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In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This SEO Content Writing & Copy Writing course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The SEO Content Writing & Copy Writing course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to SEO Content Writing & Copy Writing and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited SEO Content Writing & Copy Writing course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this SEO Content Writing & Copy Writing course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The SEO Content Writing & Copy Writing will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:05:00 How to Navigate This Course - Watch This Video 00:03:00 Section 02: Free Taster 13 Copywriting and Sales Buttons You Need to Know How to Push 00:07:00 Copywriting to Sell 10 Steps you must know 00:06:00 14 Step Formula to Writing Great Sales Copy 00:06:00 Section 03: BASICS: 12 Essential Steps to Great Copy Writing AIDA is not just an Opera! 00:02:00 Have you any idea who you are talking to? 00:02:00 Who cares what format you use? 00:03:00 Hurting? Want someone to heal your pain? 00:02:00 I haven't got time or money for Objections! 00:02:00 Don't worry, there's always plenty of Scarcity to go round! 00:02:00 So, why are YOU reading my Headlines? 00:02:00 Why do you always want to know whats in it for you? 00:02:00 Endorsements? Pah! Prove it to me! 00:03:00 I Guarantee to you that I love Risk! Or do I? 00:02:00 Right it Wright to Be Red! or you won't be Readable! 00:03:00 Keep it Simple S. and throw away your Theasaurus 00:02:00 Section 04: BASICS: Copywriting Formulation - Understanding Copywriting Building Blocks Introduction to Copywriting Formulation 00:02:00 Starting with AIDA 00:06:00 PAS - Problem, Agitation, Solution 00:04:00 The 4 Ps 00:03:00 QUEST 00:04:00 Section 05: BASICS: How to Write Headline What You Need to Know to Write Great Headlines 00:06:00 Section 06: BASICS: Proofreading and Editing - How to Edit Sales Copy Writing Editing: Can You Write Better Copy? 00:06:00 Proof Reading and Editing: 20 Ways to Write Better Copy 00:11:00 Editing Writing: Seven Guidelines for Editing Writing 00:06:00 Section 07: PSYCHOLOGY: The Psychology behind Copywriting Get Your Copywriting Psychology Right! 00:06:00 What are the Eight Universal Motivators? 00:07:00 100 Motivations 00:05:00 Overcoming Objections 00:08:00 Section 08: COPYWRITING FOR Blogging - Web Posts Copywriting for Blogs 00:09:00 A Simple Formula for Blog Posts 00:04:00 Blog Post Copywriting Formula 00:09:00 Blog Post Editing Checklist 00:08:00 Section 09: COPYWRITING FOR Landing Pages Copywriting for Landing Pages 00:04:00 Copywriting for Testimonials 00:06:00 Copywriting for Bullet Points 00:05:00 Section 10: COPYWRITING FOR Sales Letters Five Formulations for Sales Letters 00:03:00 The Five Point Sales Letter Formula 00:03:00 The Seven Step Copywriting Formula for Sales Letters 00:05:00 The Nine Point Formula 00:05:00 The 18 Step Sales Letter 00:06:00 The 21 Part Sales Letter Formula 00:08:00 Bonus: 32 Step Power Copywriting Formula 00:08:00 Section 11: COPYWRITING FOR Video Sales Letters What is a Video Sales Letter 00:03:00 How to Write an Attention Grabbing Video Sales Letter Headline 00:03:00 Video Sales Letter Basics - Some Simple Guidance for Better VSLs 00:04:00 Video Sales Letter Outline - with Downloadable Templates 00:07:00 Section 12: COPYWRITING FOR Email Copywriting for Email 00:07:00 How to Write Effective Welcome Emails 00:10:00 ACTIVITY: Analysis of a Long Form Story Telling Email 00:07:00 Email Copywriting Analysis 1 00:05:00 Copywriting Formulas for Email Sequences 00:06:00 Section 13: COPYWRITING FOR Advertisements Copywriting for Advertisements 00:04:00 Section 14: COPYWRITING FOR Twitter Copywriting for Twitter - Engage, Entertain, Be Brief! 00:07:00 Section 15: COPYWRITING FOR Promotional Videos How to Create a High Converting Promotional Video 00:06:00 The Promotional Video for This Course Following the Script 00:02:00 The Promotional Video - Version 2 00:02:00 Promotional Video SlideDeck 00:20:00 Promotional Video Script Checklist 00:04:00 2018 Update: The Formula for an Effective Promotional Video 00:04:00 2018 New Copywriting Course Promo Video 00:03:00 Section 16: Conclusion and Course Wrap Up Conclusion and Course Wrap Up 00:03:00 Additional File Additional File 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Clinical Cupping Therapy will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Clinical Cupping Therapy will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Clinical Cupping Therapy and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Clinical Cupping Therapy is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Clinical Cupping Therapy. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Clinical Cupping Therapy will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Introduction Welcome to my course! 00:01:00 Learn the 2 different cupping techniques in under 2 minutes 00:02:00 Ok, so let's get serious for a minute. What is so wrong about the red marks? 00:02:00 So How Does Cupping Work? 00:03:00 What Types Of Cups Should I Buy And Why? 00:03:00 These Cups People Swear By, But I have Just Had No Luck with Them 00:02:00 A Rundown On How To Do Cupping On Someone's Back 00:04:00 The Contraindications to Cupping 00:02:00 What should you do your treatment on? 00:01:00 Let's have a little practice shall we? 00:03:00 It's cupping time! The Upper Body And Limbs How this Section Of The Course Works 00:02:00 Neck Pain/Neck Tension 00:05:00 How To Do Cupping For Neck Pain And Tension 00:03:00 How To Do Cupping For The Neck On Someone Else 00:05:00 Some Advanced Techniques For Neck Pain And Tension 00:08:00 Neck Exercises To Relieve Pain 00:02:00 Shoulder/Rotator Cuff Pain/Shoulder Impingements 00:11:00 How To Do Cupping For Rotator Cuff and shoulder problems 00:12:00 Exercises to do for rotator cuff problems 00:06:00 Exercises For Frozen Shoulder 00:03:00 Extension Exercise For Upper Back Pain Relief 00:03:00 Chest/Respiration/Colds 00:05:00 Biceps Tendonitis/Upper Arm Pain 00:04:00 Tennis Elbow Pain/Forearm Extensor Pain 00:03:00 How To Do Cupping For Tennis Elbow And Extensors Pain 00:03:00 Home Exercises For Tennis Elbow 00:04:00 Golfers Elbow Pain 00:01:00 Carpal Tunnel Syndrome/Wrist Pain 00:02:00 How To Treat Carpal Tunnel Syndrome, Golfer's Elbow And Forearm Pain 00:03:00 Home Exercises For Carpal Tunnel Syndrome 00:01:00 Advanced Techniques For The Arms And Forearms 00:03:00 Hand/Thumb Pain 00:02:00 Home Trigger Point release Techniques For Thumb/Hand Pain 00:03:00 How To Do Cupping For Relaxation/Stress Relief 00:03:00 How To Do A Relaxing Cupping Massage For The Back And Neck 00:06:00 Frozen Shoulder 00:05:00 It's cupping time! The Lower Back And Limbs Welcome To Section 3 00:02:00 Lower Back Pain 00:04:00 How To Do Cupping For The Lower Back And Sciatica 00:07:00 Sciatica 00:05:00 Sciatica Summary 00:03:00 Hip Pain, Piriformis Syndrome, Bursitis, S.I. Joint Dysfunction And Buttock Pain 00:06:00 How To Do Cupping For Hip Pain 00:03:00 Hamstring Strains, Hamstring Pain 00:01:00 How To Do Cupping For The Hamstrings. 00:03:00 Thigh Pain and Groin Strains 00:01:00 How To Do Cupping For The Thigh (Quadriceps) and groin area 00:04:00 How To Do Cupping For Iliotibial Band Syndrome 00:03:00 Knee Pain, Runners Knee, Meniscal Pain 00:01:00 How To Do Cupping For Knee Pain 00:03:00 Calf Pain, Calf Cramps and Tired And Sore Calves 00:03:00 How To Do Cupping For The Calf 00:04:00 How To Stretch The Calf Muscles Correctly 00:02:00 Advanced Techniques For The Thighs, Hamstrings And The Lower Leg 00:01:00 Ankle Sprains, Chronic Ankle Pain 00:07:00 A Quick Word About Treating Acute Sprains And Strains 00:03:00 How To Do Cupping For Ankle Pain And Sprains 00:03:00 Treating Chronic Ankle Pain 00:03:00 Plantar Fasciitis/Heel Spur, Foot Pain and Tired Feet 00:02:00 How To Do Cupping For Plantar Fasciitis And Generalized Foot Pain 00:02:00 A Great Home Exercise For Plantar Fasciitis And Any Foot Pain 00:01:00 How Long Should You Stretch A Muscle For? Here is the answer 00:01:00 How Often Should You Treat Someone? 00:03:00 A Word about acupressure and also static cupping What about using static cupping? 00:02:00 Treating using acupressure points as well 00:03:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Duration 4 Days 24 CPD hours This course is intended for This course is geared for experienced skilled Java developers, software developers, data scientists, machine learning experts or others who wish to transtion their coding skills to Scala, learning how to code in Scala and apply it in a practical way. This is not a basic class. Overview Working in a hands-on learning environment led by our expert instructor you'll: Get comfortable with Scala's core principles and unique features, helping you navigate the language confidently and boosting your programming skills. Discover the power of functional programming and learn techniques that will make your code more efficient,maintainable, and enjoyable to write. Become proficient in creating dynamic web applications using the Play Framework, and easily connect to databases with the user-friendly Slick library. Master concurrency programming with Akka, empowering you to build scalable and fault-tolerant applications that excel in performance. Enhance your testing skills using ScalaTest and ScalaCheck, ensuring the reliability and quality of your Scala applications, while having fun in the process. Explore the fascinating world of generative AI and GPT technologies, and learn how to integrate them into your projects,adding a touch of innovation and intelligence to your Scala solutions. If your team requires different topics, additional skills or a custom approach, our team will collaborate with you to adjust the course to focus on your specific learning objectives and goals. Discover the power of Scala programming in our comprehensive, hands-on technical training course designed specifically for experienced object-oriented (OO) developers. Scala is a versatile programming language that combines the best of both OO and functional programming paradigms, making it ideal for a wide range of projects, from web applications to big data processing and machine learning. By mastering Scala, you'll be able to develop more efficient, scalable, and maintainable applications. Fast Track to Scala Programming for OO / Java Developers is a four day hands-on course covers the core principles of Scala, functional programming, web application development, database connectivity, concurrency programming, testing, and interoperability between Scala and Java. Additionally, you'll explore cutting-edge generative AI and GPT technologies, learning how to integrate them into your Scala applications for intelligent suggestions or automation. Throughout the course you?ll explore the latest tools and best practices in the Scala ecosystem, gaining valuable knowledge and experience that can be directly applied to your day-to-day work. With 50% of the course content dedicated to hands-on labs, you'll gain practical experience applying the concepts you've learned across various projects, such as building functional web applications, connecting to databases, designing modular components, and implementing concurrency. Upon completing the course, you'll have a solid understanding of the language and its features, empowering you to confidently apply your new skills in data science and machine learning projects. You'll exit well-prepared to create efficient, scalable, and maintainable Scala applications, regardless of the complexity of your projects. Introduction to Scala Scala features and benefits Comparing Scala with Java and other OO languages Installing Scala and setting up the development environment Object-Oriented Programming in Scala Classes and objects Traits, mixins, and inheritance Companion objects and factories Encapsulation and polymorphism Functional Programming Basics Pure functions and referential transparency Higher-order functions and currying Immutability and persistent data structures Pattern matching and recursion Having Fun with Functional Data Structures Lists, sets, and maps in Scala Folding and reducing operations Stream processing and lazy evaluation For-comprehensions Building Web Applications in Functional Style Introduction to Play Framework Functional web routing and request handling JSON handling with Play-JSON Middleware and functional composition Connecting to a Database Introduction to Slick library Database configuration and setup Querying and updating with Slick Transactions and error handling Building Scalable and Extensible Components Modular architecture and design patterns Dependency injection with MacWire Type classes and type-level programming Implicit parameters and conversions Concurrency Programming & Akka Introduction to Akka framework and Actor model Actor systems and message passing Futures and Promises Supervision and fault tolerance Building Confidence with Testing Introduction to ScalaTest and ScalaCheck Unit testing and property-based testing Test-driven development in Scala Mocking and integration testing Interoperability between Scala and Java Calling Java code from Scala Using Java libraries in Scala projects Converting Java collections to Scala collections Writing Scala code that can be called from Java Using Generative AI and GPT Technologies in Scala Programming Overview of GPT and generative AI Integrating GPT with Scala applications Use cases and practical examples
Duration 4 Days 24 CPD hours This course is intended for This course assumes the student has successfully taken and passed the NCSF Foundation 2.0 course based on the NIST Cybersecurity Framework version 1.1, release April 2018. Following the course introduction, the course provides an introduction to the intersection between digital transformation and cybersecurity, which is followed by an overview of the threat landscape. Following an approach to the implementation of cybersecurity controls, the course delves into an organizational approach to cybersecurity that starts governance, management, and a supportive culture,Finally, the course provides additional guidance for the cybersecurity practitioner to determine the current state, the desired state, and a plan to close the gap - and to do this over and over again to inculcate it into organizational DNA. Overview This course looks at the impact of digital transformation on cybersecurity risks, an understanding of the threat landscape, and an approach to the application of cybersecurity controls. It provides guidance for students on the best approach to design and build a comprehensive cybersecurity program. Executives are keenly aware of the risks but have limited knowledge on the best way to mitigate these risks. This course also enables our executives to answer the critical question - Are we secure? The class includes lectures, informative supplemental reference materials, quizzes, exercises, and formal examination. The exercises are a critical aspect of the course; do not skip them. Outcomes and benefits from this class is a practical approach that students can use to build and maintain comprehensive cybersecurity and cyber-risk management programs. This course is targeted at IT and Cybersecurity professionals looking to become certified on how to operationalize the NIST Cybersecurity Framework (NCSP) across an enterprise and its supply chain. Digital Transformation Explores what the Practitioner needs to know about the relationship between digital transformation and cybersecurity Explain how to determine the impact of cybersecurity on DX. Explain the relationships between culture and digital transformation from the perspective of a practitioner. Explain the delivery of value to stakeholders in a DX & cybersecurity environment. Illustrate the interdependent relationship between cybersecurity and DX. Threat Landscape The Practitioner needs to understand what threat actors do and their capabilities. Compare the evolving attack type impact to the threat environment. Apply knowledge about the threat landscape to maintain a readiness to respond. Develop a risk profile based on business impact analysis Establish the relationship between awareness and training in the continual improvement of cybersecurity posture. Develop and treat training & awareness as a critical aspect of deterrence Use knowledge about the threat landscape as a predicate to the adoption and adaptation of your cybersecurity posture. The Controls This chapter provides a sample set of controls based on an informative reference. Understand the purpose goals & objectives for each control. Characterize & explain the informative reference controls Discover how to apply the controls in an organizational context. Adopt & Adapt Adopt is a decision about governance; adapt is the set of management decisions that result from the decision to adopt. Distinguish Adopt, Adapt, Management & Governance. Develop an approach to adoption & adaptation. Distinguish & demonstrate the impact of organizational culture on developing cybersecurity as a capability. Develop an assessment approach to define current state. Adaptive Way of Working Threat actors are agile and highly adaptive. The cybersecurity Practitioner must develop the same capabilities Break down what constitutes an adaptive approach. Characterize & apply the need for crossfunctional teams. Recognize and prioritize the first steps (get started). Demonstrate & establish cybersecurity phases. Break down the impact of the flows. Rapid Adoption & Rapid Adaptation FastTrack FastTrack? is an approach to allow organizations to learn to adapt to an evolving threat landscape rapidly. Approach: Establish what it takes to adopt CS. Determine how that impacts management adaptation of CS. Determine how that impacts the capability to assess. CS Capability: Determine the gap between existing & needed capabilities. Establish what must be developed. Develop appropriate risk management profile. Discover how cybersecurity impacts people, practice & technology impacts organization. Differentiate CIS Implementation groups. Determine appropriate implementation group & approach. Develop appropriate phase approaches. CIIS Practice Cybersecurity is an ongoing game of cat and mouse. Organizations must learn how to inculcate cybersecurity improvement into their DNA. Break down & develop mechanisms for ongoing cybersecurity improvement that includes developing a learning organization. Illustrate an improvement plan based on the NIST 7-Step Approach. Illustrate an improvement plan based on the Improvement GPS Demonstrate understanding of Cybersecurity Maturity Model Certification Break down the balancing loop & how it fits into the escalation archetype Use the Fast Track? (improvement & implementation) cycles.