This beginner's WordPress course will enable you to create your own website using the world's favourite content management system. The user friendly web based software enables you to quickly and easily get your website up and running. This one day course will teach you how to write, edit and manage your WordPress site and also to use image, audio and video content. Whether you are seeking to learn WordPress for your own personal posts or for business and marketing purposes this course will get you up and running right away.
Live online course with study materials and certificate of completion included This beginner's WordPress course will enable you to create your own website using the world's favourite content management system. The user friendly web based software enables you to quickly and easily get your website up and running. This one day course will teach you how to write, edit and manage your WordPress site and also to use image, audio and video content. Whether you are seeking to learn WordPress for your own personal posts or for business and marketing purposes this course will get you up and running right away. Resources Introduction to WordPress Description Completing this course will enable you to do the following and more: Become familiar with the WordPress CMS Install and configure WordPress Manage WordPress themes Understand the WP interface and the dashboard Add users and assigning different user roles Set-up reading options Create, add, update and assign menus Understand Posts and Pages Edit and format content Use the Gutenberg block editor Create and manage your homepage Carry out customisations Understand SEO optimisation For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone with basic PC or Mac skills who wishes to learn how to create and manage websites with WordPress. No previous knowledge or experience of WordPress is necessary. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
This HTML course will provide you with an easy to follow, hands-on introduction to HTML and CSS, the basic coding languages which drive the internet. Participants will learn how to create an attractive and well-structured web page using basic HTML and CSS. This workshop is highly recommended for anyone wishing to learn how to create websites and also for people who already use applications such as Dreamweaver or WordPress and need more control over their web output.
Live online course with study materials and certificate of completion included This HTML course will provide you with an easy to follow, hands-on introduction to HTML and CSS, the basic coding languages which drive the internet. Participants will learn how to create an attractive and well-structured web page using basic HTML and CSS. This workshop is highly recommended for anyone wishing to learn how to create websites and also for people who already use applications such as Dreamweaver or WordPress and need more control over their web output. Resources Introduction to HTML & CSS Course Information Description Completing this course will enable you to do the following and more: Understand what HTML and CSS are and how they work together Learn basic HTML elements Learn how to create hyperlinks Work with images Use DIVs, forms and lists to arrange content Create page structure Use Cascading Style Sheets to control the layout and look of HTML elements Use Developer Tools to preview CSS changes Know how and when to use Inline CSS Create code that is both readable, compliant with HTML5 standards Understand what makes good SEO For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone with basic PC or Mac skills who wants to understand how the web works. No previous knowledge or experience of HTML or CSS is necessary. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate