brand Identity
Creating Compelling Messaging
Choosing the Right Channels
Measuring Success with KPIs
 Get ready for an immersive learning experience that will transform the way you approach marketing strategy!



Meet the Host: 
Stacey Pretty | Marketing Director, Let’s Do Marketing

Stacey is the Marketing Director of Let’s Do Marketing, a marketing consultancy and services agency which is tailored to specifically support new and small businesses with organising and fulfilling their marketing ideas. With over 17 years of marketing experience, working in both B2B and B2C environments, Stacey has extensive experience in managing, creating, and promoting a variety of products and services using both online and offline marketing tools. Understanding the challenges faced by new and small businesses, Stacey seeks to simplify the complexities of marketing, with an approach focused on effectiveness and consistency, ensuring that every marketing effort translates into tangible results. For Stacey, marketing isn't just about campaigns; it's about building relationships and fostering an excellent customer experience.




Privacy Notice
By registering for this event, you agree to Let’s Do Business Group processing and managing your personal data in accordance with our Privacy Policy. Your data will only be used for the purposes of managing your event registration and any relevant communications.

Marketing Strategy

Digital Marketing

Marketing Plan

An area that many small and new businesses struggle with is developing and defining their approach to marketing. Creating a marketing strategy document is something every business owner should do before you start marketing your business.

Understanding and Developing a Marketing Strategy

For many aspiring influencers, the first question is always: how much TikTok pays for 1 million views? In 2025, thanks to the Creator Rewards Program, the payout is much higher than in the past. On average, TikTok pays between $400 and $1,000 for one million views. The exact amount depends on several factors, including video engagement, audience watch time, and the region where viewers are located.
Why Earnings Vary
Although the average range is clear, not all creators earn the same. A lifestyle or comedy clip might earn differently from a niche educational video, even with the same number of views. TikTok calculates rewards based on quality engagement, meaning longer watch times and meaningful interactions often translate into higher pay. This is why some creators might report $600 for a million views, while others earn closer to $1,000.
For more: https://litcommerce.com/blog/how-much-does-tiktok-pay/
From Creator Fund to Creator Rewards
A few years ago, the Creator Fund was heavily criticized for its low payouts. Many influencers claimed they made less than $50 for a million views, which discouraged serious content creation. But in late 2023, TikTok rolled out the Creator Rewards Program, offering more transparent and competitive rates. Now, when people ask how much TikTok pays for 1 million views, the answer is far more encouraging for those considering TikTok as a source of income.
Eligibility to Start Earning
To actually benefit from this system, creators must meet TikTok’s requirements:
Be at least 18 years old 
Have 10,000 or more followers 
Achieve 100,000 valid views in the last 30 days 
Reside in an eligible country such as the US, UK, France, Germany, Japan, South Korea, or Brazil 
Once approved, your videos become eligible for per-view earnings.
Beyond TikTok Payouts
While understanding how much TikTok pays for 1 million views is useful, smart creators rarely rely on this income alone. Other opportunities include TikTok Shop, brand partnerships, affiliate marketing, and livestream gifts. These often generate more consistent and higher earnings compared to view-based payouts alone.
Final Thoughts
So, how much TikTok pays for 1 million views in 2025? On average, between $400 and $1,000. This new pay structure makes TikTok a more reliable platform for creators who want to monetize their influence. However, the best strategy is to see per-view payouts as just one piece of the puzzle while combining them with multiple income streams for long-term financial success.
Our blog:
https://www.leetchi.com/fr/c/tiktokpay-5523953?utm_source=copylink&utm_medium=social_sharing
https://telegra.ph/From-Viral-to-Cash-How-Much-TikTok-Pays-for-1-Million-Views-08-18
https://www.ohay.tv/view/tiktok-pay-per-view-explained-what-every-creator-should-know/Y2B862ycS3
https://tiktokpay1.hashnode.space/default-guide/v1.0?t=1755515046856

TikTokPay

How Much TikTok Pays for 1 Million Views: The Viral Payday Explained

<h4>Overview</h4>
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							<p>
							</p><p><strong>Introduction to Strategy Execution Roadmap </strong></p>

