Duration 5 Days 30 CPD hours This course is intended for This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed. Overview When you complete this course, you will be able to: Explain compliance concepts to ensure optimal deliverability. Use tools within Marketing Cloud to uphold deliverability standards. Utilize Email Design best practices to ensure the best customer experience. Develop effective, relevant messages using Content Builder. Design and test different delivery methods and options when sending an email message. Design and execute customer journeys using automation tools within Marketing Cloud. Differentiate the use cases for different automation activities in Automation Studio and Journey Builder. Define fundamental data management and structure terminology. Use data segmentation tools to create targeted emails. Apply a simple data model concept to a real-world scenario. Define subscriber statuses, unsubscribe methods, and preferences. Analyze marketing campaigns using common KPIs. Solve a common marketing problem using troubleshooting guidance. Prioritize testing methods and tools to ensure quality control. Explain fundamental account and sending administration. Know where to go for more information, guidance, and support. Describe capabilities across the platform. Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way. Course Outline Introduction to Salesforce Marketing Cloud Administration Subscriber and Data Management Email Message Design and Creation Message Testing, Delivery, and Email Marketing Best Practices Marketing Automation Analytics and Troubleshooting Summary
Practical SQL Advanced Intensive Course , exploring the advanced and less commonly used SQL Statements and techniques. We also learn Data Definition Language and Data Manipulation Language statements. as well as course automation of queries using T-SQL. Hands-on, Practical SQL Advanced Course. PCWorkshops SQL Advanced Course Certificate. Max 4 people per course; we keep it personalised.
This course has a simple objective: to help gain appointments with potential clients. In most consultative selling situations clients won't commit to purchases over the telephone. This means setting up a meeting to discuss the options with them face-to-face. But getting 'face time' can be tricky. This practical workshop can help. Participants will acquire essential tools, skills and methods; discuss specific organisational issues; and identify areas for improvement. They will discover how to: Increase their effectiveness through proper preparation Construct attention-grabbing opening statements Help potential clients feel comfortable agreeing to a meeting Develop tactics for responding to difficult excuses and objections Stress the benefits of a face-to-face consultation Develop and enhance their questioning and listening skills Prevent customers cancelling booked appointments 1 Introduction to appointment setting Key trends that have changed the way people buy today - and will buy tomorrow Why many sales people avoid picking up the phone The difference that makes a difference - what makes a good appointment-maker? 2 Before you pick up the telephone It all starts with a plan... Who and what to focus our attention How much research should we undertake and why? Setting primary and secondary objectives 3 Making your approach Key considerations Every call is an opportunity - creating a positive mind-set Using a structured approach Using partnership language 4 Gaining an insight into the customer's needs How to quickly 'tune in' to your customers, so that you can serve them more easily Developing speech patterns that put customers at their ease Using effective questioning and listening skills Finding and building pain points 5 Dealing with excuses and objections Pre-empting potential excuses Developing techniques for responding to client objections Keeping the door open for future contact 6 Securing the appointment Selling the benefits of a consultancy meeting Techniques for avoiding cancelled appointments Gaining commitment 7 Action plans Course summary and presentation of action plans
How to protect your cash flow In the current economic climate more and more companies are finding that their customers are taking longer to pay - or are not even paying at all. As cash flow is key to the survival of any business, effective debt collection tactics are vital for all businesses. This workshop concentrates on the telephone skills and techniques you can use to achieve the most positive outcome in any debt collection situation - payment of money owed, as soon as possible, whilst keeping the collection cost as low as possible. The course will help you: Understand your debtors and communicate with them accordingly Develop a strategy for more effective debt collection Make every call count Handle difficult calls Reduce the amount of time you need to spend on chasing payment Increase your collection rates 1 The debt collection process Understanding the reasons behind payment default Looking at the debt situation from the customer's point of view Developing a strategy for effective debt collection 2 Advanced telephone communication skills Techniques for speaking to the person responsible for paying the debt How to gain the customer's trust when discussing debt Telephone collection skills best practice Key phrases that keep the conversation positive and open 3 Questioning and listening skills for gathering information Different types of question Using high-gain questions to uncover key information Active listening that will help you understand what customers are really saying Leading with examples and high-impact questions Summarising and restating 4 Overcoming objections and excuses Identifying objections Preparing suitable responses Probing objections and ways to overcome them 5 Gaining commitment and ending the call Learn how to negotiate an agreement to suit both parties Summarising actions for you and the customer Ending the call professionally 6 Dealing with difficult and challenging situations Understand different personality types The correct way to respond to an upset customer Ways to calm angry customers (and handle verbal attacks) 7 Action plans Course summary and presentation of action plans
