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Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

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The Alarm Installation Course is designed to teach participants how to install an intruder alarm system in domestic, commercial or industrial premises. The Alarm Installation Course simulates the practical installation of many different alarm control panels. The course is designed to equip students with the skills and expertise to competently install a wide variety of Alarm systems on the market.

Elevate your digital presence with our Digital Marketing and SEO course. Master online advertising, keyword research, social media strategies, and analytics for optimal results.

Getting Started The primary objective of the QUALIFI Level 7 Diploma in Strategic Marketing program is to equip learners with the knowledge and competencies required in the fields of marketing and branding. This training aims to foster a deep understanding of strategic decision-making processes, enabling individuals to effectively contribute to an organization's ability to sustain its competitive edge.   The learning outcomes for the QUALIFI Level 7 Diploma in Strategic Marketing qualification are as follows: • Develop a solid foundation in strategic marketing to effectively plan and implement practical strategic marketing initiatives commonly found in professional settings. • Apply analytical and problem-solving skills within the realm of marketing management. Critically assess and synthesize theoretical frameworks related to strategic marketing, consumer behaviour, brand management, digital marketing, market research, and design and innovation as they apply to marketing. • Understand the practical significance of these frameworks in a variety of strategic business scenarios. • Create frameworks for analysing and comprehending strategic marketing processes in diverse types of organizations operating in evolving marketing environments. • Cultivate research and analytical capabilities, especially in developing value propositions within provider/customer relationships in market-driven strategies. • Adapt, enhance, integrate, and apply transferable concepts and skills in strategic marketing, branding, consumer behaviour, and digital marketing, especially from a strategic standpoint, in the management of product and market development Key Benefits Comprehend the processes of conducting external and internal environmental assessments for the purpose of crafting marketing plans. • Gain knowledge about the essential psychological, sociological, structural, and cultural factors that exert influence on purchasing behaviors. • Comprehend the significance of information technology and social media in the realm of digital marketing. • Analyze the fundamentals of strategic marketing management. • Comprehend the steps and elements associated with the creation and improvement of a brand's image over an extended period. • Acquire the competence to develop suitable methodologies for conducting business research. Key Highlights • Are you a practicing Strategic Marketer seeking greater knowledge and understanding of the industry, aiming to support your development into senior positions? If so, the Qualifi Level 7 Diploma in Strategic Marketing is the ideal starting point for your career journey. • The course will help forge a career and prepare individuals for professional roles and future managers in the health and social care sector. • Remember, the assessment for the qualification is based on assignments only, so there's no need to worry about taking any exams. • With the School of Business and Technology London, you can complete the qualification at your own pace, choosing between online or blended learning from the comfort of your home. • Learning and pathway materials, as well as study guides developed by our Qualifi-approved tutors, will be available around the clock on our cutting-edge learning management system. • Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk. • If you choose the blended learning option, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience. Career Pathways Upon completion of the Level 7 Diploma in Strategic Management, graduates may pursue various career paths in education and training, such as: • Marketing Manager, with an estimated average salary of £40,000 per annum • Market Research Analyst, with an estimated average salary of £41,809 per annum • Public Relations (PR) Manager, with an estimated average salary ranging between £35,000 and £70,000 per annum • Advertising Manager, with an estimated average salary of £42,125 per annum • Consultant, with an estimated average salary of £52,250 per annum   About Awarding Body QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland. What is included? Outstanding tutor support that gives you supportive guidance all through the course accomplishment through the SBTL Support Desk Portal. Access our cutting-edge learning management platform to access vital learning resources and communicate with the support desk team. Quality learning materials such as structured lecture notes, study guides, and practical applications, which include real-world examples and case studies, will enable you to apply your knowledge. Learning materials are provided in one of the three formats: PDF, PowerPoint, or Interactive Text Content on