<ul>
	<li>What is Strategy Execution Roadmap?</li>
	<li> Defining the goals for a roadmap </li>
	<li>Strategy and Vision</li>
	<li>Strategy Road Map </li>
	<li>Execution Plan </li>
</ul>

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Overview



 
Introduction to Strategy Execution Roadmap 
What is Strategy Execution Roadmap?
Defining the goals for a roadmap
Strategy and Vision
Strategy Road Map
Execution Plan
 
 
 

GBA Corporate

Strategy Excellence Roadmap

Online

On Site

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Strategic thinking is one of the key capabilities required in an organisation for it to be able to develop and manage strategy effectively - yet in all the busyness and day-to-day operational priorities it can often be difficult to find the time and space to allow strategic thinking skills to develop and flourish.&nbsp;<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">There is also the challenge of engaging strategically as a leadership team, to develop the ability and trust (and create the space) to be able to have open conversations about strategy.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">This&nbsp;<em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Strategy Challenge&nbsp;</strong>w</em>orkshop is designed to provide an opportunity for senior management teams to practice and develop their strategic thinking skills - individually and collectively. It gives a &#39;safe space&#39; and uses examples designed to &#39;stretch the strategic thinking muscles&#39; - a step away from the specifics of the organisation and its current issues, but helping to develop the strategic thinking and strategy conversation skills that the team can apply in its own organisation.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">The workshop can be tailored (through discussion) to meet specific organisational requirements including using content that mirrors particular aspects of the organisation&#39;s strategic situation.</p><p style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: var(--text);">[<em fr-original-style="" style="box-sizing: border-box;">This Strategy Challenge workshop has been run previously with specific groups, and given the feedback from participants is now being made available for open booking</em>.] &nbsp;</p>

Strategic thinking is one of the key capabilities required in an organisation for it to be able to develop and manage strategy effectively - yet in all the busyness and day-to-day operational priorities it can often be difficult to find the time and space to allow strategic thinking skills to develop and flourish. 

There is also the challenge of engaging strategically as a leadership team, to develop the ability and trust (and create the space) to be able to have open conversations about strategy.

This Strategy Challenge workshop is designed to provide an opportunity for senior management teams to practice and develop their strategic thinking skills - individually and collectively. It gives a 'safe space' and uses examples designed to 'stretch the strategic thinking muscles' - a step away from the specifics of the organisation and its current issues, but helping to develop the strategic thinking and strategy conversation skills that the team can apply in its own organisation.

The workshop can be tailored (through discussion) to meet specific organisational requirements including using content that mirrors particular aspects of the organisation's strategic situation.
[This Strategy Challenge workshop has been run previously with specific groups, and given the feedback from participants is now being made available for open booking.] 

Strategy Insights

Strategic Management

Business Strategy

Strategic Thinking

This Strategy Challenge workshop is designed to provide an opportunity for senior management teams to practice and develop their strategic thinking skills - individually and collectively. It gives a 'safe space' and uses examples designed to 'stretch the strategic thinking muscles'

A Strategy Challenge (workshop to develop strategic thinking)

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The past 4 years have shown that traditional strategic planning is no longer fit for purpose, so how should organisations approach strategy in a time of such uncertainty?&nbsp;<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">Are you an organisational leader thinking about how your organisation should &#39;do strategy&#39; in today&#39;s rapidly changing landscape when traditional strategic planning may not be enough to navigate the challenges ahead? How is your organisation considering the future, with all its uncertainties?</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This<em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">&nbsp;Strategy Insights</strong></em> <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Masterclass</em></strong>&nbsp; will explore how the approach to strategy is changing, and how organisations are strengthening their strategic capabilities accordingly. We will be including examples from research interviews, and discussing some of the &#39;building blocks&#39; to consider when developing a more dynamic approach to strategy.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">[<em fr-original-style="" style="box-sizing: border-box;">This Masterclass has been given previously for specific groups, and given the feedback from participants is now being made available for open booking</em>.] &nbsp;<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">** David Booth has kindly donated a complimentary copy of  his book, &#39;<em fr-original-style="" style="box-sizing: border-box;">Strategy Journeys - a guide to effective strategic planning</em>&#39; (shortlisted for the CMI Management Book of the Year 2018) to be made available to those attending this Masterclass **</p>

The past 4 years have shown that traditional strategic planning is no longer fit for purpose, so how should organisations approach strategy in a time of such uncertainty? 

Are you an organisational leader thinking about how your organisation should 'do strategy' in today's rapidly changing landscape when traditional strategic planning may not be enough to navigate the challenges ahead? How is your organisation considering the future, with all its uncertainties?
This Strategy Insights Masterclass will explore how the approach to strategy is changing, and how organisations are strengthening their strategic capabilities accordingly. We will be including examples from research interviews, and discussing some of the 'building blocks' to consider when developing a more dynamic approach to strategy.

[This Masterclass has been given previously for specific groups, and given the feedback from participants is now being made available for open booking.] 

** David Booth has kindly donated a complimentary copy of his book, 'Strategy Journeys - a guide to effective strategic planning' (shortlisted for the CMI Management Book of the Year 2018) to be made available to those attending this Masterclass **

Strategic Planning

Leadership Skills

This Strategy Insights Masterclass will explore how the approach to strategy is changing, and how organisations are strengthening their strategic capabilities for uncertain times.

Strategy in uncertain times: what replaces strategic planning?

London

<h2>ITIL® 4 Leader: Digital and IT Strategy: In-House Training</h2>
 <p>The ITIL® 4 Leader: Digital and IT Strategy (DITS) is one of the two modules in the ITIL® 4 Strategic Leader (SL) certification scheme. The other module in the SL designation is the ITIL® 4 Strategist: Direct, Plan &amp; Improve. Accredited training for the ITIL® 4 Strategic Leader modules is mandatory to enable full understanding of the core material. </p>
 <p>The ITIL ® 4 Digital and IT Strategy certification focuses on enabling business success through the creation of digital and IT strategies. The IT and Digital Strategy certification adds a new perspective to the ITIL suite and elevates the discussion around ITIL concepts to a strategic level among business leaders and aspiring leaders.</p>
 <p>The ITIL® 4 Digital and IT Strategy course is based on the ITIL® 4 Digital and IT Strategy exam specification from AXELOS. With the help of ITIL® 4 concepts and terminology, exercises, and examples included in the course, you will acquire relevant knowledge to pass the certification exam. The core learning material in the course is supported by interactive case study, discussions and activities.</p><h3>What You Will Learn</h3>
 <p>The ITIL ® 4 Digital and IT Strategy course covers the content in relation to the following learning outcomes of the exam specification for ITIL ® 4 Digital and IT Strategy:</p>
 <ul>
 <li>Demonstrate the use of the ITIL guiding principles in Digital and IT Strategy decisions and activities</li>
 <li>Understand how to leverage digital strategy to react to digital disruption</li>
 <li>Understand the relationship between the concepts of Digital and IT Strategy, the service value system and the service value chain, and explain how to utilize them to create value</li>
 <li>Understand how an organization uses Digital and IT Strategy to remain viable in environments disrupted by digital technology</li>
 <li>Understand strategic approaches made possible by digital and information technology to achieve customer/market relevance and operational excellence</li>
 <li>Understand the risks and opportunities of Digital and IT Strategy</li>
 <li>Understand the steps and techniques involved in defining and advocating for a Digital and IT Strategy</li>
 <li>Understand how to implement a Digital and IT Strategy</li>
 </ul><section>
                    <h3>Key Concepts of Digital and IT Strategy</h3> <ul> <li>Digital, Information, and Communication Technology</li> <li>Digital Transformation</li> <li>Services, Products, and Competitive Advantage</li> <li>Tiers of Strategy</li> <li>Business Models</li> <li>Operating Models</li> </ul> <h3>Strategy and the Service Value System</h3> <ul> <li>Opportunity and Demand</li> <li>Value</li> <li>Governance</li> <li>ITIL® Guiding Principles</li> <li>Continual Improvement</li> <li>ITIL® Practices</li> </ul> <h3>What is Vision?</h3> <ul> <li>Disruptions</li> <li>Vision</li> <li>Digital Disruptions</li> <li>Balanced Strategic Focus</li> <li>Positioning Tools for Digital Organizations</li> <li>Assignment 1: Digital Disruption and Digital Positioning</li> </ul> <h3>Where Are We Now?</h3> <ul> <li>Environmental Analysis</li> <li>Opportunity Analysis</li> <li>Digital Readiness Assessment</li> </ul> <h3>How Do We Get There (Strategic Planning)</h3> <ul> <li>Strategy Planning</li> <li>Financial Aspects of Digital and IT Strategy</li> <li>Business Models for Strategy Planning</li> <li>Portfolio Optimization</li> </ul> <h3>How Do We Get There (Strategic Approaches)</h3> <ul> <li>Strategic Approaches for Digital Organizations</li> <li>Strategic Approaches for Operational Excellence</li> <li>Strategic Approaches to Evolution</li> <li>Strategic Approaches to Social Responsibility and Sustainability</li> <li>Assignment 2: Strategic Approaches for Digital Organizations</li> </ul> <h3>Take Action (Managing Strategic Initiatives)</h3> <ul> <li>How Strategies are Implemented</li> <li>Coordinating Strategy and Strategic Initiatives</li> <li>Leading Digital Transformation</li> <li>Digital Leadership</li> <li>Assignment 3: Strategy Planning and Communication</li> </ul> <h3>Did We Get There? (Measuring Strategy)</h3> <ul> <li>Key Facts About Measurement</li> <li>Measuring a Strategy</li> <li>Instrumenting Strategy</li> </ul> <h3>How Do We Keep the Momentum Going</h3> <ul> <li>Long-Term Momentum: Ensuring Organizational Viability</li> <li>Short-Term Momentum: Parallel Operation</li> <li>Assignment: Digital Strategy in VUCA Environment</li> </ul> <h3>Managing Innovation and Emerging Technologies</h3> <ul> <li>Managing Innovation</li> <li>Formal Approach to Innovation Management</li> <li>Culture that Supports Innovation</li> <li>Approaches to Innovation</li> <li>Evaluating and Adopting Emerging Technology</li> </ul> <h3>Managing Strategic Risk</h3> <ul> <li>Risk Management</li> <li>Risk Identification</li> <li>Risk Posture</li> <li>Risk Treatment</li> </ul>