Duration 3 Days 18 CPD hours This course is intended for This course is intended for networking and security professionals involved in the day-to-day management of a FortiAnalyzer appliance and FortiGate security information. Overview Describe key features and concepts of FortiAnalyzer Deploy an appropriate architecture Manage ADOMs on both FortiAnalyzer and the devices that log to it Configure RAID Register supported devices Encrypt log transmission (SSL / IPSec) View & analyze current and historical logs (FortiView) Monitor events Apply disk quotas to log data from devices Backup, restore, and forward log data Use content archiving (summary and full) Understand the different stages of data processing, from receiving logs to compiling reports Understand SQL queries and datasets used by FortiAnalyzer reports Design datasets, charts, and custom reports Generate reports by schedule or on demand In this 3-day NSE 5 Bundle, you will learn the fundamentals of using FortiManager and FortiAnalyzer for centralized network administration of many FortiGate devices. In this 3-day NSE 5 Bundle, you will learn the fundamentals of using FortiManager and FortiAnalyzer for centralized network administration of many FortiGate devices. Additional course details: Nexus Humans NSE 5 Bundle training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the NSE 5 Bundle course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Artificial Intelligence (AI) is the most disruptive technology since the internet came onto the scene. AI is transforming every aspect of how we manage projects from developing a business case, to planning the work, managing risk, and tracking performance. Because the technology and market are moving so fast, it can be difficult to know how to start using AI on projects. Generative AI for Project Management will engage you with diverse Generative AI tools to start, plan, and manage either your own project or a generic case study. We will embrace a tool agnostic approach to adopting, integrating, and scaling Generative AI without compromising data or trust. You will have hands-on practice utilizing AI tools to optimize your time and your outcomes. You will be accessing a variety of AI tools requiring you to register for a free account. A computer is required for all traditional classroom deliveries. None At the end of this program, you will be able to: Define essential terms and concepts related to artificial intelligence (AI) Illustrate how prompts facilitate interaction with Generative AI Recognize the capabilities of Large Language Models Craft prompts to develop project origination documents Create prompts to assist in planning a project Develop user stories with Generative AI Analyze project performance using Generative AI Identify the limitations of Generative AI Identify the risks associated with using Generative AI Articulate the need for governance and ethics when establishing an AI program in an organization Course Overview Getting Started Foundation Concepts Understanding essential terms and concepts related to AI Exploring various Generative AI Models Understanding Prompts Creating Prompts for Project Startup Prompts for starting a project Prompts for planning a project Best Practices for prompt engineering Creating Prompts for Managing Projects Creating agile user stories Measuring project performance Analyzing a schedule Using Generative AI Responsibly Limitations of AI Models Establishing an AI governance framework Future trends and next steps Summary and Next Steps
Practical MySQL Course Intermediate, to leave you fully conversant with queries, DML and DDL statements. Hands-on, Practical MySQL Course Intermediate. PCWorkshops MySQL Course Intermediate Certificate. Max 4 people per course, we keep it personalised.
This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary
Duration 1 Days 6 CPD hours This course is intended for This basic course is designed for system administrators, system architects, application developers, quality assurance specialists, and technical sales and marketing professionals. Overview After completing this course, you should be able to: Summarize current business drivers and the need for flexibility Describe enterprise messaging and the capabilities it must provide Identify the main ways that IBM© MQ can impact application design Describe the basic components of IBM© MQ Differentiate between point-to-point and IBM© MQ cluster connectivity Summarize queue manager and queue manager components administrative tasks Contrast the architectural role of IBM© MQ clusters and multiple instance queue managers Describe the security provisions of IBM© MQ and IBM© MQ Advanced Message Security Describe how IBM© MQ is used as part of the communications infrastructure to: Connect application environments, such as the World Wide