116 Courses

The Expand a Business to Other Countries course gives you the knowledge to grow your business beyond borders. You will learn how to research new markets, understand customers, plan strategies, and use marketing tools the right way. This course breaks down business expansion into easy steps, helping you think clearly and act smartly in global markets. It covers marketing, customer behaviour, branding, pricing, communications, and strategic planning. Course Curriculum ✓ Module 01: Basics of Marketing ✓ Module 02: The Marketing Process ✓ Module 03: Strategic Marketing ✓ Module 04: Marketing Environment ✓ Module 05: Market Segmentations ✓ Module 06: Consumer Buying Behaviour ✓ Module 07: Business Markets and Buying Behaviour ✓ Module 08: Marketing Research ✓ Module 09: Product Strategy ✓ Module 10: Branding Strategy ✓ Module 11: Product Life Cycle ✓ Module 12: Pricing Strategy ✓ Module 13: Marketing Channels ✓ Module 14: Integrated Marketing Communications ✓ Module 15: Advertising and Sales Promotion ✓ Module 16: Personal Selling and Public Relations ✓ Module 17: Direct and Digital Marketing ✓ Module 18: What is Marketing? ✓ Module 19: Common Marketing Types (I) ✓ Module 20: Common Marketing Types (II) ✓ Module 21: The Marketing Mix ✓ Module 22: Communicating the Right Way ✓ Module 23: Customer Communications ✓ Module 24: Marketing Goals ✓ Module 25: The Marketing Funnel ✓ Module 26: Marketing Mistakes (I) ✓ Module 27: Marketing Mistakes (II) ✓ Module 28: An Introduction to Strategic Planning ✓ Module 29: Development of a Strategic Plan ✓ Module 30: Strategic Planning for Marketing ✓ Module 31: Strategic and Marketing Analysis ✓ Module 32: Internal Analysis ✓ Module 33: External Analysis ✓ Module 34: Market Segmentation, Targeting and Positioning ✓ Module 35: Approaches to Customer Analysis ✓ Module 36: Approaches to Competitor Analysis Learning Outcomes Understand the key ideas behind marketing. Learn how the marketing process works. Study customer behaviour in different markets. Discover how to segment and target new markets. Explore product, pricing, and branding strategies. Create effective advertising and promotion plans. Understand how to use digital and direct marketing. Develop a strategic marketing plan for growth. Analyse competitors and customers clearly. Gain skills to enter international markets with confidence. Who is this course for? This course is ideal for business owners, entrepreneurs, and managers who want to grow their company in new countries. It also suits marketing professionals and students eager to learn how global markets work. If you plan to take your product or service to an international level, this course is for you. Eligibility Requirements You don’t need any formal experience to join. A basic interest in business or marketing is enough. This course is simple and clear, and anyone with a desire to grow a business can join. Career Path Once you finish this course, you can pursue roles such as marketing manager, global strategist, brand manager, or business development officer. You can also use these skills to grow your own business or help other companies enter new markets. This course opens doors in international business, trade, and marketing fields. (Learn more about this online course)

How to Build Brand for Small Businesses Overview The How to Build Brand for Small Businesses Online Course is your step-by-step guide to creating a powerful and lasting brand identity. Designed specifically for small business owners, entrepreneurs, and aspiring brand builders, this course offers practical strategies and tools to help you define your brand message, stand out in a competitive market, and connect with your ideal audience. Through a clear and simple structure, you’ll explore the fundamentals of brand development, including storytelling, visual identity, voice, and customer experience. You’ll also learn how to build trust, increase recognition, and grow your brand presence both online and offline. No complicated jargon—just easy-to-follow lessons to help you grow your business with a brand that speaks volumes. Learning Outcomes Understand the core principles of branding for small businesses. Identify your brand’s mission, vision, and unique selling point. Develop a consistent brand voice and message. Create a visual identity that matches your brand values. Use storytelling to connect with your audience. Apply branding techniques across digital and print platforms. Strengthen customer loyalty through brand experience. Increase brand awareness using social media and content marketing. Build trust and credibility in your industry. Measure brand success and make strategic improvements. Who Is This Course For This course is ideal for small business owners, start-up founders, solo entrepreneurs, and anyone looking to build or refresh their brand. Whether you’re just getting started or want to take your existing brand to the next level, this course provides a simple and effective guide. Eligibility Requirements No prior experience is needed. This course is open to anyone with an interest in branding and business growth. A basic understanding of business principles and internet use is helpful. Entry Requirements Age Requirement: Applicants must be 16 or older, making the course accessible to both young learners and adults. Academic Background: No prior qualifications required, open to all backgrounds. Language Proficiency: A good understanding of English is essential, as all lessons are in English. Numeracy Skills: Basic writing and numeracy skills are needed to follow the course content. Why Choose Us Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited Access to course content on mobile, tablet or desktop from anywhere, anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Completing this course can help you grow your own small business or explore careers in marketing, branding, and digital strategy. Roles that benefit from this training include brand consultant, digital marketer, content strategist, or marketing assistant in small to mid-size enterprises.

