This Leisure management course will teach you how to manage and maintain a leisure facility, including a six-stage facility life cycle, benchmarking, quality management, asset management, operations, and activities. Furthermore, with modules packed with in-depth knowledge, this leisure management course lets you become acquainted with travel and tourism features. This Level 4 Leisure Management course is endorsed by The Quality Licence Scheme and accredited by CPD,(with 120 CPD points) to make your skill development and career progression related to Leisure Management substantial and easier than ever! After finishing this leisure management course, you will learn about managing hotels and accommodations as well as making choices to ensure the efficient running of the firm. In addition, after completing this leisure management course, you will have a better grasp of how to use human resources in the leisure business and how to apply leisure management or tourism marketing tactics. This leisure management course provides the learners with the knowledge of: Leisure industry and its management Discussion of the hotel and lodging sector and how to manage it Leadership skills in the leisure business to their full potential leisure industry's health and safety aspects The methods for managing and maintaining a recreational facility The essential characteristics of high-quality travel, tourist, and leisure facilities How to run a hotel or lodging business The fundamentals of leisure service planning Human Resource Management in the leisure industry leisure and recreation marketing Procedures for health and safety in recreational activities Why Prefer This Leisure Management Course? Opportunity to earn a certificate endorsed by the Quality Licence Scheme & another certificate accredited by CPDQS after completing this course Get a free student ID card! (£10 postal charges will be applicable for international delivery) Innovative and engaging content. Free assessments 24/7 tutor support. ****Course Curriculum**** Here is the curriculum breakdown of this course: Module 01: Introduction In this module, we will cover the following topics: Origin of Leisure in History Leisure in the 21st Century Understanding the Leisure Sector Tourism, Heritage and LeisureThe Environment, Countryside and Open SpaceThe Arts, Museums and LibrariesSport, Physical Recreation and Physical Activity Management Functions in Leisure Sector Career Opportunities in Leisure Sector Module 02: Managing and Maintaining a Leisure Facility In this module, we will cover the following topics: Six-Stage Facility Life-Cycle Benchmarking Steps of Benchmarking Customer Service: Expectations and Perceptions Customer Evaluation Criteria Quality Management Facility Asset Management Goals of Facility Asset Management Operations and Maintenance Sustainable Design Module 03: Travel, Tourism and Leisure In this module, we will cover the following topics: Characteristics of the Tourism Industry Core Industry SectorsTourism Business Factors Affecting Travel and Tourism EconomyPolitics and Government PoliciesSocio-Cultural ConflictsEnvironmentTechnology Tourism Destinations Elements of Influence in Destination Selection The Economic Significance of Tourism Module 04: Managing Hotel and Lodging In this module, we will cover the following topics: Classifications of Hotel Properties Hotels Classified by PriceHotels Classified by FunctionHotels Classified by LocationHotels Classified by Market Segment Major Functional Departments The Front OfficeHousekeepingSecuritySales and MarketingAccountingHuman ResourcesEngineering The Economics of the Hotel Business Dimensions of the Hotel Investment DecisionHotel Cycles and Financial Performance Module 05: Planning for Leisure Services In this module, we will cover the following topics: Planning In Organisations Some Planning Concepts Goal Setting Characteristics of Well-Thought-Out GoalsGoal CongruenceGoals and Policies Planning in Operations Strategic IssuesFrom Strategy to Tactics Individual Worker as Planner Planning as a Personal Process Long-Range Planning Tools Return on InvestmentCost-Benefit Analysis Module 06: Leadership in Leisure Industry In this module, we will cover the following topics: Characteristics of an Ideal Leader Deciding How to Lead Team Leading Goals and Skills Decision Making The Decision-Making Process Coaching, Mentoring