415 Video courses in London

OTT TV for engineers course description This course covers OTT TV by primarily looking at the delivery of video streams using HTTP adaptive streaming. Both MPEG DASH and HLS are investigated. Hands on sessions involve using Wireshark to analyse streams as well as crafting segmented content. What will you learn Explain what OTT TV is, and how it works. Describe the OTT TV architecture. Use Wireshark to analyse and troubleshoot OTT video streams. Explain how HTTP adaptive streaming works. Evaluate and compare MPEG DASH and HLS. Use tools to create OTT TV adaptive streams. OTT TV for engineers course details Who will benefit: Anyone working in the broadcast industry. Prerequisites: TCP/IP foundation for engineers. Duration 2 days OTT TV for engineers course contents What is OTT TV? Brodeo providers vs ISPs. Progressive downloads versus streaming. Why not UDP and RTP for delivery? Adaptive bit rate streaming. Standards. Hands on: Base network setup. Using WireShark for HTTP streams. HTTP protocol stack IP, TCP, IPv6. HTTP. HTTP 1.0, HTTP 1.1, HTTP 2.0, HTTP header fields. HTML 5. Hands on: Analysing HTTP. Adaptive bitrate streaming principles Chunks, fragments, segments. Manifest files. Encoding, resolution, bitrates. Addressing, relative and absolute URLs, redirection. When does the client switch streams? Switch points. Hands on: Walk through of client behaviours on a stream. OTT TV streaming architecture Server components, distribution components, client software. CDN, caching, multiple servers. Hands on: Analysing CDN and Internet delivery. TCP and HTTP streaming interactions TCP ACK, TCP connections, unicast only. TCP flow control, TCP and performance. Hands on: TCP window sizes. MPEG DASH Stakeholders, DASH architecture and model, codec agnostic, XML, Media Presentation Description, Media Presentation, segment formats. Hands on: MPEG DASH analysis. HTTP Live Streaming and others Stakeholders. Media segments, media playlists, master playlists. Adobe HTTP dynamic streaming, Microsoft smooth streaming. Hands on: Analysing HLS. Tools mp4dash, mp4fragment, libdash. Apple developer tools for HLS. Hands on: Creating segmented content. Security HTTPS, encryption, content protection. Hands on: Encryption analysis. Summary Choosing a streaming method. Impact of live versus VoD. Web sockets.

The Savile Row Academy Advanced Course in Bespoke Tailoring and Cutting starts each September. The course is a modular programme of advanced study modules including; pattern drafting, cloth cutting, fitting and remarking; Waistcoat making; Trouser making; Coat making. Students will complete one three-piece suit and successful trainees will be awarded a Bespoke Tailor’s Certificate.

Photography workshop at Chelsea/Battersea, London. Focused on cityscapes, architecture and blue hour photography. Open to photographer of all abilities.

How to Attract the Loving Intimate Relationship You Want

Photography is a way of feeling, of touching, of loving. ... it remembers little things, long after you have forgotten everything. - Aaron Sisking For the kind of photos that are worthy of the memories  Because we just don't get do-overs with kids. There is no such thing as second-first steps. Because all their little quirks, all the big and little moments that shape their lives and their childhoods are something that only YOU as parents see and appreciate fully. And they are the thing that make them who they are. There is simply no outside photographer who can come in and capture those unique things because nobody knows your children like you do. Photography For Parents Fundamentals Our flagship 6 week Photography course designed to help you learn all the key photography skills that you will need to drastically improve your children's photos.  KEY COURSE INFO: Course type: Instructor-led or self paced Course duration: 6 weeks Course format: Online course with Interactive weekly live classes, personal photo feedback and support group WHAT YOU LEARN: Our hands-on online instructor-led approach helps guarantee that you will quickly learn the key camera and photographic storytelling skills while keeping the focus on photographing children.  From camera know-how, light and composition, specific recipes to help you capture typical situations and getting it all right on the fly - yeah, our kids don't sit still either LEARN WHAT'S INCLUDED IN EACH MODULE Key Camera skills Working with natural light Capturing kids on the move Photo composition Portraits and details Photo storytelling HERE IS HOW YOU LEARN WITH US:  If you have bought an online course before, then gave up half way through because ... life.. - well, we are a bit different. This is A LOT more than a bunch of random tutorials. This is a proper, well designed, supported and paced course that genuinely delivers. HERE ARE THE INGREDIENTS THAT MAKE OUR COURSE DELIVER The one with all the materials: 5 core course modules, introduced on a weekly basis, plus a bonus wraparound module ( more on that below) - courses accessible online and in pdf version The one with all the people: You're not going through the course on your own - as part of the course you join an online peer support group, moderated daily by the instructor, where you connect, get help and go through this journey together with other parents like you. The one with all the answers: Every week we run an live online class which is where your instructor goes through the key parts of your course, answers live questions and demonstrates techniques and additional illustration photos. The Live classes are run in the evening ( after the kids are in bed) and are always recorded in case you couldn't join in live The one that's all about you: Every week comes with homework to help you practice the elements we introduce in the modules. You submit those images to your instructor on a weekly basis and receive thorough, photo-by-photo, video feedback from your instructor - so it's all about you and your progress, nobody else's The one with the bonuses: A PDF workbook to help you go through the materials and practice the skills, handy cheat sheets formatted for your phone so you can whip them out on the go plus a Bonus wrap-up module with swipe files of photo ideas for children at different ages, handy checklists and more!  The one after it's over: We don't just leave you on your lonesome after the course is over - you get access to a=our Alumni group - a Photography for Parents Clique if you will - which is where we continue supporting you, answering your questions, encouraging you to take photos through weekly and monthly challenges and peer support Next Fundamentals course starts on 15th January 2024 5 core course modules Support Facebook group Weekly online Live class Personal Feedback on your images BONUS: extra module with ideas bank for photographing children of all ages BONUS: PDF course workbook BONUS: Printable and mobile friendly Pocket Guides HERE IS WHAT YOU WILL LEARN WITH US:  How to finally, actually, properly use your camera - no more cryptic buttons and the 'oh no! what have I pressed now?!' panic. Life's too short to be intimidated by your camerant The precise steps and 'recipes' to help you capture all sorts of different situations - whether your kids are indoors on a dark and dreary day or tearing through the park in the sun How to see the world and your children through a photographers eyes and learn to compose your photographs on the fly so they truly reflect the beauty you see How to get great photos CONSISTENTLY - I mean the spray and pray method is fine, but wouldn't it be nice to have confidence your images will turn out the way you want them? How to learn to notice and capture the little details, the big picture, the whole story of your children growing up. BEAUTIFULLY. "Absolutely, without a doubt, the best money I have ever spent on anything kid related. I so wish i had done these courses 6 years ago, just before my 1st was born. My photography has improved significantly and I'm just sad the course are over, I have loved everything about them!" Hannah Slater "The most enjoyable online course I ever done" I cannot recommend this course highly enough, and I am so grateful for Ania for creating this amazing course and community, teaching busy parents how to document their family storied beautifully! DALIA SEABORNE "I'm amazed at how much my photography has improved " I have learned so much and am amazed at how much my photography has improved - they are brilliant value for money considering the level of personal attention you receive! I've come away with a whole lot more technical knowledge as well as a heap of inspiration and ideas. LUCY GRIFFITH "The most wonderful entry into the incredible photography world" I am seeing things that I have never noticed before, I am using the DSLR to capture precious moments with my family and am signed up to two further courses because the instructors, modules and supportive community are amazing and I think I might be addicted KIRSTY FINNIE Photography for Parents FUNDAMENTALS Next course starts on 15th Jan 2024 All the learning resources, all the community, all the support, all the personal help. Virtually failproof 5 core course modules Bonus Idea Bank module PDF course workbook Pocket reference guide Support group Weekly online live class Personal Feedback on your images Access to Photography For Parents Alumni community But will it work for me? - our guarantee: GUARANTEE We know our course works. We have seen a few thousands of students go through our courses and really improve. BUT, if you find that after the first couple of modules that it just doesn't work for you, you haven't learnt anything new, it's the wrong level for you, you haven't improved, or you simply don't get on or engage with it - we will simply refund you in full. Simple as that! INSIDE THE MODULES - aka WHAT DO YOU LEARN? Module 1: See what your camera sees Our first module is dedicated to breaking you our of the snapping habit and giving you a fresh perspective. We show you how your camera sees the world differently than what you might expect in three major ways - the optics. the focus and the light. Major Takeaways: At the end of the module you will have gained full control of your focus - no more guessing game and kids turning out all blurry, you will also gain an insight of how to use your lens ( there is a skill to it) and how to let the light help make your subjects stand out. What's included: The importance of focus and what it does to our brain Taking control of your focus - the Where and HOW your camera focuses Mastering focus formula - a process to help you determine what settings to use for each occasion To zoom or not to zoom and how it changes what and how your camera sees Learning how your camera sees the light and how to make it better, especially with tricky light Learning how to shoot against the light - like a bright window and NOT end up with the person looking all dark Module 2: On exposure and all things sharp and blurry In our second module we take you off the auto setting and dive deep into learning about exposure - i.e. making sure that your images are not too dark or bright or blurry. But not only that, we pay special attention to how to make some of the things in your image sharp and others blurry through the use of specific combinations of settings  Major Takeaways: How to work your camera in priority ( semi-manual) modes, how to capture detail or portraits with a great separation of sharp and blurry to make these elements stand out.  What's included: Understanding the mechanics of your camera - how does a photo actually happen inside Taking your camera firmly OFF the Auto settings - learning the key factors ( aperture, shutter speed and ISO) and how they interact with one another How to capture portraits and those precious detail shots beautifully Switching to Aperture priority and controlling your aperture - the how and the why Taking control of what in your image will be sharp and what will be blurry - hello full control over blurry backgrounds, blurry foregrounds and pin sharp subjects in between. Module 3: Capturing movement  One of my favourite modules, dedicated to helping you capture your kids in motion - whether they're wriggling babies, speedy crawlers, wobbly toddlers or perpetual-motion-machines that most children are. We learn how to match your focus settings, your shutter settings and your composition to capture great movement photos.  Major Takeaways: Learn how to capture your children on the move, SHARP but also how to use blur and speed to really showcase and highlight movement. Big AH-HA moments here!  What's included: Switching your camera to shutter priority and mastering MOVEMENT Learning how to capture moving things SHARP - yes, that includes those fast movingbaby arms and legs Learning how to capture moving things BLURRY - and why would you want to do it? Learning how to highlight action and energy and speed in your images and how to help yourself with composition Creative techniques like night time light trails or panning or creative blur How to use your focus settings on top of your shutter settings to help capture things sharp Module 4: See what your camera sees Although we introduce elements of photographic composition throughout the course, this is the module entirely dedicated to it. We look at composition not just as a set of arbitrary rules, but more as something that helps you express what you really see and feel. We look at photographic storytelling and helping your images get look more impactful and stronger Major Takeaways: Good photographic composition principles to help you really show the magic you are seeing. At the end of this module you will say goodbye to boring flat photos and will instead start taking rich images with lots of depth and eye catching composition.  What's included: understanding how we 'read' photographs and how to compose so that the magic YOU see translates into what the others see when they pick up that photo fundamental rules of photo composition - we started you off with the rule of thirds but there is MORE Good crops, bad crops, crazy crops and everything in between storytelling through your photographs - how to make your images mean something and show something real, beyond 'my child looks cute here' getting creative and expressing yourself through photographs learning to go beyond your usual compositions and discovering different styles Module 5: Photographic composition and storytelling Although we introduce elements of photographic composition throughout the course, this is the module entirely dedicated to it. We look at composition not just as a set of arbitrary rules, but more as something that helps you express what you really see and feel. We look at photographic storytelling and helping your images get look more impactful and stronger Major Takeaways: Good photographic composition principles to help you really show the magic you are seeing. At the end of this module you will say goodbye to boring flat photos and will instead start taking rich images with lots of depth and eye catching composition.  What's included: Understanding how we 'read' photographs and how to compose so that the magic YOU see translates into what the others see when they pick up that photo Fundamental rules of photo composition - we started you off with the rule of thirds but there is MORE Good crops, bad crops, crazy crops and everything in between Storytelling through your photographs - how to make your images mean something and show something real, beyond 'my child looks cute here' Getting creative and expressing yourself through photographs Learning to go beyond your usual compositions and discovering different styles BONUS Module 6: Idea Bank : Photographing children at different ages This last module is a bit different. We us it to give you lots of ideas for photos with children of different ages - from photographing milestones to capturing what's unique about them at a particular stage and really getting into their world to capture where they're at. The module is packed with ready to take ideas and will let you take all that you have learned in the first 5 modules and apply it in real life sitautions. We also help you think ahead to the next steps in your photography education - should you want to continue. 

Adobe After Effects is recognised as an essential tool for motion graphics and visual effects. Our introductory Adobe After Effects course is designed for those new to post-production techniques, and would like to get the most from this immensely powerful application. Whether you are a motion graphics designer, a web designer, rich media artist or broadcast video editor, this course covers all the techniques you need to successfully start using, or significantly improve your command over, Adobe After Effects.

Complete JavaScript training course description A hands on course covering JavaScript programming. Core JavaScript is covered first, including the basics, arrays, functions, classes, modules and Regular expressions. Client side JavaScript is then covered including JavaScript in browsers, Scripting CSS, the jQuery library and HTML APIs. What will you learn Read JavaScript. Write JavaScript. Debug JavaScript. Complete JavaScript training course details Who will benefit: Anyone wishing to learn JavaScript. Prerequisites: None. Duration 3 days Complete JavaScript training course contents CORE JAVASCRIPT Lexical structure: Character set, comments, literals, identifiers, and reserved words, optional semicolons.. Types, values and variables: Numbers, text, boolean values, null and undefines, the global object, wrapper objects, immutable primitive values and mutable object references, type conversions, variable declaration, variable scope. Expressions and operators: Primary expressions, object and array initializers, function definition expressions, property access expressions, invocation expressions, object creation expressions, operator overview, arithmetic expressions, relational expressions, logical expressions, assignment expressions, evaluation expressions, miscellaneous operators. Statements: Expression statements, compound and empty statements, declaration statements, conditionals, loops, jumps, miscellaneous statements, summary of JavaScript statements. Objects: Creating objects, querying and setting properties, deleting properties, testing properties, enumerating properties, property getters and setters, property attributes, object attributes, serializing objects, object methods. Arrays: Creating arrays, reading and writing array elements, sparse arrays, array length, adding and deleting array elements, iterating arrays, multi-dimensional arrays, array methods, FCMAScript 5 array methods, array type, array-like objects, strings as arrays. Functions: Defining functions, invoking functions, function arguments and parameters, functions as values, functions as namespaces, closures, function properties, methods and constructor, functional programming. Classes and modules: Classes and prototypes, classes and constructors, Java-style classes in JavaScript, augmenting classes, classes and types, object oriented techniques in JavaScript, subclasses, classes in ECMAScript 5, modules. Pattern matching and regular expressions: Defining regular expressions, string methods for pattern matching, the RegExp object. JavaScript subsets and extensions: JavaScript subsets, constants and scoped variables, destructuring assignment, iteration, shorthand functions, multiple catch clauses, E4X: ECMAScript for XML. Server-side JavaScript: Scripting Java with Rhino, asynchronous I/O with node. CLIENT SIDE JAVASCRIPT JavaScript in web browsers: Client side JavaScript, embedding JavaScript in HTML, execution of JavaScript programs, compatibility and interoperability, accessibility, security, client side frameworks. The Window object: Timers, browser location and navigation, browsing history, browser screen information, dialog boxes, error handling, document elements as window properties, multiple windows and frames. Scripting Documents: Overview of the DOM, selecting document elements, document structure and traversal, attributes, element content, creating, inserting and deleting nodes. Example: generating a table of contents, document and element geometry and scrolling, HTML forms, other document features. Scripting CSS: Overview of CSS, important CSS properties, scripting inline styles, querying computed styles, scripting CSS classes, scripting stylesheets. Handling events: Types of events, registering event handlers, event handler invocation, document load events, mouse events, mousewheel events, drag and drop events, text events, keyboard events. Scripted HTTP: Using XMLHttpRequest, HTTP by <script>: JSOMP, Comet with server-sent events. The jQuery library: jQuery basics, jQuery getters and setters, altering document structure, handling events with jQuery, Animated effects, Ajax with jQuery, Utility functions, jQuery selectors and selection methods, Extending jQuery with plug-ins. The jQuery UI library. Client side storage: localStorage and sessionStorage, Cookies, IE usingData persistence, Applicatioin storage and offline webapps. Scripted media and graphics: Scripting images, Scripting audio and video, SCG:scalable vector graphics, Graphics in a <canvas>. Scripted HTTP: Using XMLHttpRequest, HTTP by <script>: JSOMP, Comet with server-sent events. The jQuery library: jQuery basics, jQuery getters and setters, altering document structure, handling events with jQuery, Animated effects, Ajax with jQuery, Utility functions, jQuery selectors and selection methods, Extending jQuery with plug-ins. The jQuery UI library. Client side storage: localStorage and sessionStorage, Cookies, IE usingData persistence, Applicatioin storage and offline webapps. Scripted media and graphics: Scripting images, Scripting audio and video, SCG:scalable vector graphics, Graphics in a <canvas>. HTMLS APIs: Geolocation, history management, cross-origin messaging, web workers, type arrays and ArrayBuffers, blobs, the filesystem API, client side databases, web sockets.