Know the Selling Strategies that Boost Customer Acquisition Course Overview This course provides an insightful exploration of effective selling strategies designed to significantly enhance customer acquisition. Learners will discover how to identify and target ideal customer segments, select the most suitable sales channels, and craft a comprehensive selling strategy tailored to their business needs. By understanding the dynamics of customer behaviour and market trends, participants will develop the skills needed to attract and retain customers more effectively. The course equips learners with valuable knowledge to drive sales growth, improve business reach, and establish a competitive advantage. Upon completion, learners will be able to design strategic sales plans that align with business objectives, ensuring sustainable customer acquisition and long-term success. Course Description This course delves into key concepts and techniques essential for mastering selling strategies that foster customer acquisition. Topics include analysing market opportunities, evaluating sales channels, and formulating strategic sales plans that reflect business goals. Learners will gain an understanding of customer journey mapping and segmentation, enabling them to tailor their approach to diverse target audiences. The learning experience is structured to enhance strategic thinking and decision-making abilities within a sales context. Graduates of the course will be proficient in developing focused selling strategies that optimise resources and maximise market impact, thereby supporting business expansion and customer loyalty. This professional course is designed for those seeking to enhance their commercial effectiveness in competitive environments. Know the Selling Strategies that Boost Customer Acquisition Curriculum Module 01: Selling Strategies that Boost Customer Acquisition - An Overview Module 02: Determine the Optimal Sales Channels to Grow your Business Module 03: Create a Selling Strategy for Your Business (See full curriculum) Who is this course for? Individuals seeking to increase customer acquisition and sales effectiveness. Professionals aiming to advance their career in sales or business development. Beginners with an interest in sales strategy and business growth. Entrepreneurs looking to enhance their market reach and customer base. Career Path Sales Executive Business Development Officer Customer Acquisition Specialist Marketing and Sales Coordinator Small Business Owner or Manager

Running a business without understanding your finances is a bit like driving with your eyes closed — bold, but not advisable. The Financial Management Diploma for Entrepreneurs Course is designed for those who want to take charge of their numbers without needing a PhD in accountancy or a whiteboard full of jargon. It breaks down key financial concepts in plain, sensible language, guiding you through everything from budgeting and forecasting to cash flow and financial decision-making. This course is ideal for entrepreneurs who know their product inside out but would rather not break into a cold sweat at the mention of balance sheets. You’ll learn how to interpret financial data, manage costs wisely, and make informed decisions that don’t involve guesswork or finger-crossing. No overcomplication, no tedious theory — just structured, relevant content with a clear focus: helping you build the financial confidence to run your business like you mean it. Think of it as numbers, minus the panic. Learning Outcomes: Understand the key principles of financial management for entrepreneurs. Develop a budget and forecast cash flows to manage your business finances effectively. Understand the different purchasing and hiring strategies and apply them to your business. Develop a pricing strategy that maximizes your profits and keeps your business competitive. Learn how to earn money by diversifying your income streams and identifying new business opportunities. The Financial Management Diploma for Entrepreneurs is designed to provide you with a comprehensive understanding of financial management principles and practices. The course begins with an introduction to financial management and covers topics such as budgeting, cash flow management, purchasing, hiring, pricing, and earning money. You will learn how to develop a budget and forecast cash flows to manage your business finances effectively. You will also learn about different purchasing and hiring strategies and how to apply them to your business. Additionally, you will learn how to develop a pricing strategy that maximizes your profits and keeps your business competitive. Finally, the course covers how to diversify your income streams and identify new business opportunities. How is the course assessed? Upon completing an online module, you will immediately be given access to a specifically crafted MCQ test. For each test, the pass mark will be set to 60%. Exam & Retakes: It is to inform our learners that the initial exam for this online course is provided at no additional cost. In the event of needing a retake, a nominal fee of £9.99 will be applicable. Certification Upon successful completion of the assessment procedure, learners can obtain their certification by placing an order and remitting a fee of £9 for PDF Certificate and £15 for the Hardcopy Certificate within the UK ( An additional £10 postal charge will be applicable for international delivery). CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The course is ideal for highly motivated individuals or teams who want to enhance their professional skills and efficiently skilled employees. Requirements There are no formal entry requirements for the course, with enrollment open to anyone! Career path Entrepreneur/Business Owner: £30,000 - £100,000+ (depending on the success of the business) Financial Analyst: £25,000 - £50,000 Financial Consultant: £30,000 - £70,000 Certificates Certificate of completion Digital certificate - £9 You can apply for a CPD Accredited PDF Certificate at the cost of £9. Certificate of completion Hard copy certificate - £15 Hard copy can be sent to you via post at the expense of £15.