                </section>

ITIL® 4 Leader: Digital and IT Strategy: In-House Training
The ITIL® 4 Leader: Digital and IT Strategy (DITS) is one of the two modules in the ITIL® 4 Strategic Leader (SL) certification scheme. The other module in the SL designation is the ITIL® 4 Strategist: Direct, Plan & Improve. Accredited training for the ITIL® 4 Strategic Leader modules is mandatory to enable full understanding of the core material. 
The ITIL ® 4 Digital and IT Strategy certification focuses on enabling business success through the creation of digital and IT strategies. The IT and Digital Strategy certification adds a new perspective to the ITIL suite and elevates the discussion around ITIL concepts to a strategic level among business leaders and aspiring leaders.
The ITIL® 4 Digital and IT Strategy course is based on the ITIL® 4 Digital and IT Strategy exam specification from AXELOS. With the help of ITIL® 4 concepts and terminology, exercises, and examples included in the course, you will acquire relevant knowledge to pass the certification exam. The core learning material in the course is supported by interactive case study, discussions and activities.
What You Will Learn
The ITIL ® 4 Digital and IT Strategy course covers the content in relation to the following learning outcomes of the exam specification for ITIL ® 4 Digital and IT Strategy:
Demonstrate the use of the ITIL guiding principles in Digital and IT Strategy decisions and activities
Understand how to leverage digital strategy to react to digital disruption
Understand the relationship between the concepts of Digital and IT Strategy, the service value system and the service value chain, and explain how to utilize them to create value
Understand how an organization uses Digital and IT Strategy to remain viable in environments disrupted by digital technology
Understand strategic approaches made possible by digital and information technology to achieve customer/market relevance and operational excellence
Understand the risks and opportunities of Digital and IT Strategy
Understand the steps and techniques involved in defining and advocating for a Digital and IT Strategy
Understand how to implement a Digital and IT Strategy
Key Concepts of Digital and IT Strategy
Digital, Information, and Communication Technology
Digital Transformation
Services, Products, and Competitive Advantage
Tiers of Strategy
Business Models
Operating Models
Strategy and the Service Value System
Opportunity and Demand
Value
Governance
ITIL® Guiding Principles
Continual Improvement
ITIL® Practices
What is Vision?
Disruptions
Vision
Digital Disruptions
Balanced Strategic Focus
Positioning Tools for Digital Organizations
Assignment 1: Digital Disruption and Digital Positioning
Where Are We Now?
Environmental Analysis
Opportunity Analysis
Digital Readiness Assessment
How Do We Get There (Strategic Planning)
Strategy Planning
Financial Aspects of Digital and IT Strategy
Business Models for Strategy Planning
Portfolio Optimization
How Do We Get There (Strategic Approaches)
Strategic Approaches for Digital Organizations
Strategic Approaches for Operational Excellence
Strategic Approaches to Evolution
Strategic Approaches to Social Responsibility and Sustainability
Assignment 2: Strategic Approaches for Digital Organizations
Take Action (Managing Strategic Initiatives)
How Strategies are Implemented
Coordinating Strategy and Strategic Initiatives
Leading Digital Transformation
Digital Leadership
Assignment 3: Strategy Planning and Communication
Did We Get There? (Measuring Strategy)
Key Facts About Measurement
Measuring a Strategy
Instrumenting Strategy
How Do We Keep the Momentum Going
Long-Term Momentum: Ensuring Organizational Viability
Short-Term Momentum: Parallel Operation
Assignment: Digital Strategy in VUCA Environment
Managing Innovation and Emerging Technologies
Managing Innovation
Formal Approach to Innovation Management
Culture that Supports Innovation
Approaches to Innovation
Evaluating and Adopting Emerging Technology
Managing Strategic Risk
Risk Management
Risk Identification
Risk Posture
Risk Treatment

IIL Europe Ltd

ITIL

Design & Technology Courses (DT)

IT Certifications

IT (Information Technology)

Institute of Leadership & Management (ILM)

ICDL (International Certification of Digital Literacy)

ITIL 4 Leader: Digital and IT Strategy: In-House Training

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					<div><p>The innovative <strong>Strategy Planning and Execution Advanced Diploma</strong> has been compiled with the assistance and expertise of industry professionals. It has been carefully crafted to meet the business requirements needed for an outstanding contribution to this role and the career path beyond it. By enrolling in this tutorial, a significant advantage can be gained by the student for securing their dream job and building an excellent reputation in this sector. </p></div>
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					<div><p>This popular <strong>Strategy Planning and Execution Advanced Diploma</strong> has been designed to help dedicated individuals train to become the absolute best in this business field. Many other entrepreneurs and talented students have already completed this course, and others like it, empowering them to move onto satisfying and rewarding careers. This unique <strong>Strategy Planning and Execution Advanced Diploma</strong> course is perfectly suited for those dedicated and ambitious individuals who are committed to genuinely becoming the best in the business. </p><p>The <strong>Strategy Planning and Execution Advanced Diploma</strong> is recognised and accredited by CPD standards, so all contents are guaranteed to be accurate and reputable, adding valuable competencies and qualifications to a CV, making anyone stand out from other potential candidates or business rivals. For added convenience, the <strong>Strategy Planning and Execution Advanced Diploma</strong> consists of a range of educational modules that allow study sessions to be organised at any time and any place</p><p>When the final assessment of the <strong>Strategy Planning and Execution Advanced Diploma </strong>has been completed, a certificate of completion is supplied to evidence newly acquired skills and knowledge. This will provide a significant boost for job-seeking or entry into a new and exciting career path. The valuable qualification from the <strong>Strategy Planning and Execution Advanced Diploma</strong> course can help to make all the difference in a dynamic employment sector and can also be validated on our website.</p><p>We are aware that a student's lifestyles and work ethics may not allow much time for a dedicated study session, so the <strong>Strategy Planning and Execution Advanced Diploma</strong> has been specifically designed to be taken at a personally selected pace, and the hours that are suited to each individual. Full access is immediately available after registration, and this can be achieved via any online device, and at any global location you are sighted at.  </p><p>Our fully-trained tutors are committed to helping you throughout the course, and will instantly respond to any queries that are sent to them via email.</p></div>
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The innovative Strategy Planning and Execution Advanced Diploma has been compiled with the assistance and expertise of industry professionals. It has been carefully crafted to meet the business requirements needed for an outstanding contribution to this role and the career path beyond it. By enrolling in this tutorial, a significant advantage can be gained by the student for securing their dream job and building an excellent reputation in this sector. 
This popular Strategy Planning and Execution Advanced Diploma has been designed to help dedicated individuals train to become the absolute best in this business field. Many other entrepreneurs and talented students have already completed this course, and others like it, empowering them to move onto satisfying and rewarding careers. This unique Strategy Planning and Execution Advanced Diploma course is perfectly suited for those dedicated and ambitious individuals who are committed to genuinely becoming the best in the business. 
The Strategy Planning and Execution Advanced Diploma is recognised and accredited by CPD standards, so all contents are guaranteed to be accurate and reputable, adding valuable competencies and qualifications to a CV, making anyone stand out from other potential candidates or business rivals. For added convenience, the Strategy Planning and Execution Advanced Diploma consists of a range of educational modules that allow study sessions to be organised at any time and any place
When the final assessment of the Strategy Planning and Execution Advanced Diploma has been completed, a certificate of completion is supplied to evidence newly acquired skills and knowledge. This will provide a significant boost for job-seeking or entry into a new and exciting career path. The valuable qualification from the Strategy Planning and Execution Advanced Diploma course can help to make all the difference in a dynamic employment sector and can also be validated on our website.
We are aware that a student's lifestyles and work ethics may not allow much time for a dedicated study session, so the Strategy Planning and Execution Advanced Diploma has been specifically designed to be taken at a personally selected pace, and the hours that are suited to each individual. Full access is immediately available after registration, and this can be achieved via any online device, and at any global location you are sighted at. 
Our fully-trained tutors are committed to helping you throughout the course, and will instantly respond to any queries that are sent to them via email.

