1034 Writing Skills courses

About Course Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including:The art of exaggeration without overstepping into hypeUsing comedic elements to delight and engage your audienceEmploying musicality in language to evoke emotions and convey sensationsHarnessing the power of questions to pique curiosity and encourage engagementUnleashing the power of vivid description to stimulate imaginations and drive salesDifferentiating metaphors from mixed metaphors for clear and effective communicationUnderstanding the importance of audience awareness in crafting persuasive copyUtilizing curiosity to captivate readers beyond bullet pointsEmploying the 'dimensionalizing difference' to clarify complex ideasDiscovering an often-overlooked ingredient that boosts credibility and strengthens your pitchRevitalizing predictable phrases with fresh perspectivesUnderstanding the power of twos and threes in specific techniquesRecognizing and harnessing the power of contrastApplying criteria for refining and polishing your final drafts Why This Course is Different: Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. What Will You Learn? Understand how to use words creatively to attract and persuade customers Know 25 different word crafting techniques to attract attention, explain and trigger sales Get plenty of practice recognizing and assessing attempted creative word uses Have a library of 200+ vivid, real-world business examples to refer to in the future Course Content Introduction Course Preview Creative Techniques: Surprise Introduction Unexpected, Vivid Words Exaggeration Freshened Cliché Foreign Spice Puns Kicker Creative Techniques: Richness Adding Emotion Adding Sensory Language Adding Detail Comparison Metaphor Contrast Cultural References Authority Creative Techniques: Structure and Sound Repetition Parallelism Alliteration Sound Rhyming Triads Questions Creative Techniques: Content Strategies Scenario Anecdotes and Stories Teasing Naming Dangers to Avoid Overreach Huh? Tired Moves Refining Your Creation Word Order and Sentence Variety Verbs and Pronouns Length Vague Points and Hedges Tone Let's Review Test #1 Test #2 Conclusion Over and Out A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume

Creative Writing Level 1: Freelance Travel Writing Embark on your Creative Writing journey with a Preface to Travel Writing. Prepare for the Art of Creative Writing in travel, and equip yourself with the Creative Writing Travel Writer's Toolkit. Master Techniques for Effective Creative Writing and discover your unique Creative Writing style. Learning Outcomes: Summarise Preface in Creative Writing. Prepare for Creative Writing in travel. Equip with Creative Writing toolkit. Master Effective Creative Writing techniques. Discover your Creative Writing style. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Creative Writing Level 1: Freelance Travel Writing Course Syllabus Introduce Creative Writing in Travel: Delve into the captivating realm of travel writing and its specific Creative Writing demands. Prepare for Creative Writing: Ready yourself for travel adventures and gather invaluable experiences that enrich your Creative Writing. Master the Creative Writing Toolkit: Acquire essential Creative Writing tools, such as research methods, interviewing skills, and photography. Hone Creative Writing Techniques: Master the art of crafting narratives and descriptions that not only inform but captivate through Creative Writing. Discover Your Creative Writing Style: Identify your unique Creative Writing voice, setting yourself apart in the travel writing landscape. Navigate Creative Writing Realities: Comprehend the practical facets of Creative Writing in freelance travel writing, from pitching to managing industry challenges.

Writing for Health and Wellness: Journal Therapy Transform your well-being through Writing; let Journal Therapy guide your journey. Uncover mental clarity with each page you pen in Writing. Explore therapeutic Writing for holistic health and a balanced life. Learning Outcomes: Apply Writing fundamentals in Journal Therapy. Use Writing to foster emotional healing. Enhance mental health through reflective Writing. Craft therapeutic Writing structures effectively. Expand personal growth via disciplined Writing. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Writing for Health and Wellness: Journal Therapy: Journal Therapy Basics: Discover Writing's therapeutic potential, integrating Journal Therapy principles. Journal Therapy for Healing: Engage in Writing to navigate and heal emotional landscapes through Journal Therapy. Journaling for Mental Health: Embrace Writing as a tool for mental well-being, applying Journal Therapy techniques. Process for Writing Therapeutically: Master the Writing process to maximize Journal Therapy benefits. Structure of Journal Writing: Develop structured Writing approaches to enhance Journal Therapy outcomes. Trilogy of Writing Journals: Dive into the Writing trilogy framework to deepen Journal Therapy practice. The Six Windows Model: Explore Writing perspectives using the Six Windows model in Journal Therapy. Writing for Clarity: Attain mental clarity and focus through structured Writing exercises in Journal Therapy. Creative Journaling: Unlock creativity in Writing, bolstering Journal Therapy with imaginative techniques. Career Journaling: Strategize career goals through focused Writing within a Journal Therapy context. Journaling for a Productive Life: Cultivate a productive lifestyle through consistent Writing habits in Journal Therapy.

With the help of this course, you will be able to write an impressive CV that will allow you to advance in your professional career.

Embark on a captivating journey with our Travel Writing course. Discover the art of crafting enthralling travel narratives, understand the nuances of publishing, and learn to monetize your writing. This course is your gateway to a thrilling career in travel writing.

Overview With the ever-increasing demand for Copywriting in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Copywriting may be. Learning about Copywriting or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Copywriting . That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Copywriting is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates. The self-paced online learning methodology by compete high in this Copywriting course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course! Instead of searching for hours, enrol right away on this Copywriting course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run. Who is this course for? While we refrain from discouraging anyone wanting to do this Copywriting course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Copywriting , Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Copywriting , Anyone looking for a certificate of completion on doing an online training on this topic, Students of Copywriting , or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity Career Path This Copywriting course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.    Course Curriculum Chapter 1_ Introduction Introduction 00:00 Chapter 2_ Basic Elements of A Sales Letter Basic Elements of A Sales Letter 00:00 Chapter 3_ Tips on Writing a Sales Letter Tips on Writing a Sales Letter 00:00 Chapter 4_ Pitfalls and Mistakes Pitfalls and Mistakes 00:00 Chapter 5_ Writing A Sales Letter Writing A Sales Letter 00:00 Chapter 6_ The Rules of Writing A Sales Letter The Rules of Writing A Sales Letter 00:00

Overview: Effective Communication Skills In today's interconnected world, effective communication is an invaluable asset. Whether you're interacting in your personal relationships, navigating professional environments, or engaging with broader communities, the ability to convey ideas, thoughts, and emotions with clarity and precision is essential. The 'Effective Communication Skills' course is designed to equip learners with the knowledge, strategies, and practical techniques necessary to become adept communicators across various mediums.   Chapter 1: Effective Communication The foundation of effective communication lies in understanding its fundamental principles. In this introductory chapter, learners will delve into the core concepts that underpin successful communication. From the basic elements of encoding and decoding messages to the importance of active listening and feedback, participants will gain insights into the dynamics of human interaction. Key topics covered in this module include: The communication process: Explore the stages involved in transmitting and receiving messages, including encoding, transmitting, receiving, decoding, and feedback. Verbal and nonverbal communication: Understand the role of both verbal language and nonverbal cues such as body language, facial expressions, and gestures in conveying meaning. Barriers to communication: Identify common obstacles that hinder effective communication, such as noise, cultural differences, language barriers, and emotional barriers. Active listening: Learn techniques to enhance listening skills, including paraphrasing, clarifying, summarizing, and empathizing with the speaker. Through a combination of theoretical concepts, real-world examples, and interactive exercises, learners will develop a solid understanding of the principles of effective communication and how they can be applied in various contexts. Chapter 2: Effective Verbal Communication Verbal communication plays a central role in interpersonal interactions, presentations, negotiations, and everyday conversations. In this module, participants will explore strategies for mastering the art of verbal communication and fostering meaningful connections with others through spoken language. Key components of this chapter include: Clarity and conciseness: Discover techniques for articulating thoughts and ideas clearly and succinctly to ensure that messages are easily understood by others. Tone and delivery: Explore the impact of tone of voice, pacing, pitch, and emphasis on the interpretation of verbal messages, and learn how to adapt these elements to different situations and audiences. Assertiveness and confidence: Develop strategies for expressing opinions, making requests, and asserting boundaries with confidence and assertiveness, while also respecting the perspectives of others. Effective questioning and feedback: Master the art of asking open-ended questions, providing constructive feedback, and engaging in productive dialogue to foster mutual understanding and collaboration. Through practical exercises, role-playing scenarios, and guided feedback sessions, learners will hone their verbal communication skills and gain confidence in their ability to express themselves effectively in various contexts. Chapter 3: Effective Written Communication In an age dominated by digital communication channels, the ability to communicate effectively in writing is more important than ever. This module focuses on developing proficiency in written communication, from crafting clear and concise emails to drafting persuasive reports and documents. Key themes covered in this module include: Structure and organization: Learn how to structure written communication effectively, including the use of introductions, main body paragraphs, and conclusions to guide the reader through the content. Clarity and precision: Explore techniques for writing clearly and concisely, avoiding jargon, ambiguity, and unnecessary complexity to ensure that messages are easily understood by the intended audience. Tone and style: Understand the importance of tailoring the tone and style of writing to suit the purpose, audience, and context, whether it's formal, informal, persuasive, or informative. Editing and proofreading: Develop strategies for reviewing and revising written work to correct errors in grammar, punctuation, spelling, and style, ensuring that the final product is polished and professional. By practicing writing exercises, analyzing sample texts, and receiving constructive feedback, participants will enhance their written communication skills and become more effective communicators in both personal and professional settings.   Conclusion The 'Effective Communication Skills' course provides a comprehensive framework for mastering the art of communication in today's fast-paced world. By exploring the principles of effective communication, mastering verbal and written communication techniques, and practicing through interactive exercises, participants will develop the skills and confidence needed to succeed in any communication context. Whether you're a seasoned professional looking to enhance your communication skills or an aspiring communicator seeking to build a strong foundation, this course offers valuable insights and practical strategies for achieving your goals. Course Curriculum Chapter 1 Effective Communication Effective Communication 00:00 Chapter 2 Effective Verbal Communication Effective Verbal Communication 00:00 Chapter 3 Effective Written Communication Effective Written Communication 00:00