Our team of Construction industry experts provide business management training for leaders and business owners across England and Scotland CONSTRUCTION INDUSTRY SPECIFIC Construction Business Growth Academy The Power Within Training is dedicated to helping construction-based business owners and construction management throughout England, Scotland, and Wales achieve more than they believed possible. Our construction business training is designed to develop owner-managers and help them create the future they want. To ensure business growth, we have a dedicated team of industry professionals to give unique support specific to the skills, traits, and challenges found within Construction. This programme was created to help you push and elevate your business to the next level. Contact us to register for our construction business training. Explore Our Construction Business Growth Course We created the Business Growth Academy for business owners like you to grow and develop their businesses in a more controlled and sustainable way. To ensure growth, our construction business training is a series of six training modules focused on business growth, leadership, and financial management. Most of our participants are business owners looking to get the tools needed to spend more time working on their business while generating more profitability to ensure consistent business growth. The Power Within Training uses the latest business growth strategies, which allow you to identify, modify and quickly implement our easy-to-follow business-building tools and techniques designed around the construction and property development industry. Whether you are a business owner or an aspiring construction and property development entrepreneur, our Construction Management Course will provide the tools and techniques to drive your business forward and achieve sustainable growth. Join us at the Business Growth Academy and unlock your full potential. The Goal of Our Construction Management Training Our goal with this training is to provide you with the tools you need to take control of your business. This allows you to use the latest strategies and ensure the smooth growth of your construction business. The construction management training we offer is a three-month course with new modules available twice monthly, delivered via Zoom or in person. These modules are designed to work around your schedule. After, you’ll have a 39-hour CPD certification thanks to our CITB skills & training courses. Overall, our fully funded construction management training will help you place the proper foundation, allowing you to build a more substantial and focused business that’s centred around constant growth and profits while future-proofing your business. BUSINESS GROWTH ACADEMY The Benefit of Our Business Growth Academy As you go through our training, you’ll delve into each module and the critical steps and tools. These include how to plan, organize, and control construction operations, all designed to provide you with a well-rounded view of your business. Not only will you get the tools you need to ensure your construction business growth, but you’ll also get access to benefits such as lifetime access to your online interactive training portal, entrance into a private social and professional networking group, pro bono coaching, and mentoring from industry experts and leaders. Here are some additional benefits of our construction management training: Register your interest today You’ll build a personalised 12-month business development plan that keeps you focused on high-value activities, ensuring you remain on track to grow. Tools and techniques to not only measure but also increase your profitability within your business. These tools help you ensure that you’re never leaving money on the table again. Learn, develop, and nurture self-management and leadership strategies that you can work on and in your business to help you from chasing your tail or burning out. You’ll develop unshakeable confidence in your business’s ability to grow and become the kind of entrepreneur that chooses the customers they want to work with, meaning customers who are driven by value, not by price. Gain valuable leadership and self-development skills, which encourage learning for life. Lastly, you’ll no longer wonder, “what if?” You’ll have the knowledge and understanding to keep unlocking and growing your business’s true potential. WHAT'S INCLUDED IN THE PROGRAMME Course Overview As we’ve mentioned, our business management course is designed to be completed over three months, with two courses being released monthly. These are designed to be done on Zoom or in person and are flexible around your busy schedule. Our modules were created to be easy to understand while providing the resources needed to elevate your construction business. Here is a more in-depth look at what to expect from our modules: Module 1: The C.O.D.E Breaker: The Business FundamentalsThis module will encourage you to deep dive into your why and break the business C.O.D.E. You’ll be shown the importance of knowing why you started the business, how you can build a business while remaining authentic, and what needs to be done to ensure you create and support a solid foundation moving forward. During this module, you’ll discover how to successfully build a business in the construction industry, from the fundamentals