Course Cloud

Strategy Planning and Execution Advanced Diploma

Oldham

<p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(50, 74, 109);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Module 3</strong></p><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.</p><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Agenda</strong></p><ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Planning</li><li fr-original-style="" style="box-sizing: border-box;">Organisation mapping</li><li fr-original-style="" style="box-sizing: border-box;">Research</li></ul><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">&nbsp;</p><ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Cultural differences</li><li fr-original-style="" style="box-sizing: border-box;">Applicable laws and regulations</li><li fr-original-style="" style="box-sizing: border-box;">Website management</li><li fr-original-style="" style="box-sizing: border-box;">Social media</li><li fr-original-style="" style="box-sizing: border-box;">Marketing strategies</li><li fr-original-style="" style="box-sizing: border-box;">Target marketing</li><li fr-original-style="" style="box-sizing: border-box;">Buyer attraction</li></ul><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">&nbsp;</p><ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Export documentation</li><li fr-original-style="" style="box-sizing: border-box;">Licences and permits.</li><li fr-original-style="" style="box-sizing: border-box;">Currency</li><li fr-original-style="" style="box-sizing: border-box;">Certificates of Origin</li><li fr-original-style="" style="box-sizing: border-box;">Taxes</li><li fr-original-style="" style="box-sizing: border-box;">Excise duty</li><li fr-original-style="" style="box-sizing: border-box;">Exchange rates</li><li fr-original-style="" style="box-sizing: border-box;">Business competitors</li><li fr-original-style="" style="box-sizing: border-box;">Organisational structure</li><li fr-original-style="" style="box-sizing: border-box;">Cost</li></ul><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">&nbsp;</p><ul style="color: rgb(50, 74, 109); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><li fr-original-style="" style="box-sizing: border-box;">Customs brokers</li><li fr-original-style="" style="box-sizing: border-box;">Freight forwarding costs.</li><li fr-original-style="" style="box-sizing: border-box;">Fees and duties associated with international trade transactions</li><li fr-original-style="" style="box-sizing: border-box;">Labelling and packaging</li><li fr-original-style="" style="box-sizing: border-box;">Distributors.</li><li fr-original-style="" style="box-sizing: border-box;">Retailers</li><li fr-original-style="" style="box-sizing: border-box;">Wholesalers</li></ul><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);">&nbsp;</p><p style="color: rgb(50, 74, 109); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(50, 74, 109);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Examination:</strong><br fr-original-style="" style="box-sizing: border-box;">Certificate on completion and Pass on Multiple Choice<br fr-original-style="" style="box-sizing: border-box;">Multiple choice questionnaire<br fr-original-style="" style="box-sizing: border-box;">Credits: 1</p>

