434 Trust courses in Liverpool delivered Live Online

Maximising the relationship and sales potential of each active account is key to the sustainability of any business relying on repeatable custom. In this workshop we start by looking at key techniques for analysing the profitability and development opportunities for different clients before deciding upon the strategy and skills needed for moving the relationship to that of trusted adviser and partner. By understanding and creating the need we can use our influencing skills to harness any sales development potential. By creating the habit of explaining our ideas in a way that also meets the need of the other party we help everybody make the right decisions for them. This course will help participants: Assess the sales profitability and potential of existing key accounts Prioritise where time and energy is directed for maximum profitability Understand the key players in the decision making unit Create a strategic plan for the development of each client target Develop proactive sales consultancy skills Learn advanced communication and influencing techniques 1 What makes an effective account manager? The difference between order taking and account management How do you define a key account in your business? Why should existing customers remain with your company? How do you compare to the competition? 2 How do I prioritise my account management activity? Use practical tools to help you assess revenue potential Analyse the investment required versus the return on your time Create a SWOT analysis on your clients - Strengths, Weaknesses, Opportunities & Threats Appreciate how this knowledge will improve your sales development 3 Planning strategies for each account Create a list of priority accounts and activities Learn how to develop a long-term and sustainable relationship Discover how they make their purchasing decisions Research the make-up of the Decision Making Unit for each client 4 Learning and utilising the six principles of influence Learn the secrets these principles offer sales people Discover how these principles will work for you Create an influencing strategy for influencers within the client Learn new habits of influence 5 Proactive sales skills Plan proactive sales meetings for key accounts Set primary and secondary objectives for every touch point with the customer Structure sales meetings for maximum effectiveness Help the customer commit and achieve their objectives 6 Putting it into practice Discuss real scenarios to plan for putting these skills into practice Share common issues with fellow sales people Create a personal development plan

The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans

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Are you tired of “rocky” relationships, bad dates or feeling lonely? Most of us have learned the hard way, the cost of getting a relationship wrong can be enormous. The rewards of getting it right are immeasurable! That is why, as a certified Relationship & Dating Coach, I help clients avoid the pitfalls and find lasting happiness. So, do you really want to do it right this time around? Take charge of your love lfie today and book a free confidential 30-minute introductory session.

Are you tired of “rocky” relationships, bad dates or feeling lonely? Most of us have learned the hard way, the cost of getting a relationship wrong can be enormous. The rewards of getting it right are immeasurable! That is why, as a certified Relationship & Dating Coach, I help clients avoid the pitfalls and find lasting happiness. So, do you really want to do it right this time around? Take charge of your love lfie today and book a free confidential 30-minute introductory session.

Ensuring learning and development contributes to improved performance in the workplace at an individual, team and organisation level.

Providing Customer service products and services for businesses and other organisations including face-to-face telephone, digital and written contact and communications

An introduction to Ultrasound scanning common lower limb pathologies Speaker: Mike Grice a renowned Clinical Musculoskeletal Specialist, Shockwave Expert, Sonographer and Clinical Anatomist with over two decades of expertise in the Health and Fitness sector. Are you interested in learning more about using diagnostic ultrasound for lower limb pathologies? This expert led webinar is the perfect introduction to this fascinating topic. Over 90 minutes you will learn more about: How ultrasound works How to optimise images depending on structure depth The importance of anatomy Scanning an Achilles Tendon, Patellar Tendon and Medial Knee More on the speaker: With a passion for education and therapy, Mike Grice founded Movement Therapy Education in 2003, a leading institution dedicated to health, fitness, and therapy training. His academic contributions are notable. Mike has been an esteemed lecturer for both the FdSc and BSc Sports Therapy programs at University College Birmingham. Moreover, he has shared his insights as a guest lecturer across prestigious institutions in the UK, USA, and Europe. Serving as a lead tutor and advisor, Mike's expertise extends to affiliations with renowned institutions such as Movement Therapy Education, Elite Therapy Education, RockTape, and NAQI. His extensive knowledge is sought after by Premier League and Championship football clubs where he conducts specialised training sessions particularly in the delivery of Shockwave and Sonography. In the corporate sector, Mike has provided valuable consultancy to industry leaders like Boots, Pera Products, Startrite, and MicroScooter via Brytespark. His innovative approach was instrumental in advancing patient education systems in collaboration with Convatec. A regular on the conference circuit, Mike has been a featured speaker at events like Therapy Expo, FitPro, International Fitness Showcase, and Good Health Show. His notable presentation at the 2014 IOC World Conference for Injury Prevention in Monaco underscores his global influence. A testament to his dedication to education, Mike authored "Anatomy for Shockwave Users", a specialised course for Kinas Medical. He also serves as a trusted sonography educator for the Shockwave Academy based in Atlanta, Georgia.

Sharing and networking session to discuss in memory giving: funeral donations, tribute funds, memory trees / gardens, and any other related areas. This session won’t cover Light up a Life as we host several sessions a year on that topic. THIS SESSION WILL NOT BE RECORDED Session aimed at those working in supporter care, individual giving, in memory

Sharing & Networking - Regular giving fundraising programmes. Session aimed at those working in supporter care, individual giving and leadership roles. THIS SESSION WILL NOT BE RECORDED