Overview   With the ever-increasing demand for Writing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Writing may be.   Learning about Writing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Writing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Writing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by Compete High in this Art Of Writing course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Art Of Writing course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Art Of Writing course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Writing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Writing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Writing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Art Of Writing course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.        Course Curriculum Module 1 Introduction - Spelling Introduction - Spelling 00:00 Module 2 Letters and Sounds Letters and Sounds 00:00 Module 3 Word Building Word Building 00:00 Module 4 Word Building Rules Word Building Rules 00:00 Module 5 Applications Of The Rules Applications Of The Rules 00:00 Module 6 Pronunciation Pronunciation 00:00

Overview   With the ever-increasing demand for Sales Writing in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Sales Writing may be.   Learning about Sales Writing or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Sales Writing. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Sales Writing is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by Compete High in this Sales Writing Masterclass course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Sales Writing Masterclass course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Sales Writing Masterclass course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Sales Writing, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Sales Writing, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Sales Writing, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Sales Writing Masterclass course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.      Course Curriculum Module 1 Writing Words That Sell Writing Words That Sell 00:00 Module 2 Advertisements Advertisements 00:00 Module 3 Conclusion Conclusion 00:00

Duration 3 Days 18 CPD hours This course is intended for This course is intended for beginner to intermediate business and requirements analysts who are looking to improve their elicitation and requirements writing and documentation skills. This course is also a great fit for technical writers, product and software testers, project managers, product owners who work closely with business analysts or who perform some for of business analysis themselves. Overview Understand the role of the business analyst and core competencies for performing successfully Discuss the criticality of business analysis and requirements for successful project outcomes Understand the main professional associations and standards supporting business analysts in the industry Discuss the common problems with requirements and explore approaches to address these issues Obtain a clear understanding of the various requirements types and the significance for eliciting each type Demonstrate your ability to identify stakeholders Explore various methods for understanding and analyzing stakeholders Discuss and apply good planning practices to requirements elicitation efforts Obtain knowledge and understanding of over 15 current and commonly applied elicitation techniques Understand how to progress from elicitation to analysis to documentation Write well-formed and validated requirements Gain understanding of the best practices for writing quality requirements Learn the technical writing techniques that apply directly to writing requirements documents Discuss writing pitfalls, risks that impact requirements, and how to address them Learn best practices for communicating and collaborating with stakeholders, sharing the results of elicitation and the resulting documentation Learn approaches for validating requirements Understand the difference between validating requirements and validating the solution With elicitation serving as a major component of the requirements process, it is imperative that business analysts maintain high competency levels in elicitation practices and technique use to help organizations overcome the requirements related challenges faced on projects. Regardless whether you are a practitioner just starting off your career in business analysis or whether you have been performing the