and Motivational Leadership Motivational Leadership Module 07: Human Resource Management in Leisure Industry In this module, we will cover the following topics: Importance of HRM Tourism and HRM Human Resource Development Strategy Training Types and Levels of TrainingFuture Training Needs Rewards, Bonus, and Compensation Human Resource Information System Module 08: Marketing of Leisure and Recreation In this module, we will cover the following topics: Understanding the Marketing Process Understanding the Marketplace and Customer NeedsDesigning Customer Value-Driven Marketing StrategyPreparing an Integrated Marketing PlanBuilding Customer RelationshipsCapturing Value from Customers Developing Marketing Opportunities and Strategies Gaining Knowledge about the Marketing EnvironmentManaging Customer Information to Gain Customer InsightsConsumer Markets and Consumer Buying BehaviourOrganisational Buyer Behaviour Developing the Marketing Value-Driven Strategy and Mix Designing and Managing Products and BrandsInternal MarketingPricingDistribution Channels Delivering Customer ValueEngaging Customers and Communicating Customer Value and AdvertisingPromoting Products Managing Leisure and Tourism Marketing Marketing Tourism DestinationsCommunicating with the Tourist MarketOrganising and Managing Tourism Marketing Module 09: Health, Safety and Welfare In this module, we will cover the following topics: Health and Safety for Leisure Activities The Purpose of the Health and Safety Regulations The Basics of Health and Safety in an Organisation Health and Safety Law for Leisure Activities Health and Safety Law for Swimming Pools Health and Safety Law for Sports Club Organisers Assessment Process We offer an integrated assessment framework to make the process of evaluation and accreditation for learners easier. You have to complete the assignment questions given at the end of the course and score a minimum of 60% to pass each exam. Our expert trainers will assess your assignment and give you feedback after you submit the assignment. You will be entitled to claim a certificate endorsed by the Quality Licence Scheme after you have completed all of the exams. CPD 120 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Travel Agency Owner Airline customer service agent Tourist information centre assistant Care escort Requirements The Leisure Management software does not require any prior knowledge; everyone may participate! This course is open to anyone who is interested in learning from anywhere in the world. Every student must be over the age of 16 and have a passion for learning and literacy. This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This course allows you to study at your own speed and grow a quality skillset. Career path Travel agent (£18,000 to £27,000) Travel agency manager (£20,000 to £40,000) Tourist guide (£18,000 to £30,000) Tour manager (£16,000 to £30,000) Certificates CPD Accredited Certificate Digital certificate - £10 Diploma in Leisure Management at QLS Level 4 Hard copy certificate - £99 After successfully completing the Diploma in Leisure Management at QLS Level 4 course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 99 GBP inside the UK 109 GBP (including postal fees) for international delivery CPD Accredited Certificate 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (international delivery)
This course covers key topics such as Strategy, Finance, Marketing, Leadership and more. Those who are looking to enhance their managerial skills, our Mini MBA course offers insights and tools to make strategic decisions, lead teams effectively, and drive organisational success. This Course At A Glance Understand the business vision and the mission statement Master the strategy hierarchy within a firm Learn how to design a business strategy for a startup or CEO Master the life cycle models Understand the external strategic environment of the firm - PEST and PESTLE analysis Know industry analysis, generic strategies, and competitive advantage Master strategic prioritisation - Boston Consulting Group Growth-Share matrix Learn how to connect MBA strategy and finance with financial modelling Know how to create a comparative competitive analysis on a page Mini MBA Course Overview This comprehensive course is perfect for those interested in understanding business strategy, business vision, the mission statement, and