the learning portal. The tutors will provide Formative assessment feedback to improve the learners' achievements. Assessment materials are accessible through our online learning platform. Supervision for all modules. Multiplatform accessibility through an online learning platform facilitates SBTL in providing learners with course materials directly through smartphones, laptops, tablets or desktops, allowing students to study at their convenience. Live Classes (for Blended Learning Students only)   Assessment Assignment based Assessment No exam Entry Requirements The qualification has been intentionally crafted to ensure accessibility without imposing unnecessary barriers. To be eligible for this qualification, applicants should meet the following criteria: • Be at least 21 years of age, and • Possess one of the following: A Level 6 Qualification, or A first-degree qualification. International students whose first language is not English will need to have a score of 6 or above in IELTS (International English Language Testing System).     Progression Upon successful completion of the QUALIFI Level 7 Diploma in Strategic Management, learners will have various pathways for progression, including: • Pursuing the QUALIFI Level 8 Diploma. • Enrolling in a university program to earn a master's degree. • Entering the workforce in a related professional field.   Why gain a QUALIFI Qualification? This suite of qualifications provides enormous opportunities to learners seeking career and professional development. The highlighting factor of this qualification is that: The learners attain career path support who wish to pursue their career in their denominated sectors; It helps provide a deep understanding of the health and social care sector and managing the organisations, which will, in turn, help enhance the learner's insight into their chosen sector. The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore ways to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also acquire the ability to face and solve issues then and there by exposure to all the Units. The qualification will also help to Apply scientific and evaluative methods to develop those skills. Find out threats and opportunities. Develop knowledge in managerial, organisational and environmental issues. Develop and empower critical thinking and innovativeness to handle problems and difficulties. Practice judgement, own and take responsibility for decisions and actions. Develop the capacity to perceive and reflect on individual learning and improve their social and other transferable aptitudes and skills.       Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. UNIT1- Contemporary Issues and Principles of Marketing. Reference No : H/650/7075 Credit : 20 || TQT : 200 The objective of this unit is to enhance learners' comprehension of assessing the potential ramifications posed by emerging contemporary marketing challenges. It also aims to cultivate strategic thinking abilities to formulate future marketing strategies based on marketing principles, adaptable to diverse contexts. UNIT2- Consumer Behaviour and Market Communications. Reference No : J/650/7076 Credit : 20 || TQT : 200 This unit's goal is to foster learners' grasp of both the theoretical and practical aspects of the processes and elements that impact the consumer behaviour of both individuals and organizations. UNIT3- Digital and Social Media Marketing. Reference No : K/650/7077 Credit : 20 || TQT : 200 In this unit, learners will acquire knowledge of cutting-edge tools and theories for leveraging social media to effectively attain branding and communication objectives. Participants will explore the scientific and strategic aspects of marketing, with practical, hands-on experience in implementing online marketing and social media strategies. UNIT4- Contemporary Challenges and Strategic Marketing. Reference No : L/650/7078 Credit : 20 || TQT : 200 The objective of this unit is to cultivate learners' comprehension of current insights into the business environment, competitive dynamics, and the skill of incorporating marketing strategy seamlessly into a comprehensive business strategy. UNIT5- Strategic Brand Management. Reference No : Strategic Brand Management. Credit : 20 || TQT : 200 This unit empowers learners to formulate a strategic branding approach at the product/service level that aligns with the corporate brand. Participants will cultivate an understanding of how to approach marketing from a branding standpoint. UNIT6- Marketing Research Project. Reference No : Y/650/7080 Credit : 20 || TQT : 200 The objective of this unit is to enhance learners' research capabilities, encompassing the creation of research proposals, conducting literature reviews, mastering referencing, gathering data through interviews and surveys, designing questionnaires, performing statistical analysis using SPSS, and employing qualitative data and methodologies to derive conclusions from the analysed data. Delivery Methods School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments. We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish. The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

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Level 3, 4 & 7 QLS Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 10 CPD Courses | Lifetime Access

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