39249 Sup courses

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Digital Marketing Manager Campaign Executive Course Curriculum Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Leading Minds, Fueling Innovation: Leadership in an Increasingly Neurodiverse World Neurodiversity is a biological fact-the normal diversity of the human brain-and data suggests up to 1 in 4 individuals are Neurodivergent beyond that of a societal 'norm,' commonly labelled as ADHD/ADD, Autism Spectrum Disorder, Dyslexia, Dyspraxia, Anxiety Disorders, among others. Some of the greatest innovators of our time were and are Neurodiverse; however, many of today's organizational cultures and leadership methods are not supportive of the employment, retention, and development of Neurodiverse talent. This means that many brilliant, innovative minds are inadvertently being kept from the table of innovation, slowing the pace of progress. In an increasingly Neurodiverse world, how can top leaders and organizations ensure that ALL minds have a seat at the table of innovation? Join this session to learn about the world of Neurodiversity and how you can lead mind-first toward supporting innovation and well-being in your people, products, and customers! The history of Neurodiversity and its influence in the world. Reasons organizations should act now to ensure a competitive edge. What it means to lead mind-first and how it empowers a healthier workforce, a more inclusive culture, and more innovative products.

Developing People and Shaping Culture With People Operations (HR) Organizational agility is critical for corporate survival in today's dynamic global economy. Cultural evolution to the adoption of Agile values, principles, and mindset is essential to long-term success and survival.HR (and an HR function) is best equipped to support cultural evolution to Agility and continued long-term sustainability. Unfortunately, HR is not usually considered early on in an Agile transformation when they can be one of the biggest impacts and allies to the success of Agile transformations.This session will explore how HR teams can help seed and nurture the Agile mindset within a transforming organization. We will discuss some of the specific activities HR can and should participate in to support a long-term investment in organizational agility.Let's not forget about HR - one of the best qualified and much needed partners for the journey to agility. Oh, and HR can go Agile too, by the way! This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.

Developing People and Shaping Culture With People Operations (HR) Organizational agility is critical for corporate survival in today's dynamic global economy. Cultural evolution to the adoption of Agile values, principles, and mindset is essential to long-term success and survival.HR (and an HR function) is best equipped to support cultural evolution to Agility and continued long-term sustainability. Unfortunately, HR is not usually considered early on in an Agile transformation when they can be one of the biggest impacts and allies to the success of Agile transformations.This session will explore how HR teams can help seed and nurture the Agile mindset within a transforming organization. We will discuss some of the specific activities HR can and should participate in to support a long-term investment in organizational agility.Let's not forget about HR - one of the best qualified and much needed partners for the journey to agility. Oh, and HR can go Agile too, by the way! This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies.

Creating Your Organization's Business Agility Strategy Optimally, your organization's business strategy and business agility strategy are completely coupled together, one seamlessly supporting the other. Practically, what many organizations experience today is a tug-of-war between their business strategy and this thing called 'business agility.' Or, a lack of business agility strategy altogether, leaving the business strategy more susceptible, and even fragile, when unforeseen changes inevitably occur. We need a way to think about business agility, coupled with business strategy, so that we can live into the reality of harnessing change for good. This session will expose you to a recently published body of work, Domains of Business Agility, which serves as a model for creating business agility strategy. Think of it as a skeleton, or a thinking tool. Used this way, the model allows leaders to answer the question, 'How much business agility do we need in various parts of our organization as a seamless support to our overall business strategy?' In this session, Lyssa Adkins, author of Coaching Agile Teams and Agile/Leadership Coach, leads you through the key steps for creating such a business agility/business strategy. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs.

Creating Your Organization's Business Agility Strategy Optimally, your organization's business strategy and business agility strategy are completely coupled together, one seamlessly supporting the other. Practically, what many organizations experience today is a tug-of-war between their business strategy and this thing called 'business agility.' Or, a lack of business agility strategy altogether, leaving the business strategy more susceptible, and even fragile, when unforeseen changes inevitably occur. We need a way to think about business agility, coupled with business strategy, so that we can live into the reality of harnessing change for good. This session will expose you to a recently published body of work, Domains of Business Agility, which serves as a model for creating business agility strategy. Think of it as a skeleton, or a thinking tool. Used this way, the model allows leaders to answer the question, 'How much business agility do we need in various parts of our organization as a seamless support to our overall business strategy?' In this session, Lyssa Adkins, author of Coaching Agile Teams and Agile/Leadership Coach, leads you through the key steps for creating such a business agility/business strategy. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs.

Learning From Agile Transformation Journey In this talk, Evelyn will be sharing her experience and insights gained from her decade of experience supporting organizations to transform. Through Ericsson Global Transformation Support Centre, she grew internal coaching capabilities and helped organizations of different sizes to transform. She developed deep insights on agile transformation strategy, agile leadership and transformation tactics at different levels, through her hands-on coaching experience working with different technology, architecture, structure and culture.Some highlights of her talk include: agile transformation patterns, transformation strategy, internal organic transformation, importance of agile leadership and product ownership, and some other learnings that will surely lead to some concrete takeaway messages for you to advance you and your Agile transformation to the next level. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Program Excellence: How to Lead in a Constantly Changing World In this presentation, Dr. Zeitoun reflects on the impact that Volatility, Uncertainty, Complexity and Ambiguity (VUCA) has on achieving strategic initiatives' success. This serves as the backdrop for why the development of our 'sensing and responding' appetite is crucial for tomorrow's businesses. He will explore approaches for creating closeness with the customer's voice. Multiple examples that highlight best practices for sensing and responding will be showcased and used. You will come away with a foundation for creating a dynamic environment that supports high agility in dealing with the ever-increasing pace of change. You will come away with a foundation for creating a dynamic environment that supports high agility in dealing with the ever-increasing pace of change. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.

Opaque Transparency: The Silent Project Killer A 2014 report from the Standish Group showed that a staggering 31.1% of software projects get cancelled before completion. Further, over 50% of projects will cost nearly 200% of their original estimates, and only 16% of software projects are completed on time and on budget. The report cited user collaboration, executive level support and clearly stated requirements as key contributors to success, but what's the common denominator? Having led many public and private classes, and consulted with many corporations, I hear the same pain points over and over. Sharing these pains (which everyone of course believes are unique to them!) will hopefully lead to more project managers pushing for support, executives introspecting a little deeper and more realistically, and team members asking for more project transparency! I've summed up the major project pains from folks mentioned above in to one collective term: transparency. Transparency means clarity, and there are many opportunities from day one of a project to introduce clarity, yet so often these opportunities are missed one after the other. This makes the lack of transparency a silent project killer, slowly choking any chance of success and lending itself to the sad statistics shown above. Thankfully, there is hope! A clear and realistic project charter gets things off to a good start, but it needs to be followed up with other key processes. This presentation talks about those key processes, and more importantly, the fact that brilliant processes are useless without the right people employing them.

Achieving Hypergrowth with DevOps OKRs OKRs (Objectives and Key Results) as a framework for defining and tracking objectives and their outcomes is now widely adopted by companies of all sizes, within multiple industries: Google, Adobe, Amazon, Facebook, Dell, Microsoft, Siemens, and Samsung, to name a few. Product OKRs allow for alignment in product development and delivery, Marketing and Sales OKR support driving the buying process via distribution channels, and Customer Service OKRs ensure that customers receive the support they need. All OKRs are important and interdependent in a cascading, objective-setting environment; however, DevOps OKRs play a special role. They boost customer satisfaction, revenue, productivity, and many other key results exponentially, thus allowing a company to achieve the next level of business objectives. In this talk, we will review why this is happening and discuss how to make it happen. This and other IIL Learning in Minutes presentations qualify for PDUs. Some titles, such as Agile-related topics may qualify for other continuing education credits such as SEUs, or CEUs. Each professional development activity yields one PDU for one hour spent engaged in the activity. Some limitations apply and can be found in the Ways to Earn PDUs section that discusses PDU activities and associated policies. Fractions of PDUs may also be reported. The smallest increment of a PDU that can be reported is 0.25. This means that if you spent 15 minutes participating in a qualifying PDU activity, you may report 0.25 PDU. If you spend 30 minutes in a qualifying PDU activity, you may report 0.50 PDU.