the strategy hierarchy within a firm. This online course will teach you business strategy design, business model canvas template, and Lafley and Martin's five-step strategy model. You will have a thorough understanding of Hambrick and Fredrickson's diamond strategy, life cycle, and external strategic environment of the firm - PEST and PEST analysis. By the end of the course, you will gain extensive knowledge around MBA level business strategy, the strategic planning process, and steps to create a comparative competitive analysis on a page. Who should take this course? This comprehensive mini MBA course is suitable for those who want to learn how to create a business strategy over time, understand PEST and PESTEL analysis, SWOT, TOES, and SOAR. Entry Requirements There are no academic entry requirements for this mini MBA course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This mini MBA course for diet assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Course Curriculum Welcome to This Mini MBA Business Strategy Consulting Course Welcome to This Mini MBA Business Strategy Consulting Course Mini MBA Business Strategy - Executive Summary - What you will learn What is MBA Level Business Strategy? What is Business Strategy Business Vision and the Mission Statement The Strategy Hierarchy within a Firm Mini MBA: Designing Your Business Strategy - Startup or CEO Introduction to Business Strategy Design Business Model Design with The Business Model Canvas Business Model Canvas Template Lafley and Martin's Five-Step Strategy Model Hambrick and Fredrickson's Strategy Diamond Mini MBA: Business Strategy Over Time: Life Cycle Models Understanding Life Cycles The Industry Life Cycle The Business Life Cycle The Product Life Cycle The Corporate Funding Life Cycle Mini MBA: External Strategic Environment of the Firm; PEST and PESTEL Analysis Section Introduction: External Analysis Using Broad Factors PEST Analysis PESTEL Analysis PESTEL Analysis Template CASE STUDY EXERCISE: PESTEL Analysis of Starbucks CASE STUDY SOLUTION: PESTEL Analysis of Starbucks CASE STUDY EXERCISE: PESTEL Analysis Of The Global Aviation Industry CASE STUDY SOLUTION: PESTEL Analysis Of The Global Aviation Industry Strategic Options Arising Internal and External Analysis: SWOT, TOWS and SOAR SWOT Analysis Conducting a SWOT Analysis SWOT Analysis Template TOWS Matrix Analysis SOAR SOAR Analysis Template CASE STUDY EXERCISE: SWOT Analysis - Amazon CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage Michael Porter and Business Strategy Analysis Industry Analysis and Introducing Michael Porter Competitive Forces Model - Porter's Five Forces Full List of Porter's Five Forces Factors Michael Porter's Five Forces Template CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry Generic Strategies and Industry Forces Michael Porter's Value Chain Analysis Value Chain Analysis Template Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix Boston Consulting Group (BCG) Matrix BCG Matrix and The Life Cycle BCG Matrix Advantages and Disadvantages Adapting The BCG Matrix Boston Consulting Group (BCG) Matrix Template CASE STUDY EXERCISE: BCG Matrix - Facebook CASE STUDY SOLUTION: BCG Matrix - Facebook CASE STUDY EXERCISE: BCG Matrix - Apple CASE STUDY SOLUTION: BCG Matrix - Apple CASE STUDY EXERCISE: BCG Matrix - Unilever CASE STUDY SOLUTION: BCG Matrix - Unilever MBA Strategy: Building Sustainable Competitive Advantage Competitive Advantage - Deriving Strategy from Inside the Firm Core Competency VRIO - Resources to Competitive Advantage CASE STUDY EXERCISE: Core Competency - Apple CASE STUDY SOLUTION: Core Competency - Apple Defining The Unique Selling Proposition ADL Matrix - Understanding Your Competitive Position ADL Matrix Template Strategy MBA: Growth Strategy Options Ansoff Product Market Matrix - How to Grow Your Business Organic vs Inorganic Growth Internal and External Growth Strategies Expanded CASE STUDY EXERCISE: Amazon's Growth Strategy CASE STUDY SOLUTION - Amazon's Growth Strategy Strategic Responses to Mature and Declining Markets Blue Ocean Strategy Blue Ocean Case Study - Apple Comparing Red Ocean and Blue Ocean Strategies How to Survive in an Over Fished Ocean How to Create a Comparative Competitive Analysis on a Page How to Create a Comparative Competitive Analysis on a Page Connecting MBA Strategy and Finance With Financial Modelling Making The