Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
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The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Course Overview The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
If you have at least 5 years working experience and you would like to attain Gold Card status via the Experienced Worker route by joining the City & Guilds 2346 NVQ Level 3, you will also need to hold the below two pre-requisite qualifications: City & Guilds 2391-52 Inspection and Testing Course C&G 2382-22 BS7671 18th Edition
About this Training Course The drill string is the simplest piece of equipment in use on a drilling rig and at the same time, the most critical piece. We use the qualifier 'basic' because although 99% of the drill string comprises plain tubes that are just screwed together, the lowest section, just above the bit, can go to extreme loading and is fitted with highly sophisticated electronics packages providing both positional and lithological data as well as a steering system to drive and orient the bit. The principle tasks of the drill string are also deceptively simple. These are to: Convey each drill bit to the bottom of the hole and then to retrieve it when worn, Act as a conduit to convey drilling fluid at high pressure down to the bit and Transmit torque from surface to bit, occasionally in concert with a hydraulic motor to drive this bit. This 3 full-day course will cover in detail what it takes to decide on minimum drill string specifications, which are able to support the loads to which it will be subjected. In addition to the need to use a drill string with minimum strength requirements, we also need to ensure that we can prevent drill string failure. If the failure consists of a small split or leak of any kind, then the time involved may be little more than that required for a roundtrip to change the bit. If the string parts, then the recovery is likely to take a considerable amount of time. In a worst case scenario, the fish in the hole may prove impossible to retrieve, requiring a sidetrack. A less than optimal design of the string will reduce the efficiency of the operation and almost always leads to premature bit wear. This is particularly true when we are unable to measure and control the dynamics of the drill string as a whole and the bottomhole assembly in particular. Axial vibrations, torsional vibrations and lateral vibrations may take place in various degrees of severity. The behaviour of the drill string while operating under torsional vibrations is thought to be of great importance and may result in torsional buckling. This course will also cover the drilling optimization limiters, how to identify them and how to remove them. This is done by understanding the drill string dynamics - by operating under the most favourable conditions and by measuring the dynamics in the vicinity of the bit (or at the bit) in order to make timely adjustments. Training Objectives The course homes in what office staff needs to know and plan for and what field staff needs to know and implement. By the end of this course, participants will be familiar with: Critical dimensions of common drill pipe and weld-on tool joints and its relation to yield for calculation of tensile, torsional and burst resistance. Make-up torque of connections that relate to the tool joint dimensions and the torsional strength of that connection. Use of design factors and safety factors on tensile and torsional strength in relation to new and worn state. Conditions which could lead to drill pipe collapse. Situations where limitations on sinusoidal (snake) and helical buckling will apply and the influence of radial clearance and deviation. Failure of drill pipe (fatigue) and the circumstances under which these would occur (rotation across doglegs, pipe in compression etc). Mechanism under which hardbanding would induce casing wear and the methods applied to measure and prevent any significant wear. Drill pipe inspection methods we apply to identify early flaws/cracks/corrosion, to measure dimensions, to inspect tool joints etc. Common BHA components, including heavy wall drill pipe, their external/internal dimensions, connections (API, proprietary) and appearance (such as spiral). Significance of thread compounds to ensure the correct make-up torque is applied. Significance of drill string/BHA 'neutral point' in the context of drill string component failure. Basic design principles for a BHA make-up in a vertical, low/medium deviated and highly deviated well in terms of weight transfer and drag/torque. Stabilization principles for a pendulum (vertical), a stabilized (vertical or tangent), a build and a drop-off assembly. BHA design and stabilization in relation to mitigation/elimination of vibration and to the elimination of tension, torsion or fatigue failure. Matching bit aggressiveness, gauge length, BHA stabilization, steerability and Mechanical Specific Energy (MSE) to mitigate the severity of any vibration. Bit efficiency and reduction of wear by understanding mechanical and hydraulic limiters. How to perform a passive or active drill-off test. Importance of being conversant with API 7G RP and/or equivalent data books, to look up/check the recommended tensile/torque and other parameters for the drill string in use. Target Audience This course is intended for staff directly or indirectly involved in the delivery of challenging wells such as junior to senior well engineers, both in office-based planning and operations and field-based operator/contractor supervisory staff such as company men and toolpushers. Trainer Your expert course leader has over 45 years of experience