The industry standard course in UX research Master the research skills that make UX professionals so valuable. Become a confident, credible and effective user researcher with a globally recognised qualification. Who is it for? UX professionals Aspiring UX researchers Duration 16 weeks Commitment 3 hours per week Format Online, self-paced with live support and mentoring Why take this user research course: Gain the most in-demand skills* and boost your career in a thriving industry. Learn a complete range of UX research methods. Expand your toolkit to conduct high-quality research at pace. Become an insights expert. Translate findings into actionable insights and communicate them with conviction. Showcase your expertise. Build a professional user research portfolio and earn a university credit-rated qualification. Get the confidence to succeed. Count on our mentors, career advisors and student community throughout your journey. *Research is one of the top 10 most in-demand skills globally (LinkedIn, 2023). A comprehensive, in-depth curriculum This user research course has been created and validated by experts in UX research. It is credit-rated by Glasgow Caledonian University. Self-paced learning gives you the flexibility to study in your own time. Monthly deadlines and submissions give you structure and accountability. The best of both worlds. Module 1 Introduction to user research Understand the role of a UX researcher. Explore the types, methods and ethics of research. Module 2 Planning the research Learn how to build a research plan, collaborate with stakeholders, recruit participants and manage data. Module 3 Fundamental user research skills Master the core skills of interviewing and usability testing. Learn how to moderate and take notes. Module 4 Expanding your toolkit Explore qualitative research methods like ethnography, contextual enquiry, service safaris and diary studies. Module 5 Analysing qualitative research Learn to analyse research data and translate it into user goals, affinity diagrams, personas and journey maps. Module 6 Quantitative research Learn to design, conduct and analyse online surveys, A/B tests and more. Module 7 Communicating the research Learn how to report and present your findings with confidence. Module 8 AI for user research Explore how AI tools can assist researchers. Project Portfolio project Build a professional portfolio to showcase your research expertise.
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
UX Process for Beginners from User Interviews to Personas, User stories, Information architecture to Usability testing
Introducing 'UX Research and Testing for Designers' Welcome to the ultimate toolkit for designers seeking to elevate their user experience (UX) game! This comprehensive course delves into the intricacies of UX research and testing, equipping designers with indispensable skills to create user-centric designs that truly resonate. Module 1: Introduction to UX Research and Testing Get acquainted with the fundamentals of UX research and testing. Learn why it's crucial, its impact on design decisions, and how it aligns with user needs and business goals. Lay the groundwork for a successful UX journey. Module 2: User Research Methods Explore various user research methodologies to gain valuable insights into user behaviors, preferences, and pain points. From interviews to surveys and ethnographic studies, master the art of extracting actionable data to inform your design decisions. Module 3: Usability Testing Methods Dive deep into usability testing techniques to evaluate the effectiveness and efficiency of your designs. Learn how to conduct tests, gather meaningful feedback, and iterate towards user-friendly interfaces that drive engagement and satisfaction. Module 4: Card Sorting and Information Architecture Uncover the secrets of organizing information effectively with card sorting and information architecture principles. Discover how to structure content intuitively, enhance navigation, and create seamless user experiences that keep users coming back for more. Module 5: User Journey Mapping Embark on a journey mapping expedition to visualize and understand the user experience from end to end. Learn how to identify pain points, moments of delight, and opportunities for optimization, enabling you to craft engaging and cohesive user journeys. Module 6: Remote and Mobile User Testing Navigate the realm of remote and mobile user testing to accommodate today's dynamic digital landscape. Explore innovative tools and methodologies to conduct tests across different devices and environments, ensuring your designs deliver exceptional experiences regardless of platform. Equip yourself with the knowledge and skills needed to revolutionize your design process and create impactful user experiences that stand the test of time. Enroll in 'UX Research and Testing for Designers' today and embark on a transformative journey towards UX excellence. Course Curriculum Module 1_ Introduction to UX Research and Testing Introduction to UX Research and Testing 00:00 Module 2_ User Research Methods User Research Methods 00:00 Module 3_ Usability Testing Methods Usability Testing Methods 00:00 Module 4_ Card Sorting and Information Architecture Card Sorting and Information Architecture 00:00 Module 5_ User Journey Mapping User Journey Mapping 00:00 Module 6_ Remote and Mobile User Testing Remote and Mobile User Testing 00:00
A comprehensive introduction to UX design. Learn the key principles and concepts behind the UX process. Take your first steps into UX Whether you want to explore UX as a career or expand your professional skillset, this UX design fundamentals course is the perfect starting point. Follow 65 expert lessons that will immerse you in the theory and principles of UX Design Learn about the techniques that underpin the UX process, like user research, affinity diagrams, and prototyping Earn a globally recognised and university credit-rated professional qualification Who is it for? Anybody who needs to understand UX Format Online, self-paced Duration 6 weeks (recommended) Commitment 3 hours per week How you’ll benefit If you want to really understand UX, this UX design fundamentals course for you. Speak confidently about UX design Develop a mindset for problem-solving Learn to advocate for the user - and make better business decisions as a result Become a more rounded, valuable professional Showcase your knowledge with a university credit-rated certificate Learn the key UX design fundamentals concepts in just six weeks. Everything you need to truly grasp UX, over five engaging modules. Module 1 Introduction to UX design Gain a comprehensive overview of the UX design process. Module 2 User research methods Learn how to gain deep insights into customer needs and behaviours. Module 3 Analysis techniques Discover how research gets translated into actionable insights. Module 4 Defining the experience Explore problem-solving techniques and design principles. Module 5 Prototyping techniques Understand the different forms of prototyping and when to use them. Exam 40-minute final exam Get assessed on your knowledge through a final exam.
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
This foundational course introduces the key concepts behind experience thinking and user experience design. It's a great place to start your learning journey!
Elevate your expertise in Information Architecture (IA) with our comprehensive IA Fundamentals Training course. Dive into user-centered design, organizational strategy, navigation design, and content organization. Learn to optimize IA through evaluation techniques and explore special topics shaping the future of information architecture. Join us for a transformative learning experience in the evolving landscape of digital design and user experience. Enroll now for a strategic leap in your IA proficiency!
Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations so you can design better experiences.
Find out how all the enormous advanced organizations got their prominent image through digital marketing. The course plans to give out the digital growth hacks that will lead your business to flourish more than ever. This is an updated version of growth marketing rulebook for the individuals who are searching for their business to step onto the business acceleration. Students, entrepreneurs, or freelance digital marketers, all can be benefited from the course. What you'll learn Growth Hacking Techniques with Digital Marketing Discover Growth Hacking techniques from top companies like LinkedIn, Twitter, Snapchat, Instagram, Pinterest, Uber etc 15+ must follow hacks to boost the conversion rate, opt-in rate, Revenue, sales of any business Growth Hacking Lean marketing funnel Growth Hacking Tools used in different stages in Growth Hacking marketing funnel Bonus section with tools related to SEO, Social Media, Market research, User research, Traffic Acquisition etc Requirements Basic computer knowledge. A computer with Internet connection and desire to learn Growth Hacking Basic Digital Marketing knowledge is recommended but not mandatory All the tools & resources Links are included in the course content Introduction 1. Welcome 00:03:00 What is Growth Hacking & what - are the different stages/Tools of Growth Hacking? 2. Introduction 00:04:00 3. Growth Hacking Lean Marketing Funnel with Example 00:09:00 4. Growth Hacking Tools for Customer Acquisition 00:08:00 5. Growth Hacking Tools for Customer Activation(Stage 2) 00:05:00 6. Growth Hacking Tools for Customer Retention (Stage 3) 00:05:00 7. Growth Hacking Tools for Boosting Revenue ( Stage 4) 00:07:00 8. Growth Hacking Tools for getting Customer Referrals 00:06:00 Must follow Digital Marketing Hacks 9. Introduction 00:01:00 10. Digital Marketing must follow hacks - Part 1 00:13:00 11. Digital Marketing must follow hacks - Part 2 00:11:00 12 Digital Marketing must follow hacks - Part 3 00:09:00 13. Digital Marketing must follow hacks - Part 4 00:08:00 14. Digital Marketing must follow hacks - Part 5 00:09:00 15. Digital Marketing must follow hacks - Part 6 00:05:00 16. Digital Marketing must follow hacks - Part 7 00:04:00 17. Digital Marketing must follow hacks - Part 8 00:06:00 18. Digital Marketing must follow hacks - Part 9 00:04:00 Growth Hacking Examples 19. Introduction 00:02:00 20. Growth Hacking Example 1 - AIRBNB 00:09:00 21. AIRBNB Hack 00:04:00 22. Growth Hacking Example 2 - Dropnbox 00:03:00 23. DROPBOX Hack 00:06:00 24. Growth Hacking Example 3 - TWITTER 00:02:00 25. TWITTER Hack 00:02:00 26. Growth Hacking Example 4 - Snapchat 00:01:00 27. Snapchat Hack 00:13:00 28. Growth Hacking Example 5 - UBER 00:02:00 29. UBER Hack 00:05:00 30. Growth Hacking Example 6 - Pinterest 00:02:00 31. PINTEREST Hack 00:07:00 32. Growth Hacking Example 7 - Linkedin 00:03:00 33. LINKEDIN Hack 00:04:00 34. Growth Hacking Example 8 - Instragram 00:04:00 35. Instagram Hack 00:06:00 Bonus 36. Growth Hacking Tools for website traffic acquision 00:02:00 37. Growth Hacking Tools for lead & customer acuisition 00:05:00 38. Growth Hacking Tools for market reseach and user research 00:07:00 39. Growth Hacking Tool for SEO 00:06:00 40. Growth Hacking Tools for social media 00:04:00 41. Growth Hacking Tool for Linkedin Connections 00:04:00 Conclusion 43. Thank You ! 00:01:00