Connection Between Strategy and Finance What is an Integrated Financial Model. Key Drivers of an Integrated Financial Model Model Structure Detailed Model Schedules Chart of Accounts Financial Statement Inputs and Outputs 10 Steps to Building an Integrated Financial Model Strategy MBA Implementation: Understanding the Strategic Planning Process Summary of The Strategic Analysis Process Understanding The Strategic Planning Process Four Step Strategic Management Process Strategy Formulation in Six Steps Mintzberg's Five Configurations Summary and Wrap Up - Congratulations on Completing This Strategy MBA Course! Course Summary and Wrap Up Supplementary Resources Supplementary Resources - Mini MBA Assessment Assessment - Mini MBA Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.
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Bring in more customers with this Certified Affiliate Marketing Course Affiliate marketing involves a merchant paying a commission to other online entities, known as affiliates, for referring new business to the merchant's website. Affiliate marketing is performance-based, which means affiliates only get paid when their promotional efforts actually result in a transaction. With that being said learn how to be a professional affiliate marketer with this course. In the world of affiliate marketing, an advertiser can be a company selling a product like electronics, airline tickets, clothing or car parts, or an advertiser could also be an insurance company selling policies. A publisher is an individual or company that promotes an advertiser's product or service in exchange for earning a commission. The consumer is the one who actually sees the ad and then acts upon it. Learn about affiliate marketing with this course and advertise your product to reach higher sales like never before. This course will dramatically boost your products reach towards people unaware by helping you learn your trade in affiliate marketing. Course Highlights Certified Affiliate Marketing Course is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Certified Affiliate Marketing Course into 29 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 19 hours, 45 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Certified Affiliate Marketing Course Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Certified Affiliate Marketing Course is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. 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Certified Affiliate Marketing Course - Updated Version Section 1: Introduction Unit 1: Welcome to the Course 00:03:00 Section 2: Introduction to Affiliate Marketing Unit 1: What is Affiliate Marketing 00:06:00 Unit 2: Why Affiliate Marketing is Beneficial to Companies 00:02:00 Unit 3: Benefits of Doing Affiliate Marketing 00:03:00 Unit 4: Why Affiliate Marketing is Awesome 00:01:00 Section 3: Before You Begin with Affiliate Marketing Unit 1: 3 Things to Do Before Starting 00:02:00 Unit 2: Understand Different Types of Affiliate Sites 00:02:00 Unit 3: Always Provide Affiliate Disclosure 00:02:00 Section 4: Steps for Affiliate Marketing Unit 1: Steps to Start Affiliate Marketing 00:02:00 Unit 2: Choose a Profitable Niche 00:03:00 Unit 3: Setup Your Website 00:03:00 Section 5: Affiliate Marketing Compensation Model Unit 1: Different Types of Compensation Model 00:03:00 Unit 2: What Are Void Affiliate Transactions 00:03:00 Section 6: Finding & Applying to Affiliate programs Unit 1: How to Find Affiliate Programs 00:02:00 Unit 2: Steps to Choose an Affiliate Program 00:02:00 Unit 3: Working with Affiliate Networks 00:02:00 Unit 4: Download the List of 50 Affiliate Programs & Networks 00:01:00 Section 7: Create Content for Your Affiliate Marketing Website Unit 1: Types of Articles You Can Write 00:04:00 Unit 2: What Are Keywords & How to Find Them 00:05:00 Unit 3: How to Write SEO Friendly Articles 00:02:00 Unit 4: Including Affiliate Links in Articles 00:01:00 Section 8: Strategies to Generate Traffic Unit 1: Why Promoting Content is Important 00:01:00 Unit 2: Promoting with Social Media 00:02:00 Unit 3: Promoting through Pinterest 00:02:00 Unit 4: Using Q & A Forums 00:01:00 Unit 5: Running Paid Ads 00:02:00 Unit 6: Influencer Outreach Method 00:02:00 Unit 7: Using YouTube for Affiliate Marketing 00:02:00 Section 9: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Affiliate Marketing 00:00:00 Certified Affiliate Marketing Course - Old Version Introduction to Affiliate Marketing Affiliate - Blueprint FREE 00:30:00 Website Layout FREE 00:30:00 The Absolute Simplest And Easiest Way To Get Started! 