and foundations to the growth. Lastly, we’ll review your vision, values, and purpose, show why these are critical areas, and allow you to establish a real business for you and your customers. Module 2: Your M.E.N.T.A.L Agility: The Entrepreneurial Mindset With this module, we’ll focus on self-leadership and how you should constantly be developing the ‘inner game’ or minder and the ‘outer game’ or action. The inner game consists of intention, self-awareness, self-confidence, and self-efficacy. These must be used to achieve personal mastery, while the outer game consists of influence and impact. M.E.N.T.A.L. agility is your key to all success and failure, meaning that without leading yourself, you’ll never find business success. For us, your M.E.N.T.A.L. agility is made of five key components that enable you to transition from owning a business to thinking and planning like an entrepreneurial business owner. Module 3: The T.I.M.E Multiple: Working ON or Working IN The point of this module is to help you understand that you can’t manage your time; you can only manage your use of time or your self-management skills. It’s vital to have strong self-management skills to be more successful at work. We’ll explore ways to help maximise your time and identify your High Payoff Activities. The T.I.M.E. multiplier is about accepting that you cannot do everything yourself. Instead, it would be best if you focused on your high-payoff activities. Our goal is to teach you to say it’s okay to say no. We’ll show you the importance of recognising the significance of all your decisions. Along with that, we focus on unique planning and defining processes to bring the future into the present. Module 4: The Business P.R.O.B.E: The Numbers Game Understanding your finances is essential as it allows you to make informed decisions that have the potential to make significant impacts on your business, growth, and even your bottom line. We want you never to leave money on the table again. When you know the difference between markup and margin, fixed and variable costs can make the difference between owning a business and the business owning you. Understanding your business numbers will increase your revenue and profitability and even grow your business. Module 5: High-Performance T.E.A.M.S: The Well-Oiled High-performing teams are more than a group that works together. A high-performing team has clear priorities and purposes and shares an understanding of how each team member or subcontractor prefers to approach work. The foundation of a high-performing team or business starts with trust. The development starts with creating an environment where leaders and team members can openly disclose which strengths they feel they bring to a team and what support they need to be their best selves. Truth is that all people’s problems directly reflect the business owner’s leadership and management. When a team doesn’t do things your way, they probably have no idea what your way is. Module 6: G.O.A.L.S: Setting & Defining the Accountability System Everyone works best with clearly defined goals, from completing a refurb on a budget or growing your construction business to over 10M annual profit. Remember the old saying, through a goal with a plan, is just a wish! We’ll teach you our tried and tested process for setting and achieving your objectives by focusing on what matters most. Reviewing your daily, weekly, and monthly goals, we can help you make high performance a habit. Best of all, you’ll create a detailed 12-month business development plan to get your personal and professional goals moving in the right direction. Meet the Construction Business Training Presenters Derrick Matheson: Training and Development Director and Trainer of Business Growth Academy A seasoned business owner, Derrick understands the challenges UK construction and property development professionals face. We have crafted a targeted program that simplifies growth, empowering entrepreneurs with easy-to-implement strategies.  Derrick’s mission is simple: to empower and equip ambitious entrepreneurs and professionals with the tools and knowledge necessary to thrive in today’s competitive market. The Business Growth Academy is a testament to his dedication, offering an innovative, step-by-step business-building process that demystifies the complexities of growth and unlocks the full potential of your enterprise. Stuart Mason: BGA’s Bold Training Manager, Lead Trainer, and Author of “How To Wreck Your Business Stuart, the fearless BGA Training Manager and Lead Trainer has turned his business failures into powerful lessons for others. As the author of “How To Wreck Your Business,” Stuart shares his hard-earned wisdom to help business owners avert the same pitfalls that led to the demise of his own company on its 20th anniversary. Stuart’s approach is refreshingly direct and unapologetically abrupt, cutting through the noise to deliver real-world insights that make a difference. Don’t expect a dry lecture on business theory from a dusty textbook; instead, Stuart offers a ‘streetwise’ perspective that is both practical and actionable, pushing you to uncover the answers that will make your business shine in a competitive market.

"Learn video marketing essentials for the financial sector—discover what content to create, how to make it on a budget, and where to use it for maximum impact."