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Description: Internet era has brought a sea change in the concept of marketing as well as has widened the horizon for individuals/ companies to sell their products/ concepts/ services to the world almost instantaneously. This has simultaneously given a scope to the enterprising individuals to earn the extra buck to enhance glory to their lifestyle. The key advantage is that one gets potential clients all over the world and one can communicate his ideas to the furthest corner of the world almost without any time delay. We will discuss some of the key areas how an individual as well as company benefits. In one word, a systematic approach to marketing over the Internet is called Internet Marketing and the important aspects of Internet Marketing have been consolidated for you in this course for your needs. All advertisers need to comprehend the small details of web based marketing. In fact, everybody needs to, not simply advertisers, also entrepreneurs, bloggers, experts, experts over all enterprises. To market yourself and market your business in an advanced world, you need to be ahead of the game and fully master the basics of online marketing: how to setup and amplify your social presence, understanding SEO and ensuring you are seen by your intended interest group, understanding the significance of mobile marketing and how to make it function for you, arranging, strategizing thus a great deal more etc. But how would you do that? Well, our diploma course has got it all covered. Who is the course for? Marketers Individuals considering a career in marketing Employees involved in digital strategy-making Fresh graduates looking to add in-demand skills Business owners looking for effective digital marketing skills Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be ages 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: Online marketing is a useful qualification to possess, and would be beneficial for the following careers: Marketing Manager Freelance Social Media Planner Marketing Executive Digital Marketing Executive SEO Specialist SEO Manager. Online Marketing Internet Marketing is the Real Deal 00:30:00 Baby Steps Towards Successful Internet Marketing 00:30:00 Web Design 01:00:00 Home Business Lifestyle 01:00:00 Simple Ways to Create Sales and Earnings 01:00:00 Data Entry and Data Conversion 00:30:00 Conclusion 00:15:00 Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 00:30:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Social Media Marketing Introduction 00:30:00 Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00 Developing a Winning Social Media Marketing Plan 01:00:00 Setup and Manage a Facebook Page That Works 01:00:00 Tweet Your Way to Online Prominence 01:00:00 Build Your Network with LinkedIn 01:00:00 Captivate Your Audience with YouTube 01:00:00 Conclusion 00:15:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Mock Exam Mock Exam- Graduate Certificate in Online Marketing Level 3 00:20:00 Final Exam Final Exam- Graduate Certificate in Online Marketing Level 3 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want From this Landing Page Design Training course, you will understand the importance of designing an effective landing page for your business and you will learn how to create compelling layouts that drive conversions and capture leads. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Understand the principles of good landing page design, its examples, case studies, and best practices Know the principles of persuasion in landing page design Learn how to design and build a landing page step by step in Unbounce Get acquainted with landing page design and optimization fundamentals Know the primacy of product and the concept of usability in landing page design Understand the 5-second usability test in landing page design and the steps to use it Learn the art and science behind designing high-converting CTAs Know how to use scarcity to improve conversion rates on your landing pages Understand user scenarios and contextual perception in landing page design Learn landing page builders and Unbounce page Know how to create a logo in Photoshop and use the Unbounce page Why Landing Page Design Online Training Course right for you? This extensive online course will educate you on good landing page designs, the three main types of landing pages, the process to use them effectively, and the common business models. You will learn conversion actions, the AIDA sales funnel and the online decision-making process. This interactive course will update you on the awareness stage of the sales funnel, the interest stage of the funnel, the desired stage, and the action stage of the funnel. You will have a clear understanding of the Fogg behaviour model and its application to good landing page design. By the end of the course, you will gain skills and knowledge in designing good landing pages, know its fundamentals, principles, and process to build a powerful landing page. Landing Page Design Online Training Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Landing Page Design and Optimization Fundamentals Welcome to This Course! Let's Lay the Groundwork for Good Landing Page Design The Myth of The Perfect Landing Page Conversion Rate The 3 Main Types of Landing Pages and How to Use Them Effectively Common Business Models and Understanding Your Conversion Actions The AIDA Sales Funnel and The Online Decision Making Process The Awareness Stage of The Funnel: Where It All Begins The Interest Stage of The Funnel ⦠Tell Me More The Desire Stage of The Funnel ⦠I Want What You Sell The Action Stage of The Funnel ⦠I'm Going to Buy What You Sell The Fogg Behavior Model and How it Applies to Good Landing Page Design Making Your Landing Page Design Memorable Principles of Good Landing Page Design: Examples, Case Studies & Best Practices The Primacy of Product and The Concept of Usability in Landing Page Design Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks The 5 Second Usability Test in Landing Page Design (and How You Can Use It Now) The Art and Science Behind Designing High-Converting Calls to Action (CTA's) Readability and Visual Hierarchy Landing Page Design Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates Information Architecture and Accessibility - Landing Page Design Best Practices Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices Dedicated Landing Page Design Best Practices (Part 1) Dedicated Landing Page Design Best Practices (Part 2) Principles of Persuasion in Landing Page Design Using Scarcity to Improve Conversion Rates on Your Landing Pages Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages Principles of Persuasion - Anchoring and Cognitive Dissonance Theory User Scenarios and Contextual Perception in Landing Page Design Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started with Our Unbounce Page Getting Familiar with The Unbounce Page Builder and Adding Our Header Section Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool Working with Background Imagery in Landing Pages and Developing Our Hero Section Creating a Form, Action Block, and Finishing the Hero Section in Unbounce Discussing Landing Page Design Changes and Creating Our Primary Content Section Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce Publishing Your Unbouonce Landing Page on Your Custom Domain Adding Custom CSS in Unbounce to Create Professional Drop Shadows Making Your Landing Page Design Work Better with Custom Javascript Snippets Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights Who should take this course? This comprehensive Landing Page Design course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of landing page design. Entry Requirements There are no academic entry requirements for this Landing Page Design course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner can grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
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This extensive course is designed for digital media marketer or for people who are aspiring to specialise in landing page design. Enrol in this landing page design course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive landing page design course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this landing page design can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This landing page design course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This landing page design course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This landing page design course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. 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Let's Lay The Groundwork For Good Anding Page Design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages And How To Use Them Effectively 00:19:00 Common Business Models And Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel And The Online Decision Making Process 00:17:00 The Awareness Stage of The Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel ⦠Tell Me More 00:14:00 The Desire Stage of The Funnel ⦠I Want What You Sell 00:13:00 The Action Stage of The Funnel ⦠I'm Going To Buy What You Sell 00:09:00 The Fogg Behavior Model and How it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Principles of Good Landing Page Design: Examples, Case Studies & Best Practices The Primacy of Product And The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and The Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (And How You Can Use It Now) 00:13:00 The Art And Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability And Visual Hierarchy Landing Page Design 00:20:00 Using Videos, Graphics And Imagery To Increase Landing Page Conversion Rates 00:20:00 Information Architecture And Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety And Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Principles of Persuasion in Landing Page Design Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion ⦠Anchoring and Cognitive Dissonance Theory 00:19:00 User Scenarios and Contextual Perception in Landing Page Design 00:17:00 Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbouonce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:02:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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