Module 3
This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.
Agenda
Planning
Organisation mapping
Research
 
Cultural differences
Applicable laws and regulations
Website management
Social media
Marketing strategies
Target marketing
Buyer attraction
 
Export documentation
Licences and permits.
Currency
Certificates of Origin
Taxes
Excise duty
Exchange rates
Business competitors
Organisational structure
Cost
 
Customs brokers
Freight forwarding costs.
Fees and duties associated with international trade transactions
Labelling and packaging
Distributors.
Retailers
Wholesalers
 
Examination:
Certificate on completion and Pass on Multiple Choice
Multiple choice questionnaire
Credits: 1

Export Unlocked Limited

International Trade

Import/Export

Export Management

Global Marketing

This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.

CREATING AN INTERNATIONAL STRATEGY

<div> <div>     </div> <div>  <div> <div> <h3><strong>Highlights of the Course</strong></h3> <ul> <li><strong>Course Type:</strong> Online Learning</li> <li><strong>Duration:</strong> 1 to 2 hours</li> <li><strong>Tutor Support:</strong> Tutor support is included</li> <li><strong>Customer Support:</strong> 24/7 customer support is available</li> <li><strong>Quality Training:</strong> The course is designed by an industry expert</li> <li><strong>Recognised Credential:</strong> Recognised and Valuable Certification</li> <li><strong>Completion Certificate:</strong> Free Course Completion Certificate Included</li> <li><strong>Instalment:</strong> 3 Installment Plan on checkout</li> </ul> </div> </div> <div> <div> <hr /> <h3><strong>What you will learn from this course?</strong></h3> <ul> <li>Gain comprehensive knowledge about positioning strategy</li> <li>Understand the core competencies and principles of positioning strategy</li> <li>Explore the various areas of positioning strategy</li> <li>Know how to apply the skills you acquired from this course in a real-life context</li> <li>Become a confident and expert business manager</li> </ul> </div> </div> <hr /> <div> <div> <div> <h3><strong>Developing an Effective Positioning Strategy Program Course</strong></h3> <p>Master the skills you need to propel your career forward in positioning strategy. This course will equip you with the essential knowledge and skillset that will make you a confident business manager and take your career to the next level. This comprehensive developing an effective positioning strategy program<b> </b>course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this create a powerful positioning course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.</p> <p>This comprehensive course will teach you the theory of effective positioning strategy practice and equip you with the essential skills, confidence and competence to assist you in the positioning strategy industry. You'll gain a solid understanding of the core competencies required to drive a successful career in positioning strategy. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business manager or for people who are aspiring to specialise in positioning strategy.</p> <p>Enrol in this developing an effective positioning strategy program course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.</p> </div> <div> <h3><strong>Who is this Course for?</strong></h3> <p>This comprehensive developing an effective positioning strategy program course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this positioning strategy can also take this course.</p> <p>Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.</p> </div> <div> <h3><strong>Entry Requirements</strong></h3> <p>This developing an effective positioning strategy program course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.</p> </div> <div> <h3><strong>Assessment</strong></h3> <p>This developing an effective positioning strategy program course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.</p> </div> <div> <h3><strong>Advance Your Career</strong></h3> <p>This developing an effective positioning strategy program<b> </b>course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.</p> </div> </div> </div> </div> </div><h3><strong>Recognised Accreditation</strong></h3> <p></p> <p>This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.</p><div> <h3> <span>Course Curriculum</span> </h3> <div> <table> <tbody><tr> <td colspan="4">Introduction</td> </tr> <tr> <td><i></i></td> <td> Positioning is about Your Customer's Point of View </td> <td> </td> <td><span><i></i> 00:08:00</span></td> </tr> <tr> <td colspan="4">Positioning For Success</td> </tr> <tr> <td><i></i></td> <td> Ben and Jerry's Case Study </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td><i></i></td> <td> Keys to Success </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td colspan="4">The Positioning Framework</td> </tr> <tr> <td><i></i></td> <td> The Positioning Framework Overview </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td><i></i></td> <td> Step 1 - Create Meaningful Attributes - Part 1 </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td><i></i></td> <td> Step 1 - Create Meaningful Attributes - Part 2 </td> <td> </td> <td><span><i></i> 00:05:00</span></td> </tr> <tr> <td><i></i></td> <td> Step 1 - Create Meaningful Attributes - Part 3 </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td><i></i></td> <td> Viking Cruises - Case Study </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td><i></i></td> <td> Step 2 - Custom Attributes </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td><i></i></td> <td> Evaluate / Rank Attributes </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td><i></i></td> <td> Evaluating Positioning Rankings </td> <td> </td> <td><span><i></i> 00:03:00</span></td> </tr> <tr> <td><i></i></td> <td> Positioning of Your Attributes </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td><i></i></td> <td> Your Positioning Statement </td> <td> </td> <td><span><i></i> 00:04:00</span></td> </tr> <tr> <td><i></i></td> <td> Common Mistakes </td> <td> </td> <td><span><i></i> 00:02:00</span></td> </tr> <tr> <td colspan="4">Supplementary Resources </td> </tr> <tr> <td><i></i></td> <td> Supplementary Resources - Create a Powerful Positioning Strategy </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Obtain Your Certificate</td> </tr> <tr> <td><i></i></td> <td> Order Your Certificate of Achievement </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Get Your Insurance Now</td> </tr> <tr> <td><i></i></td> <td> Get Your Insurance Now </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> <tr> <td colspan="4">Feedback</td> </tr> <tr> <td><i></i></td> <td> Feedback </td> <td> </td> <td><span><i></i> 00:00:00</span></td> </tr> </tbody></table></div> </div>

Highlights of the Course
Course Type: Online Learning
Duration: 1 to 2 hours
Tutor Support: Tutor support is included
Customer Support: 24/7 customer support is available
Quality Training: The course is designed by an industry expert
Recognised Credential: Recognised and Valuable Certification
Completion Certificate: Free Course Completion Certificate Included
Instalment: 3 Installment Plan on checkout



What you will learn from this course?
Gain comprehensive knowledge about positioning strategy
Understand the core competencies and principles of positioning strategy
Explore the various areas of positioning strategy
Know how to apply the skills you acquired from this course in a real-life context
Become a confident and expert business manager



Developing an Effective Positioning Strategy Program Course
Master the skills you need to propel your career forward in positioning strategy. This course will equip you with the essential knowledge and skillset that will make you a confident business manager and take your career to the next level. This comprehensive developing an effective positioning strategy program course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this create a powerful positioning course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.
This comprehensive course will teach you the theory of effective positioning strategy practice and equip you with the essential skills, confidence and competence to assist you in the positioning strategy industry. You'll gain a solid understanding of the core competencies required to drive a successful career in positioning strategy. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business manager or for people who are aspiring to specialise in positioning strategy.
Enrol in this developing an effective positioning strategy program course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.
Who is this Course for?
This comprehensive developing an effective positioning strategy program course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this positioning strategy can also take this course.
Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.
Entry Requirements
This developing an effective positioning strategy program course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.
Assessment
This developing an effective positioning strategy program course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.
Advance Your Career
This developing an effective positioning strategy program course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume.
Recognised Accreditation

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.
 Course Curriculum 
Introduction			
	Positioning is about Your Customer's Point of View		00:08:00
Positioning For Success			
	Ben and Jerry's Case Study		00:02:00
	Keys to Success		00:02:00
The Positioning Framework			
	The Positioning Framework Overview		00:05:00
	Step 1 - Create Meaningful Attributes - Part 1		00:04:00
	Step 1 - Create Meaningful Attributes - Part 2		00:05:00
	Step 1 - Create Meaningful Attributes - Part 3		00:04:00
	Viking Cruises - Case Study		00:02:00
	Step 2 - Custom Attributes		00:04:00
	Evaluate / Rank Attributes		00:04:00
	Evaluating Positioning Rankings		00:03:00
	Positioning of Your Attributes		00:02:00
	Your Positioning Statement		00:04:00
	Common Mistakes		00:02:00
Supplementary Resources			
	Supplementary Resources - Create a Powerful Positioning Strategy		00:00:00
Obtain Your Certificate			
	Order Your Certificate of Achievement		00:00:00
Get Your Insurance Now			
	Get Your Insurance Now		00:00:00
Feedback			
	Feedback		00:00:00

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