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1285 Visio courses

Scrum Master and Product Owner Workshop: Virtual In-House Training

By IIL Europe Ltd

Scrum Master and Product Owner Workshop: Virtual In-House Training This workshop builds on the specific roles and responsibilities of the Product Owner and Scrum Master in a Scrum environment, and how they need to work together as part of the Scrum methodology. During these sessions, you will explore who does what before, during, and after the Scrum Sprint cycles, as well as how to make the process work best in your specific Agile environment. You will come away from this workshop with a much deeper understanding of the roles and responsibilities so that individual performance improves on the job. Improved target results include providing focused leadership, making effective decisions, guiding Agile teams, and delivering business value. Foundation Concepts Agile History, Values, and Mindset Introduction to Scrum Scrum Events Scrum Artifacts Scrum Roles and Responsibilities Scrum Roles Product Owner Responsibilities Scrum Master Responsibilities The Scrum Team Responsibilities Cross-functional Teams Product Ownership Product Ownership Vision Understand Your Customers and Market Stakeholder Management and Engagement Product Backlog What is a User Story? Epics and User Stories Acceptance Criteria Preparing User Stories for a Sprint Definition of Ready (DoR) and Definition of Done (DoD) User Story Estimation Using Planning Poker Backlog Grooming Roadmaps, Story Maps, Impact Mapping Product Backlog Prioritization, MoSCoW, Kano Analysis Technical Debt The Sprint Team Capacity and Velocity Planning Sprint Planning Meeting and Sprint Plan The Sprint: Learning to Become Self-managing, Self-organizing, Self-improving Sprint Review Meeting Retrospectives Project Progress and Completion The Daily Scrum The Task Board and The Burndown Chart Information Radiators Closing a Scrum Project Summary and Next Steps Review of course goals, objectives, and content

Scrum Master and Product Owner Workshop: Virtual In-House Training
Delivered OnlineFlexible Dates
£1,250

Professional Scrum Product Owner Advanced

By Fractal Training

Join the Scrum.org accredited Live Virtual Class - Professional Scrum Product Owner Advanced™ training (PSPO Advanced) to master the role of a Product Owner. Learn how to advance your training of Product Ownership and apply it to deliver even more value. Course Description Agile techniques and the Scrum framework revolutionise project and product delivery, enabling teams to work faster and align closely with business needs. A product owner's role within this delivery is critical. Unlike traditional team managers, Product Owners focus on maximising product value rather than individual elements of project delivery. To excel in this role, product owners must combine business strategy with product vision and delivery roadmaps. The ability to operate within complex environments highlights the need for specific training and qualifications. Product Owner Advanced training is specifically designed to empower experienced Product Owners to deliver greater value. An exceptional Product Owner requires skillsets beyond core Agility and Scrum. These include clear decision-making, vision, communication, and influence. Practical experience is highly valued, and the PSPO 2 course emphasises interactive workshops, discussions, and exercises to provide a comprehensive understanding of the multifaceted Product Owner role. This course elevates existing Product Owners' capabilities, providing a clear path for your professional growth and delivering increased value to product stakeholders. Through collaborative and exploratory training, Product Owners' knowledge and experience will reach new heights, improving various aspects of your role. Key areas covered include: Deepening understanding of the Product Owner role, including product understanding, customer identification, and effective communication of product vision and strategy. Leveraging product vision and strategy to gain a competitive edge. Embracing diverse roles and stances essential for Product Owners. Enhancing stakeholder communication and management skills with a focus on different stakeholder groups. Navigating Agile governance, budgeting, and contracting within the Scrum framework. Scaling the Product Owner role for larger projects and products. By the end of this product owner advanced training, participants will be equipped to excel as Product Owners, driving success and value across their product journey. Why Train With Us? Develop advanced product owner skillsets that build on your existing knowledge of the Scrum framework and product owner accountabilities with our immersive two-day online PSPO Advanced course. Led by experienced industry professionals and support Professional Scrum Trainers & Product Owners, the course values team-based exercises and a hands-on learning experience. We help you grow within your Product Owner role through this advanced training, enabling you to better communicate product vision and strategy to teams, ultimately delivering higher value through projects and products with larger scopes. Who Should Attend This Course? The Professional Product Owner – Advanced course is designed for: Experienced Product Owners, ideally with at least one year of experience in the role Scrum Masters and stakeholders collaborating with Product Owners Your Professional Scrum Trainer Meet Jay, founder of Fractal Systems and a dedicated Professional Scrum Trainer. With over 20 years of experience in team and leadership roles, Jay is well-versed in delivering continuous value. His unique teaching approach involves zero PowerPoint and instead relies on engaging, experience-based sessions using techniques from Liberating Structures and Neuro Linguistic Programming. Jay's expertise lies in business transformations, offering training, mentoring, coaching, and consulting to foster success through collaborative efforts. Rapid learning and practical application are the hallmarks of his approach. Jay & the entire Fractal team are invested in your learning journey and are here to support you from start to end, including offering additional valuable support: Free practice assessments for certification success Free resource bundle to master Scrum Free exam revision sheets Free access to an exam simulator Free exam coaching sessions for first-time success Free 1:1 coaching to excel at work Our Clients Our Testimonials