in the Oil & Gas industry. During that time, he has worked exclusively in the well engineering domain. After being employed in 1974 by Shell, one of the major oil & gas producing operators, he worked as an apprentice on drilling rigs in the Netherlands. After a year, he was sent for his first international assignment to the Sultanate of Oman where he climbed up the career ladder from Assistant Driller, to Driller, to wellsite Petroleum Engineer and eventually on-site Drilling Supervisor, actively engaged in the drilling of development and exploration wells in almost every corner of this vast desert area. At that time, drilling techniques were fairly basic and safety was just a buzz word, but such a situation propels learning and the fruits of 'doing-the-basics' are still reaped today when standing in front of a class. After some seven years in the Middle East, a series of other international assignments followed in places like the United Kingdom, Indonesia, Turkey, Denmark, China, Malaysia, and Russia. Apart from on-site drilling supervisory jobs on various types of drilling rigs (such as helicopter rigs) and working environments (such as jungle and artic), he was also assigned to research, to projects and to the company's learning centre. In research, he was responsible for promoting directional drilling and surveying and advised on the first horizontal wells being drilled, in projects, he was responsible for a high pressure drilling campaign in Nigeria while in the learning centre, he looked after the development of new engineers joining the company after graduating from university. He was also involved in international well control certification and served as chairman for a period of three years. In the last years of his active career, he worked again in China as a staff development manager, a position he nurtured because he was able to pass on his knowledge to a vast number of new employees once again. After retiring in 2015, he has delivered well engineering related courses in Australia, Indonesia, Brunei, Malaysia, China, South Korea, Thailand, India, Dubai, Qatar, Kuwait, The Netherlands, and the United States. The training he provides includes well control to obtain certification in drilling and well intervention, extended reach drilling, high pressure-high temperature drilling, stuck pipe prevention and a number of other ad-hoc courses. He thoroughly enjoys training and is keen to continue taking classes as an instructor for some time to come. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
The course is designed to help improve your understanding of the legal requirements, the theoretical and practical principles for both the initial verification and certification of an electrical installation, further your knowledge and practical skills in the testing and inspection of a range of existing electrical installations, and help improve your understanding of the legal requirements, the theoretical and practical principles for the periodic inspect and testing and certification of an electrical installation.
Live online course with study materials and certificate of completion included This beginner's WordPress course will enable you to create your own website using the world's favourite content management system. The user friendly web based software enables you to quickly and easily get your website up and running. This one day course will teach you how to write, edit and manage your WordPress site and also to use image, audio and video content. Whether you are seeking to learn WordPress for your own personal posts or for business and marketing purposes this course will get you up and running right away. Resources Introduction to WordPress Description Completing this course will enable you to do the following and more: Become familiar with the WordPress CMS Install and configure WordPress Manage WordPress themes Understand the WP interface and the dashboard Add users and assigning different user roles Set-up reading options Create, add, update and assign menus Understand Posts and Pages Edit and format content Use the Gutenberg block editor Create and manage your homepage Carry out customisations Understand SEO optimisation For the full course content please download the course information pdf listed above. Who is this course for? This workshop is suitable for anyone with basic PC or Mac skills who wishes to learn how to create and manage websites with WordPress. No previous knowledge or experience of WordPress is necessary. Requirements Attendees should have basic PC or Mac skills. You will need a broadband internet connection to participate in this live online course. Certificates Certificate of completion Digital certificate - Included
This Level 4 City and Guilds 2396-01 Design and Verification of Electrical Installations course has been designed to help develop the skills and up date the knowledge of the requirements to enable you to professionally design, erect and then verify an electrical installation. This course is aimed at those who will have responsibility for designing, supervising, installing and testing electrical installations. Further information can be found here: C&G 2396 Electrical Design Course — Optima Electrical Training (optima-ect.com)
Trick or Treat Come in costume or not my babes, but this Halloween we are setting the dancefloor on fire.. or rather on smoke! Expect drink on arrival, a prize for best dressed and professional footage from our thrilling session! *Smoke machine concept session
Elevate your expertise in clean hydrogen derivatives - ammonia, methanol, and synthetic hydrocarbon with EnergyEdge's course. Enroll now for virtual instructor-led training!