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Course 20: Content Management Gain proficiency in content management systems (CMS). Learn to create and organise digital content effectively. Explore strategies for content distribution and syndication. Understand the importance of content governance and compliance. Develop skills for maintaining and updating content for optimal performance. Course 21: Content Writing & Copywriting For SEO and Sales Develop writing skills for effective content creation and copywriting. Understand the principles of SEO writing to enhance online visibility. Learn persuasive copywriting techniques to drive sales and conversions. Explore content planning and strategy for different marketing goals. Apply best practices in writing content that resonates with target audiences. Course 22: Email Content Writing Master the art of writing compelling and engaging email content. Develop strategies for effective email copywriting and storytelling. Understand the psychology of email recipients for impactful communication. Learn to create personalised and targeted email campaigns. Analyse email metrics to improve the effectiveness of content. Course 23: Professional Email Marketing Diploma Gain comprehensive knowledge of email marketing fundamentals. Develop proficiency in email marketing strategy and campaign planning. Explore segmentation and automation for targeted email campaigns. Understand regulatory compliance and ethical considerations in email marketing. Analyse email marketing metrics for continuous improvement. Course 24: Marketing Fundamentals Understand the foundational concepts and principles of marketing. Explore the marketing mix: product, price, place, and promotion. Learn market segmentation and targeting strategies. Understand consumer behaviour and the decision-making process. Apply marketing fundamentals to create effective marketing plans. 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