01:00:00 How exactly do you pick a topic? 00:45:00 How to Find Good Content And Fill Up Your Website 00:30:00 Search Engine Optimization is a must - each step of the way 00:30:00 Make Your Sites Easy To Edit And Link To Other Sites You Own 01:00:00 Make As Many Sites As You Like With Out Spending More Money 00:15:00 Pumping Your Websites Full Of Traffic 01:00:00 Using forums to really get the traffic flowing 00:30:00 Using articles to generate traffic 00:30:00 Great places to get FREE keyword rich links 00:15:00 Sticking It All Together And Getting Everything To Work 00:15:00 How To Save Some Time 00:30:00 Affiliate Army Creating Your Affiliate Army 00:30:00 Your Affiliate Army Platform 01:00:00 Announcing Your Affiliate Program 01:00:00 Your Affiliates Value 00:30:00 Recruiting Affiliates 01:00:00 Conclusion: Final Words 00:15:00 Affiliate Marketing Strategies Introduction 00:30:00 Basics of Affiliate Marketing 00:30:00 Affiliate Marketing 101 - The Basics 00:30:00 Researching Your Products 01:00:00 Build Up To About 10 Products To Promote 01:00:00 Getting Traffic To Your Site 01:00:00 Step-by-Step Checklist To Affiliate Success 01:00:00 Sign Up For Web 2.0 Social Networking 00:30:00 Consider Setting Up Your Own Website 01:00:00
A higher-level diploma programme including the analysis and research of the tourist business, marketing, advertisement, empowerment. Travel and Tourism course includes Travel and exploration knowledge. The most dynamic and rewarding global industries, contributing significantly to the economies of many countries and regions around the world. If you are planning to make your career in this travel and tourism field, we will provide you with true guidance which will lead you through ultimate success. Travel and Tourism course that is specially designed for you. Experts collaborated to develop this course throughout. For anyone who wants to turn a lifelong passion for travel into a rewarding career. Through this Travel and Tourism course, you will learn every aspect of the modern tour industry, Airlines, Airports and International Aviation, Tour Operations Management, the significance of successful distribution in this sector, human resource management in exploring different country or region, managing the countryside for visitor, information and communication technologies for visitors and much more. This Travel and Tourism course can teach you everything about this sector. About how you can transform your passion into a career and be successful. Tourism is a well-known human activity. It has been a massive industry that eventually promotes social and economic advancement. This sector is increasing at an incredible rate across the world. The travel industry continues to thrive despite the vast majority of economic and political pressures. This Travel and Tourism course includes all the current details. According to the most recent numbers, the global travel and tour related sector is worth somewhere around $7.6 trillion - a figure that continues to grow exponentially year after year. The demand for high-quality Travel and Tourism services among both leisure and business travelers has never been greater. Anyone who intends to pursue a Travel and Tourism course we are here to help you. Learning Outcomes After completing this Travel and Tourism course, learner will be able to: Gain a thorough understanding of travel & tourism Gain in-depth knowledge of the accommodation sector Have a solid understanding of airlines, airports and international aviation Understand tour operations management Know how to manage tourism distribution Understand human resource management in tourism Understand marketing management for tourism Know how to manage finance for tourism Understand the law and tourism Know how to manage urban tourism Know how to manage the countryside for tourism Information and communication technologies for tourism Ethics in tourism management Why Choose Tourism : Travel and Tourism Course from Us Self-paced course, access available from anywhere. Easy to understand, high-quality study materials. Travel and Tourism Course Developed by industry experts. MCQ quiz after each module to assess your learning. Automated and instant assessment results. 