Professional Scrum Product Owner Advanced
Delivered OnlineFlexible Dates
£950

BCS Foundation Certificate in Agile

5.0(12)

By Duco Digital Training

The course is relevant to anyone requiring an understanding of the use of Agile or looking to adopt it. This includes, but is not limited to, organisational leaders and managers, marketing executives and managers, and/or all professionals working in an Agile environment, including software sesters, developers, business analysts, UX designers, project management office (PMO), project support and project coordinators.

BCS Foundation Certificate in Agile
Delivered OnlineFlexible Dates
£850

Professional Scrum Product Owner

By Fractal Training

Join the Scrum.org accredited Live Virtual Class - Professional Scrum Product Owner I™ training (PSPO) to master the fundamentals of Product Ownership. Learn how to take your understanding of Scrum frameworks and apply it to maximise product value. Course Description The Professional Scrum Product Owner (PSPO) course goes beyond requirement writing and Product Backlog management. It equips Product Owners with a comprehensive understanding of product management needed to drive value from their products. The PSPO course is Scrum.org certified and delivered by our professional Scrum trainers. We combine real world industry experience with a hands-on practical approach, the result of which is a 98% first-time pass rate. Say goodbye to PowerPoint and join our interactive PSPO training course to gain key practical skillsets and learn how how to implement frameworks immediately to deliver tangibel results. Embrace a product-focused mindset over project-oriented thinking. Bridge business strategy to product execution with Scrum. Recognise the Product Owner's role as an Agile Product Manager. Master Scrum Principles and Empiricism. Understand Product Owner responsibilities within the Scrum Team. Align the team with business strategy, product vision, Product Goal, and Sprint Goal. Communicate business strategy, product vision, and Product Goal effectively. Learn techniques for Product Backlog Management, Release Management, and Forecasting. Identify valuable metrics for tracking value creation and successful product delivery. Employ techniques to engage stakeholders, customers, and Scrum Team members effectively. Why Train With Us? Develop and solidify your knowledge of the Scrum Framework and the accountabilities of being a product owner with our immersive two-day online PSPO course through instruction and team-based exercises. Led by experienced industry professionals and supportive Professional Scrum Trainers & Product Owners, we go beyond powerpoint to offer engaging, hands-on learning experiences. From debunking myths to empowering your Scrum Teams with the right practices, we'll be with you every step of the way - from learning to passing the test and implementing it seamlessly into your job context. Who Should Attend This Course? Ideal for students across industries dealing with complex problem-solving, the Professional Scrum Product Owner course targets three key groups: Aspiring Product Owners seeking to start their career in the field. Experienced Product Owners aiming to enhance their understanding and address misconceptions about Scrum and the Product Owner role. Scrum Masters desiring to become effective coaches for Product Owners, gaining valuable insights from the course. Your Professional Scrum Trainer Meet Jay, founder of Fractal Systems and a dedicated Professional Scrum Trainer. With over 20 years of experience in team and leadership roles, Jay is well-versed in delivering continuous value. His unique teaching approach involves zero PowerPoint and instead relies on engaging, experience-based sessions using techniques from Liberating Structures and Neuro Linguistic Programming. Jay's expertise lies in business transformations, offering training, mentoring, coaching, and consulting to foster success through collaborative efforts. Rapid learning and practical application are the hallmarks of his approach. Jay & the entire Fractal team are invested in your learning journey and are here to support you from start to end, including offering additional valuable support: Free practice assessments for certification success Free resource bundle to master Scrum Free exam revision sheets Free access to an exam simulator Free exam coaching sessions for first-time success Free 1:1 coaching to excel at work Our Clients Our Testimonials

Professional Scrum Product Owner
Delivered OnlineFlexible Dates
£950

Computer Vision: C++ and OpenCV with GPU support - CPD Certified

4.5(3)