About this Training Course Managing process hazards in the hydrocarbon and chemical processing industries is a critical function that requires relevant knowledge and skills due to the risks involved. The Advanced Process Safety Engineering course will discuss the interrelation of the various techniques of process safety for analysing, with a particular emphasis on engineering design aspects, as well as how to manage process hazards in a safe and effective way and how they can potentially be avoided. In this 3 full-day advanced level course, the expert course leader will provide participants with insights and examples from his career and experience to show how their learning should be applied in real-life situations. Feedback and questioning is highly encouraged. Reference material and reports can be provided to give more information on any particular topic of interest. Individual and group exercises, tutored exercises and video case studies will be provided throughout the course to underpin the key learning points. Training Objectives Upon completion of this course, participants will acquire in-depth knowledge of: Risk management and 'As Low as Reasonably Practicable' (ALARP) principles. Different aspects of process design that influence process safety. Approach to 'inherently safer' design. Defence in depth using 'layers of protection'. Process for ensuring the technical integrity of safety-critical equipment. Hazards associated with process materials. Range of hazard identification and consequence modelling techniques. Causes and mitigation of human error. Reliability and availability of safety-critical protection equipment. Role of engineered safety-critical equipment and systems. Target Audience This course is suitable for industry professionals who need to acquire a comprehensive understanding of process safety. This includes those who are required to make managerial decisions where process safety is a key consideration, those who are moving into process safety positions or those who wish to broaden their process safety knowledge within their existing discipline. It is particularly suited for anyone involved in the design, operation, modification or maintenance of a major hazard installation, and will demonstrate a substantial understanding of process safety for those engaged in Continuous Professional Development or aiming for Chartered Engineer status. This course will benefit professionals such as: Operations and maintenance supervisors Process, mechanical and chemical engineers and technicians Design engineers, project engineers and HSE managers Control, automation and instrumentation engineers Course Level Advanced Trainer Your expert course leader has 50 years' experience in chemical and process safety engineering. His early career included 20 years in design and project engineering with various fine chemical and pharmaceutical companies where he designed chemical processes, specified plant equipment and selected materials for highly corrosive and toxic processes, often where textbook data was not available. This was followed by 10 years in offshore oil and gas design projects where he was responsible for setting up a Technical Safety group to change design safety practices in the aftermath of the 1988 Piper Alpha disaster. In recent years, he has been called upon to conduct various offshore and onshore incident investigations. His career has given him experience in project engineering, project management, process design and operations, safety engineering and risk management. He is a Fellow of the UK Institution of Chemical Engineers. He served on the Scottish Branch committee, and was elected chairman for a two-year term in 1991. He has also been chairman of the Safety and Reliability Society - North of Scotland Branch. He has delivered training courses in Process Hazard Analysis (HAZOP and HAZID), Process Safety Management, Hazard Awareness, Risk Assessment, Root Cause Analysis, Failure Modes & Effect Analysis and has lectured on Reliability Analysis to the M.Sc. course in Process Safety and Loss Prevention at Sheffield University. In addition to delivering training courses, he currently facilitates HAZOP / HAZID / LOPA studies and undertakes expert witness roles advising lawyers engaged in contractual disputes, usually involving the design or construction of chemical plants or Oil & Gas production facilities, or criminal prosecutions. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Satellite comms training course description A theory based course providing a foundation in how satellite communication systems work and the terminology used in the field. What will you learn Describe the satellite communications architecture. Recognise where to use satellite communication systems. Explain how satellite communications systems work. Satellite comms training course details Who will benefit: Anyone working with satellite systems. Prerequisites: None. Duration 2 days Satellite comms training course contents Satellite systems architecture Suppliers, bearers, teleports, subscribers, components, how satellite communications works. Terminals Antenna, VSAT, circulators, filters, LNA, HPA, up/ down converters, modems. Satellites Satellite components, payloads, satellite types: GEO and non-GEO. Satellite transmission Satellite C and Ku bands, Modulation, AM, FM, PSK, QPSK, FDMA, CDMA. Satellite services Regulatory issues; DVB and video distribution via satellite; how reporters uplink news, Internet services over DVB; broadband services; multicast internet services via satellite; multimedia meshed networking using VSATs; military small terminal satcoms. Satellite engineering Link budgets, Spectrum analysis, Power meter

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate