9 Courses in Edinburgh

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction. This course has been designed to gain essential skills in Marketing and Sales, learn new sales techniques and how to reach the right audience at the right time. If there is a shortage of skills or resources within the business, you might want to provide this specially designed-training to help develop those skills.  This course will help review overall sales strategies and how marketing can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives.  This course will discover various sales and marketing techniques and will provide the participants with more tools and techniques to increase individual and team sales. It will highlight all of the major components required to build good connections, know the consumer and their needs and gain commitment to a sale.

Overview Corporate sales as word define mainly happens to take place during Business to Business sales process where a company sells their product and services to other businesses. It is a very complex sales and understanding and creating a strategic plan is really important during the process. Today corporate industries are working and planning new strategies, running many campaigns to promote business and use enhance marketing and sales plan to achieve their goals. In this competitive era, it has become a major necessity now. Attaining the desired skills, it requires continual development and training. Today every corporate sector wants to increase the business and losing big or even small deals is more than just a disappointment. It gives an edge to the competitors over their competitors.  This course is specially designed to understand the depth of corporate sales and how to create appropriate strategies in the niche market. It will help attain the skills required for continual development to cope with the changing trends. This Course Corporate Sales will reduce the risk of losing and will increase success with key sales opportunities.  This corporate sales programme will feed you with a trustable approach that reduces risks without fading chances of individual flair or innovation

About this Virtual Instructor Led Training (VILT)  Accredited by the United Kingdom Lubricants Association (UKLA), this 4 half-day Virtual Instructor Led Training (VILT) course will provide an in-depth understanding of the principles, economics and flexibility of lubricant blending plants and how to operate a lubricants blending plant efficiently and economically. The latest developments and trends in lubricant blending and the advantages and disadvantages of lubricant blending equipment, facilities and operations will be discussed. The importance of testing components and products for each blend, lubricant blend quality control and product quality management will also be explained. The VILT course will also clarify the importance of lubricant product filling, packaging and warehouse storage, strategies for optimising existing lubricant blending plant facilities and how to avoid or minimise problems with lubricant blending and product quality. The VILT course is recognised under the UKLA Continuing Professional Development (CPD) scheme for Registered Lubricant Professional. *There will be an examination for this VILT.   Training Objectives This VILT course will enable you to: Learn about Mineral Oil Base Oils; API Groups I, II and III: Properties and Characteristics Acquire the knowledge about Synthetic Base Oils; API Groups IV and V: Properties and Characteristics Learn about Lubricant Additives: Properties and Characteristics Know the Lubricant Formulation and Ease of Blending Explore the Blending Plant Design: Grassroots Plants and Upgrading Existing Plants Learn about Blending Plant Equipment and Facilities and Their Operation Understand the Lubricant Blending Issues: Avoiding Problems Test and Analyse Base Oils and Additives Test and Analyse Blended Lubricants Explore the importance of Product Quality Control Understand the process of Lubricant Packaging and Filling Understand the process of Lubricant Storage Learn about Product Quality Management Target Audience This VILT course will be useful and applicable for: Middle and Senior managers to understand how and why to design and operate an efficient and profitable lubricant blending plant. Blending plant operators and specialists to improve and optimise current blending plant operations. Manufacturers of lubricants will understand how and why high quality components and effective testing during the entire blending process are important to final lubricant product quality and performance. Lubricant formulators will understand the importance of close communication and co-operation with blending plant managers and operators to minimise blending costs and to thereby maximise product profitability. Course Level Intermediate Training Methods The VILT course will be delivered online in 4 half-day sessions comprising 4 hours per day, with 2 breaks of 10 minutes per day. Course Duration: 4 half-day sessions, 4 hours per session (16 hours in total). Trainer Your expert course leader (CChem, MRC) has worked as Sales, Technical Marketing Manager and Company Director with over 50 years of broad experience in the lubricants, fuels, petroleum additives, with four leading companies Chevron, Ethyl Petroleum Additives Ltd, Texaco Limited and Kuwait Petroleum (GB) Ltd. His major recent responsibilities have been concerned with leading the Oil Industry Association United Kingdom Lubricants Association, and acting in an advisory capacity as Technical Director to the Association. He has acquired a wide experience in technical, marketing and sales within the oil industry. The related experience gained with the oil additives industry has provided him with special additional insights. He has also led the Certificate of Lubricant Competence course for the United Kingdom Lubricants Association (UKLA) for 11 years. He is a Chartered Chemist and a Member of the Royal Society of Chemistry. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