By Studyhub UK

24 Hour Flash Deal **25-in-1 Computer Vision: C++ and OpenCV with GPU support Mega Bundle** Computer Vision: C++ and OpenCV with GPU support Enrolment Gifts **FREE PDF Certificate**FREE PDF Transcript ** FREE Exam** FREE Student ID ** Lifetime Access **FREE Enrolment Letter ** Take the initial steps toward a successful long-term career by studying the Computer Vision: C++ and OpenCV with GPU support package online with Studyhub through our online learning platform. The Computer Vision: C++ and OpenCV with GPU support bundle can help you improve your CV, wow potential employers, and differentiate yourself from the mass. This Computer Vision: C++ and OpenCV with GPU support course provides complete 360-degree training on Computer Vision: C++ and OpenCV with GPU support. You'll get not one, not two, not three, but twenty-five Computer Vision: C++ and OpenCV with GPU support courses included in this course. Plus Studyhub's signature Forever Access is given as always, meaning these Computer Vision: C++ and OpenCV with GPU support courses are yours for as long as you want them once you enrol in this course This Computer Vision: C++ and OpenCV with GPU support Bundle consists the following career oriented courses: Course 01: Computer Vision: C++ and OpenCV with GPU support Course 02: Python 3 Programming Course 03: Machine Learning Course with Python Course 04: Data Science & Machine Learning with R Course 05: Robotics - Sensors Course 06: Digital Electric Circuits & Intelligent Electrical Devices Course 07: AutoCAD Programming using VB.NET with Windows Forms Course 08: Learn MySQL from Scratch for Data Science and Analytics Course 09: Data Structure Course 10: Electronic Device and Circuits Protection Training Course 11: Computer Science with Python Course Course 12: IT Administration and Networking Course 13: Foundations of IT Security: Protecting Digital Assets Course 14: SQL Database Management Course 15: Deep Learning Neural Network with R Course 16: Computer Networks Security from Scratch to Advanced Course 17: Electronic & Electrical Devices Maintenance & Troubleshooting Course 18: Embedded Systems with 8051 Microcontroller Course 19: MATLAB Simulink for Electrical Power Engineering Course 20: Solidworks: Beginner to Advanced Course 21: Info Graphics Web Design - Affinity Designer Training Course 22: Diploma in Python Programming Course 23: Penetration Testing with OWASP ZAP: Mastery course Course 24: Unreal Engine 4 Course 25: Blender 3D Character Modeling & Rendering The Computer Vision: C++ and OpenCV with GPU support course has been prepared by focusing largely on Computer Vision: C++ and OpenCV with GPU support career readiness. It has been designed by our Computer Vision: C++ and OpenCV with GPU support specialists in a manner that you will be likely to find yourself head and shoulders above the others. For better learning, one to one assistance will also be provided if it's required by any learners. The Computer Vision: C++ and OpenCV with GPU support Bundle is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Computer Vision: C++ and OpenCV with GPU support bundle course has been created with twenty-five premium courses to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Computer Vision: C++ and OpenCV with GPU support Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into Computer Vision: C++ and OpenCV with GPU support Elementary modules, allowing our students to grasp each lesson quickly. The Computer Vision: C++ and OpenCV with GPU support course is self-paced and can be taken from the comfort of your home, office, or on the go! With our Student ID card you will get discounts on things like music, food, travel and clothes etc. In this exclusive Computer Vision: C++ and OpenCV with GPU support bundle, you really hit the jackpot. Here's what you get: Step by step Computer Vision: C++ and OpenCV with GPU support lessons One to one assistance from Computer Vision: C++ and OpenCV with GPU supportprofessionals if you need it Innovative exams to test your knowledge after the Computer Vision: C++ and OpenCV with GPU supportcourse 24/7 customer support should you encounter any hiccups Top-class learning portal Unlimited lifetime access to all twenty-five Computer Vision: C++ and OpenCV with GPU support courses Digital Certificate, Transcript and student ID are all included in the price PDF certificate immediately after passing Original copies of your Computer Vision: C++ and OpenCV with GPU support certificate and transcript on the next working day Easily learn the Computer Vision: C++ and OpenCV with GPU support skills and knowledge you want from the comfort of your home CPD 250 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Computer Vision: C++ and OpenCV with GPU support training is suitable for - Students Recent graduates Job Seekers Individuals who are already employed in the relevant sectors and wish to enhance their knowledge and expertise in Computer Vision: C++ and OpenCV with GPU support Requirements To participate in this Computer Vision: C++ and OpenCV with GPU support course, all you need is - A smart device A secure internet connection And a keen interest in Computer Vision: C++ and OpenCV with GPU support Career path You will be able to kickstart your Computer Vision: C++ and OpenCV with GPU support career because this course includes various courses as a bonus. This Computer Vision: C++ and OpenCV with GPU support is an excellent opportunity for you to learn multiple skills from the convenience of your own home and explore Computer Vision: C++ and OpenCV with GPU support career opportunities. Certificates CPD Accredited Certificate Digital certificate - Included CPD Accredited e-Certificate - Free CPD Accredited Hardcopy Certificate - Free Enrolment Letter - Free Student ID Card - Free

