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The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans

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An introduction to Ultrasound scanning common lower limb pathologies Speaker: Mike Grice a renowned Clinical Musculoskeletal Specialist, Shockwave Expert, Sonographer and Clinical Anatomist with over two decades of expertise in the Health and Fitness sector. Are you interested in learning more about using diagnostic ultrasound for lower limb pathologies? This expert led webinar is the perfect introduction to this fascinating topic. Over 90 minutes you will learn more about: How ultrasound works How to optimise images depending on structure depth The importance of anatomy Scanning an Achilles Tendon, Patellar Tendon and Medial Knee More on the speaker: With a passion for education and therapy, Mike Grice founded Movement Therapy Education in 2003, a leading institution dedicated to health, fitness, and therapy training. His academic contributions are notable. Mike has been an esteemed lecturer for both the FdSc and BSc Sports Therapy programs at University College Birmingham. Moreover, he has shared his insights as a guest lecturer across prestigious institutions in the UK, USA, and Europe. Serving as a lead tutor and advisor, Mike's expertise extends to affiliations with renowned institutions such as Movement Therapy Education, Elite Therapy Education, RockTape, and NAQI. His extensive knowledge is sought after by Premier League and Championship football clubs where he conducts specialised training sessions particularly in the delivery of Shockwave and Sonography. In the corporate sector, Mike has provided valuable consultancy to industry leaders like Boots, Pera Products, Startrite, and MicroScooter via Brytespark. His innovative approach was instrumental in advancing patient education systems in collaboration with Convatec. A regular on the conference circuit, Mike has been a featured speaker at events like Therapy Expo, FitPro, International Fitness Showcase, and Good Health Show. His notable presentation at the 2014 IOC World Conference for Injury Prevention in Monaco underscores his global influence. A testament to his dedication to education, Mike authored "Anatomy for Shockwave Users", a specialised course for Kinas Medical. He also serves as a trusted sonography educator for the Shockwave Academy based in Atlanta, Georgia.

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An introduction to Ultrasound scanning common lower limb pathologies Speaker: Mike Grice a renowned Clinical Musculoskeletal Specialist, Shockwave Expert, Sonographer and Clinical Anatomist with over two decades of expertise in the Health and Fitness sector. Are you interested in learning more about using diagnostic ultrasound for lower limb pathologies? This expert led webinar is the perfect introduction to this fascinating topic. Over 90 minutes you will learn more about: How ultrasound works How to optimise images depending on structure depth The importance of anatomy Scanning an Achilles Tendon, Patellar Tendon and Medial Knee More on the speaker: With a passion for education and therapy, Mike Grice founded Movement Therapy Education in 2003, a leading institution dedicated to health, fitness, and therapy training. His academic contributions are notable. Mike has been an esteemed lecturer for both the FdSc and BSc Sports Therapy programs at University College Birmingham. Moreover, he has shared his insights as a guest lecturer across prestigious institutions in the UK, USA, and Europe. Serving as a lead tutor and advisor, Mike's expertise extends to affiliations with renowned institutions such as Movement Therapy Education, Elite Therapy Education, RockTape, and NAQI. His extensive knowledge is sought after by Premier League and Championship football clubs where he conducts specialised training sessions particularly in the delivery of Shockwave and Sonography. In the corporate sector, Mike has provided valuable consultancy to industry leaders like Boots, Pera Products, Startrite, and MicroScooter via Brytespark. His innovative approach was instrumental in advancing patient education systems in collaboration with Convatec. A regular on the conference circuit, Mike has been a featured speaker at events like Therapy Expo, FitPro, International Fitness Showcase, and Good Health Show. His notable presentation at the 2014 IOC World Conference for Injury Prevention in Monaco underscores his global influence. A testament to his dedication to education, Mike authored "Anatomy for Shockwave Users", a specialised course for Kinas Medical. He also serves as a trusted sonography educator for the Shockwave Academy based in Atlanta, Georgia.