About Course Learn the Fundamental Principles of Copywriting and Start Writing Effective Promotional Pieces In this practical course, you will learn the fundamental principles of copywriting, including: Features versus benefits: How to turn product features into benefits that resonate with your target audience Headlines and leads: How to write strong headlines and leads that capture attention and make people want to read more Dramatization of differences: How to use language to emphasize the unique selling points of your product or service Credibility builders: How to establish your expertise and credibility as a writer Social proof: How to use testimonials and other forms of social proof to persuade people to buy Offers and tone: How to craft irresistible offers and write in a tone that appeals to your target audience You will also get the opportunity to complete three real-life writing assignments and compare your work to that of others. This will give you valuable feedback and help you improve your copywriting skills. By the end of this course, you will be able to: Write effective promotional pieces that generate leads and sales Communicate the unique selling points of your product or service Persuade people to take action Write in a tone that What Will You Learn? Through hands-on practice, know how to turn words into money Analyze any persuasion challenge so as to identify the factors that will move readers to action Include all the necessary elements in either the simplest, shortest marketing piece and more complicated ones Differentiate an offering from the competition Capture a reader's attention, explain what's on offer and clinch the deal Gain confidence from a start-to-finish overview of effective copywriting Course Content Introduction Introduction The What and The So What The Importance of 'What' 6 Ways to Clarify the 'What' Benefits - the 'So What' Capture Attention The Top 8 Types of Headlines 8 Leads That Set the Hook Differentiate and Dramatize Differentiate from the Competition 10 Ways to Dramatize Differences Now You Try #1 Credibility and Proof Credibility Builders The Top 5 Types of Social Proof Credibility Killers Offers What Is an Offer? Elements of Offers Now You Try #2 Putting it All Together Tone Formatting Copy Now You Try #3 Conclusion Conclusion A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsSuitable for absolute beginnersGood review and practice for those with some experience Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire Audience Anyone seeking a practical (and potentially lucrative) new writing skill Employees told to write a website, sales letter or ad who aren't sure how Aspiring freelancers wanting a solid foundation for success Managers or business owners who need to know how to assess the work of copywriters they hire
Overview Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Write and Publish a Research Paper: Complete Guide Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Write and Publish a Research Paper: Complete Guide Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Write and Publish a Research Paper: Complete Guide Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Write and Publish a Research Paper: Complete Guide Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. Why buy this Write and Publish a Research Paper: Complete Guide? Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Write and Publish a Research Paper: Complete Guide there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Write and Publish a Research Paper: Complete Guide course is ideal for Students Recent graduates Job Seekers Anyone interested in this topic People already working in the relevant fields and want to polish their knowledge and skill. Prerequisites This Write and Publish a Research Paper: Complete Guide does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Write and Publish a Research Paper: Complete Guide was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Write and Publish a Research Paper: Complete Guide is a great way for you to gain multiple skills from the comfort of your home. Course Curriculum Module 01: Introduction to Research Paper Writing Introduction to Research Paper Writing 00:37:00 Module 02: Choosing Subject for Research Paper Choosing Subject for Research Paper 00:36:00 Module 03: Topics, Questions and Hypothesis Topics, Questions and Hypothesis 00:33:00 Module 04: Finding Necessary Information Finding Necessary Information 00:38:00 Module 05: Using Resources for Research Using Resources for Research 00:45:00 Module 06: Presenting Research Paper Presenting Research Paper 00:32:00 Module 07: Plagiarism and Ways to Avoid It Plagiarism and Ways to Avoid It 00:27:00 Module 08: Using Footnotes and Endnotes Using Footnotes and Endnotes 00:21:00 Module 09: Revise, Edit and Proofread? Revise, Edit and Proofread 00:24:00 Module 10: Getting Manuscript Published Getting Manuscript Published 00:29:00 Module 11: Developing Publication Skills Further Developing Publication Skills Further 00:30:00 Assignment Assignment - Write and Publish a Research Paper: Complete Guide 00:00:00
Today, everyone is a publisher. Whether you're filling your company blog with compelling ideas, producing newsletters to engage your customers, packing your social media feeds with engagin content, or crafting insightful posts to push your personal professional profile – you need to use storytelling to engage your audience. In this workshop we'll break down the key ingredients that make content engaging. We'll go through a proven framework for taking ideas from initial spark, through developing a unique angle, to idenitfying the ideal format for execution. We'll discuss the purpose of the content you have in mind, and look at how your can plan a strategy to publish regularly and measure the results. This is a fully interactive online workshop, so be prepared to join discussions and develop your own content ideas. Takeaways Understanding the needs of your target audience. Identifying the Subject, Angle and Format. Cheap (or free!) tools to create professional content. Useful systmes for publishing regularly, and keeping the work manageable. Knowing where to publish on the web, social media and other platforms. Promoting your content, and getting feedback. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council
Wanna be a better and more successful Copywriter? Copywriting is the most useful skill a person can have, and learning how to write persuasive copy has the potential to change everything for you. If you want to learn how to write powerful copy that people want to pay you for, sign up for this complete accredited copywriting course today. If you want to meet your goals, it all comes down to your words; the words on your website, emails, newsletters, pitches, proposals, and brochures. And when you can write to persuade, many possibilities in your life and business open up to you. Learn more about the course on developing and writing portfolio, blogging, SEO copywriting, and other topics. Key highlights of the course: CPD Accredited Copywriting Course Lifetime Access Unlimited Retake Exam & Tutor Support Easy Accessibility to the Copywriting Course Materials 100% Learning Satisfaction Guarantee Self-paced Copywriting Course Modules What you will learn from the Copywriting course: Learn the ways to sell more products and services (just by being helpful!). Learn to compel your readers using timeless sales psychology. Learn to gently + ethically stoke people to act NOW. A comprehensive introduction to the course basics. Detailed understanding of writing techniques. Proficiency in writing eye-catching headlines. A solid grasp of attention-grabbing advertisements. Extensive knowledge of online and press-related copywriting. A clear idea of copywriting for mainstream media. Strong comprehension of Search Engine Optimisation (SEO). Reed courses certificate of completion Digital certificate - Included It will be downloadable when all lectures have been completed CPD 30 CPD hours / points Accredited by CPD Quality Standards Section 1: Overview 06:23 1: Course Overview 06:23 Section 2: Introduction to copywriting 16:13 2: Introduction 16:13 Section 3: Copywriting for Mainstream Media 09:00 3: Copywriting for Mainstream Media 09:00 Section 4: Copywriting for Other Media 11:17 4: Copywriting for Other Media 11:17 Section 5: Copywriting Skills 21:25 5: Essential Copywriting Skills 21:25 Section 6: Write a Better Copy 11:59 6: How to Write Better Copy 11:59 Section 7: Business Copywriting 28:35 7: Business Writing 28:35 Section 8: Press Related Copywriting 17:50 8: Press Related Copywriting 17:50 Section 9: Online Copywriting 24:07 9: Online Copywriting 24:07 Section 10: Eye-Catching Headlines 12:08 10: Eye-Catching Headlines 12:08 Section 11: Print Media Copywriting 15:04 11: Print Media Copywriting 15:04 Section 12: Attention Graving Advertisement 12:52 12: Attention Graving Advertisement 12:52 Section 13: Final Tips 11:38 13: Final Tips 11:38 FREE Bonus Module: Time Management 25:08 14: FREE Bonus Module: Time Management 25:08 Order Your CPD Quality Standard Certificate (Optional) 01:00 15: CPD Certificate (Optional) 01:00 Who is this course for? Anyone from any background can enrol in this course. Particularly, this Copywriting course is recommended for Novel Writer/ Story Writer Content Developer Journalist Report Writer Creative Copywriter Blogger Becoming a Freelancer SEO Copywriting Requirements Students seeking to enrol for this copywriting course should meet the following requirements; Basic knowledge of English Language, which you have already Basic Knowledge of Information & Communication Technologies for studying online or digital platform Stable internet or data connection to your learning devices Career path This copywriting course will provide you with all the knowledge and skills needed to be an expert copywriter.So, explore trendy and in-demand jobs such as, Technical Copywriter Content Specialist Conceptual Copywriter SEO Strategist Content and Copywriting Executive Explore each available role and how you can start your career as a copywriter. Certificates Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed. CPD Quality Standard Certificate Digital certificate - £7.99
Are you ready to transform your passion for words into a thriving career? The Copywriting, Screenwriting, and Scriptwriting course is where your journey begins. As the digital landscape evolves, so does the art of writing. This course places you at the forefront of this evolution, equipping you with skills that align with current industry trends. You'll explore how effective writing shapes brands, influences audiences, and navigates the dynamic challenges of today's media. It's an opportunity to align your writing prowess with the pulse of the modern market. Imagine yourself crafting narratives that not only engage but also drive action. Whether it's compelling advertisements, captivating scripts, or persuasive online content, this course empowers you to make a tangible impact in the world of media. It aligns your skills with the evolving demands of the industry, opening doors to numerous opportunities and career advancements. Take the first step towards becoming a master of words. Enroll in the Copywriting, Screenwriting, and Scriptwriting course today and start shaping your future in the world of professional writing. Your journey to becoming a sought-after writer in a vibrant industry begins here. Learning Outcomes Gain a solid foundation in the principles of copywriting. Develop skills for creating compelling and effective headlines. Learn techniques for crafting advertisements that capture attention. Acquire essential skills for various copywriting mediums. Master online and print media copywriting strategies. Understand the nuances of press and mainstream media copywriting. Enhance your ability to write impactful and creative copy. Why choose this Copywriting, Screenwriting and Scriptwriting course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Copywriting, Screenwriting and Scriptwriting course for? Aspiring copywriters seeking a comprehensive skill set. Marketing professionals looking to enhance their writing abilities. Creative individuals exploring a career in media writing. Business owners aiming to improve their brand messaging. Freelancers wanting to expand their service offerings in writing. Career path Copywriter: £25,000 - £50,000 per year Screenwriter: £20,000 - £60,000 per year Scriptwriter: £22,000 - £55,000 per year Content Writer: £20,000 - £40,000 per year Advertising Creative: £24,000 - £55,000 per year Prerequisites This Copywriting, Screenwriting and Scriptwriting does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copywriting, Screenwriting and Scriptwriting was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction to Copywriting Introduction to Copywriting 00:14:00 Module 02: Basics of Copywriting Basics of Copywriting 00:33:00 Module 03: Eye-Catching Headlines Eye-Catching Headlines 00:28:00 Module 04: Attention-Grabbing Advertisements Attention-Grabbing Advertisements 00:29:00 Module 05: Essential Copywriting Skills Essential Copywriting Skills 00:37:00 Module 06: Online Copywriting Online Copywriting 00:42:00 Module 07: Press Related Copywriting Press Related Copywriting 00:34:00 Module 08: Print Media Copywriting Print Media Copywriting 00:33:00 Module 09: Copywriting for Mainstream Media Copywriting for Mainstream Media 00:16:00 Module 10: Copywriting for Other Media Copywriting for Other Media 00:25:00 Module 11: How to Write Better Copy How to Write Better Copy 00:23:00 Module 12: Making an Impact with Creative Copy Making an Impact with Creative Copy 00:28:00 Module 13: So You Want to be a Copywriter? So You Want to be a Copywriter? 00:27:00 Module 14: Final Tips Final Tips 00:23:00 Mock Exam Mock Exam - Copywriting, Screenwriting and Scriptwriting 00:20:00 Final Exam Final Exam - Copywriting, Screenwriting and Scriptwriting 00:20:00
Querying Microsoft SQL Server course description This course covers the technical skills required to write basic Transact-SQL queries for Microsoft SQL Server and provides the foundation for all SQL Server-related disciplines; namely, database administration, database development and business intelligence. This course helps prepare for exam 70-761. Note: This course is designed for SQL Server 2014or SQL Server 2016. What will you learn Write SELECT statements. Create and implement views and table-valued functions. Transform data by implementing pivot, unpivot, rollup and cube. Create and implement stored procedures. Add programming constructs such as variables, conditions, and loops to T-SQL code. Querying Microsoft SQL Server course details Who will benefit: Database administrators, database developers, and business intelligence professionals. SQL power users, namely, report writers, business analysts and client application developers. Prerequisites: Database fundamentals Duration 5 days Querying Microsoft SQL Server course contents Introduction to Microsoft SQL Server Management studio, creating and organizing T-SQL scripts, using books online. Hands on working with SQL Server tools. T-SQL querying Introducing T-SQL, sets, predicate logic, logical order of operations in SELECT statements, basic SELECT statements, queries that filter data using predicates, queries that sort data using ORDER BY. Hands on introduction to T-SQL querying. Writing SELECT queries Writing simple SELECT statements, eliminating duplicates with DISTINCT, column and table aliases, simple CASE expressions. Hands on writing basic SELECT statements. Querying multiple tables cross joins and self joins, write queries that use Inner joins, write queries that use multiple-table inner joins, write queries that use self-joins, write queries that use outer joins, write queries that use cross joins. Hands on querying multiple tables. Sorting and filtering data Sorting data, filtering data with predicates, filtering data with TOP and OFFSET-FETCH, working with unknown values, WHERE clause, ORDER BY clause, TOP option, OFFSET-FETCH clause. Hands on sorting and filtering data. SQL Server data types Introducing SQL Server data types, Character data, date and time data, queries that return date and time data, write queries that use date and time functions, write queries that return character data, write queries that return character functions. Hands on working with SQL Server data types. DML Adding data to tables, modifying and removing data, generating automatic column values, Inserting records with DML, updating and deleting records using DML. Hands on using DML to modify data. Built-in functions Queries with built-in functions, conversion functions, logical functions, functions with NULL, queries that use conversion functions, queries that use logical functions, queries that test for nullability. Hands on built-in functions Grouping and aggregating data Aggregate functions, the GROUP BY clause, filtering groups with HAVING, queries that use the GROUP BY clause, queries that use aggregate functions, queries that use distinct aggregate functions, queries that filter groups with the HAVING clause. Hands on grouping and aggregating data. Subqueries Self-contained subqueries, correlated subqueries, EXISTS predicate with subqueries, scalar and multi-result subqueries. Hands on subqueries. Table expressions Views, inline table-valued functions, derived tables, common table expressions. queries that use views, write queries that use derived tables, Common Table Expressions (CTEs), write queries that se inline Table valued expressions (TVFs). Hands on table expressions. Set operators The UNION operator, EXCEPT and INTERSECT, APPLY, queries that use UNION set operators and UNION ALL, CROSS APPLY and OUTER APPLY operators. Hands on set operators. Windows ranking, offset, and aggregate functions OVER, window functions, ranking functions, offset functions, window aggregate functions. Hands on; windows ranking, offset, and aggregate functions. Pivoting and grouping sets PIVOT and UNPIVOT, grouping sets, queries that use the PIVOT operator, queries that use the UNPIVOT operator, queries that use the GROUPING SETS CUBE and ROLLUP subclauses. Hands on pivoting and grouping sets Executing stored procedures Querying data with stored procedures, passing parameters to stored procedures, simple stored procedures, dynamic SQL, the EXECUTE statement to invoke stored procedures. Hands on executing stored procedures. Programming with T-SQL T-SQL programming elements, controlling program flow, declaring variables and delimiting batches, control-of-flow elements, variables in a dynamic SQL statement, synonyms. Hands on programming with T-SQL Error handling T-SQL error handling, structured exception handling, redirect errors with TRY/CATCH, THROW to pass an error message back to a client. Hands on implementing error handling. Implementing transactions Transactions and the database engines, controlling transactions, BEGIN, COMMIT, and ROLLBACK, adding error handling to a CATCH block. Hands on implementing transactions.
10 QLS Endorsed Courses for Copywriter | 10 Endorsed Certificates Included | Life Time Access
Course Description Get instant knowledge from this bite-sized Journal Therapy: Part 1 course. This course is very short and you can complete it within a very short time. In this Journal Therapy: Part 1 course you will get fundamental ideas of journal therapy, the key understanding of journal therapy as a treatment method, the structure of journal writing and so on. Enrol in this course today and start your instant first step towards learning about journal therapy. Learn faster for instant implementation. Learning outcome Familiarise with journal therapy Understand journal therapy as a treatment method Gain in-depth knowledge of the foundations of therapeutic writing Deepen your understanding of the structure of journal writing Requirement Our Journal Therapy: Part 1 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Journal Therapy: Part 1 Module 01: Introduction to Journal Therapy 00:10:00 Module 02: Writing to Heal 00:13:00 Module 03: Journal Therapy as a Treatment Method 00:22:00 Module 04: Foundations of Therapeutic Writing 00:13:00 Module 05: Structure of Journal Writing 00:21:00 Assignment Assignment - Journal Therapy: Part 1 00:00:00