role for some years, this course will provide insight into the latest thoughts on elicitation and writing effective requirements and present a number of current techniques that are being applied on projects across industries today. Review of Foundational Concepts Definition of a business analysis Definition of business analyst BA role vs. PM role Business analysis competencies Benefits of business analysis Purpose for having a BA standard IIBA?s BABOK© Guide and PMI?s Practice Guide in Business Analysis Business analysis core concepts Discussion: Project challenges Understanding Requirements Common problems with requirements Understand the problem first Define the business need Situation statements and moving to requirements Understanding requirement types Business requirements Stakeholder/User Requirements Solution Requirements Functional Requirements Non-Functional Requirements Assumptions and Constraints Discussions: Requirement problems, business needs, and identifying non-functional requirements Discovering Stakeholders Definition of a stakeholder Stakeholder types Identifying stakeholders Performing stakeholder analysis Stakeholders and requirements Tips for identifying stakeholders Grouping stakeholders Creating a RACI model Tips for analyzing stakeholders Documenting results of stakeholder analysis Workshop: Discovering stakeholders Preparing for Requirements Elicitation Planning for elicitation Benefits of elicitation planning What do you plan? The elicitation plan Setting objectives for elicitation Determining the scope for elicitation Establishing pre-work Determining the outputs for the session The iterative nature of elicitation Elicitation roles Elicitation planning techniques Discussions: Who to involve in elicitation, planning impacts, and unplanned elicitation Workshop: Planning for elicitation Conduct Requirements Elicitation Elicitation skillset Types of elicitation techniques Using active listening in elicitation Techniques for performing elicitation Benchmarking/Market Analysis Brainstorming Business Rules Analysis Collaborative Games Concept Modeling Data Mining Data Modeling Document Analysis Focus Groups Interface Analysis Interviews Observation Process Modeling Prototyping Survey or Questionnaire Workshops Write Effective Requirements Elicitation and Analysis Requirements related issues Implications of bad requirements Elicitation and documentation Writing skillset Documenting requirements Modeling requirements Defining the project life cycle Impact of project life cycle on documentation Requirements specifications Characteristics of good requirements Guidelines for writing textual requirements Structuring a requirement Writing pitfalls Traceability Requirements attributes Risks associated to requirements Discussions: Project Life Cycle and Correcting Poorly Written Requirements Workshops: Documenting Requirements and Identify Characteristics of Good Requirements Confirm and Communicate Elicitation Requirements Business analysis communication Requirements communication Communication skills The 7 Cs Timing of communication Planning communication Importance of Collaboration Planning collaboration Documenting communication/collaboration needs Confirming elicitation results Verify requirements Characteristics of good requirements (revisited) Requirements checklist Requirements validation Signing off on requirements Discussions: Responsibility for Communication, Eliciting Communication Needs, Validation Signoff Workshops: Communicating Requirements and Obtaining Signoff Evaluate the Solution Business analyst role in solution evaluation Why solutions under perform What we are looking for in solution evaluation When does solution evaluation occur Performing solution evaluation Planning solution evaluation Metrics that might exist Evaluating long term performance Qualitative vs. quantitative measures Tools & techniques used in solution evaluation Comparing expected to actuals When solution evaluation discovers a variance Tools/techniques for analyzing variances Proposing a recommendation Communicating results of solution evaluation Discussion: Addressing Variance Wrap up and Next Steps Useful books and links on writing effective requirements BABOK© Guide Business Analysis for Practitioners: A Practice Guide Additional course details: Nexus Humans BA04 - Eliciting and Writing Effective Requirements training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the BA04 - Eliciting and Writing Effective Requirements course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.