The ability to identify and respond to changing trends is a hallmark of a successful business. Whether those trends are related to customers and sales, or to regulatory and industry standards, businesses are wise to keep track of the variables that can affect the bottom line. In today's business landscape, data comes from numerous sources and in diverse forms.

The Internet of Things (IoT) promises a wide range of benefits for industry, energy and utility companies, municipalities, healthcare, and consumers. Data can be collected in extraordinary volume and detail regarding almost anything worth measuring, such as public health and safety, the environment, industrial and agricultural production, energy, and utilities.

Data Ethics for Business Professionals is designed for individuals who are seeking to demonstrate an understanding of the ethical uses of data in business settings.

Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Overview Competitor Analysis is a key area every professional does to understand their business presence. It gives your insight into your business standings and also knowledge of your competitors and their strength and weakness. Analysing your competitors helps you understand the market and your power to deal with the competitors.  It is an essential marketing and strategic tool. It provides both an offensive and defensive strategic tool to analyse opportunities and threats.

About this Virtual Instructor Led Training (VILT) The energy industry has started its journey to be more data centric by embracing the industry 4.0 concept. As a result, data management - which was considered until recently as a back-office service to support geoscience, reservoir management, engineering, production and maintenance - is now given the spotlight! To become an active stakeholder in this important transition in E&P data management, it is necessary to understand the new technical opportunities offered by the Cloud, Artificial Intelligence and how data governance can pave the way towards more reliable and resilient processes within E&P domain. Several key questions that need to be addressed: Why place more focus on data assets? Is data management just about serving geoscientists or engineers with fresh data? What is the value of data management in the E&P sector for decision making? How to convince the data consumers that the data we provide is reliable? Is the data architecture of my organization appropriate and sustainable? The purpose of this 5 half-day Virtual Instructor Led Training (VILT) course is to present the data challenges facing the energy organizations today and see how they practically solve them. The backbone of this course is based on the DAMA Book of Knowledge for Data Management. The main data management activities are described in sequence with a particular focus on recent technological developments. Training Objectives Upon completion of this VILT course, the participants will be able to: Understand why the data asset is now considered as a main asset by energy organizations Appreciate the importance of data governance and become an active stakeholder of it Understand the architecture and implementation of data structure in their professional environment Get familiarized with the more important data management activities such as data security and data quality Integrate their subsurface and surface engineering skills with the data managements concepts This VILT course is unique on several points: All notions are explained by some short presentations. For each of them, a set of video, exercises, quizzes will be provided to help develop an engaging experience between the trainer and the participants A pre-course questionnaire to help the trainer focus on the participants' needs and learning objectives A detailed reference manual A lexicon of terms for data-management Limited class size to encourage the interactivity Target Audience This VILT course is intended for: Junior/new data managers Geoscientists Reservoir engineers Producers Maintenance specialists Construction specialists Human resources Legal Course Level Basic or Foundation Training Methods The VILT course will be delivered online in 5 half-days consisting 4 hours per day, with 2 breaks of 10 minutes per day. Course Duration: 5 half-day sessions, 4 hours per session (20 hours in total). Trainer Your expert course leader is a geologist by education who has dedicated his career to subsurface data management services. In 2016, he initiated a tech startup dedicated to Data Management using Artificial Intelligence (AI) tools. He is heavily involved in developing business plans, pricing strategies, partnerships, marketing and SEO, and is the co-author of several Machine Learning publications. He also delivers training on Data Management and Data Science to students and professionals. Based in France, he was formerly Vice President, Sales & Marketing at CGG where he was in charge of the Data Management Services strategy, Sales Manager at Spie O&G Services where he initiated the Geoscience technical assistance activities and Product Manager of interactive seismic inversion software design and marketing at Paradigm.       POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations