Facebook Ads Masterclass Course Overview The "Facebook Ads Masterclass" is designed to provide learners with an in-depth understanding of Facebook advertising strategies. It covers essential topics such as ad campaigns, audience targeting, optimisation, and budget management. This course empowers learners to create highly effective ad campaigns that drive results. By the end, learners will be able to boost engagement, increase traffic, and generate leads through well-optimised Facebook ads. Whether you're new to digital marketing or looking to refine your ad strategy, this course provides the necessary skills to succeed in the competitive social media marketing landscape. Course Description In this comprehensive masterclass, learners will explore key aspects of Facebook advertising, starting with the basics of boosting posts to drive immediate engagement. The course covers advanced topics like traffic ads, lead generation, and video marketing strategies to build brand awareness. Throughout, learners will gain expertise in various ad formats, audience targeting, and bid strategies that optimise performance. By the end of the course, learners will possess the skills required to create highly targeted campaigns, optimise for conversions, and manage budgets efficiently, ensuring maximum return on investment. Facebook Ads Masterclass Curriculum Module 01: Boost Post to Get Quick Response Module 02: Ad Campaign: Traffic Ad – Website Module 03: Traffic to Messenger Ad and Cost Optimization Module 04: Facebook Event Response Module 05: Video Marketing Ads - Brand Awareness Module 06: Carousel Ads Optimization & Bid Strategy Module 07: Page Likes Campaign with Split Testing Module 08: Lead Generation Ad Module 09: Video Views Ad with Advanced Audience Combination (See full curriculum) Who is this course for? Individuals seeking to enhance their social media marketing skills. Professionals aiming to develop expertise in Facebook advertising. Beginners with an interest in digital marketing and online advertising. Entrepreneurs looking to leverage Facebook ads for business growth. Career Path Social Media Marketing Manager Digital Marketing Specialist Facebook Ads Manager Content Marketing Specialist Digital Advertising Consultant
Join our free webinar to learn how to set up a professional home or office studio for high-quality video creation using existing resources.
Duration 1 Days 6 CPD hours This course is intended for Anyone who wants to learn how to create movies - from a home movie to professional looking films using iMovie. This one-day hands-on course will teach the participant the full functionality of iMovie. The course will begin with how to import video and photographs into iMovie; how to review and organize the footage; how to shape a story using the editing and trimming tools; how to add music and sound and other video effects and overlays. Lastly, the class will explore sharing your completed movies with your Mac computer, YouTube and other streaming outlets. Introduction to iMovie Adding Media from Photo Library Other Ways to Import Media From iPad, iPhone, or iPod Touch Record Video Directly into iMovie Importing Media from Mac Playing or Skimming Video Sorting and Searching for Clips Marking Clips as Favorite or Rejected Creating Movies Creating a New Movie Viewing and Managing Projects Setting Movie Themes Selecting Clips Adding and Trimming Clips Moving and Splitting Clips Adding and Modifying Transitions Adding and Editing Titles Adding Music and Sound Clips Working with Trailers (If required) Creating Trailer Adding Video Adding Titles and Credits Converting Trailer to Movie Adding Video Effects Enhancing Clip Adjusting Clip?s Order Cropping and Rotating Clips Stabilizing Shaky Clips Adding Video Effects Adding Freeze Frame Creating Effects with Multiple Clips Slow Down and Speed Up Clips Adding Instant Replay or Rewind Effect Copy Effects and Adjustments Sharing Video Clips and Projects Email Movie, Trailer, and Clip Exporting Quick Time File Exporting an Image Share Online Customizing iMovie iMovie Preferences Customizing Project Settings Changing iMovie Window Layout Changing How Clips are Displayed Organizing Media Organizing Media and Events Working with Multiple Libraries Consolidating Projects and Events Keyboard Shortcuts and Gestures Overview of Keyboard Shortcuts Keyboard Shortcuts Multi-Touch Gestures Force Touch Trackpad Gestures