Computer Vision: C++ and OpenCV with GPU support - CPD Certified
Delivered Online On Demand6 days
£279

2 Day Introduction - Becoming a Strategic Leader - Birmingham

By Aspire People and Business Development

The leader of today has greater challenges than ever before in terms of unlocking human potential in their organisation and delivering results. This programme will help you achieve those aims and help you initiate and manage change more effectively. In particular, it will help you to: Develop an effective strategy to achieve your business goals Understand the role of emotional intelligence in leadership Take away a practical leadership tool-kit Develop a more dynamic approach through enhanced strategic creativity Broaden your understanding of the corporate culture to increase your influence within it Improve your persuasion and influencing skills to achieve your strategic goals Learn the key functions of strategic leadership In today’s world, one of the main aims of the leader is to develop the capability of the organisation to handle change and the challenges of the future even if those challenges have yet to be discovered. Leading in the organisational setting is becoming increasingly difficult because of the increase in regulation in all sectors and the risk of litigation. All organisations need leaders who can handle these challenges effectively, in particular the complexities of organisational life. At the same time, people who feel they are led effectively from the top find it easier to cope with and perform under higher pressure levels and therefore achieve the ultimate business goals Who should attend? This programme has been specifically designed for senior managers and those middle managers who are on the fast track to senior positions. It is suitable for both public and private sector individuals and all senior managers, executives and directors who understand the benefits both personally and professionally of developing strategic leadership skills. Practical training methods The course leader uses a broad range of learning techniques including short input sessions, individual development exercises, group work and case studies to provide a strong mix between practical training and giving a sound foundation of strategic leadership theory. The course provides you with a unique opportunity to put into practice what you have learnt and benefit from the observations and perceptions of the other course members. Leadership is less about doing and more about being. Day One Introduction and objectives The need for strategic leadership The roots of leadership How thought on leadership has developed Current perceptions on strategic leadership The leadership/management debate People and process issues The integrated approach to deliver results Levels of leadership The capabilities required at the strategic level The difference between strategic leadership and strategy Qualities and capabilities of strategic leaders Illustration through case studies Review of strategic capability Developing specific leadership qualities A review of strategic capability using case study examples Developing an approach to leadership Reviewing the traditional and current approaches to leadership CASE STUDY 1: Developing a leadership strategy Understanding leadership processes at all levels Applying the leadership hierarchy Analysing the process PRACTICAL EXERCISE Demonstrating the theory of leadership processes in practice Leadership and emotional intelligence The relationship between leadership and emotion The essence of organisational climate PRACTICAL EXERCISE Participants will work on an exercise to illustrate the theory of emotional intelligence in practice Day Two Review of day one Understanding strategic creativity Examining the psychological aspects of strategic thinking Mind mapping and other approaches to creative thinking Developing a creativity toolkit CASE STUDY 2: A strategic leadership challenge Developing a new vision and plan to transform an organisation to face future challenges based on a real-life scenario Developing strategic leadership capability A review of current approaches Understanding the behavioural approaches Developing a contingency approach Understanding corporate culture The structural aspects The behavioural aspects The human aspects How leaders can change corporate culture Developing a toolkit for change Understanding the cultural web The link with emotional intelligence CASE STUDY 3: Analysing leadership techniques This practical case study illustrates how the strategic approach and the application of appropriate leadership techniques including ‘split screen ability’ work in a real-life scenario Performance aspects at the strategic level Developing vision, goals and objectives Creating corporate identity and alignment Working with individual influencers Effective strategic influencing skills The characteristics of effective persuasive leaders Understanding methods of persuasion Profiling others Building the top team The nature of the top team Accepting diversity and challenge The key functions of strategic leadership Putting these into action Personal leadership planning Identifying tomorrow’s leaders Practical approaches The challenges for the future. Programme closure Action logs Next steps Feedback

