This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary
In this Advanced Diploma in User Experience UI/UX Design course, you will learn everything you need to know to become an expert UI/UX designer. We will start by teaching you the basics of UX and UI design and then move on to more advanced topics like wireframing prototyping, and usability testing. We will also teach you how to use Adobe XD, a powerful design tool professionals use worldwide. UI/UX design is the process of creating products that are user-centred. It is all about understanding user demands and building goods to fulfil those goals. This User Experience Design course will begin with an overview of the web industry, with an emphasis on essential concepts and trends. You will then learn about the fundamentals of graphic design, understanding the principles and techniques that underpin visually appealing designs. You will explore the exciting world of UX design with a solid foundation, concentrating on building user-centred experiences that meet users' requirements and aspirations. The course will also teach you how to integrate your UX design thoughts into aesthetically appealing user interfaces. To bring your ideas to life, you will use Adobe XD, a sophisticated design tool. You will find optimisation tactics along the way to improve the performance and usability of your designs. Furthermore, this course offers useful insights on how to begin a career in UI/UX design, as well as resources and support to help you excel in the sector. Practical assignments will allow you to put your newly learned abilities to use and receive feedback, ensuring that you obtain experience throughout your learning journey. Join us in the User Experience Design from A-Z: Adobe XD UI/UX Design course to realise your full potential as a UI/UX designer. Begin by developing memorable and user-friendly digital experiences that engage users and create a lasting impression. Enrol now and start your path to a successful career in UI/UX design! Learning Outcomes: Upon completion of the User Experience Design course, you will be able to: Understand the main concepts and trends in the web industry. Apply the principles of graphic design to create visually appealing designs. Properly design user-centred experiences that meet users' needs and goals. Translate UX design concepts into visually engaging user interfaces. Utilise Adobe XD to bring your designs to life with interactive prototypes. Optimise designs for improved performance and usability. Gain valuable insights and resources for starting a career in UX/UI design. Who is this course for? This User Experience Design course is ideal for: Beginners interested in entering the UX/UI design field. Graphic designers looking to expand their skill set into UX/UI design. Web designers seeking to enhance their understanding of user experience. Product managers and developers aiming to collaborate effectively with designers. Individuals passionate about creating intuitive and impactful digital experiences. Career Path Our course will prepare you for a range of careers, including: Junior UX/UI Designer: £25,000 - £40,000 per year. UX/UI Designer: £35,000 - £70,000 per year. Senior UX/UI Designer: £50,000 - £100,000 per year. UX/UI Design Lead: £80,000 - £90,000 per year. UX/UI Design Manager: £95,000 - £120,000 per year. UX/UI Design Director: £120,000+ per year. Certification After studying the course materials of the Advanced Diploma in User Experience UI/UX Design there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Prerequisites This Advanced Diploma in User Experience UI/UX Design does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Advanced Diploma in User Experience UI/UX Design was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Course Curriculum UX/UI Course Introduction Learn UX/UI Course Overview 00:05:00 Section Overview 00:04:00 UX vs UI 00:04:00 UX/UI Designer Marketplace 00:05:00 Overview of UX Roles 00:06:00 Introduction To The Web Industry Web Industry Section Overview 00:03:00 The Phases of Web Development 00:13:00 Designer Responsibilities (working in a team) 00:09:00 Roles & Descriptions (working in a team) 00:05:00 Agile Approach To Project Management 00:12:00 Scrum - Flexible Framework 00:06:00 Project Management Apps 00:13:00 XD Lesson - Introduction 00:13:00 Foundations of Graphic Design Graphic Design Section Overview 00:02:00 The Psychology of Color 00:13:00 Color Wheel & Color Schemes 00:06:00 Working with Fonts 00:10:00 Working With Icons 00:04:00 XD Lesson - Tools, Object Manipulation and Components 00:13:00 XD Lesson - Font Styles and Artboard Settings 00:07:00 Graphic Design Software Tools 00:03:00 Adobe XD lesson 4 - Icons & Vector Graphics 00:14:00 UX Design (User Experience Design) UX Design Section Overview 00:04:00 What is User Experience Design? (UX) 00:09:00 UX Design Process 00:03:00 The UX Analysis Process 00:08:00 Working with User Profiles 00:03:00 Understanding User Pain Points 00:03:00 XD Lesson 5 Class Project: Сompetitive Analysis 00:10:00 Developing a Persona Part 1 00:05:00 Developing a Persona Part 2 00:05:00 Customer Journey 00:04:00 Customer Journey vs Sales Funnel 00:04:00 3 Phases of a Sales Funnel 00:07:00 4 Stages of a Sales Funnel 00:06:00 Macro/Micro Conversions 00:05:00 Stages of Market Sophistication 00:06:00 Lead Generation Funnel 00:06:00 Digital Product Sales Funnel 00:05:00 7 Principles of Influence 00:12:00 Age Based Influence Triggers 00:06:00 Gender Influence Triggers 00:06:00 Interest Based Marketing 00:04:00 Understanding User Flow 00:08:00 XD Lesson 6 Class Project: Userflow - Your first UX deliverable 00:07:00 Working with Story Boards 00:05:00 XD Lesson 7 Class Project: Crafting a Story board 00:09:00 Working with Moodboards 00:04:00 XD Lesson 8 Class Project: Creating Moodboard 00:11:00 Sitemap & Information Architecture 00:07:00 XD Lesson - Class Project: App Architecture 00:09:00 Low and Hi Fidelity Wireframes 00:03:00 XD Lesson - Class Project: Login Screen Wireframe Using Material Design 00:08:00 Working with Prototypes 00:04:00 XD Lesson - Class Project: Home Screen Wireframe and Linking 00:07:00 XD Lesson - Class Project: Adding Interaction to Wireframes 00:10:00 Testing and Evaluating 00:11:00 UX Deliverables 00:03:00 UX Design Conclusion 00:01:00 UI Design (User Interface Design) UI Design Section Overview 00:03:00 UI Design Overview 00:03:00 Types of Interfaces 00:10:00 Landing Pages Overview 00:10:00 XD Lesson - Using Grids in XD 00:08:00 XD Lesson - Single Card design 00:13:00 UI Controls 00:07:00 UI Navigational Components 00:12:00 Header Design Overview 00:07:00 XD Lesson - Mobile & Desktop: Header Design 00:10:00 XD Lesson - Mobile & Desktop: Dropdown Design 00:06:00 Common Layouts Overview 00:08:00 XD Lesson - Common Layouts 00:07:00 Mobile & Desktop Footer Design Overview 00:07:00 XD Lesson - Mobile & Desktop: Footer Design 00:06:00 Mobile & Desktop Button Design Overview 00:05:00 XD Lesson - Mobile & Desktop: Button Design 00:10:00 XD Lesson - Mobile & Desktop: Input Design 00:07:00 Mobile & Desktop Filter Search Bar Design Overview 00:06:00 Adobe XD Lesson - Mobile & Desktop: Filter Design 00:07:00 Adobe XD Lesson - Mobile & Desktop: Search Design 00:03:00 UI Kit Overview 00:05:00 Adobe XD Lesson - Desktop and Mobile: UI Kit 00:06:00 Microinteractions Overview 00:05:00 Adobe XD lesson - Microinteractions 00:07:00 Optimization Optimization Section Overview 00:02:00 Feedback Review & Getting Referrals 00:04:00 'Above the Fold' Rule 00:04:00 Adobe XD lesson - Designing a Powerful Above the Fold 00:08:00 Using Analytics For Optimization 00:05:00 Heat Maps & Element Placements 00:04:00 Crafting A Usability Report Overview 00:08:00 Adobe XD lesson - Crafting Reports in XD 00:20:00 Starting a Career in UX/UI Design Careers in UX/UI Section Overview 00:06:00 Your Daily Productivity Hub 00:14:00 How To Start Freelancing 00:08:00 Client Consulting 00:04:00 Building a Brand 00:10:00 Personal Branding 00:06:00 The Importance of Having a Website 00:08:00 Creating a Logo 00:05:00 Step by Step Website Setup 00:17:00 UI Templates 00:06:00 Logo Templates 00:04:00 Creating a Business Email 00:06:00 Networking Do's and Don'ts 00:04:00 Top Freelance Websites 00:10:00 UX/UI Project Scope Questions 00:10:00 Laser Focus & Productivity Tools 00:06:00 The Places to Find UX Jobs 00:05:00 Resources Resources - Advanced Diploma in User Experience UI/UX Design 00:00:00 Assignment Assignment - Advanced Diploma in User Experience UI/UX Design 00:00:00
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