4683 Writing courses delivered On Demand

An affordable way to master the skills of API documentation writing Cherryleaf’s popular online training course teaches you how the keys skills of writing and managing an API developer portal. You’ll gain confidence you’re approaching each writing project in the right way, and creating content that follows best practice. Who is this course for? This course is for anyone responsible for managing, planning or writing API documentation. For example: Developers wanting to provide API documentation that is complete and meets the needs of the users. Developers wanting to discover best practices in API documentation and developer portals Technical Authors/Writers wanting to understand APIs and how to write documentation for them. Recommended by the ASTC This course is recommended by The Australian Society for Technical Communication and The Technical Communicators Association of New Zealand to their members. It’s a great way to maintain the Continuing Professional Development (CPD) required by technical communication societies. Why attend this course? We use publicly accessible APIs, as part of this course. We also show examples of developer portals from the DevPortal awards, Google, Microsoft, and others. No programming experience is required. Who is this course for? This course is for anyone responsible for managing, planning or writing API documentation. For example: Developers wanting to provide API documentation that is complete and meets the needs of the users. Developers wanting to discover best practices in API documentation and developer portals Technical Authors wanting to understand APIs and how to write documentation for them. Technical information The course modules are delivered over the Web in small, manageable video presentations. You can pause the videos at any time and return to the course at times that suit you. You can download the course handouts. You have the option of taking the course on an iPhone or iPad, using the MyTeachable app in the Apple App Store. You can preview some of the course modules. There are a few free applications that you’ll be using, which you’ll need to install these before you start the course. Billing information You can pay by credit/debit cards or PayPal. The courses are hosted and sold by via the Teachable platform. From a VAT perspective, they are the “Merchant of Record”, and receipts contain their VAT number. Need to train your whole team? If you have five or more people who you would like to take the course, we can offer a group booking option. Delegates get access for 12 months. Contact us for details. Your Instructor Cherryleaf Cherryleaf is a technical writing services company formed in 2002 by people with a passion for technical communication and learning development. Cherryleaf is recognised as a leader within the technical communication profession. Our staff have written articles for the Society for Technical Communication's (STC) Intercom magazine, the Institute of Scientific and Technical Communicator's Communicator journal and tekom's TCWorld magazine. They've also written books on technical communication. We've presented webinars for Adobe, Madcap Software or the STC, and we've spoken at various conferences around the world. Today, organisations throughout Europe use Cherryleaf’s services so they can provide clear information that enables users and staff to complete tasks productively. Course Curriculum Creating API documentation and developer portals (beta) Introduction (4:52) What is an API? (23:39) Using an API (23:28) How APIs are created (1:24) Authentication and accreditation (17:53) What documentation should I write? (17:12) The Overview section (7:04) The Concepts section (2:16) The Getting Started section (5:43) The API Reference section (2:20) Writing the API reference by hand (12:31) Cookbooks (3:46) Tutorial/Colab/Code labs (3:27) One-pagers (1:23) The Case Study section (2:21) The FAQs/Troubleshooting section (2:08) Cheat sheets (2:25) Release notes (Changelog) (2:22) Other content (3:13) Onboarding (2:11) Writing code samples (5:56) Documentation - summary (1:18) Design patterns in developer portals (14:52) Authoring tools for API documentation (37:33) Managing an API documentation project (17:53) Summary (2:58) Frequently Asked Questions When does the course start and finish? art and when you finish.What if I am unhappy with the course?We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund for the current month and/or the previous month.

Level 1 & 5 Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access

Course Description Get instant knowledge from this bite-sized Copywriting Course Part - 1 course. This course is very short and you can complete it within a very short time. In this Copywriting Course Part - 1 course you will get fundamental ideas of copywriting, the key strategy of copywriting, writing eye-catching headlines and so on. Enrol in this course today and start your instant first step towards the introduction to copywriting. Learn faster for instant implementation. Learning Outcome Familiarise with copywriting Understand the basics of copywriting Know how to write eye-catching headlines Learn about attention-grabbing advertisements How Much Do Copywriters Earn? Senior - £45,000 (Apprx.) Average - £31,000 (Apprx.) Starting - £22,000 (Apprx.) Requirement Our Copywriting Course Part - 1 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Copywriting Course Part - 1 Introduction to Copywriting 00:16:00 Basics of Copywriting 00:33:00 Eye-Catching Headlines 00:28:00 Attention-Grabbing Advertisements 00:29:00 Assignment Assignment - Copywriting Course Part - 1 00:00:00

Are you ready to take your sales game to the next level? Look no further! Our comprehensive bundle of 8 courses is designed to equip you with the essential knowledge and strategies needed to succeed in today's competitive business landscape. With a combination of 3 QLS-endorsed courses and 5 CPD QS accredited courses, this bundle is a powerhouse of valuable insights. The QLS-endorsed courses, including "How To Build Sales Funnels With ClickFunnels," "Sales Training," and "Content Writing & Copy Writing For SEO and Sales," provide you with in-depth expertise in crafting effective sales funnels, mastering the art of selling, and leveraging the power of SEO for driving sales. What's more, upon completion of these courses, you'll receive hardcopy certificates, validating your achievement and enhancing your professional credibility. But that's not all! The bundle also features 5 CPD QS accredited courses. These courses cover essential topics that will expand your skill set and help you stay ahead in the ever-evolving business landscape. Key Features of the Build Sales Funnels, Sales Training and SEO - QLS Certificate Bundle: 3 QLS-Endorsed Courses: We proudly offer 3 QLS-endorsed courses within our Build Sales Funnels, Sales Training and SEO - QLS Certificate bundle, providing you with industry-recognized qualifications. Plus, you'll receive a free hardcopy certificate for each of these courses. QLS Course 01: How To Build Sales Funnels With ClickFunnels QLS Course 02: Sales Training QLS Course 03: Content Writing & Copy Writing For SEO and Sales 5 CPD QS Accredited Courses: Additionally, our bundle includes 5 relevant CPD QS accredited courses, ensuring that you stay up-to-date with the latest industry standards and practices. Course 01: Marketing Strategies for Business Course 02: The #1 LinkedIn Marketing & Sales Lead Generation Blueprint Course 03: Sales & Negotiation Skills Course 04: Creating Highly Profitable Sales Funnels Course 05: Residential Property Sales In Addition, you'll get Five Career Boosting Courses absolutely FREE with this Bundle. Course 01: Professional CV Writing Course 02: Job Search Skills Course 03: Self-Esteem & Confidence Building Course 04: Professional Diploma in Stress Management Course 05: Complete Communication Skills Master Class Convenient Online Learning: Our Build Sales Funnels, Sales Training and SEO - QLS Certificate courses are accessible online, allowing you to learn at your own pace and from the comfort of your own home. Don't miss this opportunity to gain valuable knowledge from our curated bundle. Unlock your sales potential and pave the way for a successful career. Enroll now and take the first step towards becoming a sales champion! Experience a comprehensive learning journey with our Build Sales Funnels, Sales Training and SEO - QLS Certificate bundle. This carefully curated bundle consists of 8 courses designed to equip you with the knowledge and skills needed to excel in the competitive sales industry. Upon completion, you'll receive hardcopy certificates for the QLS-endorsed courses, validating your achievement and enhancing your professional credentials. CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Professionals aiming to enhance their skills and achieve outstanding results. Business owners and entrepreneurs seeking to optimize their sales funnels and increase revenue. Marketing professionals looking to incorporate effective SEO strategies into their campaigns. Individuals interested in pursuing a career in related fields. Career path Sales Executive: £25,000 - £60,000 per year Sales Manager: £35,000 - £70,000 per year Marketing Manager: £30,000 - £70,000 per year Business Development Manager: £30,000 - £75,000 per year Digital Marketing Specialist: £25,000 - £45,000 per year Real Estate Agent: £20,000 - £60,000 per year Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included

Unlock the potential of freelance copywriting with our comprehensive Freelance Copywriter Training. From mastering essential skills to closing deals and targeting lucrative niches, this course equips you for success in the competitive world of copywriting. Ideal for aspiring freelancers and professionals seeking to enhance their copywriting prowess.

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Each course is a treasure trove of theoretical insights designed to build a strong foundation for your career. This unbeatable course bundle is your golden ticket to climb the corporate ladder. It offers a comprehensive understanding of roles and responsibilities, best practices, legal aspects, and managerial tactics. Do not let this opportunity slip away. Invest in your future today! Key Features of the Admin, Secretarial & PA, Minute Taking, Office Management Bundle: 3 QLS-Endorsed Courses: We proudly offer 3 QLS-endorsed courses within our Admin, Secretarial & PA, Minute Taking, Office Management bundle, providing you with industry-recognized qualifications. Plus, you'll receive a free hardcopy certificate for each of these courses. QLS Course 01: Admin, Secretarial & PA Diploma QLS Course 02: Minute Taking Executive Training QLS Course 03: Office Management 5 CPD QS Accredited Courses: Additionally, our bundle includes 5 relevant CPD QS accredited courses, ensuring that you stay up-to-date with the latest industry standards and practices. Course 01: Legal Advisor Course 02: Business Writing Course 03: Document Control Course 04: Meeting Management Online - CPD Accredited Course 05: Employment Law In Addition, you'll get Five Career Boosting Courses absolutely FREE with this Bundle. Course 01: Professional CV Writing Course 02: Job Search Skills Course 03: Self-Esteem & Confidence Building Course 04: Professional Diploma in Stress Management Course 05: Complete Communication Skills Master Class Convenient Online Learning: Our Admin, Secretarial & PA, Minute Taking, Office Management courses are accessible online, allowing you to learn at your own pace and from the comfort of your own home. Learning Outcomes Upon completion of this Admin, Secretarial & PA, Minute Taking, Office Management bundle, learners will be able to: Gain a comprehensive understanding of Admin, Secretarial & PA roles, Minute Taking, and Office Management. Learn the intricacies of Business Writing and Document Control. Understand the importance and application of Employment Law in an office environment. Enhance your skills in Meeting Management Online. Gain theoretical knowledge in the role and responsibilities of a Legal Advisor. Develop a strong foundation for a career in office administration and management. Earn QLS endorsed certificates and CPD QS accredited course completions for your professional portfolio. This all-inclusive bundle of 8 courses offers a holistic understanding of roles such as Admin, Secretarial & PA, Minute Taking, and Office Management. The curriculum is designed to provide detailed theoretical knowledge about these roles, equipping you with the foundational skills needed to perform them effectively. Beyond role-specific courses, the Admin, Secretarial & PA, Minute Taking, Office Management bundle enriches your understanding of relevant areas like Business Writing, Document Control, Meeting Management, and Employment Law. These add-on courses provide a wider perspective on office administration and management. By learning these topics, you enhance your ability to handle a variety of tasks, improving your employability, and setting yourself apart in a competitive job market. CPD 270 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Admin, Secretarial & PA, Minute Taking, Office Management bundle is ideal for: Aspiring Admin, Secretarial & PA professionals looking for a theoretical understanding of their roles. Individuals interested in Minute Taking and Office Management. Those looking to enrich their knowledge of Legal Advisor roles, Business Writing, Document Control, Meeting Management, and Employment Law. Professionals aiming to enhance their CV with QLS endorsed and CPD QS accredited courses. Career path Admin, Secretarial & PA professionals can expect a salary range of £20,000 - £30,000 in the UK. Minute Takers can look forward to a salary range of £22,000 - £28,000 in the UK. Office Managers in the UK typically earn within the range of £24,000 - £35,000. Legal Advisors have a broad salary range, typically between £30,000 - £90,000 in the UK. Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - Included