Web, enterprise transaction systems, and database systems Manage the distribution of publisher information to appropriate subscribers Provide file transfer management with IBM© MQ Managed File Transfer Serve as a JMS provider Interface with WebSphere Application Server Store in-flight messages for IBM© Integration Bus Interact with z/OS applications Facilitate connectivity to mobile environments with IBM© MQ Telemetry Describe the options for deployment to the Cloud In this course, you learn about IBM© MQ V9 basic components and the path that messages follow when they are exchanged between applications. You also learn how IBM© MQ administrative responsibilities can include the management of topic-based publish/subscribe messaging, managed file transfer, and deployments to the cloud. Topics include an overview of the support that IBM© MQ provides for security, publish/subscribe, high availability, administration, logging, auditing, managed file transfer, MQTT, and cloud options. Course introductionIBM© MQ overviewIBM© MQ basicsMessaging styles, topologies, and architecture overviewSystem administration overviewSecurity overviewIntroduction to IBM© MQ Managed File TransferIntroduction to IBM© MQ Telemetry and IBM© MessageSightIntroduction to the IBM© MQ ApplianceExpanding the scope of IBM© MQCourse summary
Build your confidence, fluency & accuracy with an individual ESL Book Club in English using a simplified, shortened and adapted novel. Highlights Join this individual ESL book club course to quickly improve your English confidence, fluency & accuracy 3 hours of live 1:1 English classes to help you develop your confidence in speaking in English Read a section of the book at home and then discuss what you have read Learn English 1:1 & be corrected by your private English teacher to remove errors and mistakes Build your confidence, skills and accuracy in this individual ESL book club in English course. Choose one of the books from the selection below. These books are shortened, simplified and adapted for learners of English as a foreign language. There are also language learning exercises and a short glossary of new words. Each week you read about 20-30 pages, write a summary of what you have read, and then discuss what you have read with your teacher Geoff. Personalised feedback improves your grammar, vocabulary and pronunciation. The Book Club book Individual ESL Book Clubs are flexible and can be taken on the following simplified and shortened "graded reader" books. Contact Geoff to agree a day and time, then enrol on the course. Intermediate (B1) Austen, Jane - Emma (Oxford Bookworms) Austen, Jane - Persuasion (Oxford Bookworms) Austen, Jane - Sense and Sensibility (Penguin Readers) Brontë, Emily - Wuthering Heights (Penguin Readers) Christie, Agatha - Death on the Nile (Collins English Readers) Christie, Agatha - The Body in the Library (Collins English Readers) Conan Doyle, Arthur - Sherlock Holmes: The Hound of the Baskervilles (Oxford Bookworms) Dickens, Charles - A Tale of Two Cities (Penguin Readers) Dickens, Charles - David Copperfield (Penguin Readers) Dickens, Charles - Great Expectations (Penguin Readers) Dickens, Charles - Oliver Twist (Penguin Readers) Hardy, Thomas - Far From The Madding Crowd (Penguin Readers) Hardy, Thomas - Tess of the D'Urbervilles (Penguin Readers) Hawkins, Paula - The Girl On The Train (Penguin Readers) Highsmith, Patricia - The Talented Mr Ripley (Penguin Readers) Joyce, James - Dubliners (Penguin Readers) Joyce, Rachel - The Unlikely Pilgrimage of Harold Fry (Penguin Readers) Le Carré, John - The Spy Who Came In From The Cold (Penguin Readers) Shelley, Mary - Frankenstein (Penguin Readers) Tóibín, Colm - Brooklyn (Penguin Readers) Upper-Intermediate (B2) Austen, Jane - Sense and Sensibility (Oxford Bookworms) Asimov, Isaac - I, Robot (Oxford Bookworms) Brontë, Emily - Wuthering Heights (Oxford Bookworms) Christie, Agatha - The ABC Murders (Collins English Readers) Christie, Agatha - Evil Under The Sun (Collins English Readers) Collins, Wilkie - The Woman in White (Penguin Readers) Dick, Philip K - Do Androids Dream of Electric Sheep? (Oxford Bookworms) Evaristo, Bernardine - Girl, Woman, Other (Penguin Readers) Fitzgerald, F. Scott - The Great Gatsby (Oxford Bookworms) Gyasi, Yaa - Homegoing (Penguin Readers) Hardy, Thomas - Far From The Madding Crowd (Oxford Bookworms) Kerouac, Jack - On the Road (Pearson English Readers) Mansfield, Katherine - The Garden Party (Oxford Bookworms) McEwan, Ian - The Children Act (Penguin Readers) Melville, Herman - Moby Dick (Penguin Readers) Orwell, George - 1984 (Penguin Readers) Puso, Mario - The Godfather (Penguin Readers) Smith, Zadie - White Teeth (Penguin Readers) Stevenson, RL - The Strange Case of Dr Jekyll and Mr Hyde (Pearson English Readers) Wharton, Edith - The Age of Innocence (Oxford Bookworms) Woolf, Virginia - Mrs Dalloway (Penguin Readers) Upper-Intermediate + (B2+) Austen, Jane - Pride and Prejudice (Oxford Bookworms) Brontë, Charlotte - Jane Eyre (Oxford Bookworms) Conan Doyle, Arthur - Sherlock Holmes: The Sign of Four (Oxford Bookworms) Flaubert, Gustave - Madame Bovary (Pearson English Readers) Gaskell, Elizabeth - North and South (Pearson English Readers) Garland, Alex- The Beach (Pearson English Readers) Hardy, Thomas - Tess of the D'Urbervilles (Oxford Bookworms) Tan, Amy - The Joy Luck Club (Oxford Bookworms) Geoff says: "This is a great way to start reading more in English, to build your confidence, to focus on your needs and language, and to make fast progress."