24/7 support via live chat, phone call or email. Free PDF certificate as soon as completing the course. ***Others Benefits of this Travel and Tourism Course Free One PDF Certificate Access to Content - Lifetime Exam Fee - Totally Free Unlimited Retake Exam [ Note: Free PDF certificate as soon as completing the Travel and Tourism course] Travel related working sector has economic consequences including greater tax revenue and personal income, improved living standards, and created more job possibilities. Whether you're new in this Travel and Tourism course. It does not matter if you are an entry-level learner, this course helps everyone to understand the basics and to educate them fully. We will teach you about managing finances for visiting, Ethics, urban culture and many more. This Travel and Tourism course includes all of the teachings that you can effortlessly learn and apply to your capabilities. Individuals attempting to pursue a career in this industry will gain all the ideas and necessary steps that you can follow from this Diploma in Travel and Tourism course. Understanding of the fundamentals and high-quality education. You can tell the difference from the very first lesson. We will assist you to learn about all the essentials and help you in every step of This Travel and Tourism course. You can always count on us if you ever feel difficulty solving any problem that's given to you. We will provide all kinds of help you need. We can assure you that you can fully trust us with the whole process in completing this Travel and Tourism course. We Ensure the best service. There has never been a better time to start or advance a career in the travel and exploring industry, so enroll in this Travel and Tourism course today and become a part of this interesting industry. Detailed course curriculum of *** Tourism : Travel and Tourism *** Module 1: An Overview of Travel & Tourism What is Travel & Tourism? Tourism Industries The Tourism System The Impacts of Travel and Tourism Management Issues Module 2: The Accommodation Sector: Managing for Quality Common Features of Hotel Operations Tourism Accommodation: The Role of Quality Tourism Accommodation: Managing for Quality Human Resources and Quality Management Module 3: Airlines, Airports and International Aviation Air Transport and Tourism Air Transport Policy European-style Liberalisation Strategic Alliance Networks Module 4: Tour Operations Management The UK Tour Operating Industry The Tour Operating Value Chain Tour Operators' Strategies The Consumer Module 5: Managing Tourism Distribution The Importance of Successful Distribution in Tourism Problems in Relation to the Distribution of Tourism Services Intermediaries in Tourism Distribution Channels Value Chain Approaches Outsourcing Distribution in the Airline Industry Managing Hotel Reservations Systems Managing the Costs of Distribution Module 6: Human Resource Management in Tourism Introduction Skills Shortages in Tourism Education and Training in Tourism Flexibility and Innovation in the Management of Human Resources Recruitment, Retention and Turnover Rewards, Benefits and Compensation Managing Quality Through Human Resources Module 7: Marketing Management for Tourism Managing the Strategic-Tactical Tension Stirring Around the Marketing Mix The Marketing Process and the Marketing Plan Branding as a Focus for Marketing Effort Module 8: Strategy for Tourism Mission and Stakeholders Strategic Analysis Strategic Choice Strategic Implementation Module 9: Managing Finance for Tourism Long-term Investment Decisions Investment Appraisal Methods Dealing With Risk Positive Aspects of Risk and Uncertainty Financing Decisions Module 10: The Law and Tourism The Package Travel Regulations 1992: Provisions and Responses Module 11: Managing Urban Tourism A Framework for Managing Urban Tourism Marketing Urban Tourism: Place Versus Territory Module 12: Managing the Countryside for Tourism: A Governance Perspective Tourism in the Countryside The Governance of the Countryside The Rural Governance Model Module 13: Site and Visitor Management at Natural Attractions The Management Task Operational Techniques Module 14: Information and Communication Technologies for Tourism E-Tourism and the Tourism Industry - Strategic and Tactical Functions E-Tourism Impacts on the Marketing Mix E-Airlines E-Hospitality E-Tour Operators E-Travel Agencies Module 15: Destination Marketing and Technology Use of Websites in Destination Marketing Identifying Visitors Forms of Web-based Data Mining Module 16: Tourism and the Environment What is the Tourism Environment? Managing the Tourism-environment Relationship Module 17: International Tourism: The Management of Crisis What is a Tourism Crisis? Principles of Tourism Crisis Management Managing a Tourism Crisis: A Framework Module 18: Ethics in Tourism Management Conflicts Surrounding Ethics Ethical and Responsible Business A Plethora of Codes Responsible Travel Market Trends Tour Operators Assessment Method After completing each module of the Travel and Tourism Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Once you complete all the modules in this manner, you will be qualified to request your certification. Certification After completing the MCQ/Assignment assessment for this Travel and Tourism Course, you will be entitled to a Certificate of Completion from Training Tale. It will act as proof of your extensive professional development. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. Who is this course for? This Travel and Tourism Course is ideal for anyone looking to begin or further an existing career in the Travel & Tourism sector. Requirements There are no specific requirements for Travel and Tourism Course because it does not require any advanced knowledge or skills. Career path Candidates who successfully complete our Travel and Tourism Course may choose to pursue a wide range of careers, including: Travel agent Tour guide Holiday representative Accommodation booker Concierge manager Cruise ship director Information clerk Recreation worker Tour and travel guide Certificates Certificate of completion Digital certificate - Included
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Course Overview Without following a proper strategy, it is impossible to sustain a business, let alone make it grow. The Masterclass of Business Strategy Consulting course is here to help you attain the skills and ability to plan and follow business strategies to establish a successful business. In this Masterclass of Business Strategy Consulting course, you will get a clear understanding of what a business strategy is. The course will assist you in enriching your knowledge of business strategy design. The informative modules will help you build a solid foundation in PEST and PESTEL analysis. You will also acquire a great deal of knowledge in SWOT and TOWS analysis. There is more; this comprehensive course will equip you with practical strategies that can boost your business. This Masterclass of Business Strategy Consulting course will provide you with knowledge and skills in a fun and engaging way. Enroll in the course today and start your learning journey. Learning Outcomes Understand the definition of business strategy Familiarize yourself with the fundamentals of business strategy design Learn the core concepts of PEST and PESTEL analysis Deepen your understanding of industry analysis and generic strategies Build the essential skills for SWOT and TOWS analysis Grasp a wide range of techniques to grow your business Who is this course for? The Masterclass of Business Strategy Consulting course is for individuals who want to elevate their business strategy consulting knowledge. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Masterclass of Business Strategy Consulting course is a useful qualification to possess and would be beneficial for any related profession or industry such as: Business Professional Entrepreneur Section 01: Welcome to this Mini MBA Business Strategy Consulting Course! Welcome to this Mini MBA Business Strategy Consulting Course 00:03:00 Mini MBA Business Strategy - Executive Summary - What you will learn 00:10:00 Section 02: What is MBA Level Business Strategy? What is Business Strategy? 