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Embark on a linguistic odyssey with our Copywriting course, a beacon for those yearning to harness the power of words in the digital marketplace. In the opening act, participants will be introduced to the captivating world of copywriting, exploring the foundational elements that make words not just read but felt. As the narrative unfolds, discover the alchemy of core concepts that transmute simple phrases into persuasive messages. This journey will sculpt your writing with the finesse of a master wordsmith, unlocking the secrets of creating compelling content that resonates and converts. The course curriculum is meticulously crafted to guide you through the labyrinth of marketing tactics, leading to the creation of copy that sells. With an entire section dedicated to the art of headlines, learn to captivate audiences with the allure of a powerful first impression. From the nine steps of a streamlined copywriting process to the tried-and-true formulas that evoke action, this course is an arsenal for those ready to conquer the world of content creation. A trove of hacks, tips, and practical exercises awaits to refine your craft and crown you as a sovereign of the written word. Learning Outcomes Comprehend the fundamental principles and core concepts of copywriting. Learn the strategies for developing marketing copy that effectively sells. Understand and apply proven copywriting formulas and processes. Master the art of crafting compelling headlines and engaging content. Enhance your copywriting expertise with practical exercises and actionable hacks. Why choose this Copywriting course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Copywriting course for? Aspiring copywriters eager to learn the craft. Marketing professionals aiming to sharpen their content creation skills. Entrepreneurs seeking to enhance their brand messaging. Content creators and bloggers wanting to engage and expand their audience. Business owners looking to improve in-house marketing efforts. Career path Content Writer: £20,000 - £35,000 Marketing Executive: £23,000 - £30,000 SEO Specialist: £25,000 - £40,000 Brand Strategist: £28,000 - £50,000 Digital Marketing Manager: £30,000 - £45,000 Creative Director: £50,000 - £85,000 Prerequisites This Copywriting does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Copywriting was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Section 1: Introduction Unit 1: Welcome to the Copywriting Course 00:05:00 Unit 2: Course Overview 00:04:00 Section 2: Introduction to Copywriting Unit 1: What is Copywriting 00:05:00 Unit 2: Elements of Great Copy 00:11:00 Unit 3: Traditional vs Modern Copywriting 00:04:00 Unit 4: Career Options for Copywriters 00:12:00 Unit 5: Job Description and Responsibilities of a Copywriter 00:06:00 Unit 6: Copywriting vs Content Writing: The Difference 00:04:00 Section 3: Core Concepts of Copywriting Unit 1: What is a Short Form Copy 00:03:00 Unit 2: What is a Long Form Copy 00:02:00 Unit 3: Types of Tones Used for Writing Copy 00:06:00 Unit 4: Which Types of Tone You Should Use 00:07:00 Unit 5: Identifying the Target Audience 00:06:00 Unit 6: Qualities That Will Make You a Successful Copywriter 00:06:00 Section 4: Marketing Tactics to Write Copy That Sells Unit 1: The Secret to Understand Buyer's Mindset 00:04:00 Unit 2: Never Make Your Copy Look Like an Ad 00:06:00 Unit 3: 2 Second Hack to Become a Successful Copywriter 00:05:00 Unit 4: Features vs Benefits 00:04:00 Unit 5: The Shocking Truth about Buyers & Customers 00:04:00 Unit 6: So What Test 00:05:00 Unit 7: FOMO: How to Use This Most Powerful Marketing Tool 00:08:00 Unit 8: What's in It for Me 00:04:00 Unit 9: The Secret to Sell Instantly 00:05:00 Unit 10: Leveraging the Power of Emotions 00:04:00 Section 5: The Copywriting Process: 9 Steps to Make It Easier For You Unit 1: Steps in the Copywriting Process 00:08:00 Unit 2: Understand the Product 00:06:00 Unit 3: Performing Competitor Analysis 00:12:00 Unit 4: Create a Buyer Persona / Customer Avatar 00:06:00 Unit 5: Writing the copy 00:01:00 Unit 6: Editing the Copy 00:02:00 Unit 7: Adding Design Elements + Media 00:07:00 Unit 8: Publish the Copy + Promotion 00:02:00 Unit 9: Checking the Conversion from Copy - Measuring Results 00:03:00 Section 6: Copywriting Formulas Unit 1: AIDA: The 4 Step Formula 00:05:00 Unit 2: Storytelling: Best Tool for Converting Readers into Buyers 00:05:00 Unit 3: 3 STEP Formula: PAS 00:06:00 Section 7: Headlines Unit 1: Section Introduction 00:01:00 Unit 2: Intro to Headlines 00:07:00 Unit 3: Importance of Headlines 00:03:00 Unit 4: Formula to Write Amazing Headlines (Everytime) 00:09:00 Unit 5: How to Use This Formula (With Examples) 00:02:00 Unit 6: Free Tool to Create Attractive Headlines 00:03:00 Unit 7: Practice Exercise 00:01:00 Section 8: 6 Hacks to Write Headlines That Readers Cannot Resist Unit 1: Section Intro 00:02:00 Unit 2: Headline Hack # 1 00:01:00 Unit 3: Headline Hack # 2 00:02:00 Unit 4: Headline Hack # 3 00:02:00 Unit 5: Headline Hack # 4 00:04:00 Unit 6: Headline Hack # 5 00:02:00 Unit 7: Headline Hack # 6 00:03:00 Unit 8: Quick Recap 00:01:00 Section 9: Creating the Copy Unit 1: Creating Call to Actions (CTA) That Reader's Cannot Resist 00:04:00 Unit 2: Focus on the Customer 00:06:00 Unit 3: How to Write a Conversational Copy 00:03:00 Section 10: Hacks & Tips Unit 1: Collect Winning Pieces 00:04:00 Unit 2: 3 Extremely Powerful Words That You Must Use in a Copy 00:02:00 Unit 3: Using Customer's Words 00:05:00 Section 11: Practice Exercises Unit 1: Recreate Ads 00:01:00 Unit 2: Record Your Copy 00:02:00 Section 12: Conclusion Unit 1: Conclusion 00:01:00 Resources Resources - Copywriting 00:00:00 Assignment Assignment - Copywriting 00:00:00

Do you know what the key skills graduate employers look for? Most employers often emphasise on industry-standard skills

Gain the skills and credentials to kickstart a successful career and learn from the experts with this step-by-step

Do you know what the key skills graduate employers look for? Most employers often emphasise on industry-standard skills

Do you know what the key skills graduate employers look for? Most employers often emphasise on industry-standard skills

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