2 Day Introduction - Becoming a Strategic Leader - Birmingham
Delivered In-PersonFlexible Dates
£1,245.83

2 Day Introduction - Becoming a Strategic Leader - Manchester

By Aspire People and Business Development

The leader of today has greater challenges than ever before in terms of unlocking human potential in their organisation and delivering results. This programme will help you achieve those aims and help you initiate and manage change more effectively. In particular, it will help you to: Develop an effective strategy to achieve your business goals Understand the role of emotional intelligence in leadership Take away a practical leadership tool-kit Develop a more dynamic approach through enhanced strategic creativity Broaden your understanding of the corporate culture to increase your influence within it Improve your persuasion and influencing skills to achieve your strategic goals Learn the key functions of strategic leadership In today’s world, one of the main aims of the leader is to develop the capability of the organisation to handle change and the challenges of the future even if those challenges have yet to be discovered. Leading in the organisational setting is becoming increasingly difficult because of the increase in regulation in all sectors and the risk of litigation. All organisations need leaders who can handle these challenges effectively, in particular the complexities of organisational life. At the same time, people who feel they are led effectively from the top find it easier to cope with and perform under higher pressure levels and therefore achieve the ultimate business goals Who should attend? This programme has been specifically designed for senior managers and those middle managers who are on the fast track to senior positions. It is suitable for both public and private sector individuals and all senior managers, executives and directors who understand the benefits both personally and professionally of developing strategic leadership skills. Practical training methods The course leader uses a broad range of learning techniques including short input sessions, individual development exercises, group work and case studies to provide a strong mix between practical training and giving a sound foundation of strategic leadership theory. The course provides you with a unique opportunity to put into practice what you have learnt and benefit from the observations and perceptions of the other course members. Leadership is less about doing and more about being. Day One Introduction and objectives The need for strategic leadership The roots of leadership How thought on leadership has developed Current perceptions on strategic leadership The leadership/management debate People and process issues The integrated approach to deliver results Levels of leadership The capabilities required at the strategic level The difference between strategic leadership and strategy Qualities and capabilities of strategic leaders Illustration through case studies Review of strategic capability Developing specific leadership qualities A review of strategic capability using case study examples Developing an approach to leadership Reviewing the traditional and current approaches to leadership CASE STUDY 1: Developing a leadership strategy Understanding leadership processes at all levels Applying the leadership hierarchy Analysing the process PRACTICAL EXERCISE Demonstrating the theory of leadership processes in practice Leadership and emotional intelligence The relationship between leadership and emotion The essence of organisational climate PRACTICAL EXERCISE Participants will work on an exercise to illustrate the theory of emotional intelligence in practice Day Two Review of day one Understanding strategic creativity Examining the psychological aspects of strategic thinking Mind mapping and other approaches to creative thinking Developing a creativity toolkit CASE STUDY 2: A strategic leadership challenge Developing a new vision and plan to transform an organisation to face future challenges based on a real-life scenario Developing strategic leadership capability A review of current approaches Understanding the behavioural approaches Developing a contingency approach Understanding corporate culture The structural aspects The behavioural aspects The human aspects How leaders can change corporate culture Developing a toolkit for change Understanding the cultural web The link with emotional intelligence CASE STUDY 3: Analysing leadership techniques This practical case study illustrates how the strategic approach and the application of appropriate leadership techniques including ‘split screen ability’ work in a real-life scenario Performance aspects at the strategic level Developing vision, goals and objectives Creating corporate identity and alignment Working with individual influencers Effective strategic influencing skills The characteristics of effective persuasive leaders Understanding methods of persuasion Profiling others Building the top team The nature of the top team Accepting diversity and challenge The key functions of strategic leadership Putting these into action Personal leadership planning Identifying tomorrow’s leaders Practical approaches The challenges for the future. Programme closure Action logs Next steps Feedback

2 Day Introduction - Becoming a Strategic Leader - Manchester
Delivered In-PersonFlexible Dates
£1,245.83

Sales And Marketing Coaching Programme

By The School of Sales

The School of Sales: Master Strategic Communication, Build Rapport, Overcome Fear & Ego, and Close Any Deal. Transform your career with Noah Laguda’s proven techniques and insights sales leadership training elevate results personal development motivation never give up

Sales And Marketing Coaching Programme
Delivered Online On Demand12 hours
£3,000

IWFM Level 3 Diploma in Facilities Management

By The Business School (UK) Ltd

The IWFM Level 3 qualifications in workplace and facilities management are for you if you are a first-line manager or supervisor in workplace and facilities management or if you are new to the industry. They are designed to develop an understanding and knowledge of facilities management matters.On successful completion of these qualifications, recognition by employers enables learners to progress into or within employment and/or continue their study in the vocational area.

IWFM Level 3 Diploma in Facilities Management
Delivered Online On Demand
£1,585

DMI PRO-Certified Digital Marketing professional

By London School of Science and Technology

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

DMI PRO-Certified Digital Marketing professional
Delivered In-PersonFlexible Dates
£999