00:05:00 Business Vision and the Mission Statement 00:04:00 The Strategy Hierarchy within a Firm 00:06:00 Section 03: Designing Your Business Strategy Introduction to Business Strategy Design 00:02:00 Business Model Design with the Business Model Canvas 00:13:00 Business Model Canvas Template 00:01:00 Lafley & Martin's Five Step Strategy Model 00:05:00 Hambrick & Frederickson's Strategy Diamond 00:06:00 Section 04: Business Strategy Over Time: Life Cycle Models Understanding Life Cycles 00:02:00 The Industry Life Cycle 00:07:00 The Business Life Cycle 00:06:00 The Product Life Cycle 00:05:00 The Corporate Funding Life Cycle 00:04:00 Section 05: External Strategic Environment of the Firm: PEST and PESTEL Analysis External Analysis Using Broad Factors 00:02:00 PEST Analysis 00:08:00 PESTEL Analysis 00:05:00 PESTEL Analysis Template 00:01:00 CASE STUDY EXERCISE: PESTEL Analysis of Starbucks 00:02:00 CASE STUDY SOLUTION: PESTEL Analysis of Starbucks 00:07:00 CASE STUDY EXERCISE: PESTEL Analysis of the Global Aviation Industry 00:07:00 CASE STUDY SOLUTION: PESTEL Analysis of the Global Aviation Industry 00:02:00 Section 06: Strategic Options arising Internal and External Analysis: SWOT, TOWS and SOAR Strategic Options from Internal and External Analysis 00:16:00 SWOT Analysis 00:05:00 Conducting A SWOT Analysis 00:04:00 SWOT Analysis Template 00:02:00 TOWS Matrix Analysis 00:05:00 TOWS Analysis Template 00:14:00 SOAR 00:04:00 SOAR Analysis Template 00:01:00 CASE STUDY EXERCISE: SWOT Analysis - Amazon 00:02:00 CASE STUDY SOLUTION: SWOT ANALYSIS - Amazon 00:09:00 Section 07: Michael Porter - Industry Analysis, Generic Strategies and Competitive Advantage Michael Porter and Business Strategy Analysis 00:02:00 Industry Analysis and Introducing Michael Porter 00:10:00 Competitive Forces Model - Porter's Five Forces 00:12:00 Full List of Porter's Five Forces Factors 00:02:00 Michael Porter's Five Forces Template 00:01:00 CASE STUDY EXERCISE PORTERS FIVE FORCES Global Aviation Industry 00:02:00 CASE STUDY SOLUTION: Porter's Five Forces - Global Airline Industry 00:15:00 Generic Strategies and Industry Forces 00:10:00 Michael Porter's Value Chain Analysis 00:07:00 Value Chain Analysis Template 00:02:00 Section 08: Strategic Prioritisation: Boston Consulting Group (BCG) Growth Share Matrix Boston Consulting Group (BCG) Matrix 00:07:00 BCG Matrix and the Life Cycle 00:03:00 BCG Matrix Advantages and Disadvantages 00:03:00 Adapting the BCG Matrix 00:05:00 Boston Consulting Group (BCG) Matrix Template 00:03:00 CASE STUDY EXERCISE: BCG Matrix - Facebook 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Facebook 00:04:00 CASE STUDY SOLUTION: BCG Matrix - Apple 00:04:00 CASE STUDY EXERCISE: BCG Matrix - Unilever 00:02:00 CASE STUDY SOLUTION: BCG Matrix - Unilever 00:05:00 Section 09: MBA Strategy: Building Sustainable Competitive Advantage Competitive Advantage - Deriving Strategy from Inside the Firm 00:03:00 Core Competency 00:05:00 VRIO - Resources to Competitive Advantage 00:06:00 CASE STUDY EXERCISE: Core Competency - Apple 00:02:00 CASE STUDY SOLUTION: Core Competency - Apple 00:05:00 Defining the Unique Selling Proposition 00:05:00 ADL Matrix - Understanding Your Competitive Position 00:07:00 ADL Matrix Template 00:02:00 Section 10: Strategy MBA: Growth Strategy Options Ansoff Product Market Matrix - How to Grow Your Business 00:05:00 Organic vs Inorganic Growth 00:02:00 Internal and External Growth Strategies Expanded 00:11:00 CASE STUDY EXERCISE: Amazon's Growth Strategy 00:02:00 CASE STUDY SOLUTION - Amazon's Growth Strategy 00:06:00 Section 11: Strategic Responses to Mature and Declining Markets Blue Ocean Strategy 00:05:00 Blue Ocean Case Study - Apple 00:05:00 Comparing Red Ocean and Blue Ocean Strategies 00:04:00 How to Survive in an Over Fished Ocean 00:05:00 Section 12: How to Create a Comparative Competitive Analysis on a Page How to Create a Comparative Competitive Analysis on a Page 00:04:00 Section 13: Connecting MBA Strategy and Finance with Financial Modelling Making the Connection between Strategy and Finance 00:04:00 What is an Integrated Financial Model? 00:06:00 Key Drivers of an Integrated Financial Model 00:08:00 Model Structure 00:03:00 Detailed Model Schedules 00:07:00 Chart of Accounts 00:02:00 Financial Statement Inputs and Outputs 00:03:00 10 Steps to Building an Integrated Financial Model 00:05:00 Section 14: Strategy MBA Implementation: Understanding the Strategic Planning Process Summary of the Strategic Analysis Process 00:03:00 Understanding the Strategic Planning Process 00:06:00 Four Step Strategic Management Process 00:03:00 Strategy Formulation in Six Steps 00:07:00 Mintzberg's Five Configurations 00:05:00 Section 15: Summary and Wrap Up Course Summary and Wrap Up 00:05:00 Additional Resource Additional Materials 00:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00