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Advanced audiovisual learning modules of these courses are broken down into little chunks so that you can learn at your own pace without being overwhelmed by too much material at once. Furthermore, to help you showcase your expertise in Copywriting, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Bundle Consists of the following Premium courses: Course 01: Advanced Diploma in Copywriting Course 02: Proofreading & Copyediting Course 03: Creative Writing Training Program for Writers Course 04: Content Management Course 05: Improve English Spelling, Punctuation, Grammar and Pronunciation Course 06: Business Writing: Influence Your Readers Course 07: MS Word Diploma Course 08: Touch Typing Essentials Course 09: Writing Short Story Training Course 10: IELTS Writing Task 2 Masterclass Course 11: Creative Thinking for Everyday Life Course 12: Effective Communication Skills Course 13: Freelancing on UpWork Course 14: Time Management Benefits you'll get choosing Apex Learning for this Copywriting: Pay once and get lifetime access to 14 CPD courses Certificates, student ID for the title course included in a one-time fee Free up your time - don't waste time and money travelling for classes Accessible, informative modules designed by expert instructors Learn at your ease - anytime, from anywhere Study the course from your computer, tablet or mobile device CPD accredited course - improve the chance of gaining professional skills How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (For The Title Course) Hard Copy Certificate: Free (For The Title Course) Curriculum of the Bundle Course 01: Advanced Diploma in Copywriting Introduction Basics of Copywriting Eye-Catching Headlines Attention-Grabbing Advertisements Essential Copywriting Skills Online Copywriting Press Related Copywriting Print Media Copywriting Copywriting for Mainstream Media Copywriting for Other Media How to Write Better Copy Creative Copywriting and Some Impactful Samples Responsibilities and Necessary Skills of a Copywriter Final Tips Course 02: Proofreading & Copyediting Proofreading Basics Applying the Style Guide Spelling and Grammar Proofreading on Paper Proofreading On-Screen Copy-Editing Basics Copy-Editing - The Use of Language Copy-Editing - Checking Accuracy and Facts Copy-Editing - The Beginning and The End Copy-Editing - Legal Checks Finding Work and Developing Your Career Course 03: Creative Writing Training Program for Writers Creative Writing Course: Writing Storybooks For Children Introduction Coming Up With Ideas The Mechanics of Writing Important Technical Issues Types of Children's Books Advanced Fiction Techniques Conclusion Creative Writing Course - Short Stories Introduction Foreword Part One: Mindset Part Two: The Basics Part Three: Construction Time Introduction to Scrivener Part Four: Writing Your Story Part Five: Submitting Your Work 6 Lectures 03. Creative Writing Course - Fiction 04. Creative Writing Course - Horror 05. Creative Writing Course - Novel 06. Creative Writing Course - Thriller 07. Diploma in Drama and Comedy Writing Course 04: Content Management Introduction to Content Management Content Management System (CMS) Basics of Content Management Systems Content Strategy Content Marketing Content Marketing Tools and Tactics Content Marketing Strategy Course 05: Improve English Spelling, Punctuation, Grammar and Pronunciation British English Pronunciation & Accent Introduction Where to place a stress in a world Words whose meaning changes depending on the stress Vowel Sounds Schwa Vowels before R Digraphs Pronouncing the letter R The two "TH" sounds Course 06: Business Writing: Influence Your Readers What the Reader Wants from Your Writing Cognitive Cost How to Summarise Your Material The Reader Response Model How People Read Part -1 How People Read Part -2 Language Secrets that Help You Connect with the World Course 07: MS Word Diploma Getting Started with Word Formatting Text and Paragraphs Working More Efficiently Managing Lists Adding Tables Inserting Graphic Objects Controlling Page Appearance Preparing to Publish a Document Course 08: Touch Typing Essentials Introduction How to Set up Your Computer How to type the letters F and J How to type the letters D and K How to type the letters S and L How to type the letter A and ; (semicolon) How to type the letters E and I How to type the letters R and U How to type the letters T and O How to type CAPITAL letters How to type the letter C and , (Comma) How to type the letters G and H How to type the letters N and V How to type the letters W and M How to type the letters Q and P How to type the letters B and Y How to type the letters Z and X How to type Colon and Semicolon How to type Full Stop and Comma How to type Question Mark and Exclamation Mark How to type Dash, Parentheses and Quotation Marks Course 09: Writing Short Story Training Introduction Foreword Part One: Mindset Part Two: The Basics Part Three: Construction Time Introduction to Scrivener Part Four: Writing Your Story Part Five: Submitting Your Work 6 Lectures Course 10: IELTS Writing Task 2 Masterclass Introduction Ingredients Recipe Cooking- Putting It All Together Course 11: Creative Thinking for Everyday Life Course Structure Introduction Mind Tuning Techniques I Techniques II Techniques III Conclusion Course 12: Effective Communication Skills Introduction To Communication - Goals & Benefits Key Principles Of Communication We are Always Communicating Fundamentals Of Communication - Part 1 Fundamentals Of Communication - Part 2 Great Communication Tips - Part 1 Great Communication Tips - Part 2 Self-Talk & Powerful Language Miscommunication Still MORE Great Tips! Part 1 Still MORE Great Tips! Part 2 Still MORE Great Tips! Part 3 Final Thoughts and Suggestions PROMO Communication (BEST) Course 13: Freelancing on UpWork Introduction & Overview Setting Up Your UpWork Profile Submitting Proposals To Jobs Pricing, Upgrading & Closing Sales Conclusion Course 14: Time Management Identifying Goals Effective Energy Distribution Working with Your Personal Style Building Your Toolbox Establishing Your Action Plan CPD 155 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this course to gather professional knowledge besides their study or for the future. Requirements Our Copywriting is fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so that you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course; it can be studied in your own time at your own pace. Career path Having this various expertise will increase the value of your CV and open you up to multiple job sectors. Certificates Certificate of completion Digital certificate - Included

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Level 5 Diploma(FREE QLS Endorsed Certificate)| 12-in-1 Bundle | Free Certificates | CPD Accredited | Lifetime Access

Copywriting Course Level 4 Overview Do you dream of crafting words that captivate audiences, drive action, and boost sales? The Copywriting Course Level 4 equips you with the skills to become a powerful copywriting force. Imagine turning website visitors into paying customers, crafting social media posts that go viral, and developing persuasive marketing messages that resonate with your target audience. This comprehensive program dives deep into the core principles of copywriting, empowers you to apply effective marketing tactics, and guides you through the proven processes used by successful copywriters. By the end, you'll be equipped to write compelling copy across diverse platforms and unlock a rewarding career in the exciting world of copywriting. Learning Outcomes: Understand the core concepts of copywriting and how to apply them effectively in various contexts. Learn advanced marketing tactics to write copy that sells and resonates with target audiences. Explore the copywriting process, including practical tips and strategies to streamline your workflow. Master the art of crafting irresistible headlines that grab readers' attention and compel them to take action. Enhance your copywriting skills through hands-on practice exercises and real-world examples. Why You Should Choose Copywriting Course Level 4 Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Copywriting Course Level 4 is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Copywriting Course Level 4 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Copywriting Course Level 4 Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00